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- Spotify: https://lnkd.in/emXhPgBy - YouTube: https://lnkd.in/eJNDETRD - Apple Podcasts: https://lnkd.in/ebQ9sy6P What does the future of Revenue Growth Management look like? At our RGM Leaders Forum in London, I had a great time exploring exactly that with Matt Pringle and Brian Knighton from Dr. Oetker on The FMCG Guys podcast. We discussed why RGM emerged in the first place, how Virtual Shoppers can help make smarter pricing and portfolio decisions, where AI will transform the way we work, and why human judgment and great execution remain as important as ever. Lots of practical insights, real-world examples from Dr. Oetker, and a look at what's next for RGM and FMCG sales. A big thank you to Daniel Torres Dwyer from The FMCG Guys for hosting such an engaging conversation! Enjoy listening!

"Different countries have different realities." A point that stayed with me from my conversation with economist Professor Douglas Deng on The Smokeless Word: Live from the Lab. From developed economies to those where tobacco farming supports livelihoods, there's no one-size-fits-all approach to tobacco harm reduction. But every country needs an evidence-based framework. As a scientist, that resonates. Evidence should set the direction; local realities shape how it's applied. Catch a first look below ⬇️ #TheSmokelessWord #Omni

Kennt ihr schon die Bonuswesen? 👾 Die Wahrscheinlichkeit ist sehr hoch, dass ihr bereits mit ihnen zu tun hattet. Sie wollen persönliche Daten für exklusive Rabatte, schicken permanent Push-Nachrichten und locken mit Bonuspunkten und Coupons. Mit unserer neuen Social-Media-Kampagne geben wir diesen digitalen Verlockungen jetzt ein Gesicht: Aus Bonusprogrammen werden kleine, reale Monster, die sich immer tiefer in unseren Alltag drängen. Passend zu Halloween und mit einem kleinen Augenzwinkern. 🎃 Aber der Gedanke dahinter ist real: Menschen treffen jeden Tag Tausende Entscheidungen. Beim Einkaufen kommen durch Bonus-Apps und Treueprogramme noch viele weitere hinzu. Aber muss es denn überhaupt so kompliziert sein? Ich finde: nein. Bei ALDI SÜD setzen wir stattdessen auf Einfachheit: ein übersichtliches Sortiment, kurze Wege in der Filiale und den ALDI Preis, der für alle gilt. Danke an unser Team und an DOJO™™ für die kreative Idee und die Umsetzung. #aldisüd #gutesfüralle

Ich finde, Werbung darf ruhig ein bisschen weniger so tun, als würde sie die Welt retten. 🙄 (Hat sie nicht gesagt?) Natürlich lösen Schuhe nicht plötzlich alle Probleme. Aber mit einem cuten Fit und bequemen Boots lässt sich so manches Alltagsdrama direkt ein bisschen besser aushalten, oder? 💅 Genau mit diesem Gedanken sind wir an unsere Deichmann Cozy Boots Kampagne rangegangen: kleine „Fühl ich“-Momente aus dem Alltag, eine gute Portion Humor und ganz viele extrem nice Cozies. https://lnkd.in/e34YMAps https://lnkd.in/epWC5guR Was ich an der Kampagne besonders mag, ist die Mischung aus cinematischem Storytelling und Social-First-Denken. Gemeinsam mit HEY NA!, Patata Agency & Terry Ellmer als Regisseurin haben wir einen Look geschaffen, der auf dem großen Screen genauso funktioniert wie im Feed. Mit mariattma.jadie, lunarabea, aisha.vibes und linellaboo sind außerdem vier Creatorinnen dabei, die ihren eigenen Humor, Style und ihre Persönlichkeit mitbringen. (Hatte kurz ein paar Fangirl-Moments. ✨) Genau die Mischung, die ich mir für die Kampagne gewünscht habe. Von Instagram und TikTok über YouTube und Shorts bis hin zu Connected TV ist einiges zusammengekommen. (Über 100 Assets, ihr wisst selbst, was das bedeutet.. 🤯) Naja, jetzt ist unser „Baby“ live und ich bin ganz gespannt, was ihr so dazu sagt. Die nächsten 4 Wochen werden cozyyyy. An dieser Stelle ein riesengroßes Dankeschön an Kiara & Michelle! Ohne euch, wäre ich mindestens 5x mehr Crashout gegangen & alles hätte 100x weniger Spaß gemacht. 🥹 Danke Matthias dafür, dass du uns immer so vertraust! Danke an das Social Team, für euren Support all the time! An Team Hey Na, Patata & Terry und ALLE die Part of it waren. <3 // Björn Mager Marco Pumptow Christl Joe Alarcon Julien Kelch Anna Krenkel #DEICHMANN #DEICHMANNStories #cozyboots

Manger plus souvent végétal. Avec un mari végétarien, c’est un sujet qui revient régulièrement à la maison, et j’imagine que c’est aussi le cas dans de nombreuses autres familles. Ce qui me frappe, c’est que le débat sur l’alimentation est souvent présenté comme un choix entre deux extrêmes. Or, la réalité est bien plus nuancée. La plupart des gens cherchent avant tout des moyens simples et réalistes d’intégrer des choix plus durables dans leur quotidien. Et c’est essentiel. Notre système alimentaire est confronté à des défis majeurs sur le plan du climat, des ressources et de la santé. C’est pourquoi je suis convaincue que chacun a un rôle à jouer dans la transition vers une alimentation plus équilibrée — y compris les distributeurs. Non pas en dictant aux consommateurs ce qu’ils doivent manger, mais en levant les obstacles. En offrant davantage de choix. En rendant les options durables plus accessibles. En aidant chacun à découvrir ce qui lui convient. C’est pourquoi, chez Colruyt Group, nous considérons qu’il est de notre responsabilité de rendre les choix végétaux plus simples, plus accessibles et plus attrayants, tout en accompagnant nos clients dans cette démarche. Car la transition vers une alimentation plus végétale prendra véritablement son essor lorsque des milliers de caddies contiendront, plus souvent, des produits d’origine végétale. Ensemble, pas à pas, pour la génération de demain. #PasÀPas #ChaquePasCompte #ColruytGroup

Vaker plantaardig eten. Met een vegetariër als partner is het een onderwerp dat bij mij thuis regelmatig op tafel komt, en ik vermoed bij veel andere gezinnen ook. Wat me daarbij opvalt, is dat het gesprek over voeding vaak wordt voorgesteld als een keuze tussen twee uitersten. Terwijl de realiteit veel genuanceerder is. De meeste mensen zoeken vooral naar haalbare manieren om duurzamere keuzes in hun dagelijkse leven in te passen. Dat is ook belangrijk. Ons voedselsysteem staat voor grote uitdagingen op het vlak van klimaat, grondstoffen en gezondheid. Daarom geloof ik dat iedereen een rol te spelen heeft in de verschuiving naar een evenwichtiger voedingspatroon, ook retailers. Niet door te bepalen wat mensen moeten eten, maar door drempels weg te nemen. Door keuze te bieden. Door duurzame opties toegankelijker te maken. En door klanten te helpen ontdekken wat voor hen werkt. Daarom zien we het bij Colruyt Group als onze verantwoordelijkheid om plantaardige keuzes makkelijker, toegankelijker en aantrekkelijker te maken en klanten te ondersteunen bij die stap. De evolutie naar meer plantaardige voeding komt immers pas echt op gang als duizenden winkelkarren vaker plantaardige producten bevatten. Samen, stap voor stap, voor de generatie van morgen. #StapVoorStap #ElkeStapTelt #ColruytGroup

Ouvrir le flux produit d’un nouveau client, c’est comme ouvrir une boîte de chocolats. On ne sait jamais sur quoi on va tomber. La formule n’est pas de moi, mais de mon partner in crime, Michael Maillot. Oui, j’avoue être un peu jaloux (ça se voit dans mon regard amoureux) : j’aurais aimé l’inventer. Ça fait 10 ans qu’il est chez iAdvize, et il dirige aujourd’hui notre équipe Pre-Sales. Depuis 2 ans, son équipe enchaîne les déploiements de notre Assistant Shopping IA. C’est donc souvent lui qui voit en premier l’état réel des données du catalogue produits de nos clients. Ce que j’ai retenu de son passage dans notre dernier webinar : 1️⃣ Les flux produits n’ont pas été conçus initialement pour être lus par les IA. Ils ont été pensés pour exposer la donnée sur Google Merchant Center et les marketplaces. Et ça se voit… 2️⃣ Avant de parler IA, il faut parler donnée. → Est-ce qu’elle existe ? (pas toujours, surtout chez les retailers multi-fournisseurs) → Est-ce qu’elle est accessible ? (avec Lengow ou Shopify, c’est en général plus simple) → Est-ce qu’elle est prête pour les besoins de demain ? (c’est là que ça se corse) 3️⃣ Le client ne lit plus la fiche technique, il raconte son projet. Il y a 3 ans, un client comparait les fiches techniques sur les PDPs tout seul. Aujourd’hui, il écrit : « Je prépare mon premier semi-marathon, je cours surtout sur route, quelle paire me conseillez-vous ? ». Et il s’attend à une réponse qu’on nous aurait pardonné de ne pas connaître à l’époque. 4️⃣ Répondre juste c’est bien, mais ce n’est pas assez Le problème des hallucinations n’est plus un sujet pour les Assistants Shopping IA comme iAdvize. Mais de plus en plus de marques veulent que l’assistant parle comme elles, avec le même vocabulaire que leur éditorial. Une réponse exacte qui ne sonne pas comme la marque, c’est une réponse à moitié réussie. Ma conviction : pour savoir ce qui manque dans votre flux, le plus simple est d’écouter ce que vos clients demandent. C’est ce que Michaël et son équipe font tous les jours en lisant les conversations de nos clients. Merci Michaël 🙌 Et merci à toute l’équipe Pre-Sales qui font un très chouette travail avec nos clients: Clotilde G., Anaïs B., Emilie L. et Guillaume F.

Yesterday I shared that BIOVELA Group had recently selected RELEX Solutions to unify demand and supply across one platform. Now we are pleased to announce that Aušra Kulbačiauskė, Planning Project Manager at Biovela Group, is speaking at RELEX Forum Vilnius 2026. Her session, "Why We Chose RELEX," covers what led Biovela to RELEX, the challenges along the way and the results so far. In my opinion hearing from a customer who has done the work is the best part of our forums - if you are in Vilnius on November 5, why not come and join us at Radisson Blu Hotel Lietuva, Vilnius by clicking the link below. Register: https://lnkd.in/ewUSqWBJ

Kreeftvissen op Kreta begint met de juiste kreeftkreten. Volgens Vjeze Fur dan… 🦞🇬🇷 Ik haal Freddy Tratlehner, beter bekend als Vjeze Fur, op uitnodiging van Gkazas Olijfolie op voor een van mijn favoriete ervaringen op Kreta: kreeftvissen. Niet in een glimmende huurauto, maar in een echte Kretenzische klassieker. Freddy doopt 'm meteen om tot Nissan Gyros. 🚗 Samen met Manolis, lokale visser en vriend van de familie, gaan we de zee op. Fred begint met zijn kreeftkreten, en het lijkt nog te werken ook. Netten binnenhalen, een duik van de boot en puur zeezout rapen uit de holtes van de rotsen. Genieten! Terug aan wal grillen we de vangst op traditionele wijze. Volgens Freddy is er maar één regel: er moet olijfolie op. Met ons zelfgeraapte zeezout, een koud blikje Sparkling Olive Water erbij en goed gezelschap is er maar een conclusie: “Wat hebben we het goed hè?” 🫒 Bekijk de video hieronder 🎬 #gkazasolijfolie #vjezefur #kreta #sparklingolivewater

Moussaka maken voor 40 man begint voor Daan van der Lecq bij een kippenhok en een Kretenzische markt. Wat kan er misgaan? 🐔 Daan van der Lecq is op uitnodiging van Gkazas Olijfolie te gast op 'ons' Kreta. Zijn opdracht: een traditionele moussaka maken. Dat het voor 40 man is, waaronder veel Grieken, vertel ik hem pas later. En die Grieken weten precies hoe hun moussaka hoort te smaken... Eerst de ingrediënten. We beginnen bij Maria, met eieren rapen voor de bechamelsaus. Kippen die alle kanten op rennen, eieren die verstopt liggen en een Maria die het allemaal prachtig vindt. Chaos dus. 🥚 Daarna door naar de markt in Heraklion voor de rest van de boodschappen. Gelukkig is iedereen op Kreta een moussaka expert én zeer behulpzaam. Elke verkoper heeft een tip voor ons en het wordt al snel een gezamenlijk project. Natuurlijk wordt er onderweg geproost, met een raki én met onze Sparkling Olive Waters. 🫒 Lukt het Daan om alles te verzamelen? Kijk deel 1 hieronder. Deel 2, waarin hij op de berg gaat koken, volgt snel! 🎬 #gkazasolijfolie #kreta #moussaka #sparklingolivewater

NON OGGI. Oggi. Il 22 ottobre, alla Festa del Cinema di Roma, NON OGGI ha incontrato per la prima volta il pubblico. Abbiamo affidato al cinema il racconto di una possibilità: un futuro in cui le sigarette tradizionali siano soltanto un ricordo. Una visione di cambiamento che possiamo iniziare a immaginare e costruire oggi. La nostra ambizione è che l’Italia possa essere uno dei primi Paesi al mondo a realizzare questa visione. Arrivarci entro il 2035 richiede però una responsabilità condivisa. Istituzioni, comunità scientifica, mondo della cultura, imprese e società civile possono contribuire, ciascuno nel proprio ambito, a raggiungere questo traguardo. Servono linguaggi capaci di farci guardare il futuro da prospettive diverse. Se con Believe. Further, insieme ad Andrea Bocelli, abbiamo scelto la musica, con NON OGGI abbiamo scelto il cinema e lo sguardo di Sergio Castellitto. Linguaggi diversi, con una stessa ambizione: rendere visibile un futuro che oggi possiamo iniziare a costruire. Grazie a Sergio Castellitto, Elena Funari, Emma Beonio Brocchieri, Davide Iachini, DUDE, alla Festa del Cinema di Roma e a tutte le persone che hanno reso possibile questo progetto. 👉 Da oggi NON OGGI è anche vostro: https://lnkd.in/dzTd8R4z ******* NOT TODAY. Today. On October 22, at the Rome Film Fest, NOT TODAY was unveiled to audiences for the very first time. Through the power of cinema, we set out to tell the story of what could be: a future where traditional cigarettes are nothing but a memory. A vision of change that we can start imagining and shaping today. Our ambition is for Italy to become one of the first countries in the world to turn this vision into reality. Achieving this goal by 2035, however, requires a shared commitment. Institutions, the scientific community, the cultural sector, businesses, and civil society all have a role to play, each contributing in their own way to making this ambition a reality. To envision the future, we need different forms of expression that allow us to see it from new perspectives. With Believe. Further, alongside Andrea Bocelli, we chose music. With NOT TODAY, we chose cinema, through the lens of Sergio Castellitto. Different forms of storytelling, united by one ambition: to bring to life a future we can start building today. Our heartfelt thanks go to Sergio Castellitto, Elena Funari, Emma Beonio Brocchieri, Davide Iachini, DUDE, the Rome Film Fest, and everyone who helped bring this project to life. 👉 As of today, NOT TODAY is yours to discover: https://lnkd.in/dzTd8R4z #NONOGGI #FestadelCinemaDiRoma #SergioCastellitto #Philipmorris

Ci sono idee che, quando prendono forma davanti a un pubblico, acquistano una forza diversa. La proiezione di NON OGGI alla Festa del Cinema di Roma, per me è stato uno di quei momenti. Abbiamo scelto il cinema per raccontare una possibilità: un futuro in cui le sigarette tradizionali appartengano al passato. Con lo sguardo di Sergio Castellitto, abbiamo provato a dare forma a questa visione. Una cosa che ho imparato lavorando nella trasformazione è che il cambiamento non passa solo dalla tecnologia o dalle strategie. Passa anche dalla capacità di renderlo comprensibile, vicino alle persone e capace di generare nuove conversazioni. A volte un’immagine, una storia, un punto di vista inatteso riescono ad avvicinare ciò che può sembrare ancora lontano. La presentazione del corto al pubblico è stato un traguardo importante, reso possibile dal talento, dalla passione e dall'impegno di tutte le persone che hanno creduto in questo progetto fin dal primo giorno e lo hanno reso possibile. Grazie al team di Philip Morris, a Sergio Castellitto e a tutto il cast di NON OGGI. 👉 Un futuro senza sigarette tradizionali può sembrare lontano. Noi abbiamo provato a immaginarlo. Guarda NON OGGI: https://lnkd.in/dfdxDXkz ------------------ Some ideas take on a whole new meaning when they come to life in front of an audience. The screening of NON OGGI at the Rome Film Fest was one of those moments for me. We chose cinema to tell the story of what could be: a future where traditional cigarettes are a thing of the past. Through Sergio Castellitto’s vision, we sought to bring this possibility to life. One thing I’ve learned from working in transformation is that change is not just about technology or strategy. It is also about making change understandable, relatable, and capable of sparking new conversations. Sometimes, all it takes is an image, a story, or a fresh perspective to bring us closer to something that may still seem far away. Bringing this short film to audiences was an important milestone, made possible by the talent, passion, and dedication of everyone who believed in this project from day one. My thanks go to the entire Philip Morris team, Sergio Castellitto, and the whole cast of NON OGGI. 👉 A future without traditional cigarettes may seem distant. We imagined it. Watch NON OGGI: https://lnkd.in/dfdxDXkz #NONOGGI #RomeFilmFest #SergioCastellitto Maria Clara Paradies Antonio Mirabella, Flavio Ciancio, Sofia Minio Paluello

We’re hiring a Senior Backend Engineer to join my team, Connectivity Tech, at GetYourGuide! I may be biased, but here are my three reasons to join: 🚀 The challenge: every booking depends on a live conversation between our platform and someone else’s system, one we don’t control. Your job is to make that conversation fast and reliable at scale, handling real-time availability, seat maps for live events, and partner outages, as we work toward growing our connectivity scope 10x. 🚀 The culture: we own what we build, from design to production. We look at the data before deciding, and we choose standards over shortcuts. Your voice will shape our roadmap, not just fill in tickets. 🚀 The opportunity: few teams give you this much range. One week you’re debugging a partner’s API in production, the next you’re designing a platform used by external developers, and the week after you’re on a call with a supplier’s engineers. This could be you! (the happy employees, not the Alpacas 🦙) Apply here 👉 https://lnkd.in/dt5sZvBd #Hiring #InsideGetYourGuide #Engineering #Backend #TravelTech

𝗦𝗲𝗻𝗶𝗼𝗿 𝗕𝗮𝗰𝗸𝗲𝗻𝗱 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀, 𝗹𝗼𝘃𝗲 𝘁𝗿𝗮𝘃𝗲𝗹 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝘀𝗰𝗮𝗹𝗲? 🌍 Join me at GetYourGuide! 🚀 I'm currently hiring for our Availability Team, a new and growing team responsible for the availability behind tours, shows, events and tickets on the platform (we have over 200K+ experiences to discover). Here you will: 🎯 Own a critical customer experience: Make sure the tours and tickets people see are available when they book, with fresh data and fewer booking errors. 📈 Tackle ambitious problems: Help forecast demand and guide suppliers to open more availability. 🤝 Shape a growing team’s impact: work closely with our Pricing and Connectivity teams on shared foundations and third-party connectors. Questions? Feel free to drop me a DM. Apply here 👉 https://lnkd.in/d_HwVQgq #Hiring #InsideGetYourGuide #BackendEngineering #SoftwareEngineering #GetYourGuide #TechJobs #TravelTech

Ben Plehal told me he has a grown-up job at a toy store, which might be the best description of a tech job I've heard. 🧸 He's been at evo for 23 years. He and his team built the custom commerce platform that helped take evo from a Seattle garage to a global business with immersive stores, adventure travel, rentals, service, and even hotels and skateparks. The custom website was the heart of the operation and enabled evo to achieve enterprise scale. In the early days, that custom platform was a true differentiator, but when he looked at the next 5 to 10 years, about 60% of the engineering team's time was going to maintaining it. A tax integration took months. So did work on payments and membership. The bulk of his team's energy was being spent on features and upkeep that no longer aligned with what makes differentiates evo... but Ben wanted those engineers closer to customers. On Shopify, they can spend more time on things evo's customers really care about: connecting the experience of finding gear online to visiting a store, booking a ski trip to Japan, gathering with community at an event, or coming in for a mountain bike tune-up. The team that built evo's first 20 years online gets to build what comes next, including expanding to Shopify POS in the next phase. I'm really excited to see it. Huge congrats Ben and team! Read the fully story here: https://lnkd.in/gyAiZCWi

⚽ Kit launch day: thrilling for fans, brutal for the retail team. Thousands of fans hit the site at once. Then come the personalised orders, stock updates, fulfilment challenges and customer questions. The goal isn't just to sell more. Its to make that demand easier to handle. My colleague Apsara Chidambaram led a discussion at the European Football Clubs General Assembly in Copenhagen on turning fan engagement into sustainable revenue. The teams behind those fan experiences are central to that story, and they're winning with Shopify! For instance: ⚽ Club Brugge: upgraded their custom shirt builder and saw 25% more printed-shirt sales and on average a 77% checkout conversion rate. ⚽ Venezia FC: implemented Shopify POS across stores in just 7 days. ⚽ Hertha Bsc: added single sign-on for a more connected fan experience. For me, a platform upgrade should make two things easier: shopping for the fan, and running retail for the team. What would make the biggest difference for your club before the next launch?

A buyer once told me we were leaving money on the table. She was right. On the paper, at least. We could price these sunglasses at double or triple and still look reasonable next to other eyewear brands. Many brands do. We chose the other way. A price people don't have to think about, amazing quality, recycled materials and a smaller margin on every pair. It only works if more pairs leave the shelf. So the product has to speak for itself the moment someone tries it on. To be honest, some days it feels like the hard way to build a brand. But then a store tells us the display is empty again, and it feels like the right way. Lower margin per pair. Many more pairs. That is the whole plan.

Le 13 octobre, lors de Fasterize Connect, je rappelais que la barre de recherche était « peut-être la plus grosse hérésie de l'e-commerce ». Pourquoi ? Parce que cela fait 20 ans que celle-ci nous fait faire la même gymnastique intellectuelle : nous forcer à transformer un besoin complexe en 2-3 mots clés simples. Lorsqu'on recherche un canapé convertible suffisamment confortable pour y dormir tous les soirs, on tape « canapé convertible », et puis... on trie. Sauf qu’aujourd’hui, l’IA nous désapprend ce mécanisme. Et plus on converse avec une IA, moins on accepte de reparler en mots-clés. L'écart entre l'expérience sur ChatGPT ou AI Mode et celle sur les sites e-commerce se creuse chaque semaine. C'est pour ça que nous lançons aujourd’hui ✨AI Search ✨chez iAdvize. Une IA intégrée ou complémentaire à votre barre de recherche qui permet de : → Poser ses questions avec ses propres mots → Préciser sa recherche en échangeant avec l’IA → Proposer une sélection ciblée de produits de votre catalogue → Ajouter au panier en un clic Le tout dans une conversation avec le ton de votre marque. En réalité, l'hérésie, ce n'est pas la barre de recherche. C'est de demander à vos clients de parler en mots-clés. Si vous voulez voir ce que ça donne sur votre propre site e-commerce, écrivez-moi en DM ou en commentaire. Promis, je ne vous demanderai pas d’écrire en mots-clés ;)

Black Friday handler ikke nødvendigvis om at få mere trafik 👀 Det synes jeg faktisk er en af de mest interessante læringer fra sidste års Black Week. Hos vores kunder var trafikken i grove træk uændret, men omsætningen voksede 16,5 % YoY. 👉 Kurvstørrelsen steg 12,5 % 👉 Konverteringsraten steg 8,4 % Det siger noget om, hvor potentialet ligger: Det handler ikke kun om at få flere mennesker ind på webshoppen. Det handler om at få mere ud af den trafik, man allerede har. Og i år kommer endnu en dimension oveni: AI. Kunderne researcher, sammenligner priser og finder produkter på nye måder. Derfor bliver synlighed i AI, produktdata og strukturerede data også en del af Black Friday-forberedelserne. Vi har samlet 5 ting, vi mener, man bør have fokus på frem mod Black Friday 2026 👇 👉 Læs de fem tips til Black Friday i kommentaren #BlackFriday #Ecommerce #AI #DigitalMarketing

Very much looking forward to discussing the key findings of our Future of RGM Report 2027 and what they mean for the industry. Excited to be joined by Kelly Rolader, who brings a wealth of hands-on RGM experience from Coca-Cola and BIC. Join us on November 4 for a discussion on the future of RGM, AI, and the challenges ahead! Wednesday, November 4 | 4 PM CET / 10 AM EST https://lnkd.in/eKfvEc2V

AI is not simply changing how we work. It is redefining how organisations lead, build capabilities and create value. As part of UNLEASH 2026, Danone brought together HR leaders from around the world for our session, "The Human Edge in the Age of AI: How Danone is Reinventing Leadership and Skills." We explored a critical question: how do we build a workforce that can thrive in the age of AI? Our discussions focused on what this shift demands from organizations: leaders who can navigate constant change, a culture of continuous learning, and AI-enabled capabilities and skills that strengthen both business performance and long-term employability. For me, our responsibility goes beyond deploying new technology. It is to prepare people to learn, lead and grow through the transformation. That means building adaptability at scale, equipping leaders to unlock new ways of working, and ensuring employees continue to develop the skills that keep them relevant for tomorrow. Thank you to our Danone speakers Dessislava MITEVA, Emmanuelle Tingaud, Nora Iskandar Chetna Manglik Julia MALAURIE and Alexis Drago for sharing their perspectives, and to all our guests for a productive, open exchange.

De moderne B2B-inkoper doet overdag zijn werk op jouw webshop en ‘s avonds zijn boodschappen op Bol en Amazon. Wat hij daar gewend is (24/7 bestellen, prijzen zien zonder mailtje, orderstatus in-app, herbestellen in twee klikken) verwacht hij ook van jou. Levert jouw shop dat niet, dan gaat de order naar de concurrent die het wel biedt. Tegelijk zien we in de praktijk dat 30 tot 40% van de commerciële tijd in veel B2B-bedrijven opgaat aan werk dat een goed klantportaal automatisch zou moeten afvangen, zoals orders overtikken uit een mail, bestelbevestigingen doorsturen en levertijden opzoeken. Elke minuut daar is een minuut die niet naar nieuwe omzet gaat. Elgentos Labs is ons nieuwe format waarin Wouter Steenmeijer en ik delen wat 15 jaar B2B-Magento ons geleerd heeft over architectuur, portalen en wat er in de praktijk misgaat. Op donderdag 26 november organiseren we vanuit Elgentos Labs een gratis online masterclass. 𝗛𝗼𝗲 𝗷𝗲 60% 𝘃𝗮𝗻 𝗷𝗲 𝗕2𝗕-𝗼𝗿𝗱𝗲𝗿𝘀 𝗱𝗼𝗼𝗿 𝗷𝗲 𝗸𝗹𝗮𝗻𝘁𝗲𝗻 𝘇𝗲𝗹𝗳 𝗹𝗮𝗮𝘁 𝗽𝗹𝗮𝗮𝘁𝘀𝗲𝗻. In 45 minuten ontleden we wat een volwassen B2B klantportaal in 2026 minimaal moet kunnen, welke functionaliteit onmisbaar is binnen jouw branche (klantspecifieke prijzen, projectmodules, install base met spare parts, multi-company accounts) en waar de meeste B2B-webshops bij self-service vastlopen. Voor machinebouwers gaan we specifiek in op het koppelen van de install base aan je webshop, zodat klanten zelf de juiste onderdelen bestellen voor de machine die bij hen staat. Voor commercieel directeuren, CEO’s en e-commerce managers in groothandel, maakindustrie en machinebouw. Je hebt al een B2B-webshop. Sales is nog te veel tijd kwijt aan handmatig werk en klanten vragen om zelfservice. 📅 Donderdag 26 november, 11:00 tot 11:45 💻 Online, gratis, inclusief Q&A Meld je nu aan! https://lnkd.in/exam8Qy5

I’ve travelled to 20+ countries in 10 years to build my brand. Launching global retail was one of the best and hardest things we’ve done at NUDESTIX. Getting our product into the hands of customers around the world legitimized the brand, drove awareness early, and earned us trust and real feedback at a global scale. That shaped everything from product development to brand strategy. Every time we innovated on new product or mapped out a launch, the global customer was taken into consideration. But here’s the part nobody talks about: in DTC, the global problem almost always gets passed to the customer. How many times have you paid a surprise duty AFTER the product already shipped? and then tried to return it? nightmare. Swap simplifies the whole thing. For the brand and for the customer. it’s the infrastructure I wish we’d had. Link here to book a demo: https://lnkd.in/gTiUqyB6 #swappartner

"It's not that I didn't know about my job 10 years ago; my job didn't *exist* 10 years ago." Cole C., CHANEL's Senior Director of Fashion Technology Strategy, shared that perspective with me at our recent Vogue Business x Swap dinner. I just loved her way of thinking about career paths and the evolution of technology. We're so used to imagining our careers as a ladder: you do this job so you can get the next job, which prepares you for the job after that. And sometimes that's exactly how it works. ...but some of the most interesting roles in our industry today quite literally couldn't have been planned for 10 years ago because the technology, customer behaviors, and even entire business models they're built around didn't exist yet. I think there's a lesson in there for both people and brands: you don't necessarily have to know *exactly* what's coming next (literally none of us do)...but you DO have to stay curious enough about what's changing around you to recognize an opportunity when it appears. I get to spend a lot of time talking to brands about exactly this: what they're experimenting with, what they're skeptical of, and where they think ecommerce is headed next, especially with agentic technology moving as quickly as it is. Case in point: over BFCM last year, traffic to retail sites from AI tools grew nearly 700% YoY, and AI/agents were tied to 20% of all online orders during Cyber Week. So...a shopping channel that was a rounding error two years ago is now 1/5 of the orders. Nobody had 'optimize for AI agents' on their 2020 roadmap, but now it's on everyone's for 2026. (P.S. keep an eye out for some thought leadership on this coming from Swap!). We're in some exciting times! I'm carrying Cole's perspective into the next chapters of our industry 🚀