LinkedIn thought leader ad examples

19 of the last 20 working days, we signed a new partnership or expansion. That’s the calendar I showed our board on Tuesday. None of them small. Each a deal we wouldn’t have come close to winning 36 months ago. AI-moderated research is crossing the chasm. And billions in market research spend are about to move to far greater impact. This is exactly what Geoffrey Moore described. Innovators and early adopters have proven the efficiency and the business impact. Academic research is increasingly validating AI moderation as a credible new research modality. The evidence is accumulating. The economics are compelling. And the market is responding. The broader ecosystem will move too. New applications will emerge. Non-traditional research companies will build on top of this capability to strengthen their offerings. On the other side, the traditional research market will face a structural correction. I believe 2027 will be the year this shift becomes impossible to ignore. It’s surreal to have spent a decade building toward this moment, and to now find ourselves at the frontier as an entire industry recalibrates. An industry I’ve always believed in. And one I’ll keep building, and representing with pride.

Proving that a solution works is a major achievement. But scaling that solution to match the scale of the problem requires a different set of questions. Who will deliver it? Who will pay for it? And what will it take for governments, markets or communities to adopt and sustain it? These questions matter because scaling impact isn’t simply about growing an organisation. It’s about finding the most effective pathways for proven solutions to reach more people. That has important implications for how we support social innovators. Catalytic funding and strategic support need to reflect the different ways impact can scale, whether through organisational growth, partnerships with public institutions, or enabling others to adopt and replicate successful approaches. At 100x Impact, these questions sit at the heart of our work. We partner with social ventures that have demonstrated what works and have the ambition to improve hundreds of millions of lives. Together, we explore what it will take to translate that potential into impact at scale, and what we can learn along the way. 💡 Applications for our 2027/28 cohort close on 2 November 2026 — just one week to go! 💡 We’re looking for exceptional teams with proven models, a deep understanding of the challenges they address, and the ambition to think expansively about how their impact could scale. Selected ventures receive £150,000 in catalytic funding, tailored strategic support, access to LSE’s research expertise, and a long-term partnership extending well beyond our 16-week programme. If you’re thinking about the next chapter for your venture, we’d love to hear from you. And if someone in your network comes to mind, please share this opportunity. Explore the criteria and apply here: https://lnkd.in/edM9sFDy #ScalingImpact #ImpactUnicorns #FundingOpportunity #CatalyticCapital

STOP following the old B2B Demand Generation playbook. Here's what actually works. The old playbook: → Create valuable content from your company page. → Run paid campaigns to reach your ICP. → Drive traffic to landing pages and gated content. → Capture emails and generate MQLs. → Follow up with outbound sequences. The new playbook: People-Led Demand Gen. 1. Activate people: Turn your founders, employees, customers, partners, and creators into your content engine. 2. Amplify their content: Use Thought Leader Ads to reach your ICP and surround target accounts. 3. Convert engagement into pipeline: Identify warm prospects and trigger personalized outbound based on buying signals. 3. Measure revenue: Track what drives leads, pipeline, and customers. Not just impressions and MQLs. People trust people more than brands. And your demand gen strategy should reflect that. There's actually a NEW tool that lets you run this entire playbook in one place. It's called Atlas Go check it out: https://lnkd.in/eHs2H9H5

GUYS GRANOLA JUST DROPPED THE MOST INSANE FEATURE. 🤯 Let me tell you why I care so much… Last week I had ten external meetings in one day. TEN. By the end of the day, I was sprinting between calls and joining two minutes late, with no idea who i was about to speak to (it’s BAD I know). I was scanning my inbox for context while the person was introducing themselves - sooo obvious when your eyes are clearly reading something on a call… ick ick ick 🤢 This sums up my life… the calendar fills up faster than I can prepare for it. I’ll be jumping from a client delivery call to a sales meeting to a partnership conversation to a candidate interview, and somewhere in that time I’ve completely lost the thread of why half of these meetings are happening. So when Granola dropped their new Briefs feature, I cried of happiness. Before EVERY meeting, there’s a “brief” sitting in Granola to help you prep - already built, no setup, no prompting, NOTHING for you to do. It’s pulled from your notes, the web (!), and Gmail if you've connected it. It's the exact amount of context you need to join a meeting feeling like you've done your homework. I used it yesterday before a meeting with someone i'd spoken to once, three months ago. I remembered who they were and why we were speaking again. The brief had the specifics - what we'd discussed, what they'd shared publicly since, what mattered to them. INSANEEEE. Everything is cited too, so if something looks off or you want to go deeper on a data point, you can. This is Granola's first agentic feature - the first time it does something for you beyond capturing what's already happened. For anyone running a busy schedule - this one is worth paying attention to. The feeling of joining a call prepared, when you've had no time to prepare, is hard to overstate. And saving the best part till last.. The LEGENDARY team at Granola have given me a code for a FREE month of Granola Business for my LinkedIn community. Just comment “GRANOLA” below, and I’ll DM you the link to claim it. 🚀 #AI #Granola #GranolaTheNotes #WorkflowAutomation #AITricks #ProductivityHacks #NoCode #Automation #AIUpskilling #TechTools #Ad

💬 „Máme skvělého poskytovatele, žádnou zálohu internetu nepotřebujeme…“ Tuhle větu občas od zástupců firem slýchávám. Pravdou ale je, že ani sebelepší síť nebude imunní vůči všem nepředvídatelným událostem. 🏗️ Blesky, lokální výpadek na síťovém prvku nebo třeba překopnutý kabel při stavebních pracích zkrátka neovlivní ani ten nejlepší provider. Jedinou skutečně účinnou ochranou je mít po ruce záložní linku s automatickým přepnutím na nezávislý internetový okruh. 💯 Skvělou zprávou je, že naši zálohu umíme nasadit, i když máte hlavní připojení (a klidně i to záložní) od někoho úplně jiného. Přes speciálně vyvinutou technologii můžeme propojit hned několik konektivit pro maximální dostupnost. To vše jen za pár stovek měsíčně. 👉 Nenechte nic náhodě a napište mi, rád vám nezávazně připravím řešení na míru. Více o záložní připojení najdete na: https://lnkd.in/dMA_QD3P

« Notre marché, c’est 40 000 entreprises en France. » On l’a tous sorti en réunion. Ça rassure, ça remplit un slide. Et ça ne sert à rien le lundi matin quand tu dois décider qui tu appelles. Parce que sur ces 40 000, tu enlèves celles qui sont hors de ta zone, celles trop petites pour ton prix, celles qui n’ont pas le budget, celles déjà équipées chez un concurrent. Il te reste quoi ? C'est alors assez commun dans la vente de passer de 40 000 à moins de 900 prospects. 900, c’est beaucoup moins sexy sur un slide. Mais c’est exploitable. Le TAM te dit si ton marché est grand. Le SOM te dit qui tu peux appeler demain matin. Ce ne sont pas les mêmes chiffres, et ils ne servent pas aux mêmes décisions. Comment je le calcule : je pars des entreprises réellement immatriculées en France, filtrées par code NAF, effectif, CA, puis zone géographique. Sur Pharow, le volume se recalcule en direct pendant que tu affines. Tu vois ton marché fondre sous tes yeux, et c’est sain. Ce que ça change : tu arrêtes de viser large pour te rassurer. Tu sais combien de comptes tu as, donc combien de cycles tu peux faire, donc si ton objectif annuel tient debout ou pas. Ce que j’en retiens : un TAM, ça se présente. Un SOM, ça se travaille. Fais le calcul de ton côté : combien de comptes de ton marché peux-tu réellement travailler ce trimestre ?

Unpopular opinion: your sellers aren’t ignoring marketing’s leads because they’re lazy. They’re ignoring them because they’ve learned most of them aren’t real. Someone downloads a guide, a workflow fires, and it lands in a rep’s queue as a ‘lead’. The rep has seen that movie before, so it sits there. Marketing thinks sales don’t follow up. Sales thinks marketing sends junk. Honestly, they’re both right, and neither is the problem. The problem is that we’re still focused on single moments when buyers don’t buy in single moments. They research for weeks, engage in bursts, and pull in finance and IT long before anyone fills in a form. One action can’t tell you any of that. So the shift I keep pushing clients towards is simple: stop focusing on form fills and lists, start scoring signals. Look at the account and the buying group, not just the person. Agree on evidence for when sales steps in. Measure marketing on pipeline, not volume. The good news is this doesn’t have to be a super complicated project, in fact depending on the tech stack you use, it’s less of a tech project than people think, and more of an alignment one. We’re digging into exactly this on our next rev.space webinar. If you run marketing, sales or RevOps in B2B, come and challenge us. 📅 Thursday 5 November, 12pm ET / 9am PT / 4pm UK 👉 https://lnkd.in/eYYkvtf6 I’d love to know: what’s the one signal your team actually trusts before handing a lead to sales?

JUST IN: Nebius just launched Physical AI Workbench, an open-source framework built in collaboration with NVIDIA that gives robotics teams one place to run the entire physical AI development cycle. Data generation. Simulation. Training. Evaluation. All connected. All agent-operable. The problem it solves is real. Building physical AI means stitching together tools that each have their own dependencies, data formats and infrastructure requirements. Moving outputs between stages takes custom scripts. Repeating an experiment requires careful tracking of every scene, dataset and checkpoint. When one tool changes, the whole pipeline breaks. Workbench replaces all of that with a single CLI — npa — that a coding agent can operate directly. The results customers are already reporting: → Up to 40% reduction in engineering time → Iteration cycles cut from weeks to days → 14-stage sim-to-real reference workflow, from task definition to a checkpoint ready for hardware testing The NVIDIA integration is deep. Workbench now includes NVIDIA Cosmos Data Factory built on Cosmos 3, runs on Isaac Sim and Isaac Lab for simulation, Isaac GR00T for robot policy models, and NVIDIA SONIC for humanoid behavior. The first real-world proof point is with Sereact, the German AI robotics company already deployed with Zalando, IKEA, BMW, DHL and Mercedes-Benz. Together they built a sim-to-real pipeline for returns handling at Zalando, one of the hardest warehouse processes to automate given the variability of returned items. Available now on GitHub under Apache 2.0. The infrastructure layer of physical AI is being built in Europe. 🇪🇺📊 Learn more here: https://lnkd.in/d4XgSjFN ~~ ♻️ Join the weekly robotics newsletter, and never miss any news → ziegler.substack.com

Peak season has a way of testing every assumption in the operating plan. 92% of transportation and logistics decision-makers surveyed in new research commissioned by Sparq say they're mostly or fully prepared for the 2026 holiday peak. That's encouraging. But even among those who feel prepared, 53% still rank demand forecasting accuracy among their three least-prepared supply chain challenges. For me, the interesting question is what happens when the forecast changes. Who can adjust capacity? How quickly does dispatch get the information? And can teams see the cost and service implications before making the call? That's where operational readiness gets tested. Our new 2027 Transportation & Logistics Insights Report explores how enterprise leaders are thinking about these challenges and their next technology investments. See the full findings: https://lnkd.in/eAHEwBSZ

Läkemedelsindustrin i Europa befinner sig i en av de mest utmanande perioderna på mycket länge. Geopolitisk instabilitet, ekonomisk press och en våg av regulatoriska reformer sammanfaller med växande förväntningar från patienter och samhälle. Samtidigt genomgår EU:s läkemedels- och industripolitik ett paradigmskifte. Läkemedel betraktas inte längre enbart som en hälso- och sjukvårdsfråga, utan alltmer som en strategisk tillgång för Europas ekonomi, säkerhet och resiliens. Men i mitt arbete med att bevaka EU-initiativ och driva på för läkemedelsbranschens positioner ser jag ändå ett glapp mellan ambitionen från politiker och tjänstemän och den verklighet företagen verkar i. Europa talar om konkurrenskraft och strategisk autonomi, men bolagens beslut att finnas kvar här påverkas av de konkreta villkoren för att bedriva forskning, genomföra kliniska prövningar och nå patienter. Den avgörande frågan är om den samlade effekten av dessa reformer kommer att stärka Europas attraktionskraft. Flera av de initiativ som nu presenteras är överlappande vilket leder till en osäkerhet över vad som gäller. När olika initiativ utformas var för sig – exempelvis inom läkemedel, kliniska prövningar och data – blir det särskilt viktigt att de fungerar tillsammans. Den globala spelplanen har också förändrats i grunden. Läkemedelsföretag väljer att pausa eller helt dra tillbaka lanseringar av nya läkemedel i Europa. I värsta fall flyttar de hela sin verksamhet utanför Europa. Frågan är därför vad som krävs för att Europa ska behålla, och helst stärka, sin position inom life science. Det som saknas är en gemensam känsla av hur bråttom det är. Vad är det då från mitt perspektiv som krävs? För det första behöver vi förenkla och samordna regelverken. Olika lagstiftningsinitiativ måste också fungera tillsammans. Annars riskerar överlappande krav och regulatorisk osäkerhet att skapa nya hinder för innovation och investeringar. För det andra måste vi värna incitamenten för forskning och innovation. Ska Europa konkurrera om framtidens forskning krävs attraktiva och förutsägbara villkor för FoU-investeringar och immateriella rättigheter. För det tredje måste vi få tillbaka kliniska prövningar och investeringar till Europa. Vi måste bli en mer attraktiv plats för att utveckla och pröva nya behandlingar. Slutligen måste vi skapa bättre förutsättningar för företag att växa och skala upp i Europa. Kapital är en central flaskhals. Om innovationerna utvecklas här men företagen sedan behöver söka sig utanför Europa för kapital och tillväxt har vi bara gjort halva jobbet. Vi behöver se innovation, patienttillgång och konkurrenskraft som delar av samma politik. Det räcker inte att forskning bedrivs i Europa. Innovationer måste också kunna utvecklas, kommersialiseras och nå patienter här. Sverige är inte en isolerad ö. De europeiska ramarna är avgörande även för vår svenska konkurrenskraft. Det är dags att gå från ambition till handling.

143 réponses positives en 2026 pour un client que j'accompagne. Quand on a commencé, il avait déjà réécrit ses séquences une dizaine de fois. Nouvel objet, nouvelle accroche, relance plus courte... Rien ne bougeait. J'ai regardé son fichier. Acheté deux ans plus tôt. La moitié des gens avaient changé de poste, et une bonne partie des adresses ne marchaient plus. Ses emails n'étaient pas mauvais. Personne ne les lisait, c'est tout. On a tout repris avec Pharow pour repartir sur des contacts à jour, dans sa cible. Sur l'année, ça donne 15 210 emails envoyés, 2,9% de rebond, 417 réponses et 143 prospects intéressés. Même offre, mêmes messages. Seule la liste a changé. Si vous êtes en train de retravailler votre séquence pour la énième fois, jetez d'abord un œil à votre fichier. Vous l'avez mis à jour quand, la dernière fois ?

Record utility capital spending brings greater scrutiny. Who is now testing whether approved capital is delivering value? In my previous post, I looked at the true cost of a lack of delivery certainty. Now, the burden of proof is rising. Large-load customers want speed and certainty. For a data center, energization can matter as much as price. Residential and small-business customers prioritize affordability, reliability and protection from costs created by new load. Shareholders expect approved capital to become assets, earnings and growth. Regulators assess investment through reliability, resilience, affordability and customer protection. Approval gets capital into the plan. Recovery depends on evidence that the investment was needed, costs were reasonable and the assets entered service. In Maryland, the Commission reduced Pepco’s March 2026 reconciliation request from $30.6 million to $13.36 million. In October 2026, it found that project-plan changes reduced the value of advance review and called for clearer explanations of project and budget changes, cost controls and customer benefits. In Pennsylvania, the Commission approved about $275 million in June 2026, versus PPL Electric Utilities’ $356.3 million request. It also required annual reports on approved reliability programs, spending, completed work and measurable outcomes. In North Carolina, Duke Energy Corporation proposed an October 2026 large-load agreement that, if approved, would require upfront payments for customer-specific facilities and deposits or guarantees for shared grid upgrades. Its stated aim is to protect existing customers from the costs of serving new large loads. This is not opposition to investment. It is closer scrutiny of whether approved capital is delivered as proposed and produces the customer outcomes used to justify it. Cost overruns and material changes to approved work are under greater scrutiny. This is where standardization and harmonization can support delivery certainty. A defined set of transformer specifications and substation designs enables reusable engineering, simpler procurement, common training and fewer inventory variants. It also allows projects to be sequenced by readiness, reducing future O&M complexity and cost. Better estimates, clearer utility/EPC accountability and earlier visibility of risk also matter. Technology and AI can help where they improve estimates and expose risk sooner. Approved capital is not a blank check. It is a delivery commitment to customers, regulators and investors. Affordability, reliability and stakeholder support are central to this year’s Edison Electric Institute agenda. I will be at the 61st #EEI Financial Conference in Phoenix from November 8–10 with the Newton team and look forward to continuing the conversation there. 👉 Which pressure is changing capital decisions fastest: affordability, delivery against plan, growth and returns, or speed to connection? #Utilities #Capex #CFO #EEI2026 #Newton

After every sales call, I run the same 6 questions. Takes two minutes. It replaced the 45 minutes of after-call admin I used to do every single day. Not in a doc. Not by digging through a transcript. I use Granola. It's a notepad that transcribes in the background and builds a summary around the notes I jotted. The part I lean on is Recipes, a prompt you save once and trigger with a "/" instead of retyping it every call. I built 6. Here they are: 1️⃣ /dailyrecap → "What did we agree on across today's calls?" Fast recap before any follow-up. 2️⃣ /repeatconcerns → "What concerns came up more than once this week?" Spot patterns you miss live. 3️⃣ /actionitems → "Pull every action item and assign owners." No manual write-up after the call. 4️⃣ /accountcontext → "What did this client repeat across our last 3 meetings?" Context back before the next call. 5️⃣ /presend → "What should I send before the next meeting?" Sharper, faster follow-ups. 6️⃣ /dealsignals → "Which calls mentioned budget, timeline, or legal?" Shows where deals are actually moving. The transcript was never the hard part. Plenty of tools transcribe now. The difference is I saved these once and they run across every call, not just one. "What did this account say about pricing in our last 3 meetings?" Answered in seconds. Save these 6. Run them after your next call. ➟ Try Granola free for a month. Link in the comments. #granolathenotes #granolapartner

𝗔 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝗲𝘁𝘁𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗮 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿 𝗹𝗲𝘀𝘀𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸. 🎾 Last week, I swapped my laptop for a padel racket and joined Bo and Chozhan for a game. A bit of friendly competition, some good rallies and plenty of laughter. One thing I enjoy about padel is how much you depend on your partner. You need to communicate, anticipate each other's moves and trust them to cover the space you can't reach. It reminded me of something we discussed during our Data & AI leadership offsite last month: the importance of trust. As we work towards a more agentic organization at team.blue, trust plays an important role. Between colleagues, across teams and how we work alongside AI. And sometimes, the best way to strengthen those relationships is simply to spend time together outside the usual work environment. Thanks, Bo Brandt Cramer & Chozhan D M, for the great game. Looking forward to the rematch.

Only 8% of carriers expect connectivity to drive premium growth. Connectivity isn’t just a cost saver. It’s how carriers win business. Brokers decide where submissions go, and they send them to the carriers that are easiest to work with. This year's Surety Outlook 2026, commissioned by Tinubu, shows where that connection is still breaking down: 77% of carriers cite lack of integration with broker and agent systems as an operational bottleneck. This Thursday, October 19 at 10am ET, we'll discuss this topic and more with Ahmad Khan of Everest Group and Prashant Dinkar Hinge of MSIG USA, moderated by Greg Davenport. Join us live, and you'll get the full report before it's released. https://lnkd.in/eciz2P_j

Early in my career, I was asked to set up a laser tracker at a portable crane manufacturer and measure the crane sections as they stacked together or nested. A month later, they called me back to do it again. Why? Because nobody else had been able to give them the same repeatable data. I think about that experience a lot when people talk about automation. Robots, automated cells, and software get most of the attention. But none of it works without measurement data you can trust. If the data is wrong, automation just helps you make the wrong decision faster. I’ve spent my career in portable measurement, selling both hardware—laser trackers, portable arms, and large-area scanners—and software, including SpatialAnalyzer and Inspire, that help customers measure anything, anywhere. That’s why the idea of “achievable automation” makes so much sense to me. Automation shouldn’t be an all-or-nothing bet. It should start with trusted measurement, scale at your pace, and fit the application. Sometimes that means a standard solution you can deploy today. Other times, it means a custom system built with the right integration partners. Either way, the foundation is the same: data you can trust. If you’re figuring out where automation fits in your operation, I’d be glad to talk it through. Learn more here: https://lnkd.in/dn2UMuaw #Metrology #Automation #Manufacturing

What happens when teams are trusted to organize themselves? What role do leaders play in making it all work? Self-organizing teams sound great in theory, but how do you make them work in real life? If you’ve been wondering about these things, join us at this year’s #TeliaDigitalHub, one of Estonia’s brightest leadership conferences! See you on November 5 at Kultuurikatel in Tallinn!

Interested to learn more about your materials? Meet me at the green PicoQuant booth! Nanoge Conferences #MATSUS26Fall #MATSUS26Day1 #MATSUS26

Warum verbringen Mitarbeiter am Morgen eigentlich immer noch 15 Minuten damit, sich in fünf verschiedenen Systemen einzuloggen? Der Klassiker für viele in der IT: Der Arbeitstag startet, aber bevor überhaupt die erste Mail gelesen ist, tippt der Kollege drei verschiedene Passwörter ein, sucht den zweiten Faktor auf dem Handy und wartet auf Freigaben. Das Ergebnis? Frust direkt schon um 08:30 Uhr... und eine IT, die gefühlt eher bremst als unterstützt. Dabei zeigt Modern Management im Apple-Umfeld längst, wie es anders geht. Das Zauberwort heißt hier nicht „noch mehr Security-Hürden“, sondern Seamless Identity & Passwordless Access (z. B. via Jamf Connect & Entra ID). Das Ziel dahinter ist denkbar simpel: Der Mitarbeiter setzt sich an seinen Schreibtisch, meldet sich einmal zentral an und hat sofort sicheren Zugriff auf alle Apps, Ressourcen und Freigaben, die er für seinen Job braucht. • 𝗞𝗲𝗶𝗻 𝗣𝗮𝘀𝘀𝘄𝗼𝗿𝘁-𝗪𝗶𝗿𝗿𝘄𝗮𝗿𝗿. • 𝗞𝗲𝗶𝗻𝗲 𝗭𝗲𝘁𝘁𝗲𝗹 𝘂𝗻𝘁𝗲𝗿 𝗱𝗲𝗿 𝗧𝗮𝘀𝘁𝗮𝘁𝘂𝗿. • 𝗞𝗲𝗶𝗻𝗲 𝘂𝗻𝗻𝗼̈𝘁𝗶𝗴𝗲𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁-𝗧𝗶𝗰𝗸𝗲𝘁𝘀 𝗳𝘂̈𝗿 𝗣𝗮𝘀𝘀𝘄𝗼𝗿𝘁-𝗥𝗲𝘀𝗲𝘁𝘀. Das ist keine Zukunftsmusik, sondern schlichtweg eine durchdachte Strategie, die wir bei mx-itsolutions GmbH täglich umsetzen. Denn echte IT-Sicherheit funktioniert heute nur dann, wenn sie den Menschen nicht bei der Arbeit behindert, sondern sich unsichtbar im Hintergrund bewegt. Wie läuft der Start in den Tag bei euch in der IT: Ein nahtloser Klick oder eher der tägliche Passwort-Marathon?

nuwacom is now available on iOS and Android.📱 I’m very happy to see this live. You can now take your nuwacom workspace with you: • Capture thoughts with the Notetaker and turn them into structured notes • Access company knowledge when you need it • Choose between all leading AI models • Continue working with your Agents, Skills and Projects For me, the biggest value is simple: you can now use nuwacom wherever you are, not only when you are sitting in front of your laptop. Record an idea directly after a meeting, check something from your company knowledge before the next call, or continue working on a project from your phone. One more step towards making nuwacom the workspace you can use throughout your whole workday. Available now on iOS and Android.

Kaupallinen yhteistyö Varman kanssa ajankohtaisesta tietotyön työntekemisen arjesta 4+1 - Kuinka monta päivää viikossa työskentelet mieluiten toimistolla? Oma ihanteellinen viikkorytmini on muotoutunut malliin 4+1, eli neljä päivää toimistolla ja yksi päivä etänä. Tai no itseasiassa yleensä olen joka päivä toimistolla. Etätyössä on puolensa, mutta minulle toimisto on ylivoimaisesti paras paikka työskentelyyn. Miksi viihdyn Columbia Roadin toimistolla niin hyvin? Ja miksi itseasiassa onnistun työssäni paremmin. - Yhteisön energia: Kollegoiden läsnäolosta saa aivan erilaista virtaa työpäivään kuin yksin kotona työskennellessä. Parhaat jutut, ideat ja vitsit tulee aina toimistolla. Vaikka kaikki pöydät on vapaassa käytössä, minun paikkani on melkein aina sama toimistomme (Amanda / Eteläesplanadi) alakerrassa. Lähellä on muita myyjiä ja vauhdikkaita konsultteja ja toki Frameryt 5 sekunnin päässä. - Aito ja arkinen sparrailu: Slack ja Teams ovat loistavia työkaluja, mutta parhaat ideat syntyvät edelleen kasvotusten. Esimerkiksi asiakkaiden haasteita ja uusia konsulttikeikkoja on huomattavasti innostavampaa pallotella livenä. Noissa keskustellessa sytytään yhdessä aivan eri tavalla, kun digitaalisissa kanavissa. Näissä pystyy paremmin fiilistelemään asiakkaan tarvetta paljon monipuolisemmin ja samalla saa tunteen miten konsultti innostuu mahdolisesta keikasta ja haastesta. - Lounasporukat: Yhteiset lounashetket ovat päivän paras sosiaalinen tauko, jolloin puhutaan muustakin kuin töistä. Myyntitiimi suosii nopeaa buffaa, joista Bank on tietysti paras. Keskustassa moni pystyy syömään tosi monipuolisesti ja hyvin. - Vaihtelu työskentelyasennoissa: Päivän aikana voi liikkua fiiliksen ja tehtävän mukaan: Avokonttorista ja ison näytön ääreltä sohvannurkkaan, nojatuoliin tai puhelinkoppiin. Kun mietimme toimistoa meidän yritykselle nuo ylläolevat arvot olivat keskeisinä parametreina valinnassa. Vuokranantajamme Varma ymmärsi samantien minkälainen yritys olemme ja mitkä on meidän kasvun mahdollistaja ja löysi meille tilat kasvullemme. Ja, kun olemme kasvaneet, Varma on mahdollistanut juuri meille sopivan toimistojen tilojen laajentamisen ja uusien työskentelytapojen mahdollisuudet. Ja vielä: yleinen etätyöstä keskustelu on mielestäni liian mustavalkoista, jossa kehutaan kotonatyöskentelyn tehokkuutta ja muristaan toimistopakoista.

Artificial intelligence predicts behaviour. Human intelligence understands motivation. Every technology revolution has a hidden foundation. This one is built on human understanding. Intelligence is becoming abundant. Every company will have extraordinary models. Agents will run entire parts of the enterprise. But prediction is not understanding. Knowing what someone did is not knowing why. Predicting what they’ll do is not knowing what matters to them. And the more autonomous our systems become, the more that gap costs you. Your competitors can buy your stack. They can’t buy your understanding of your customers. In the AI economy, human understanding is a proprietary advantage. Not a report. Not a research project. Infrastructure. A million conversations in, that’s the Human Layer we’re building at GetWhy. Be more human.

Will EU leaders equip their strategic industries to respond to the China shock? This is the question I asked in a piece in Agenda Pública this week, available in English and Spanish below. Read it for a short analysis of the Industrial Accelerator Act's objectives, reception in the Parliament and Council, and ongoing negotiations. I also write about Spain's crucial role for the EU's future industrial policy, both as a major cleantech industrial hub and as a driving political force in Brussels. https://lnkd.in/eg9CfKv2

In my conversations with the leaders across Europe, three questions are top of mind when it comes to AI: How do we scale it? How do we keep it secure? And how do we prove it's paying off? If you are asking yourselves the same, you don't want to miss Microsoft Ignite, on November 17–20. If you lead the business, you'll hear proven use cases straight from customers and partners who've turned AI investment into profitable growth. If you lead the technology, you'll get a first look at our AI and cloud roadmap, plus expert-led guidance to build secure, scalable infrastructure. Join us online for free. Leave with a plan and with the skills to start driving real business impact. Register today: https://lnkd.in/dz44KYDh #MicrosoftIgnite