LinkedIn thought leader ad examples

The sad fact: Positioning is the silent killer of most B2B ROAS 🥺... Most marketers obsess over targeting, bidding, and creative tweaks. But if your positioning is off, every click is wasted. Positioning is not your tagline. It’s the space you own in your prospect’s mind. Alfred Ries called it “owning a word.” In B2B, that word could be "reliability", "speed", "compliance", "predictability"... Example: If you sell SaaS for procurement, do you position as “cost-saving software” or “risk eliminator”? The second one might speak to CFO pain points and wins higher-value deals. Better positioning means your offer feels more relevant for prospects. That relevance drives higher CTR, lower CPC, and ultimately MUCH better ROAS. 💡 Before you launch your next campaign, ask: What single idea do we want to dominate in the buyer’s mind? If you can’t answer, your ads are fighting blind. 🚀 ROAS starts with perception. Fix your positioning, and the numbers will very likely follow. #marketing #b2bmarketing #marketingstrategies #positioning #growthmarketing #digitalmarketing #gtmstrategies #demandgeneration #demandgen

My first two companies failed — because of my own poor decisions. Ten years ago we built a platform connecting brands with creators. Almost nobody else was building this. That market is worth $30B today. We were four years early — and early doesn't feel like early. --> It feels like being wrong. --> Companies weren't interested in creator collaborations yet. LinkedIn and Meta gave advertisers no creator insights to share with companies and no official way to promote creator content. The infrastructure wasn't there. Back then, I never thought "we're far ahead of the market." --> After years of struggle, I thought the idea was just bad. My second company, HeyTimi: the opposite in every way. We raised millions from well-known investors immediately. The market was crowded, and I read that as validation — a real market with real players. Let's go. Then our main competitor GoStudent raised €70M. We had raised €2M. Ten weeks later, they raised €205M. Seven months after that, €300M. (Respect to Felix Ohswald and the GoStudent team — they read it right.) And here's the part that still gets me: The market was shrinking the whole time, while we all raised millions and told our investors how big things would be in a few years — believing the story ourselves. Startups holding over a billion in combined funding, fighting over a market that was contracting and unprofitable for nearly everyone. That's when I finally understood momentum. You can have brilliant people — and mine were sharper than I am — and still lose, because momentum isn't something your team produces. It's the direction the market is already moving. You either arrive in time to be carried, or you spend everything swimming. So before you commit years to a company, as a founder or a hire, get as clear as possible on its momentum. It's cheaper to check than you'd think: → Google Trends on the core category, five-year view → CPCs on high-intent keywords — rising cost with flat volume means a market being fought over, not growing → Competitor funding rounds over the last three years — direction matters more than size None of this is difficult. I just didn't do it. Well — I did. I just thought I was the greatest and would beat every warning sign with pure effort, haha. ...classic 25-year-old Ben. What I'm proud of: through all of it, my relationship with every colleague and co-founder stayed strong. Integrity and respect stayed high. I couldn't be more thankful. My recommendation: do the momentum check with as many hard facts as possible — it pays off many times. Today I even check the momentum of every lead we receive — I want my team spending their time on realistic growth stories instead of swimming. Thanks to everyone for the journey at Fourdrop: Maximilian Kostial, Peter Wunderlich, Richard Keiner, Axel Forstenhäusler and HeyTimi: Romina Kretschmer, David Kanis, Philipp Rößner, Martin Schneid, Yannick Kuplewatzki, Jessica Nicoloiu, Melanie Strobl

Looking forward to FreightWaves F3 next week in Chattanooga! 🙌 Excited to reconnect with industry friends and cheer on our CEO, Robert Nathan as he joins the powerhouse Julie Van de Kamp for a fireside chat on operational leverage and the future of freight. Plus Envoy AI will have a special announcement for the next generation of logistics leaders. 👀 Think hands-on experience, support for their education, and a path to becoming the next “bosses of machines” in the era of AI. If you’ll be there, let’s connect! #F3 #EnvoyAI #FutureOfLogistics

Ascending to the C-Suite has different sets of requirements than any other leadership position in a company. I specifically focus on what those are in the class I teach for Pavilion's GTM Accelerator course, but all of classes in the 8 week program, will help you understand all of the fundamentals to getting there. My friend Sam Jacobs says it best here, and the link to sign up for the cohort that starts on 11/4/26 is in the comments. I hope to see you there. 🚀 https://lnkd.in/e6GaaSb6

AI agents spent 23 hours probing major companies. Nobody on the receiving end noticed. That’s the story leading this week’s AgentShock. Microsoft’s new answer is to give agents a live risk score and take away write access when they start acting strangely. I’d like to know who sets that threshold. Also in this issue: Anthropic signs for 420 MW of wind-backed capacity, and an 18-month data center pause in Memphis dies on a 6–6 vote. If an agent spent tonight probing a vendor from your network, which log would tell you? Read the full issue below. 👇

Let's talk straight about how to deal with Meta's latest changes. Tuesday, 27 October, at Influee's live webinar. Four experts, each with their own perspective and special field. Mine: “Andromeda: What to know about Meta’s latest algorithm and what to ignore” I’ll cover: → What Andromeda actually changed in how Meta picks which ad to show → The creative fundamentals that kept working through every algorithm change I saw from the inside → Where to put your time and budget instead → A hands-on creative matrix to help you create new assets How to win in paid social as a DTC brand in 2027 Tuesday, 27 October 17:00 CET / 12 PM ET / 9 AM PT Live online, free My fellow speakers: → Sergio Zaragoza, co-founder of ViralClip → Erwan Liébot 🧠, founder of OhMyGads → Stefano Mazzei, co-owner of Cosma Hosted by Luka Podobnik and Sebastian Novinsek from @Anaïs Who it’s for: DTC founders, marketers and media buyers who run paid social and want to go into 2027 with a plan that actually works. Four operators, four playbooks, real examples and live Q&A, all in one session. If you run Meta ads, save your free seat here https://lnkd.in/gFK-qyrT

Data residency is one of the first questions in every European migration. Customers want to know which country their discovery data is held in, and for many French customers the answer needs to be France 🌍 I'm pleased to announce that CloudHound now runs in Europe (Paris), our third European region alongside London and Frankfurt, and our seventeenth worldwide. Paris runs its own copy of the platform and its own database, so a French customer's discovery and assessment data is held in France. Partners can now pick the right home for each customer: - Europe (London) for UK estates - Europe (Frankfurt) for German and central European estates - Europe (Paris) for French estates Migration works the same way: replicas are written straight into the customer's own cloud account, in whichever region they choose, and our servers never carry the disks. The platform is also fully translated into French, so the customer's operations team can run every project in their own language. For public sector, health and financial estates in Europe, that keeps data in-country from the first discovery scan through to a complete migration, using the platform with the best operating system compatibility, the fastest migrations, and the shortest cutover times available for AWS. Three regions across Europe, for migration assessment, planning, and execution 💫 cloudhound.io

I just pulled every long-tenured OpenAI engineer (name, title, start date and LinkedIn). This is where the startup mafias come from. Two reasons why: 1) I imagine that most of these engineers will leave soon to go back to 0 to 1 building 2) They are likely fully vested so they do not have to stay at OpenAI to receive their huge payouts I got the below list using Harmonic’s research tool. I then put this into an active list so that I could get more enriched data on each person that updates automatically (it updates once a week with new details from Linkedin). This info is tablestakes in today's venture game. In case you want to check it out yourself: www.harmonic.ai/try cc: Harmonic #harmonicpartner #venturecapital #sourcing #startup

Andreessen Horowitz is a king-maker and everyone in VC hates it. The industries they invest in inevitably become hot. I just got access to all the early stage deals (preseed to Series A) that a16z has done in the last 6 months. With this data you can: 1. See what companies and industries the best VCs are excited about 2. Study the types of founders they are backing 3. See if there are select tech companies or universities that are creating these top founders 4. Analyze the co-investors that a16z is investing alongside of In case you want to check it out yourself: www.harmonic.ai/try Cc: Harmonic #harmonicpartner #venturecapital #founder #startup #sourcing

Fix or fuel? Most CEOs answer this by temperament. That is the expensive way. The founder who is naturally cautious cuts costs when the real problem is a growth engine that was never built. The founder who is naturally aggressive pours money into marketing when the real problem is a business that leaks profit faster than it earns it. Both are working hard. Both are solving the wrong problem first. There are only two moves. Fix what is holding the business back, and fuel what comes next. Red fuels blue. Never the other way around. On November 9 I am going live with Mike Michalowicz, author of Profit First, to run a diagnostic on exactly this. He takes 'Fix'. I take 'Fuel'. You leave knowing which one is yours. Register: https://lnkd.in/gs7jin7Z

Fraud control is a month-long responsibility for finance teams. A duplicate invoice, an unexpected change to supplier bank details or an expense that does not look right can appear at any time. If those checks only happen at month-end, finance may be left piecing together what happened after the fact. The better approach is to build review into everyday finance workflows, so unusual activity gets attention when it appears. We’ve turned a few familiar finance headaches into a 20-second challenge in The Haunted Office. Can you spot the hidden invoices and receipts and catch the rogue expenses? Play here: https://hubs.la/Q04BR3HV0 #TheHauntedOffice #SpendManagement #ProSpend #FraudControl #APAutomation #ExpenseManagement

No one can answer "how do we reach Gen Z?", including us. It's one of the most common questions we get, and it's the reason research comes back useless. Ask about gold bars, though, and we'll answer "Costco". (I'll come back to this). Ask "how do we reach Gen Z" out loud and someone will answer it. An agency will. A trend report will. You'll get forty slides on Gen Z that are true of Gen Z in every country and every category, and true of nothing in your business. The question gets answered. Nothing gets decided. I call these macro questions. There's no single study, single report or single data point that answers one. You only get there by answering four micro questions underneath it, and the order matters, because each answer is what makes the next one askable. Start with who Gen Z actually is to your business, because it's never all of them. Then which of those people you already reach, and which ones you don't. That gap is your real target. Only then can you ask what they consume, you need to know what they already watch before you make something that gets watched. And last, who has influence over them. Could be another brand, could be a creator, could be their friends, could be a nobody. That last question is where most teams stop short, because the honest answer usually sits outside their own category. Which brings me back to the gold bars. We've been looking into it for a business that sells them. The people making content about it? Credit card point hackers. They run $20,000 through a rewards card at Costco, sell the bars back, pocket the points. Costco can't keep gold on the shelves. Nobody in precious metals would have looked there. But that's who has influence. So no, I can't tell you how to reach Gen Z. Nobody can, not in one answer. Work the four questions underneath it and the answer builds itself. Skip them and you'll get a deck that's right about Gen Z and completely useless to you.

The most dangerous dashboard in marketing is the one where everything's green. All it means is you're measuring the things you already knew to look at. By the time it shows up in your numbers, the shift has already been underway for months. And the dashboard stayed green the whole way. Your dashboard shows you what's happening inside your ecosystem. It has nothing to say about what's happening outside it. And those are two very different reads on reality. It won't show you the competitor that entered your category six months ago and is winning your next generation of customers. It won't show you the platform where your audience moved their trust conversations. It won't show you the content format pulling your category forward while you're still optimizing last year's playbook. A few things I'd add to your next quarterly review: 1. Search your category on Reddit and YouTube without your brand name. Screenshot the top results. Note what's moving in your market that your internal data would never surface. 2. Look at the top three pieces of organic content getting traction in your category right now that you didn't create. Screenshot them. Who made them? What are they saying? What format are they using? 3. Check if any new competitors, creators, or communities have gained meaningful traction in the last 90 days that have never come up in an internal meeting. Screenshot anything you find. 4. Drop all those screenshots into the AI tool of your choice and ask: "My internal dashboards show healthy metrics. Here is what's getting organic traction in my category right now outside my own brand. What market shifts, emerging competitors, or audience behavior changes should I be paying attention to that my internal data would never flag?" 5. Write down the one thing moving in your market right now that your dashboard would never surface, then put it in front of your team where it's impossible to ignore. This takes about 15 minutes. And it will tell you more about where your market is going than any dashboard ever could.

Carbon reduction alone is no longer enough to win capital. Almost every successfully funded reduction project clears the same three tests: Financial defensibility, Operational feasibility and Carbon abatement. In that order and in a consistent language for each stakeholder. Successful sustainability teams are no longer submitting carbon cases to finance and instead building ROI positive capital requests that finance recognizes and supports. That is where the real work of decarbonization happens. Watch the full conversation with Trellis and James Hardie. Link in comments.

Staan jouw vacatures al maanden open en zie je door de bomen het bos niet meer? Dan bied ik je graag een uitweg. 🎯 Geef me 30 minuten. Dan laat ik je zien hoe wij jouw vacatures kunnen invullen. Geen gouden bergen (die zijn er helaas al genoeg), maar een eerlijk en haalbaar advies op maat. Innovatief, betaalbaar en vooral met oog voor de lange termijn. Bij Maximizd ligt de focus vooral op duurzame matches. Want wat heb je aan een nieuwe collega als die na drie maanden alweer vertrekt? Dat zien we helaas nog te vaak gebeuren. Bijvoorbeeld omdat kandidaten zonder de juiste intenties bij jouw bedrijf hebben gesolliciteerd of omdat verwachtingen tijdens de werving niet kloppen en iemand toch niet bij de organisatie past. Ondertussen lopen de kosten op, stijgt de werkdruk en blijven vacatures openstaan .📉 Bij Maximizd kijken we daarom verder dan alleen sollicitanten aantrekken. 👉 Wie zoek je écht? 👉 Waarom zouden ze voor jouw bedrijf kiezen 👉 Waar bereiken we die mensen? 👉 Hoe bereiken we hen niet alleen, maar zorgen we er ook voor dat ze daadwerkelijk solliciteren? 👉 En hoe volgen we ze goed op? In 30 minuten pakken we jouw vacatures erbij. Jij vertelt waar je tegenaan loopt en ik laat je concreet zien hoe wij dat zouden aanpakken. Meer dan 800 bedrijven zijn je inmiddels voor gegaan. 🤝 Die openstaande vacatures nou echt eens een keer goed aanpakken? ✅ Plan dan hier rechtstreeks een kennismaking in met mij: https://lnkd.in/d6xhMfuv Spreek je snel! 👋

Heb je structureel 5+ vacatures openstaan? ❌ Stuur me dan eens een bericht. Ik laat je graag zien hoe we organisaties met hetzelfde probleem hebben geholpen om meer grip te krijgen op hun recruitment en vacatures structureel ingevuld te krijgen. ✅ Want bij 5, 10 of 20 openstaande vacatures zit het probleem vaak niet alleen in te weinig sollicitanten. -> Soms komen er genoeg kandidaten binnen, maar worden ze te laat opgevolgd. -> Soms ontbreekt intern de capaciteit. -> Soms is er totaal geen inzicht en overzicht qua vacatures en kandidaten. En soms wordt er bij iedere nieuwe vacature opnieuw geld, tijd en energie tegenaan gegooid zonder dat er structureel iets wordt opgebouwd. Daar kijken we bij Maximizd tegenwoordig veel breder naar. Niet alleen: Hoe krijgen we meer kandidaten? Maar ook: -> Waar loopt het recruitmentproces vast? -> Welke kanalen leveren daadwerkelijk iets op? -> Wat kunnen we automatiseren met AI? -> Hoe zorgen we voor snellere opvolging? -> En hoe bouw je aan recruitment dat ook over 12 maanden nog werkt? 🎯 Maar heb je structureel 5+ vacatures openstaan? Stuur me even een bericht of mail naar [email protected] Dan laat ik je graag zien hoe we dit bij andere organisaties aanpakken. 🤝

Yesterday, a major HR and payroll platform went offline while responding to PHP2Shell. We were affected too. Its security rating that same day? A. 903 out of 950. And I don't think the rating was wrong. It measured what it was built to measure: the vendor's externally visible security posture. But we've gotten used to treating a vendor's security score as a measure of how much risk that vendor poses to us. Those aren't the same thing. The vendor going offline doesn't mean it has bad security. Taking systems down may have been exactly the right security decision. But if your payroll depends on that vendor, the impact on your business is real regardless of how good its security is. We spend so much time evaluating how secure our vendors are, and far less understanding what happens to us when something goes wrong. That's what we're building at Lema. We connect what's happening at the vendor to the data, access, and business operations that depend on it, so security teams can see where they're actually exposed and what they can do about it. See how Lema works: https://lnkd.in/eauWSdZe

Mein Highlight auf der #SPS2026? Mit Ihnen darüber zu sprechen, was als Nächstes ansteht. Ich freue mich auf bekannte Gesichter. Und genauso auf Menschen, die KEBA bisher noch nicht auf dem Schirm hatten. Gerade auf der SPS – Smart Production Solutions lässt sich gemeinsam anschauen, worüber man sonst oft nur spricht: Wie greifen Steuerung, Robotik und Safety ineinander? Wie kommt man mit weniger Engineering-Aufwand zur fertigen Maschine? Bei uns am Stand wird das konkret: An einer virtuellen Produktionslinie zeigen wir, wie sich mit KEMRO X Hard- und Software kombinieren und bestehende Systeme einbinden lassen. Mich interessiert dabei vor allem, was davon für Ihre Anwendung sinnvoll ist. Erzählen Sie mir, was Sie vorhaben. Ich freue mich darauf, Sie und Ihr Projekt kennenzulernen. 🤝 Lassen Sie uns in Nürnberg treffen! Hier können Sie einen Termin mit uns vereinbaren und Ihr kostenloses Ticket sichern: https://lnkd.in/dyKu9BCw 📍 Halle 7, Stand 470 📅 24.-26. November 2026

“Daar staan we!!" Groot logo, vage belofte en duizenden automobilisten die erlangs rijden. Snelwegreclame is soms vooral een dure manier om je ego te strelen. Maar er zijn ook goede voorbeelden. Neem Nmbrs. ik zag hun reclame langs de snelweg toen ik richting Duitsland reed. Tegelijk ik zie ze ook op LinkedIn (meerdere keren). Daarnaast in banneradvertenties en meer. Iets met een rebranding 😉 Ze gebruiken verschillende kanalen om hun nieuwe merk te laten landen. Dat bord langs de snelweg is onderdeel van een groter verhaal. Je komt het merk op verschillende plekken tegen en gaat het herkennen. Dát is in mijn ogen hoe je zo’n kanaal goed inzet. Vooraf bedenken wie je wilt bereiken, wat die mensen moeten onthouden en waar je die boodschap nog meer laat terugkomen. Want een miljoen keer langsrijden is nog geen miljoen keer aandacht. Laat staan een miljoen potentiële klanten. Iemand kan je reclame prima onthouden zonder morgen een offerte aan te vragen. Ook dat vertegenwoordigt waarde. Als je tenminste weet waarvoor je die zichtbaarheid opbouwt. Het grotere plaatje. Natuurlijk kan een belachelijk goede aanbieding ook direct iets losmaken. Maar met alleen je logo en “B2B marketing specialist” geef je iemand weinig reden om meteen de afrit te pakken. Dus voordat je zo’n mast boekt en je ego een boost geeft: Welke rol speelt dat ding in je marketing? Als het antwoord vooral is dat je er zelf iedere ochtend langsrijdt, zou ik nog even verder denken.

Ich wurde zu einem der größten Mittelstands-Podcasts Deutschlands eingeladen ✅ Vor mir saßen da schon Leute wie Constantin Buschmann von Brabus, Philipp Westermeyer von OMR und Philipp Hitschler von den Hitchies. Menschen, die Umsätze im Millionenbereich fahren. Und jetzt eben auch ich. Handwerksunternehmer. Der Podcast heißt Mittelstars, organisiert von Marcus Seidel. Ehrlich? Ich finde es super cool, dass so ein Format mal jemandem aus dem Handwerk eine Bühne gibt. Denn Fakt ist: Der Mittelstand ist das Rückgrat dieses Landes. Die Folge kommt bald. Ich sag Bescheid, wenn sie live ist. Aber eins kann ich jetzt schon sagen: Es hat sich verdammt gut angefühlt dabei zu sein. Danke für Einladung, Marcus 💪 Es hat viel Spaß gemacht!

Waarom moet Peter eigenlijk leren prompten? Peter is een ervaren vakspecialist. Hij weet ontzettend veel van zijn werk en kan je precies uitleggen waarom iets wel of niet werkt. Maar vraag hem om die kennis op papier te zetten en het wordt een stuk lastiger. Dus wat doen we? We sturen Peter op een cursus prompting, leren hem hoe Copilot werkt en hopen dat hij er vervolgens iets mee gaat doen. Maar waarom eigenlijk? Waarom laten we Peter niet gewoon vertellen wat hij weet en gebruiken we AI om daar iets bruikbaars van te maken? Ik moest hieraan denken toen ik het nieuwe AI-adoptieonderzoek van Info Support las. Daaruit blijkt dat 58% van de organisaties meer mogelijkheden voor AI ziet dan ze nu benutten. En 44% zet AI vooral in waar het beschikbaar is, niet per se waar het de meeste waarde heeft. Het onderzoek pleit voor meer regie, governance en meetbare resultaten. Terecht, want zonder richting kom je ook nergens. Maar ik merk in mijn eigen trainingen dat er nog iets anders speelt. Ik heb bijvoorbeeld een AI-escaperoom ontwikkeld waarin deelnemers ontdekken hoe AI werkt, wat er mis kan gaan en vooral wat ze er zelf mee kunnen. Het leukste moment is wanneer iemand die aanvankelijk weinig met AI had, ineens begint te bedenken wat hij er allemaal mee zou kunnen doen. Dan hoef ik eigenlijk niet veel meer uit te leggen. Dat is wat mij betreft minstens zo belangrijk als een goede AI-strategie. En Peter? Die hoeft helemaal geen expert in prompting te worden. Hij moet vooral goed blijven in zijn eigen vak. Als AI hem daarbij kan helpen, hebben we volgens mij iets nuttigs bereikt. Natuurlijk moeten we dat vervolgens goed organiseren en zorgen dat het veilig en verantwoord gebeurt. Misschien moeten we wat minder tijd besteden aan mensen leren prompten en wat meer aan AI leren luisteren. Peter is een gefingeerde naam. Het voorbeeld is gebaseerd op een praktijkervaring. Info Support https://lnkd.in/ew37t3CY

Jaké světlo potřebují lékaři, učitelé a kancelářští nebo výrobní zaměstnanci❓ Ideálně, slunce, ale to uvnitř často nejde. A proto vznikl Spectrasol.1000+ projektů. Školy, nemocnice, výrobní a kancelářské projekty (nejen) od Penta real estate, Siemens, Veolia nebo VŠE a mnoha dalších organizací všech velikostí. Vynalezli jsme unikátní LED osvětlení s vlastnostmi tak blízkými slunci, že zvyšuje produktivitu, celodenní bdělost a náladu, podporuje zdraví i zrak. Ověřeno výzkumy ČVUT, NÚDZ a BIOCEV. Prohlédněte si případové studie, jak Spectrasol zlepšuje práci.

I spent hours looking for the best lead generation tools of 2026. I found 10 ↓ 72% of B2B companies already use at least one lead gen tool. The hard part is picking the right one. The short version: 1. Icypeas: email finder + verifier, 575M people, refreshed every month 2. ZoomInfo: enterprise data and intent signals 3. Apollo: all-in-one prospecting and sequences for SMBs 4. Cognism: the go-to if you sell into Europe 5. Clearbit: enrichment if you live in HubSpot 6. Lusha: fast Chrome extension for reps 7. Seamless.AI: volume prospecting and mobile numbers 8. UpLead: verification at the moment you reveal a contact 9. LeadIQ: one click from LinkedIn to your CRM 10. Snov.io: cheap all-in-one for early-stage teams The rule we use: If your problem is workflow, buy workflow software. If your problem is data quality, buy a data partner. Pick wrong and you'll see it fast: bounces, duplicates, and reps wasting time on contacts that should never have entered the CRM. Want to try Icypeas? 2,000 free credits 👇 EDIT: After many requests - check it out https://lnkd.in/eeGiNE3i