OBVIOUS

Don't tell me this isn't the future of B2B demand gen. EDIT: Check this -> https://lnkd.in/eWKEZasA People-Led Demand Gen. Here's how it works: 1. Build your audience: Identify your ideal accounts and decision-makers. 2. Create demand through people:Turn founders, employees, customers and creators into your distribution engine. 3. Amplify with paid: Use LinkedIn Thought Leader Ads to get their content in front of your target audience. 4. Identify warm leads: Track who's engaging with your content and identify the right personas within those accounts. 5. Turn paid impressions / engagement / website traffic into pipeline: Enrich their contact details, push them to your sales team and start warm conversations that turn into meetings. Instead of reaching out to people who've never heard of you... You're reaching out to people who've already seen and engaged with your content. You can do this with this NEW tool: Atlas Check it out: https://lnkd.in/eU_qFfxS What do you think? Is People-Led the next evolution of B2B demand gen?

I DON'T GET IT. Why do you waste your LinkedIn Ads budget on COMPANY PAGE ads? People trust PEOPLE. Not brands. If I've never heard of your company and you start pushing corporate ads in my face, I'm NOT buying. You need to build trust BEFORE trying to generate leads. Here's how: 1. Get founders, employees, customers and creators talking about your product. 2. Amplify their content with Thought Leader Ads to reach your exact ICP. 3. Identify who's engaging with your content, ads and website. 4. Turn those signals into warm outbound conversations and pipeline. That's People-Led Demand Gen. And you can do it all with Atlas: https://lnkd.in/eajEQ-jA

I dare you to use Atlas for 60 days without getting a qualified lead. Succeed, and I'll pay you $1,000. Up for the challenge? Give Atlas a try → https://lnkd.in/eK45jnP6

SOMETHING BIG IS COMING... EDIT: Check this -> https://lnkd.in/ehXh3rmH This might be your next FAVORITE GTM tool. People-Led Growth is the new Demand Gen Play. Take a look → https://lnkd.in/eYG6QG29

I'm thrilled to announce that OBVIOUS is now the service arm of Atlas. 🚀 EDIT: Check this -> https://lnkd.in/ecMivPQ4 Over the past few years, we've helped 100+ B2B companies generate demand, leads, and pipeline through People-Led Growth. But there was one big problem. We needed 15+ tools to run a single People-Led Demand Gen strategy. Our stack looked something like this: → Favikon to find and activate creators → Notion to manage creator collaborations, projects, and client reporting → LinkedIn, Email & WhatsApp to communicate with creators → HeyReach to run warm outbound campaigns → FullEnrich to enrich contacts with emails and phone numbers → Clay & LinkedIn Ads to build audiences and distribute content → TinyURL, LeadJourney.io & Fibbler to track performance and attribution → Qonto to handle creator payments → Make & n8n to automate workflows It worked. But it was a nightmare to manage and almost impossible to scale without adding headcount. Too many tools, too many disconnected workflows, too much manual work, too everything 😂 So we built Atlas One platform to manage the entire People-Led Demand Gen process: → Find, activate, and manage creators → Create, publish, and distribute content → Build audiences and amplify content through paid social → Identify engaged accounts and launch warm outbound → Track performance from impressions to revenue → Manage collaborations, workflows, and payments And that's why OBVIOUS is now the service arm of Atlas. Atlas is the platform. If you want EARLY ACCESS let me know 💬

STOP following the old B2B Demand Generation playbook. Here's what actually works. The old playbook: → Create valuable content from your company page. → Run paid campaigns to reach your ICP. → Drive traffic to landing pages and gated content. → Capture emails and generate MQLs. → Follow up with outbound sequences. The new playbook: People-Led Demand Gen. 1. Activate people: Turn your founders, employees, customers, partners, and creators into your content engine. 2. Amplify their content: Use Thought Leader Ads to reach your ICP and surround target accounts. 3. Convert engagement into pipeline: Identify warm prospects and trigger personalized outbound based on buying signals. 3. Measure revenue: Track what drives leads, pipeline, and customers. Not just impressions and MQLs. People trust people more than brands. And your demand gen strategy should reflect that. There's actually a NEW tool that lets you run this entire playbook in one place. It's called Atlas Go check it out: https://lnkd.in/eHs2H9H5