LinkedIn thought leader ad examples

Vorige week zag ik een verhuuradvertentie waarbij laadinfra boven de huurprijs stond. Drie jaar geleden stond het nog onderaan in de kleine lettertjes, maar nu is het een van de eerste dingen die potentiële huurders vragen als ze een pand komen bekijken. Door de verplichte elektrificatie van leaseauto's hebben steeds meer bedrijven rijders die dagelijks willen laden, en die stellen dat als harde eis. Ik zie die verschuiving wekelijks terug in mijn gesprekken met vastgoedpartijen. Huurders willen weten hoeveel laadpunten er zijn, of ze uitbreidbaar zijn en wie het beheer doet. Pas daarna komen de vragen over het pand zelf. Die verschuiving komt niet uit het niets. Vanaf 2027 verplicht de EPBD IV vastgoedeigenaren om een percentage van hun parkeerplaatsen voor te bereiden op laadinfra, maar de markt loopt daar al op vooruit want huurders wachten niet op wetgeving. Voor vastgoedeigenaren is dit meer dan een duurzaamheidseis, het is gewoon een verhuurargument. Hoe staat jouw pand ervoor qua laadinfra?

What are the top ChatGPT Ads advertisers doing differently? Last week we hosted a webinar on ChatGPT Ads with Harel and Liat from Similarweb and the great Yoav Rubin from monday.com. Here's the playbook I'm seeing on the top advertisers run: ## On targeting (this is what the image in this post is about) - IMO the most interesting insight: they found ways to target new intents that are unique to ChatGPT, ie Generative Intent. - Their campaigns are built around intent, not keywords. Eg. monday.com splits into three buckets: tool seekers (shopping for a specific tool, the closest thing to search, this can include branded terms), problem seekers (exploring a problem, before thinking about a tool), chat actions (mid-task, "build me a quarterly plan"). - The top accounts all target roughly these 3 groups of intent: a. Generative intent or "actions", this is very often pre-problem. Eg. "Paste your ChatGPT draft. Pick a template." (Resume.io), "Paste Your Notes. Get a Deck." (Gamma) b. Problem aware: "Track KPIs without the spreadsheet" (monday.com), "End Your Meeting Fatigue" (RingCentral) c. Solution aware: this covers the classic high intent prompts ("I need project management tool") but also own brand and competitor brands. In the visual, we mapped real ads from top advertisers to the categories that the ChatGPT team used in their paper that describes how people use it. ## On Creative - They run a lot of creative variety. The top 50 advertisers run a median of 191 distinct ads! (vs ~10 ads for advertisers that are only getting few impressions). - They write unique copy for the channel. Very few ChatGPT headlines match the same advertiser's Google Search headline. - They all lead with the action, not the category or the brand. Eg. monday.com's headlines start with a verb so you see what you can do and what you get: "Build a live project dashboard", not "#1 project management software". ## On Landing pages - They have a unified flow that connects copy, image and landing page, all hinting at the same action. If the ad says "build a dashboard", the page very clearly healps the user to build a dashboard. - They have dedicated landing pages that help users move their chat from ChatGPT to their product. Eg. Resume.io runs dedicated landing experiences built for the conversational context (follow Steen who has been posting some good insights) - This is also not a surprise given that we know how landing pages are a strong targetin signal as well -- If you want to learn more, lmk and I'll send you the recording and maybe a skill we are building that has our playbook built in :)

I used Fireflies Talk to reply to a cold email without typing it out. Not in a separate draft. Right in the actual reply box. I run a GTM agency for a living. Sometimes most of my day is turning an answer I already have into a paragraph. Or answering more emails than hours in the day. Not because I didn't know what to say, but because typing it out took longer than saying it. So I clicked into the box, held the key, and said my reply out loud. Stumbles and all. What showed up in the box was tidier than what came out of my mouth. Then I hit send myself. It's a dictation feature in the Fireflies desktop app, and Fireflies just made it free. Some things are easier said than typed. I dictated this with Fireflies.ai Talk. It's unlimited and free on every plan: https://lnkd.in/dTCdZzNd #FirefliesPartner

Fireflies just gave the voice in my head a keyboard and I have feelings. We've all got that internal narrator running 24/7, right? Like we're the star of our own sitcom (no? just me?). Well mine is sharp, funny and never rambles. The problem was never him. It was me, sitting down to type out and losing the whole bit somewhere between my brain and the keyboard. So now I just hold one key, say the exact line exactly how it sounded in my head, and it shows up. Clean. No rewriting, no losing my eloquent narrator mid-sentence. The best part? Fireflies rolled it into every plan. Free. Unlimited. (Yes, even the free plan) Some things are easier said than typed. I dictated this with Fireflies Talk. You can check it out (FREE!) here: https://shorturl.at/V3p4j Fireflies.ai #FirefliesPartner

Most enterprises now have more machine and agent identities than people, and a large share have already had a breach tied to one. That is a part of the AI agent boom most organizations are still grappling with. We are deploying NHI’s at a scale no human team can track, and we’re handing them the exact thing we spent a decade trying to get rid of, which is long-lived static credentials and standing privileges. Now, an overprivileged agent can exfiltrate data at machine speed all without anyone ever phishing a human. OAuth grants, API tokens, and service accounts are the connective tissue of modern infrastructure, and agents depend on every one of them, and a quarterly access review does very little against something that acts in milliseconds. Agent identity must be treated with the same rigor as human identity, favoring short-lived credentials over static secrets and demanding full auditability of what every agent did and why. That is the shift Resilient Cyber partner Teleport frames as moving from Zero Trust to Agent Trust. Give it a read if you're putting agents into production -> https://fandf.co/4fSCD7E #Sponsored

I cast myself as a Nike runner. Full campaign. Zero photoshoots. 🎬 In my runs, Krea 3 came back in about 15 seconds an image. Nano Banana Pro took 30 to 45. The real story is speed. 🚀 That changes how you direct. You stop waiting and keep iterating while the creative decision is still alive. For e-commerce teams, thats a full complete the look set from one model photo. With Nano Banana Pro quality at a quarter of the cost and 4x faster. If you’re wasting minutes on creative production, you can get it in seconds with Krea 3. Try it now at https://lnkd.in/dtgwbhPt Made with Krea.

People often ask me how do you make AI video look original, and I tell them that it all starts with the model you use to create your starting frames, style references and assets. Krea 3 does a great job of taking your character assets and transferring them to different scenes and environments while retaining a consistent likeness. It produces end-to-end edits 4x faster and matches Nano Banana Pro quality at a quarter of the cost. If you are looking to stand out and try something new, then give Krea 3 a try at: https://lnkd.in/efBnWVE7

Today we are launching Listen Twins. Each Twin is an AI agent that simulates one real person. It predicts what that person would say to anything, and why. We build each Twin from in-depth interviews with that person about a specific use case. To test a Twin before it ships, we hold back some of the person’s real answers and check how well the Twin can predict them. Twins are different from general AI tools like ChatGPT, which give you a blended view of your audience. Ask ChatGPT what a typical customer’s favorite ice cream is and it will probably say chocolate. Ask 100 real people and you’ll get a much wider range of answers. Some of the most useful feedback comes from people who disagree with the majority. Because every Twin is modeled on a different person, those differences are preserved. You see the full range of opinions across your audience, rather than one averaged response. Show your Twins a campaign, an announcement or a product concept. Every answer links back to the real person it’s modeled on, with the reasoning behind it. Answers have a confidence score, and when a Twin doesn’t have enough information, it says so instead of guessing. At one Fortune 10 tech company, product marketers use Twins of a hard-to-reach developer audience to pressure-test research proposals before committing fieldwork budget. Research used to happen a few times a year. Now it can happen before every decision.

I'm super excited to announce that I’ll be serving on the Jury for B2B Creative at Eurobest 2026! Im looking forward to meeting with my fellow Jurors to set the benchmark for European creative excellence. This is a great opportunity to learn new views and opinions on the field that has filled up my career for decades. I hope that I will be able to bring back to my team at Luxid new ideas and views on where B2B creative is developing. Eurobest Luxid

Most AI pilots don’t fail because the model isn’t smart enough. They fail because the enterprise architecture underneath them can’t scale. That was one of the big themes in our AgentFest panel conversation on what has changed in enterprise integration over the last 18 months. AI has raised the expectations for speed, agility, scale, and quality. But it has also exposed the limits of rigid, point-to-point connections and manually maintained integration architectures. As organizations move from AI pilots to production, integration has to evolve too. The shift is toward more adaptive, AI-orchestrated networks that can support rapidly changing data environments, connect across complex business processes, and provide the governance and control enterprises need. For integration leaders, the mandate is clear: integration is no longer just about connecting systems. It is becoming the foundation for scaling AI across the business. What do you think is the biggest blocker to moving AI from pilot to production? ----- Watch the full AgentFest panel session here: https://lnkd.in/gxF2By4s

Ring added video, motion alerts and remote answering, making a perfectly working doorbell obsolete. Have you seen what you’re missing with PathFactory? Hushly is the top alternative to PathFactory. Companies are switching to experience a Ring-like upgrade. Think about it. Nobody needed their old doorbell to stop working before buying a Ring. They saw what else it could do and wanted those capabilities. I think about content platforms the same way. You’ve invested time in PathFactory. Your team knows it. It does what you bought it to do. I understand why switching might not be on your list. But when did you last look at what else is possible? We’ve put the capability differences and independent customer ratings side by side so you can see what upgrading could mean for your team. You’ll also find links to ask AI about PathFactory top alternative for yourself. Take a look. And while you’re there, try the personalization instructions. Change one value in your browser’s URL and watch the hero change. https://lnkd.in/gGEFqJmP

Hi 👋 There are lots of new faces here lately, so it’s time for my quarterly “who is this person? 👀 ” post. I’m Chiara, Italian, living in Helsinki 🇮🇹➡️🇫🇮 (Yes, I’ve learned to love the Finnish winter. Mostly.) I’m a B2B digital marketing strategist and business developer. I help B2B companies turning marketing activity into real pipeline, through: ✅ Paid advertising built on a strategy, not just a budget ✅ Content strategy that makes buyers take you seriously ✅ Marketing and sales working as one team, so leads actually become deals ✅ Business Development (aka: how can we grow this company?) What you’ll find here, if you follow me, every week: 📌 Practical B2B marketing tips, and the mistakes I see most often with my clients, 🔍 Marketing Lens by Chiara: I take a real B2B campaign apart and score it out of 10 (But I warn you...I’m not always nice) 🌱 Honest stories about building a career abroad and growing as a professional Outside work, I travel a lot, train at the gym and keep working on myself. I also mentor junior marketers, and make sure I get mentored too!! Fun fact: people tell me I’m fun to work with. I’ve decided to believe them, and I hope you'll see it for yourself too here 😄 If we’ve just connected: hi! Tell me in the comments what you do and what you’d like to see more of here 👇 #B2BMarketing #DigitalMarketing #PaidAdvertising #ContentStrategy #Helsinki

Waarom ik als LinkedIn marketeer met YouTube begin. YouTube is het beste platform voor long-form video content. En long-form video is de krachtigste manier om vertrouwen en een echte band met je doelgroep op te bouwen. Op LinkedIn heb je een paar seconden om iemands aandacht te pakken. Mensen scrollen door, lezen een stukje, en zijn weer weg. Op YouTube kijkt iemand soms 10, 20 of 30 minuten naar je. Ze horen en zien je praten en leren je beter kennen. Alsof je al een paar keer met ze aan tafel hebt gezeten. Dat bouwt veel meer vertrouwen op dan een korte geschreven post. Daarom ga ik naast LinkedIn nu ook op YouTube posten. Met content die je op LinkedIn niet gaat zien. Op mijn kanaal deel ik alles wat ik de afgelopen 7 jaar heb geleerd over LinkedIn Advertising, content creatie & LinkedIn outreach. Denk aan video’s over: → Hoe je Thought Leader Ads effectief inzet → Hoe je met content autoriteit opbouwt in je markt → Hoe je LinkedIn Ads combineert met outreach → Hoe je AI inzet voor content, lead generatie en sales → DM-strategieën die meer afspraken genereren Als je subscribet, krijg je elke week een nieuwe trainingsvideo te zien. Bekijk mijn kanaal hier: https://lnkd.in/edeBic5s Het zou leuk zijn als je subscribet! PS: Voor tips over hoe je je Youtube kanaal succesvol opzet, moet je bij Mim Watson zijn!

In September last year, I built Jean-Paul, an Agent that connected to as many of our business application as I could think of. At the time it was 37 tools: Salesforce, Bigquery, Box, Loopio... it felt like a lot! That was the experiment, models had evolved and could handle more than the 5 to 10 tools I used to give to mono-task agents. Not only did it work as a demo, it was immediately useful and I started relying on it for my day to day work. The premise of Jean-Paul as an application started there: a single agent for all my workflow, which very quickly became a single agent for all the enterprise. Today our version of Jean-Paul which serves our internal community has a library of 603 active tools. This is only one part of JP's context, and the role of the application is to manage it craftfully to give the user the outcome they require. Anyway, I'm still hyped.

How many creatives does it take to find a winning ad now? At Cosma we spent almost $2M on ads in 8 months, and along the way I got a real number for 2027. On 27 October I’m sharing it live at the Influee webinar. Also on stage with me: → Marc Wirbeleit, ex-Meta creative strategist, 12 years inside Meta → Sergio Zaragoza, co-founder of ViralClip, Meta Business Partner → Erwan Liébot founder of OhMyGads, 400+ ecommerce ads Tue 27 Oct, 17:00 CET / 12 PM ET / 9 AM PT It’s free. Can’t make it live? Register anyway and you’ll get the recording. Save your seat here: https://lnkd.in/epXmWuxs

HARFKO 2026 offered a look at how far HVAC technology is evolving, from the spaces we live and work in to the infrastructure powering AI. I visited LG’s booth to see how our residential, commercial, industrial and AI data center cooling solutions are coming together to address a wide range of needs. What stands out to me is the breadth of challenges HVAC can help solve today. As customer needs continue to evolve, we’ll keep pushing our technologies forward to deliver greater comfort, efficiency and reliability. LG HVAC Solutions Global #LG #LGHVAC #HARFKO2026 #HVAC #HVACSolutions #ThermalManagement #AIDatacenter #Innovation

„Unsere Daten liegen doch in Deutschland.“ Aber ist das wirklich der entscheidende Faktor? Fast täglich höre ich Leute darüber sprechen, dass sie ihre Daten hier in Deutschland hosten. Das beruhigt die Leute und gibt einem das Gefühl von Sicherheit. Dabei ist das Land, in dem die Daten liegen, selten der entscheidende Faktor. Der Grund dafür liegt in einer einfachen Unterscheidung: Data Residency oder Data Sovereignty. Wer heute sein Analytics-Tool wechselt, fragt sich zuerst: Wo stehen die Server? Das beschreibt die Data Residency, der physische Ort, an dem die Daten gehostet werden sollen. Durchaus wichtig, aber leider nur ein Teil der Geschichte. Denn die Frage, die zählt, lautet nicht wo, sondern wer. Wem untersteht das Unternehmen, das die Daten kontrolliert? Das beschreibt Data Sovereignty. Dieser Unterschied ist kein simples Wortspiel. Denn nach dem US CLOUD Act können US-Anbieter verpflichtet werden, Daten herauszugeben, auch wenn diese Daten auf Servern innerhalb Europas liegen. Ein US-Anbieter mit Rechenzentrum in Frankfurt bleibt US-Recht unterworfen, auch bei geltendem deutschem Recht. Für öffentliche Institutionen sowie Defence- oder Manufacturing-Unternehmen ist jeder Datenpunkt, der an Dritte weitergegeben werden kann, ein essenzielles Risiko. Deshalb ist die Nutzung von Plattformen aus den USA nicht nur eine Zeile im Datenschutzformular. Es ist eine strategische Entscheidung über Abhängigkeit und Vertraulichkeit. Wenn dir das nächste Mal jemand sagt, alles sei sicher, weil die Server in Deutschland stehen: Serverstandort ist nicht dasselbe wie Unabhängigkeit. Und schon gar nicht dasselbe wie Souveränität. Den ganzen Unterschied zwischen Residency und Sovereignty hat unser Matomo-Team in einem neuen Blog-Beitrag beschrieben. Schau gerne rein: https://lnkd.in/eGhmC3pU

I am a governance professional turned tech company founder and even I have been at times overwhelmed by the pace of change in AI capability over the last year and what risks and opportunities that can bring for governance teams. And that is without a board badgering me for guidance on AI governance or a CFO demanding cost savings and efficiency gains or multiple vendors promising me that agentic AI is the solution to all my governance challenges, all on top of my day job of keeping my organisation compliant and well governed. 🥵 To say I am excited about what AI could do for our profession is an understatement - but trying to make sense of it all through the noise is hard. I think it is important to keep one question in mind at all times - where do I need AI to help out? What are my challenges? Start there - do not try and find a problem to suit the solution. Pick one pain point - start small and build up - don’t try and boil the ocean. 🌊 But before you even start thinking about how AI can help - ask whether your data and processes are in a good state. That’s what our latest guide explores: what AI can already do in entity management, what’s coming next, and how governance teams can prepare without getting caught up in the hype. Access the guide here 👉 https://lnkd.in/eJJid7fN

Anonym. Kostenlos. 100% Data-Ownership. Diese drei Eigenschaften hört man von Analytics-Tools immer häufiger. Alle drei klingen beruhigend und überzeugend. Und doch sind alle drei reines Marketing und keine echten Fakten. Denn wenn wir genauer hinschauen, dann zeigt sich, was wirklich hinter diesen Eigenschaften steckt: „Anonym“ bedeutet zwar, dass kein individueller Name danebensteht, doch Verhalten, genutzte Geräte und Muster reichen aus, um eine Person auch so überraschend genau zu beschreiben und zu identifizieren. Der Name wird gar nicht gebraucht, um eine Person zu erkennen, die Daten allein reichen bereits aus. Diese Schein-Anonymität ist weder ehrlich zu den End-Nutzern noch einfach harmlos. Und „Kostenlos“ heißt nicht ohne Preis; es heißt nur, dass du anders bezahlst. Die Währung hier heißt deine Daten, ob persönlich oder die deines Unternehmens. Ein Tool, das nichts kostet, ist meist als Zulieferer für das Werbe-Ökosystem gebaut, die Analyse, die du siehst, ist ein reiner Nebeneffekt. Deine Daten sind das Produkt. Das ist der Preis, den du zahlst. Was bedeutet wirklich „Data-Ownership“? „Meine Daten gehören mir“ ist der Satz, bei dem sich die meisten täuschen. Denn Ownership bedeutet nichts, wenn du deine Rohdaten nicht vollständig einsehen, kontrollieren und exportieren kannst. Solange ein anderer entscheidet, was du siehst, hast du dann wirklich die Hoheit über deine Daten? All diese Faktoren nehmen Unternehmen in Kauf. Dabei geht es auch anders. Denn du kannst entscheiden, Daten in deiner eigenen Infrastruktur oder in einer Cloud in Deutschland zu hosten, keinen Zugriff durch Dritte zuzulassen, und vollen Zugang zu allen gesammelten Informationen zu haben. So kannst du Daten nutzen und Menschen trotzdem respektieren. Das ist keine Frage der Technik, sondern eine Entscheidung. Und genau deshalb ermöglichen wir das bei Matomo. Ganz ohne falsche Versprechen oder versteckte Kosten.

They were looking beyond PathFactory. AI pointed them to Hushly. When I ask prospects how they found us, I’m hearing a telling answer: they asked AI for alternatives to PathFactory, and Hushly came up as the top recommendation. Some are considering a move from their current platform. Others are evaluating their options before making a decision. Both are using AI to help build their shortlist. As a founder, that’s encouraging. But earning a place on the shortlist is just the beginning. We still have to show what Hushly could do for their team. That means looking beyond content discovery to website personalization, account experiences, contextual GEO, smarter demand capture, and more. We’ve put the comparison and direct links to the AI engines in one place. Ask for yourself, explore the differences, and see whether a conversation makes sense.https://https://lnkd.in/gWZ7NyPW

*We're growing our team and looking for motivated Multi-Drop Van Drivers to join DHL eCommerce UK* If you're someone who enjoys being on the road, takes pride in delivering great service, and wants to be part of a business that connects customers and communities every day, we'd love to hear from you. ✅ Competitive pay ✅ Up to £2,000 bonus available ✅ The backing of one of the world's leading logistics brands ✅ Opportunities to develop your career with a growing business It's a fantastic time to join our team as we continue to invest in our network, our people, and the service we provide to customers across the UK. Take a look at the role and apply today: https://lnkd.in/eDXeDz4w #DHL #DHLeCommerceUK #LogisticsJobs #DriverJobs #MultiDropDriver #Careers #NowHiring

#Frank_Monday Last week I wrote about how raw material markets mature in stages, and why each stage calls for a different way of trading. At Metalshub, we have built for those stages. Private tenders serve relationship-driven markets, and private and public auctions serve more mature ones. Some physical markets are ready for even more transparency and efficiency, even if they are not suited to an exchange. That is why I'm excited that we are launching the Metalshub Open Trading mode for exactly those markets. Companies will be able to trade standardised products anonymously with pre-approved counterparties, on standard terms, and see market prices as they form. With open trading, our customers now have every trading mode for physical markets in one place. Join me on 12 November on #MetalshubTalks, where Ill walk through how open trading works: https://lnkd.in/gg7PZ5bE Full announcement is in the comments. #Frank_Monday is my frank and honest take on what I keep seeing in raw material and commodity markets. #RawMaterials #Commodities #Metalshub #OpenTrading

Työssäni kohtaan jatkuvasti organisaatioita, jotka miettivät samaa: mistä tunnistaa ne ihmiset, jotka eivät menesty vain nykyisessä roolissa, vaan myös niissä tehtävissä, joita ei ehkä vielä edes ole olemassa? Uskon, että tulevaisuuden rekrytointi perustuu yhä vähemmän perinteiseen osaamiseen ja yhä enemmän potentiaalin tunnistamiseen. Työnantajien kilpailuetu syntyy kyvystä nähdä ihmisissä muutakin kuin heidän nykyinen tehtävänimikkeensä. 👉 Kirjoitin kollegani Jenny Bymanin kanssa aiheesta blogin. Pohdimme, miten headhunterit arvioivat osaamista vuonna 2030 sekä mitä tämä tarkoittaa yrityksille, jotka haluavat rakentaa kestävää osaamista pitkälle tulevaisuuteen. Lue kirjoitus täältä 👇 Tutkinnon painoarvo vähenee: Näin headhunterit arvioivat osaamista vuonna 2030 https://lnkd.in/e9GvK-iw 💡 Olisi kiinnostavaa kuulla, miten teidän organisaatiossanne arvioidaan potentiaalia ja tulevaisuuden osaamista rekrytoinneissa. Vai arvioidaanko? #rekrytointi #talentstrategy #osaaminen #johtaminen #futureofwork

KUKA in Food - While others are still talking about teamwork, these four KUKA Agilus robots are already putting it into practice every second. At Brugge Kaas, they make up what is probably the fastest team in the cheese industry: A single robot would be enough, but four working together are simply unbeatable. This clever multi-robot solution was implemented by our Dutch partner Hocuma Projects and delivers exactly what matters most: speed, precision, and high throughput in packaging. And if you’re dreaming of this kind of packaging performance but don’t yet know how to get started, then: “Stop dreaming. Start KUKA!” and take this quick test: https://lnkd.in/eqxz9kHq or contact Hocuma Projects: [email protected] #Hocuma #KUKA #Agilus #food #packaging #cheese Jaco Oosterhuis Joanne Jansen