Microsoft

In my conversations with the leaders across Europe, three questions are top of mind when it comes to AI: How do we scale it? How do we keep it secure? And how do we prove it's paying off? If you are asking yourselves the same, you don't want to miss Microsoft Ignite, on November 17–20. If you lead the business, you'll hear proven use cases straight from customers and partners who've turned AI investment into profitable growth. If you lead the technology, you'll get a first look at our AI and cloud roadmap, plus expert-led guidance to build secure, scalable infrastructure. Join us online for free. Leave with a plan and with the skills to start driving real business impact. Register today: https://lnkd.in/dz44KYDh #MicrosoftIgnite

In meinen ersten Wochen als Country Manager von Microsoft Österreich begegnet mir in vielen Gesprächen eine Frage immer wieder: Wie übersetzen wir das Potenzial von KI in konkrete Ergebnisse für Unternehmen? Am 10. November wollen wir diese Diskussion beim Microsoft Frontier Transformation Day in Wien weiterführen. Gemeinsam mit Kunden, Partnern und Führungskräften aus der österreichischen Wirtschaft geht es darum, wie KI und intelligente Agenten bereits heute Arbeit, Prozesse und Geschäftsmodelle verändern und was Unternehmen daraus für ihre eigene Transformation lernen können. Denn Wettbewerbsfähigkeit entsteht nicht durch Technologie allein. Entscheidend ist, wie wir sie verantwortungsvoll einsetzen und in konkreten Mehrwert übersetzen. Ich freue mich auf den Austausch und viele neue Perspektiven. 👉 Link zur Anmeldung in den Kommentaren.

You’re choosing how people work, how they use AI and how you protect their ideas. Here’s a closer look at what Surface brings to the table.

You know what your people are capable of. This ebook looks at how Surface can help them get there, and what that means for your business.

Europe does not need to choose between local strength and global technology. My conversation with Koen Deryckere, CEO of Cegeka was a good example. They are not only helping customers navigate AI, cybersecurity and sovereignty, they are putting that transformation into practice inside their own organization too. I think that matters. The strongest partnerships are built on both sides bringing something distinct: global technology and scale, combined with local expertise, trust and the ability to turn technology into outcomes for customers. Across Europe, this is becoming increasingly important. Sovereignty, security and competitiveness are often treated as separate debates. In practice, they are deeply connected. The companies that navigate that connection well will help define what Europe’s next phase of digital growth looks like. You can watch my conversation with Koen here: https://lnkd.in/eazR8abZ Marijke Schroos Julien Groues

If you want to operate agents effectively at scale, Microsoft Ignite has sessions made for you. Join us online for free, November 17–20, 2026. 🤖 Explore expert-led sessions on AI agents across sales, service & the contact center, insights you can put to work right away. Register now.