LinkedIn thought leader ad examples

In all my years running brands from the inside, I have never seen brand leaders carry this much at once. They are asked to make the brand cheaper to run with AI, and they answer for whatever AI says about it. They are expected to sound sure for a team that isn't. And there are two ways to fail: fall behind, or sign off on the wrong thing. Underneath it all sits a question: if agents do more of the work, what exactly am I here to decide? More than it seems. For thirty years we have been the operators of the machine — hand-holding the digital surfaces to unlock their capability. Now the machine understands our intent, and it operates for us. Your customers' agents are starting to compare, shortlist and choose for them. The tools behind that will change every quarter. What must remain true about your brand when an agent acts in its name should not. You will work that out with IT, legal and your agencies, but you can't hand it over: accountability does not delegate to a machine. And if nobody decides, silence does not produce absence. It produces improvisation. Many brand leaders have asked me for time to think this through together. So Flavia Barbat of Brandingmag and I are starting with a paid briefing, small on purpose so everyone in it takes part. 🖥️ Agentic Branding: A Live Briefing 🗓️ Thursday 12 November, 14:00–16:00 CET, live online For CMOs, CBOs and leaders of brand and communications; agency and consultancy leaders welcome. 20 seats, $875 each, by request until Tuesday 10 November. You leave with your own answer, a short list of what to act on now and what can wait, and a discovery guide your team runs without you. Request a seat: 🔗 https://lnkd.in/eeXy4PSR #AgenticBranding #CMO #BrandLeadership #AIagents

What if the reason LLMs go searching on third-party platforms for more about your brand is that your brand isn't giving them enough information? I often pose this question to brand leaders when discussing agentic branding—not because external validation isn't important, but because too much focus on it causes decision-makers to fall prey to the latest tools and miss the long-term opportunities. AI agents are shifting from merely surfacing and recommending your brand to personifying it, speaking for it, and ultimately, rendering it in real time on surfaces we can't even imagine. That means a brand leader's job isn't only to decide how their teams will use AI tools; it's also to make sure AI tools can use their brands. And that starts with what you can control. Look at your brand's own editorial properties, for example: → Your publications and insights hubs → Articles by your company's own experts → Reports and research you publish → Podcasts and video series you've transcribed → Educational, experience-driven case studies All of these contribute to your brand's knowledge graph, the part of the agent-mediated equation you can directly control. That includes the additional expertise—conference talks, sales conversations, internal training, engineering notes—you have yet to package and surface somewhere an agent can find. I'm not talking solely about accurate product and service information; I'm talking about how your brand's unique value and meaning are codified into an editorial standard that LLMs (be they internal or external) can leverage when communicating on behalf of your brand. Nothing will give you more clarity on where you stand than reading your own published expertise side by side, the way an agent would. You'll see where your brand contradicts itself, where it goes quiet on a strategic topic, and where it could be more specific about your experts' approach. Only then can you begin to revise your brand's digital footprint and use those revisions to architect an editorial standard for everything your brand writes moving forward. This digital revolution finally feels like one that forces us to look inward, clean house, and let the best version of our brands emerge. To help brand leaders take quick yet sustainable action, Thomas Marzano and I have condensed what we've studied, discussed, and applied with our respective clients into a two-hour executive briefing for senior marketing, brand, and communications leaders. Live online on Thursday, November 12, 8:00–10:00 a.m. EST (2:00–4:00 p.m. CET, 5:00–7:00 p.m. Dubai time). There are only 20 seats, priced at $875 each, and requests close Tuesday, November 10. You'll leave knowing what to act on now, what can safely wait, and how your team can continue the discovery independently. To request a seat, visit Brandingmag's event page here: https://lnkd.in/d27dvMsf ————————— {· Organic, human-generated content

Na jaren van lippendienst maken de grote sportmerken eindelijk sportschoenen die zijn toegesneden op vrouwen. Dit onder druk van nieuwe partijen in de markt. ‘De wereld is zich op welhaast magische wijze gaan realiseren dat vrouwen geen kleine mannen zijn.’ Lees hier verder: https://lnkd.in/eAVSQ-MK

🍹🧊 Des verres, des nappes, des pelles à glaçons, peut-être un exemplaire de mon livre et, bien sûr, plusieurs bouteilles de sans alcool vendues chez DéjàBu ? Si vous êtes déjà monté dans ma voiture (ou si vous avez juste jeté un œil), vous vous en êtes forcément rendu compte : c’est bien plus que quatre roues et un volant. C’est l’extension de ma boutique, le prolongement de mon bureau. En bref, c’est l’annexe de Déjà Bu. 🙋🏻 C’est précisément pour cela que, quand Citroën m’a proposé une virée à bord du C5 AIRCROSS pour parler du lien entre entrepreneuriat et mobilité, j’ai répondu présente. Et je n’ai pas manqué d’anecdotes à raconter ! Il faut dire que, depuis le début de cette grande aventure, j’en ai parcouru des kilomètres. Au départ, pour aller faire découvrir mes boissons aux restaurateurs, aux bars et à toutes celles et ceux qui n’imaginaient pas qu’un cocktail puisse être aussi festif sans une seule goutte d’alcool. Aujourd’hui, pour dépanner un client, assurer une livraison de dernière minute ou transporter tout le nécessaire pour un grand événement. Car c’est aussi cela la réalité de mon métier : jongler entre différentes casquettes. Ne pas me contenter d’attendre les clients derrière mon comptoir, mais aller à leur rencontre, répondre à leurs besoins et m’adapter à leur contrainte. C’est de tout cela que j’ai discuté avec Géraldine Gaudy pendant cette parenthèse en Citroën. Et j’en ai même profité pour pitcher quelques améliorations qui changeraient ma vie. On croise les doigts… En attendant, embarquez avec moi dans la Citroën C5 AIRCROSS ! 🚗

Everyone’s talking about AI, but consolidation is reshaping scholarly publishing just as much.

Sur quelles étapes perdez-vous le plus de temps lorsque que vous produisez une vidéo ? Sourcing, rédaction, vérification, montage ? Contexte modifié, images générées par IA ou antidatées : publier vite ne devrait jamais vous coûter la confiance de votre audience. Si la vidéo est le média majeur de la désinformation, elle reste le format le plus plébiscité par les audiences, alors découvrez comment les équipes du HuffPost s'organisent pour produire vite et créer des formats originaux, sans compromettre leur rigueur journalistique.

Endlich ist es soweit – ich kann den Start eines wunderbaren Projekts verkünden, an dem wir im BAU-Team schon seit einiger Zeit arbeiten! Gemeinsam mit dem freundin Magazin loben wir den ZukunftBAUerin Award aus. Mein besonderer Dank gilt Anke Helle und Mateja Mögel, die mit uns diesen großartigen Award ins Leben gerufen haben und damit einen wichtigen Beitrag leisten, Frauen mehr Sichtbarkeit, Anerkennung und eine starke Stimme zu geben. die die Baubranche mit innovativen Ideen und mutigen Entscheidungen voranbringen. 👉 Gesucht werden Gestalterinnen, die Verantwortung übernehmen und mit ihrer Arbeit zeigen, wie die Zukunft des Bauens aussieht. Egal ob innovative Kooperation, neu entwickelte Materialien, Digitalisierungsprojekte oder nachhaltiges Recruiting – wir sind gespannt auf Eure Ideen und Projekte! Ihr kennt eine Frau, die für ihre Arbeit mehr Aufmerksamkeit verdient? Wir freuen uns über Eure Empfehlung! Bewerben und Empfehlen ist ganz leicht. Alle nötigen Informationen findet Ihr auf unserer Website: https://lnkd.in/ejTXzStQ Wichtig: Bewerbungsschluss ist der 30. November 2026! Die Gewinnerinnen unserer vier Kategorien werden am 13. Januar 2027 auf der BAU ihre Awards erhalten und anschließend in der freundin vorgestellt. Ich bin gespannt auf Eure Einsendungen und freue mich schon jetzt darauf, im Januar unsere Gewinnerinnen zu küren! BAU Insights #BAU2027

Avant de se lancer dans la création d’un contenu vidéo, tous les journalistes se posent cette même question : quelles images ai-je en stock ? Avec 1,5 million d'abonnés sur YouTube, le HuffPost doit pouvoir alimenter à la fois un format court, réactif, et un explainer plus long, sans jamais rogner sur la qualité. Découvrez comment ils puisent dans les métadonnées de l'AFP pour trouver des images, s'assurer de leur traçabilité et coller à leur script, seconde par seconde.

Part of my job is deciding where FOS bets next. New IP. New shows. New products. New events. New ways to reach you and give you the access you need. I’d rather not guess. The best input comes from the people who actually use what we make: → Reading the Memo before work → Experiencing an FOS Live event → Listening to the FOS Today pod on your morning commute → Watching FOS Tonight → Dropping our stories in the group chat (we see you) → Scrolling and sharing content from the FOS App So we’re asking. Our audience survey takes a few minutes. Tell us who you are, how you follow FOS, and what you want more of. We read every answer, and it goes straight into our 2027 plans. Take it here: https://lnkd.in/ehk3ndGy Huge thanks to everyone who’s already filled it out. Keep ’em coming.

Na jaren van lippendienst maken de grote sportmerken eindelijk sportschoenen die zijn toegesneden op vrouwen. Dit onder druk van nieuwe partijen in de markt. ‘De wereld is zich op welhaast magische wijze gaan realiseren dat vrouwen geen kleine mannen zijn.’ Lees hier verder: https://lnkd.in/exZ_R-zM nbsp;

Front Office Sports was built on a simple idea that sports fans also want to understand the business and culture behind the game. That community is now bigger than I ever imagined and full of people who are genuinely curious, sharp about where the world is going, and (lucky for us) not shy about telling us what they think. So as we look at what’s next for FOS, we want to go straight to the source. If you read, watch, or listen to FOS, take a few minutes to tell us who you are and what you want more of. It genuinely shapes what we build next. https://lnkd.in/eSjtHUdZ

Insurers observing the violent demonstrations across France over the weekend may be thinking back to riots in the wake of the fatal police shooting of Nahel Merzouk in 2023 - an event that cost carriers around $800mn. But while the riots this time around are more widespread, with more businesses damaged and looted, insurers had already put in place changes that will mitigate their losses from the weekends unrest. Our sources estimate that the loss will be at least EUR1bn - but had insurers not taken steps such as imposing tighter sublimits on SRCC coverage after 2023, the loss could have been much worse. At the same time, there is an expectation that reinsurers will take a smaller proportion of this SRCC loss than they did in 2023, thanks to their own tightening of terms. Subscribers can read the full detail, including the likely impact on domestic and London D&F markets, in the link in the comments.

Einige der besten Produktlaunches, die ich in den letzten Jahren gesehen habe, fanden nicht online statt. Sondern auf einem Messestand in Berlin. Aber ein Messestand kann natürlich noch viel mehr sein als nur die Bühne für ein neues Produkt. Die Aussteller, die am meisten aus der CWIEME Events (Coil Winding, Insulation, & Electrical Manufacturing Exhibition) herausholen, buchen nicht einfach nur Fläche. Sie nutzen ihren Stand als Bühne. Für ein neues Produkt. Für eine Live-Demo. Für neue Technologien und Lösungen. Für Gespräche mit bestehenden Kunden. Und vor allem, um neue Kontakte zu knüpfen und neue Geschäftsmöglichkeiten zu schaffen. Denn auf der CWIEME geht es nicht darum, den besten Slogan zu haben. Die Leute in den Gängen wollen über Technik, Anwendungen, Herausforderungen und konkrete Lösungen sprechen. Genau deshalb kommen Unternehmen wie thyssenkrupp Electrical Steel, Heinrich Georg GmbH, Röchling IndustrialRöchling Industrial, HÜBERS Verfahrenstechnik Maschinenbau GmbH und Reinhausen Jahr für Jahr nach Berlin. 2026 hatten wir über 6.000 Besucher aus 83 Ländern bei der CWIEME Berlin. 85 % davon sind an Kaufentscheidungen beteiligt und 72 % planen, innerhalb der nächsten 12 Monate Komponenten, Rohstoffe oder Prozessmaschinen zu kaufen. Egal, ob Sie ein neues Produkt vorstellen, bestehende Kunden treffen, neue Märkte erschließen oder einfach die richtigen Menschen für Ihr Unternehmen kennenlernen möchten – entscheidend ist, dort präsent zu sein, wo die Branche zusammenkommt. Und genau das ist für mich CWIEME. Wenn Sie bereits über 2027 nachdenken, würde mich interessieren: Was soll Ihr Auftritt auf der CWIEME für Ihr Unternehmen erreichen? Vielleicht ist Berlin genau die richtige Bühne dafür. 👉 Mehr über die Möglichkeiten als Aussteller: https://lnkd.in/e9VnjcyE

Your R&D team doesn’t have to build everything. Before adding another project to their roadmap, I’d ask: could we develop this with someone who has already solved part of the problem? Some capabilities are worth keeping in-house. But your engineers’ time is limited. It’s worth being deliberate about where you use it. And a partnership can work both ways. A startup might have the technology you need. Your company might have the application, testing environment or manufacturing experience they’re missing. The TBC / Angel Invest report makes this point from the startup side: industrial partners can bring demand, access to supply chains and manufacturing know-how.* My takeaway for business leaders? Don’t just ask what a technology company can sell you. Ask what you could achieve together - and what each side would need to contribute. That’s a conversation I’d like you to have at Deep Tech Summit. Sit down with founders and researchers. Explain what you’re working on. Ask where their technology could fit, what still needs testing and how a collaboration would work. Including the less glamorous questions: who owns the IP, who handles integration and who supports the solution once it’s running? Those answers matter more than a polished pitch. If you’re looking for a technology partner for your next product or process, book your ticket and join us on 26–27 October 2026 at Norblin Factory, Warsaw. https://deeptechsummit.eu/ Photo: Deep Tech CEE Summit 2025. * Jonathan Karl and Jens Lapinski, Technology Briefing Center / Angel Invest, How to Cross the Valley of Death in Deep Tech (July 2025), https://lnkd.in/d-y_gcZD

850+ participants 175+ startups. 100+ investors. 150+ CXOs, entrepreneurs and business professionals This was 2025. But next week, you can be part of it once again. We brought founders, scientists, investors and industry into the same rooms. From stage discussions to 1:1 meetings, our team put serious work into making that happen. See what we built last year: https://lnkd.in/dWMT_CKh And let me tell you why you should vitis Deep Tech CEE Summit & Challenge this year. For businesses and corporates: meet technology teams and explore solutions to operational problems. Let technology solve your biggest challenges For entrepreneurs: find solutions expertise and potential partners for the next product you want to build. For startups: meet investors and potential customers. For investors: explore CEE deal flow and get to know the founders behind the pre-vetted startups. For the wider ecosystem: connect research, capital and industry. Find people to work with on turning technical potential into commercial applications. That’s what we’re building Deep Tech Summit around. There’s a lot going into this edition: VC Central. 1:1 Meetings. Expert discussion panels. Corporate–startup collaboration. Industrial demos. Startup pitching. The CEE Innovators Gala. Ecosystem party. Join us on 26–27 October 2026 at Norblin Factory, Warsaw. Ticket sales close on 22 October. Book yours: https://deeptechsummit.eu/

There's no shortage of AI out there. What matters is whether it actually helps you make a better business decision. That's what we have built with Iggy, our new Gen AI-powered intelligence platform inside Ignition, and one of our key announcements at Open House '27 across Sydney and Melbourne. Iggy brings together custom-built AI agents and Australia's largest automotive data set to help marketers get from "what's going on?" to "what should I do next, and how?" Great to finally get in front of our customers and show them something only carsales could build. A massive effort from the team, and plenty more to come! carsales carsales for Business

The right investor conversations can make all the difference when it comes to advancing a mining project. At 121 Mining Investment Cape Town 2027, we connect mining companies with a global network of active investors through a curated programme of one-to-one meetings designed to support capital raising and long-term growth objectives. In my role, I work with companies looking to increase their exposure to high-quality investors and maximise the value of their time onsite. Our matching process is designed to ensure you're meeting investors with a genuine interest in your commodity, stage of development and funding requirements. Whether you're seeking project financing, strategic investment or broader market visibility, the event provides a focused platform to build relationships with institutional funds, private equity firms, family offices and other active resource investors. Learn more about 121 Mining Investment Cape Town: https://lnkd.in/gcQVxrvx

Looking forward to another 121 Mining Investment Cape Town on February 8-9. Our 2026 event was the strongest yet, with an average of 22 one-on-one investor meetings per company over the two days. We're looking to build on that momentum in 2027, with an expected full roster of 130 mining companies in attendance and a focus on getting the right investors in the room. For investors, it's an opportunity to meet directly with management teams and explore opportunities from around the world. Learn more and apply for your investor pass - https://lnkd.in/gH4ipxg4

Why I love this job People often think my job is about organizing an event. It's not. What I really love is creating opportunities for businesses to grow. Every year, I see brands arrive with ambitious goals: finding new customers, entering new markets, strengthening partnerships, launching products, or simply increasing their visibility in a highly competitive industry. And then I watch those goals turn into conversations, connections, and business opportunities. That's what makes this work so meaningful. Because behind every booth is a team that has invested months, sometimes years, into developing products, building a brand, and growing a business. Helping put those businesses in front of the right buyers, decision-makers, distributors, retailers, and industry professionals is what motivates me every day. When exhibitors tell us they met their next partner, secured new leads, or opened doors to new markets, that's when I know we're doing something meaningful. Creating those opportunities is why I love what I do. Curious what exhibiting at IWA could mean for your business? Find out more: https://lnkd.in/e2RVkG_9

Despite having the arms of a weatherman midway through a report, it was great to present at SPORTEL in Monaco on Dolby's history and new product strategy in the live sports space. The main takeaway was that we've built something pretty insane to deliver personalized sports experiences at scale. And it actually delivers monetizable results. Pls do hit me up if you want to learn more about how we're unlocking value for our customers. Dolby Laboratories Dolby OptiView

The revised Tri-Agency Open Access Policy is an important step towards making Canadian research accessible. At Canadian Science Publishing we have long supported the immediate sharing of accepted manuscripts, and we welcome this new direction. But what does it take to make research openly accessible? And how do we sustain the work and infrastructure behind it? In our latest blog post, we explore the costs of producing an author’s accepted manuscript, from peer review coordination and research integrity checks to the people, systems, and infrastructure that supports trusted scholarly publishing. The question isn’t whether research should be open, but how we collectively sustain the infrastructure that makes trusted research possible. As the policy takes effect, we are keen to work with the Tri-Agencies, government, libraries and universities to reach the same goals. Read the post: https://lnkd.in/g46rPjcV

I’m pleased to join the Canadian Journal of Animal Science as Co-Editor-in-Chief alongside Dr. Tim McAllister. With my research background in animal nutrition, feed science, and gut health in pigs and poultry, I look forward to supporting the journal’s continued development and helping share high-quality research that advances animal science in Canada and internationally. Read the announcement to learn more about my appointment: https://lnkd.in/eGDFyGey

A bonus episode of FP Live: my take on why I think Trump has peaked in terms of international power, and how countries and companies will begin to change their behavior towards his White House. https://lnkd.in/gmgC2m3m

Why is it that modern France seems to be a land of protest? And no less importantly, why does anyone still care about what happens in a medium-sized European country that has long ceased to be a global power? Read Emile Chabal in Foreign Policy to make sense of the extraordinary scenes out of France over the weekend. GIFT LINK: https://lnkd.in/gXkZrGQr