IWA OutdoorClassics

Why I love this job People often think my job is about organizing an event. It's not. What I really love is creating opportunities for businesses to grow. Every year, I see brands arrive with ambitious goals: finding new customers, entering new markets, strengthening partnerships, launching products, or simply increasing their visibility in a highly competitive industry. And then I watch those goals turn into conversations, connections, and business opportunities. That's what makes this work so meaningful. Because behind every booth is a team that has invested months, sometimes years, into developing products, building a brand, and growing a business. Helping put those businesses in front of the right buyers, decision-makers, distributors, retailers, and industry professionals is what motivates me every day. When exhibitors tell us they met their next partner, secured new leads, or opened doors to new markets, that's when I know we're doing something meaningful. Creating those opportunities is why I love what I do. Curious what exhibiting at IWA could mean for your business? Find out more: https://lnkd.in/e2RVkG_9

The industry’s leading brands have already taken the first step. The question is: When buyers stroll through the exhibition halls, will they discover your brand as well? SIG SAUER AG. UMAREX GmbH & Co. KG. FRANKONIA Handels GmbH & Co.KG. Fiocchi. Fox Knives. Schmidt u. Bender GmbH & Co. KG Optische Geräte. BALLISTOL GmbH. Tatonka GmbH. NEXTORCH Deutschland GmbH. Gamo Outdoor. Krieghoff. WAIMEX GmbH. Česká zbrojovka, a.s.. Ferkinghoff International GmbH & Co. KG. The Kinetic Group. Nobelsport. Ledlenser Global. And many more. These arent companies that need visibility. They're companies that understand where visibility comes from: being in the room when buyers, distributors and decision-makers are comparing, deciding, and starting new business relationships. Thats what IWA is, every year: the moment the industry shows up in one place. Will your brand be part of that moment? Put your brand where the industry does business. Become an exhibitor: https://lnkd.in/e2RVkG_9

You can spend months entering new markets. Or meet buyers from 121 countries in one place. Growth doesn't happen when you reach more people. It happens when you reach the right people. At IWA, your products are showcased in front of a truly international audience actively looking for new suppliers and business opportunities. Last IWA, over 25.550 industry professionals attended, with 65% coming from outside Germany, travelling from 121 countries in total. Instead of meeting buyers market by market, you connect with decision-makers, distributors and retailers from around the world – in a single week in Nuremberg. Global reach without global travel. That's the whole pitch. 👉🏻 Secure your stand at IWA 2027: https://lnkd.in/e2RVkG_9

Why visit #IWA2026? Because conversations shape markets. For me, every IWA has been a turning point, because of the people I met. Conversations that stayed with me. Partnerships that started with a handshake. Ideas that changed the way I think about the industry. That’s exactly what we want to make possible again in 2026. IWA OutdoorClassics is Made for Trade – and for those who want to move this industry forward. What makes it worth the trip to Nuremberg? 💚 Meet more than 1,000 exhibitor from 120 nations 💚 discover look + feel of the innovations from the hunting and shooting sports industry from around the globe 💚 experience the atmosphere of real dialogue, where professionals talk to professionals, without distractions, without pretense. IWA is where insights become strategy and contacts become collaboration. It isn’t a place for passive observation. It’s a space for people who shape – not just follow – the future of trade. In the end, it’s more than the products that make a market – it’s about the conversations that happen around them. 💬 What kind of conversations are you most looking forward to in 2026? 👉 Secure your ticket now and join the movement: iwa.info/en/madefortrade #iwaoutdoorclassics #madefortrade

IWA has always been more than an exhibition – it’s where the future of our industry takes shape. I still remember my first IWA. I was part of the sales team back then – curious, inspired, and completely drawn in by the energy in the halls. Today, in my role as the exhibition directore of this event – I can see the same spirit and passion that continues to drive everything we do. From 26 February to 1 March 2026, we’ll open the doors again in Nuremberg. But more importantly: we’ll open a movement. With our campaign “Made for Trade,” we’re celebrating the people who keep this industry moving – and creating a space where we move it forward, together. In a time of change, this collective mindset matters more than ever. It’s about dialogue instead of distance, strategy instead of noise, and partnership instead of isolation. Because the exhibition doesn’t just react to markets – it defines them. IWA is not just a date in your calendar. It’s a movement built by the people who believe in the power of trade. 💬 How do you see the role of trade in shaping the industry’s next chapter? 👉 Join the movement. Be part of #IWA2026: iwa.info/en/madefortrade #iwaoutdoorclassics #madefortrade

IWA OutdoorClassics 2026 – The heart of the industry beats here. 💚 As a specialist retailer, you don't just sell products – you ensure market stability. #IWA2026 is where the industry gets back to business: - Get in touch with manufacturers on equal terms - Plan your product range in a professional workspace - Experience a true B2B exhibition – free from consumer influences Don’t just watch the market change. Drive it. Get your ticket now! #iwaoutdoorclassics #eyesontarget