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Why every remote-first company ends up in LATAM, and why equipping a team there is so hard Brazil and Colombia are where a lot of tech hiring is heading: a huge developer talent pool, time zones that work with both Europe and the US, and a fast-growing startup scene. If we take Brazil we see it in our own numbers: the devices we ship to Brazil have doubled every year since 2024. But Brazil is also one of the most closed markets for hardware. Import taxes are heavy, customs is slow, and you can’t just send a MacBook from Paris or NYC. What companies do without us Most of them tell the new hire: “Buy your laptop locally and expense it.” It looks simple. In practice: → The employee advances thousands of reais and waits to be reimbursed → The company has no tracking: what was bought, when, and at what price → The laptop is never enrolled in the MDM, so no security policies and no remote wipe → When the person leaves, nobody knows how to get the laptop back How Fleet helps We buy locally through our partner in Brazil. The device arrives already enrolled, and it’s tracked in the same platform as the rest of your fleet. → Median of 7 days from purchase to delivery, from São Paulo to small towns in Minas Gerais → 53 companies have equipped their Brazilian teams with Fleet → One contract, one invoice, one dashboard, whether your employee is in Paris, Berlin or Fortaleza cc Saad Ibntabet Sevan Marian Baptiste Petelle Mariana Fino Morales

1,005 learners. 91 countries. And it all started with a free Udemy course. 🌍 When I created No-Code Test Automation for QA (Web) with MagicPod, my goal was simple: help more people get started with test automation, even without a coding background. What began as a way to share what I know has now reached learners all over the world,91 countries to be exact. I never imagined that! Where learners are joining from: 🇮🇳 India: 483 🇺🇸 United States: 70 🇹🇷 Turkey: 37 Thank you to everyone who enrolled, left a review, or asked a question along the way. Haven’t enrolled yet? If you’re a QA beginner or manual tester curious about automation, it’s free, and no coding experience is needed. Join the course for free: https://lnkd.in/gjJpey6N Here’s to helping more people take their first steps into test automation! #SoftwareTesting #TestAutomation #QualityAssurance #Udemy #MagicPod

„Wie sieht bei euch ein ganz normaler Dienstagmorgen aus?", wollte ich am Mittwoch von Luisa und Marcel Knopf wissen. Von außen sind die beiden ein Power Couple. Ihre Antwort klang eher nach Dienstplan. Marcel steht um vier oder fünf Uhr auf und geht mit dem Hund in den Wald. Dort sammelt er sich erst mal, hört einen Podcast oder denkt über ein Problem nach. Danach frühstücken sie zusammen mit ihrer Tochter, und Luisa bringt sie in die Schule. Gemeinsam stehen die beiden hinter THIS IS MARKETING, heute eines der größten Marketing-Events in Deutschland. Trotzdem ging es in unserem Fireside Chat auf der BLACKFORESTSPACE in Offenburg weniger ums Geschäft als um das Leben dazwischen. Ihr Werkzeug dafür sind drei Kalender, in die jeder von ihnen reinschauen kann. Jeder pflegt zwei davon, seinen eigenen und den der Tochter. Am meisten hängen geblieben ist mir aber, was sie den Paaren im Saal mitgegeben haben. Stützt euch gegenseitig. Schaut, wie ihr den anderen besser machen könnt. Und sprecht über alles, nur eben zum richtigen Zeitpunkt. Dahinter steckt viel Disziplin, das haben beide ganz offen gesagt. Viele Selbstständige kennen das. Das Geschäft sitzt morgens mit am Frühstückstisch, ob man will oder nicht. Wo ist bei dir der feste Punkt am Tag, an dem das Geschäft Pause hat?

We're building an AI hacker. DeepSeek just gave us our lowest cost per finding. Now, consider what that means for the attackers targeting your company. We ran it in our labs (via our inference). Result: It’s the most efficient model we’ve tested, marginally from the smartest (Opus 5). Meaning it delivers serious offensive capability at a fraction of the cost. That’s the uncomfortable part. The US government banned it from government computers. But the attackers targeting those same agencies aren’t on government computers. They have no restriction, and no oversight. At Tenzai, we’re building the world’s most powerful AI hacker, so that means we always evaluate the latest models to stay ahead and equip our agent with the highest intelligence. Tenzai is model-agnostic: we bring the harness, you choose the model. So the real question isn’t whether your adversaries have access to DeepSeek. They do, and they’ve had it longer than DHS’s ban was public. It's whether your defenses can keep pace with a threat that just got a lot cheaper to run. Want to see what Tenzai's powerful AI hacker can do for your enterprise needs? Take us for a spin: https://lnkd.in/day8VXwj

Accolgo con orgoglio la Presidenza di Logista Pharma Italia, di cui ho seguito la nascita e apprezzo le competenze ma, soprattutto, la professionalità delle fantastiche persone che ogni giorno lavorano per farla crescere. Assumo questo incarico con entusiasmo e senso di responsabilità, convinto che abbiamo davanti tutte le condizioni per dare ulteriore slancio al percorso intrapreso e raggiungere insieme traguardi sempre più ambiziosi. Rafforzeremo il ruolo di #LogistaPharma in Italia come punto di riferimento e innovazione per il settore, elevando costantemente gli standard di servizio e ampliando la gamma e la customizzazione delle soluzioni offerte, nel pieno rispetto della compliance e delle garanzie che ogni giorno assicuriamo ai nostri clienti. Ci aspettano nuove sfide, le affronteremo con energia ed entusiasmo! Il prossimo passo, #insieme 💪🤝 ➡️ https://lnkd.in/dpxXmARW #Logista #Pharma #Innovazione #Sostenibilità #Qualità Logista Italia Logista Retail Italia

Ieri abbiamo firmato con Confcommercio, Federalberghi e Confartigianato un patto per la crescita delle piccole e piccolissime aziende italiane, la quota più rilevante in Italia. Quasi 4,5 milioni di imprese, il 95% del totale, che danno lavoro al 40% degli addetti italiani. Rivolto quindi a quella comunità di imprese di prossimità, dei territori, che contribuisce alla crescita dell’economia locale e dei distretti, composta da imprenditori ma soprattutto da famiglie che conferiscono nella propria realtà aziendale energie, risorse e capacità di un intero nucleo famigliare Il lavoro svolto con le Associazioni è stato cruciale in termini di ascolto e di creazione congiunta di soluzioni che tempo per tempo rispondono alle esigenze delle imprese. Una collaborazione avviata da anni e che ci ha portato a sostenere questo nucleo di imprese con oltre 20 miliardi di finanziamenti nel periodo 2020-2026. Rilanciamo e rafforziamo questa collaborazione, nella consapevolezza che di fronte a scenari complessi, costi in aumento, inflazione che cresce, il nostro ruolo sia quello di dare risposte e soluzioni alle istanze che arrivano dal mondo imprenditoriale. Con una iniziativa che mette al centro ancora una volta la disponibilità a erogare credito per crescita e competitività, con formule innovative e incentivate, a cui si aggiungono soluzioni dedicate ai singoli settori per affrontare le specifiche sfide del momento Sul nostro sito, puoi rivedere l’incontro di ieri con gli interessanti contributi di Marco Granelli, Presidente Confartigianato, Bernabò Bocca, Presidente Federalberghi, Carlo Sangalli, Presidente Confcommercio: https://ow.ly/6JOo30sZHVy

Elon Musk has demoed a flying car, and your finance team is still planning in IBM TM1? Watch us rebuild a large TM1 model in Farseer live, using our AI modeler. Matej Trbara builds it the way a finance user would, with no developer. IBM ends paid extended support for the last TM1 with Perspectives and Architect on 31 October. We’ll also show you the path from TM1 to Farseer. TM1 is IBM’s planning software, and many finance teams still build their budgets and forecasts in it. If your team plans in it, you now have to decide what to do. The usual options are to upgrade to the newer IBM tools, to buy add-ons that keep the old reports alive, or to move off TM1. The upgrade is a project with its own cost. Afterwards, every model change still needs a specialist, and many companies already pay consultants or an offshore team for that work. The upgrade doesn’t change it. Before the demo, Velislav Asenov and Maxim Grigoriev compare the three paths on cost and effort. They built and maintained TM1 models at large companies before joining Farseer. 45 minutes, on 27 October at 8 am ET/ 2 pm CET. Everyone who registers gets the recording. Register here: https://lnkd.in/dFKHz9AW

Een goede flexpool-jurist vult niet alleen een gat. Die past bij je team en je manier van werken. Dat hoor je terug bij Hein van der Meer, Director Legal bij Whoon. 🔗 Toen er uitval ontstond, ging het niet alleen om snelheid, maar ook om iemand die qua DNA past. Via Lawyerlinq kregen ze op tijd de juiste jurist. Meteen inzetbaar, en toen de behoefte groeide schaalde diegene mee op. Inmiddels is die jurist nog altijd onderdeel van het team. Hein kende ons al van CMS Netherlands. Mooi om te zien dat de samenwerking net zo goed bevalt. Dank aan Hein en Whoon. Always on.

Die Immobilienwirtschaft hat kein Softwareproblem. Sie hat ein Mentalitätsproblem. 💥 Jetzt wird sich der ein oder andere vermutlich angegriffen fühlen. Aber mal ehrlich: Wir reden über KI, Automatisierung, digitale Prozesse und die Hausverwaltung der Zukunft. Und gleichzeitig werden … ❌ Rechnungen ausgedruckt, um sie anschließend wieder einzuscannen. ❌ Excel-Listen gepflegt, obwohl die Daten längst im ERP vorhanden sind. ❌ Informationen fünfmal erfasst, weil „wir das schon immer so gemacht haben“. ❌ Neue Technologien abgelehnt, bevor man überhaupt verstanden hat, was sie können. Das Problem ist nicht, dass es keine Lösungen gibt. Das Problem ist, dass Veränderung unbequem ist. Natürlich kostet Digitalisierung Zeit. Natürlich funktionieren nicht alle Schnittstellen perfekt. Und natürlich ist nicht jede neue Software automatisch eine Verbesserung. Aber wer darauf wartet, dass irgendwann die perfekte Lösung vom Himmel fällt, wird noch in zehn Jahren dieselben Probleme haben. Digitalisierung beginnt nicht mit einer Software. Sie beginnt mit der Bereitschaft, bestehende Prozesse infrage zu stellen. Und manchmal ist der größte Innovationskiller nicht das Budget. Sondern der Satz: „Das haben wir schon immer so gemacht.“ Mich interessiert eure Meinung: 👉 Fehlt es der Immobilienwirtschaft wirklich an guten digitalen Lösungen oder vielmehr an der Bereitschaft, etwas zu verändern? #Immobilienwirtschaft #Digitalisierung #Hausverwaltung #Innovation #KI

Já vi muito gestor de frota voltar de evento com o caderno cheio de anotações e nenhuma mudança na operação. Não é falta de vontade. Quando você volta sozinho, a ideia precisa ser vendida de novo para o time, para a diretoria, para quem não estava lá. E muita coisa boa se perde nesse caminho. Quando o time vai junto, isso muda: - Cada pessoa assiste, conversa e conhece gente diferente - Todos voltam com o mesmo repertório e a mesma leitura do que precisa mudar - A decisão começa dentro do evento, não depois dele No Frota Summit 2026, o conteúdo passa por gestão preditiva, tecnologia e inteligência artificial aplicada à frota, visão estratégica, tendências do setor, liderança e networking. Para quem decide, é repertório para defender escolhas com mais segurança. Para quem está crescendo na área, é a chance de enxergar a operação por outro ângulo e construir uma rede que dura muito além do dia do evento. Por isso preparamos o Ingresso em Grupo: A partir de 3 pessoas, por R$ 215 cada. Leve o seu time. A carreira de cada um agradece, e a operação também. https://lnkd.in/eUgw_YSf #FrotaSummit2026 #GestãoDeFrotas #GestãoPreditiva #Logística #Liderança

Depois de anos esse continua sendo o processo capaz de gerar muito mais leads, clientes e negócios mais rápido aqui na plataforma. Eu chamo de Funil Social Selling. Se você ainda não fez nada parecido, agende 30 minutos para conhecer ou entender como eu posso implementar para você no link: https://lnkd.in/dgPvq75u

22 Millionen verwundbare Server und Webanwendungen. So viele zählt Palo Alto Networks weltweit nach den zwei kritischen PHP-Lücken dieser Woche. Über zehn Jahre lang blieben die Lücken unentdeckt. Gefunden wurden sie jetzt mit Hilfe von KI. Das ist die eigentliche Nachricht. KI findet Schwachstellen in altem Code inzwischen schneller, als Organisationen nachziehen können. Die US National Vulnerability Database zählt heuer 87.740 registrierte Schwachstellen, vor zehn Jahren waren es 6.515. Auch in Österreich haben Unternehmen und Institutionen diese Woche Websites und IT-Services vorsorglich vom Netz genommen. Bei aktuellen Systemen heißt das: Update einspielen, Logs prüfen, weiterarbeiten. Bei Alt-Applikationen sieht es anders aus, etwa bei Anwendungen auf längst abgekündigten PHP-Versionen, bei Access mit VBA oder bei alten Java- und .NET-Ständen. Dort gibt es oft kein Update mehr, das man einspielen könnte. Dann bleibt nur abschalten oder hoffen. Wir drehen das um. Dieselbe Technologie, die Lücken findet, setzen wir für die Ablöse ein. Unsere speziell trainierten Agenten analysieren den Sourcecode Ihrer Alt-Applikation und machen Architektur, Fachlogik und Risiken sichtbar. Am Ende steht ein Fixpreisangebot für die Ablöse. Welche Anwendung in Ihrem Haus würde heute niemand mehr anfassen wollen? 👉 Mehr zum Legacy Application Risk Assessment: https://lnkd.in/dccTAEa8 #Cybersecurity #LegacyModernisierung

Stretching the boundaries of what you can do with CSS has always fascinated me. But I have to admit that today, you don’t have to stretch them that much to create amazing things. ✨ Clip-path illustrates that quite well, especially when you combine it with timeline animations, you can create some really cool effects. This week, I am exploring how you can use it to make elements appear on the page in style. 🕺

Nel marketing arriva la regola 20/80. Gli AI Agent gestiranno gran parte del lavoro operativo: analisi dati, pianificazione, contenuti, budget, report, ottimizzazione continua. Ma il vero cambiamento non è questo. È il passaggio da professionisti che eseguono attività a professionisti che progettano e coordinano agenti intelligenti. La sintetizzo così: 80% del lavoro operativo agli agenti AI. 10% alle persone: strategia, obiettivi, direzione. 10% alle persone: verifica, interpretazione, responsabilità. L'AI renderà il marketing molto più efficiente. Ma non sceglierà mai la strada al posto nostro. #GEO #AIVisibility #DigitalMarketing #AIAgent

Se há uma competência que se tornou mais importante do que nunca na era da IA, é o pensamento crítico. E não é apenas uma competência humana, é uma competência crítica para o negócio! No dia 28 de outubro, a GoodHabitz promove mais uma GoodTalkz, subordinada ao tema "O pensamento crítico na era da IA”, onde vamos ter o José Maria Pimentel professor de pensamento crítico e autor do podcast 45 Graus. 📅 28 de outubro | ⏰ 10:00–11:30 💻 Online e gratuito Uma sessão imperdível para líderes, gestores, decisores, profissionais de RH e L&D — e para qualquer profissional que queira tomar melhores decisões na era da IA. Inscreva-se aqui: https://lnkd.in/e_3yqAjc Até lá!

Geopolitical tensions are once again driving up energy prices, and European manufacturers in the food, confectionery and baking industry are feeling the pressure. In Europe, energy costs are around 3 to 4 times higher than, for example, in the USA. For many manufacturing companies, this has become a lasting cost factor that is putting pressure on margins. Companies in the FMCG sector know the situation: production is running, orders are coming in, but the energy bill is eating up a growing share of the result. As a machine manufacturer, we can take a close look at where energy consumption is highest in packaging lines and what can realistically be improved there using available technology. Every component consumes electricity. But some offer significantly more savings potential than others. Vacuum pumps are a good example. They grip, hold and transport. Nothing works without them. They run all day, every shift, often without anyone knowing exactly what that means in kWh. Vacuum pumps can account for up to 30% of the total energy consumption of a packaging line. Together with our customers, we took a closer look at their vacuum pump drives and ultimately achieved energy savings of up to 40%. Simply by switching to more efficient technology. We take it as part of our responsibility to find the best possible solution for our customers and today's challenges. Where in your production line do you suspect the biggest hidden energy consumers?

Hvordan sætter du retningen for AI, kommunikerer den og måler på den? Det har været nogle fornøjelige dage i studiet med David Guldager. Vi er gået i gang med at skyde næste del i kursusrækken ‘Strategisk AI’ på GoLearn.dk . Sammen med David og en stærk opstilling af eksperter vil jeg pege AI-pilen hen, hvor den hører til: I ledelseslokalet. De nye kurser handler om tre ting: → At sætte retningen selv i stedet for at reagere på omverdenens forventninger på bagkant. → At kommunikere AI-forandringen, så den lander i hele organisationen. → At måle den reelle effekt. Og med effekt mener jeg ikke, hvor mange der bruger Copilot, eller hvor mange dashboards der er lavet med Claude Cowork. Jeg mener, hvordan AI påvirker virksomhedens produkter og services, strategiske mål og måske endda eksistensgrundlag. Der kommer masser af indhold løbende med konkrete værktøjer til (forandrings)ledelse. Der er stadig pladser i holdopstillingen, så byd gerne ind med dine bud på eksperter, jeg skal have med.

Delighted to be representing Meteomatics at the Montel UK Energy Day in London (thank you to the Montel team for the invitation)! My session is “Under Pressure: Climate Change, System Stress and the Forecast Gap”. ...with more wind and solar, shifting demand and volatile prices, the GB system is under pressure, and better weather and power forecasts are part of the answer. I’ll look at where forecast error really comes from. I’ll also ask whether El Niño can tell us what winter has in store, and what this means for the GB Energy. I’ve been digging into 75 years of ERA5 data, and the answers surprised me! Register here: https://lnkd.in/e4kysj8k #Energy #PowerMarkets #Weather #RenewableEnergy #Meteomatics

Most research on intergenerational mental health asks how trauma gets passed down. Dr. Angus Macbeth’s team asked the other question: what gets passed down that protects? Their review, published in Nature Psychology, covers the first thousand days of life. It looks at how parental mental health shapes a child’s, and at what buffers against it: social support, a positive sense of oneself as a caregiver, and safe communities. No single factor is large. They add up. Angus is a clinical psychologist and senior lecturer at the University of Edinburgh. The new episode of Neural Compass is live now. #MentalHealth #Resilience #NeuralCompass #neural-compass-jimini-health

74% of ANZ B2B marketing leaders say marketing has a strong seat at the table. Only 3% say it leads the strategic conversation. That's from the State of B2B Marketing ANZ 2026 report I put together this year, and it's the gap I keep coming back to. Being in the room and running the meeting are two very different things. My read is that it comes down to one question: can you prove what marketing is worth? In the same report, 71% couldn't confidently prove marketing's revenue contribution. It's hard to lead a strategic conversation when your numbers are the first thing questioned. The marketers who do lead it talk about pipeline, revenue and customers rather than campaigns, clicks and content. They walk in with one number the CEO already cares about, and they can defend it. If you want to move from having a seat to running the meeting, start by picking that one number. Then make sure your CRM can back it up. Which number would your CEO trust from marketing right now?

Kaikkea tekoälyyn liittyvää ei voi (eikä tarvitse) opetella. Mutta mistä tietää, mihin keskittyä? Uusia AI-työkaluja ja -toimintatapoja tulee joka päivä vastaan, eikä kaikkeen ehdi perehtyä. Mielestäni tärkeintä on tunnistaa, mistä omassa työssä on oikeasti hyötyä sekä käyttää uusia työkaluja järkevästi ja turvallisesti. Olen ollut mukana rakentamassa AI-Driven Developer -oppimispolkua Goforen ohjelmistokehittäjille. Halusimme tehdä siitä mahdollisimman käytännönläheisen, jotta uudet asiat eivät ole pelkkää teoriaa, vaan niitä pääsee kokeilemaan ja hyödyntämään omassa työssä. Tekemällä oppii! On ollut palkitsevaa huomata, että opit ovat jo löytäneet tiensä asiantuntijoidemme arkeen ja asiakastyöhön. Olen tietenkin jutellut aiheesta myös omien tiimiläisteni kanssa, ja on mahtavaa kuulla, miten oivaltavasti uusia työkaluja ja -tapoja käytetään. People Leadina yksi työn parhaista puolista onkin se, että näkee ihmisten innostuvan ja oppivan uutta. Täytyy sanoa, että nyt on kyllä kiinnostavaa aikaa olla tällä alalla! Toki innostuksen keskellä kannattaa pitää myös pää kylmänä. Vaikka tekoäly pystyy tekemään yhä enemmän, omaa asiantuntijuutta ei saa ulkoistaa sille. Meidän pitää edelleen ymmärtää, mitä teemme, ja pystyä arvioimaan työn lopputuloksia. Kerron näistä ajatuksista ja AI-Driven Developer -oppimispolun rakentamisesta lisää Goforen tuoreessa artikkelissa. Käy lukemassa! https://lnkd.in/dc8nuwWg #GrowWithAI #GoforeCrew

5 Dinge, die ich als Gründerin gerne früher gewusst hätte 🔥 1. Your cashflow is more important than your mother. Harter Satz. 😅 Nicht wörtlich gemeint – aber ich liebe ihn, weil er so eingängig ist. Umsatz ist nicht gleich Liquidität. Du kannst Millionen Umsatz machen und trotzdem kein Geld auf dem Konto haben. Hinter Umsatz stecken Zahlungsziele, Gehälter und Marketingausgaben. Die Liquidität kann schneller ausgehen als gedacht. Deshalb: Wissen, was tatsächlich auf dem Konto passiert. 2. Focus is leverage. Nein. Nein. Und nochmals nein sagen. So schwer und so wichtig! Es gibt jeden Tag 100 Dinge, die ich machen könnte. Aber Vieles lenkt ab. Für mich bedeutet Fokus: Wissen, was gerade wirklich Wachstum bringt. In meiner Q4-„Hunting Season“ ist das ziemlich eindeutig: Sales. Sales. Sales. 3. Deine Firmenanteile solltest du früh sauber strukturieren. Steuern und Verwaltung? Für mich maximal unsexy. 😂 Aber es gibt Dinge, die müssen von Anfang an richtig aufgesetzt sein. Wo liegen deine Anteile? Wie setzt du dein System so auf, dass Admin keine Zeit frisst? Was passiert beim Exit? Und wenn wir schon bei Steuern und Verwaltung sind: Hier kommt ein Reminder, den gerade einige Gründer:innen brauchen. 👀 (Anzeige) Der Jahresabschluss für 2025 muss bis zum 31.12.2026 abgegeben werden. Wer die Abgabe verpasst, muss mit einem Ordnungsgeld von 500–25.000 € rechnen. Mein Tipp: Spätestens im November erledigen, damit genug Zeit für Vorbereitung, Prüfung und Abgabe bleibt. Genau deshalb finde ich Fideus spannend: Mit Fideus deckst du alle lästigen Prozesse von Buchhaltung, über Jahresabschluss und Payroll ab. Deine Dokumente werden von einer zertifizierten Steuerberatung erstellt, geprüft und abgeschickt, während Fideus deine Prozesse automatisiert. Holding-Jahresabschluss ab 600 € pro Jahr, operative Unternehmen ab 2.000 €. 4. Find the right people & keep them. Ich war beim Hiring schon oft zu optimistisch. Gute Leute nehmen Arbeit ab. Die falschen Leute machen Arbeit. Und zwar viel. 😅 Deshalb ist es für mich heute genauso wichtig, gute Menschen zu finden, wie dafür zu sorgen, dass die richtigen langfristig gerne bleiben. 5. Think about the worst case. Heute frage ich mich bei großen Projekten immer: Was kann schiefgehen? Und dann: Was tun wir, wenn genau das passiert? Denn eine Sache habe ich gelernt: Irgendwas geht immer schief. Gründen bedeutet für mich: Eine Herausforderung nach der anderen lösen. Also: Be prepared. 😉 Welche Learnings würdet Ihr ergänzen? #founder #gründen #startup #holding #steuern #fideus #ad

Traffic is the wrong number to put in front of your CEO. HubSpot's CMO Kipp Bodnar shared at UNBOUND that HubSpot’s website traffic has dropped 80%, a loss of 140 million visits in a year. BUT, over the same period, leads grew 20%. The part that stuck with me came from HubSpot’s AEO team. Of every lead source they track, the strongest signal that someone will buy is that they came from an AI answer engine like ChatGPT or Gemini or Claude. Those buyers have already asked their questions, compared their options and read a summary of you before they land on your site. Fewer of them arrive, but they arrive ready. So if traffic is still the headline metric in your marketing report, it’s probably telling a story of decline when the real story is better leads. Three numbers I’d report instead: → Leads and pipeline from AI answer engines, tracked as their own source → Conversion rate from visit to lead → How often AI answers mention you for the questions your buyers ask What’s the headline number in your marketing report right now?

Three years ago, we started Mission Blue to future-proof Schubert. Looking back on 2025, we are sharing where we stand for the first time in a fully digital format: our ANNUAL 2025. It brings together our sustainability magazine, our annual report and our ESRS reporting, structured around the four fields of action that guide us: sustainable corporate management, climate-friendly production, eco-friendly machines and services, and sustainable packaging. For most of our customers, the third field matters most. The question we hear is simple: how much energy can a packaging system actually save? Quite a lot, as it turns out. On existing Schubert systems, new glue units cut consumption by 35 percent, and optimised robot motion saves another 10 to 20 percent. Our new machine generation is passively cooled by air instead of water, so the cooling needs almost no energy at all. In our Packaging Competence Center, we are developing packaging that works without glue or plastic. And because we hold ourselves to the same standard, we reduced our own Scope 1 and 2 emissions by more than a third over the past five years, while our output grew by 32 percent. Which of these levers would make the biggest difference on your line? https://lnkd.in/eMZNrUKH