LinkedIn thought leader ad examples

Existe um ponto em que concentrar novas regras, workflows e integrações no sistema central deixa de ser eficiência e passa a ser risco. Muitas empresas já passaram desse ponto sem perceber. O sistema central ocupa uma posição crítica na arquitetura da empresa, embora faça sentido que processos financeiros, contábeis e transacionais estejam ancorados nele. O problema surge quando cada nova necessidade operacional também passa a depender de alteração nessa estrutura. → Cada customização adiciona uma camada de dependência. → Cada integração aumenta o esforço de manutenção. → Cada mudança de processo exige validação técnica, janela de manutenção e, muitas vezes, budget adicional. Assim, o que deveria evoluir em semanas passa meses na fila porque o sistema central não foi projetado para absorver essa flexibilidade sem custo. Nesse cenário, a operação que cresce em complexidade mais rápido do que consegue evoluir em processo. As conciliações continuam manuais porque a adaptação no sistema é cara demais e workflows não são explorados porque o escopo é limitado para uma operação distribuída. A pergunta que vale fazer é até onde faz sentido continuar concentrando novas mudanças nessa estrutura quando cada adaptação aumenta dependências, esforço de manutenção e risco sobre processos críticos.

A client asked us to slow the leads down this week 🫤 First time I've been happy to read that. ✅ One recorded podcast interview = posts in their voice. ✅ Everyone who reacts gets scored against their ICP. ✅ A trained SDR works the matches until they book. ↓ Send me a connection request with the word "SYSTEM" if you want to see what this looks like for your firm

My client's WHOLE content effort this week: one 7:35 minute voice note. 1/ I sent the question in Slack 2/ he answered from his car 3/ the post went live Thursday. ✅ A fractional CFO ran this for four months: 49 posts, 222,965 impressions, 795 leads. ↓ Send me a connection request with the word "SYSTEM" if you want to see what this looks like for your firm

A LECOM preparou um guia completo para líderes de Processos, TI e Transformação Digital entenderem a nova evolução do BPM. ↴ Nos últimos anos, muitas empresas aceleraram automação, digitalizaram processos e implementaram IA. Nesse contexto, o BPM ocupa um papel central como a base que sustenta a orquestração da operação, conectando regras, responsabilidades, sistemas, dados, automações e indicadores numa mesma lógica de gestão. O guia que o time Lecom produziu organiza essa evolução em um cenário de hiperautomação, cobrindo desde processos manuais e automatizados, passando por integrações e RPA, até o nível 5, onde a automação inteligente com IA transforma a operação em uma esteira estratégica e contínua. Comente aqui embaixo e entrego o guia completo no seu direct.

Wil je weten of je data AI-ready is? Zet een Copilot op je datamodel. Binnen een dag weet je het. AI in BI maakt vooral pijnlijk zichtbaar wat al kapot was. Zit je business logic verstopt in rapportfilters, dan kletst je gloednieuwe agent gewoon onzin. Techniek is 20% van het werk. Ontwerp 80%. AI schrijft inmiddels de meeste platformcode. Het echte werk verschoof naar voren: de 10 tot 20 kernvragen per domein, en daar je facts, dimensions en KPI's uit afleiden. Golden model goed? Dan is de helft al klaar. Sla je het over, dan redt geen tool je. Grote kans dat je de techniek al in huis hebt. Inclusief licenties die je amper gebruikt. Hoe wij dit bij Blis Digital aanpakken, in mijn blog: https://lnkd.in/egs7UUgr

Delivering meaningful care is fundamentally about bridging gaps: closing the loop between moments of need and the support that relieves them, ensuring continuity of care throughout. In that spirit, we’re excited to share our four-way collaboration with Merck Healthcare, NVIDIA Healthcare and Microsoft for Healthcare. Our shared goal is to redefine what support can mean for patients on therapy, at a time when technology enables far greater understanding, personalization and scale. Our work will be as much about improving what we offer today as it is about creating new use cases and modes of support. It was a pleasure to announce and showcase the collaboration at GTC together with Emre Ozcan, PhD Alexander Mandix Hansen Cedric Steenbeke Faisal Jarkass Jantje Rees Nelly Tian Onwards we go. Dawn Health https://lnkd.in/e7Hz_H6U

Nobody runs a procurement process called "rethink the role of humans and AI in our sales org". What we see happening is that our product is being bought for a limited use-case but that use-case ends up being almost immaterial to what it is actually being used for. It often feels like our customers don't even remember 3-6 months after launch what they bought it for as it is such a small part of what it is being used for. The problem from the vendor perspective is that shallow use-cases rarely justify buying a comprehensive solution (the whole buy vs build debate), while a product with real depth is more than that one use case needs, so it's hard to justify either. Risk for the customer is that they end up building a whole catalogue of point solutions, each with their own data and source of truth, that they need to maintain it and somehow make it all work together. Now they are using resources to upkeep internal tools that should be used to deliver value to your customers. So is the answer for a vendor to go in with a shallow use-case and expand or get the customer to rethink their org and priorities around how their business should run in the future? To give some context, below is a non-exhaustive list of the roles Optivian Ollie plays for our customers.

What happens when AI meets Data & Analytics in a global enterprise? We’re thrilled to announce the first speaker of our Practical AI Business Breakfast, taking place on December 2 in Warsaw. 🎤 Martyna Hrankowska, Global Digital Analytics Program Leader at Mars, will take us behind the scenes of AI experimentation in Data & Analytics and share practical insights from her experience driving digital transformation initiatives in a global organization. Drawing on more than a decade of experience across FMCG, logistics, and retail, Martyna will explore what it really takes to move from AI curiosity to meaningful business impact. Join us to hear first-hand lessons, challenges, and opportunities from the AI journey at the intersection of data, analytics, and business. 📅 December 2, 8:00-11:00 AM Kolektyw3ETHWarsaw 👉 Registration link in the comment #PracticalAIBreakfast #AI #DataAnalytics #EnterpriseAI #DigitalTransformation #Mars #DSStream Practical AI Business Breakfast

Dieser Funnel kostet praktisch nichts. Aber bringt jeden 10. Kunden dazu, direkt nochmal bei dir zu kaufen. Das ist die Magie eines Post Purchase Funnels. Das Prinzip ist einfach: Jemand kauft in deinem Shop. Du zeigst ihm direkt danach ein passendes Zusatzangebot. Bei einer Supplement Brand bieten wir nach dem Kauf beispielsweise die To-go-Version an. Die Botschaft: „Du hast dich gerade entschieden, etwas zu verändern. Jetzt willst du dranbleiben. Aber was passiert, wenn du unterwegs bist? Morgens keine Zeit hast? Dann fällt der erste Shake aus. Dann der nächste. Und die neue Routine ist direkt wieder weg. Genau für diese Tage gibt’s die To-go-Version.“ Ein Problem, das der Kunde kennt. Ein Produkt, das ihm dabei hilft. Und die Möglichkeit, jetzt zuzuschlagen. Es muss auch nicht die To Go Version sein. Es kann auch ein größeres Paket sein. Oder ein passendes Zubehör. Der Kunde muss nur sofort verstehen, warum er es braucht. Du hast schon bezahlt, um ihn zum Käufer zu machen. Jetzt kannst du mehr aus diesem Kauf machen. Und trotzdem zeigen viele Brands ihm einfach nur: „Danke für deine Bestellung.“ Setzt ihr schon auf Post Purchase Upsells?

Good bad luck. An oxymoron? Yeeeees. But also a pretty good description of my morning at Barcelona airport. Four hours of delays gave me something I hadn’t planned for: time to read and think. And that led me to a question I believe our industry needs to spend more time on:If innovation is there, why is investment being delayed?I leave you here a few thoughts before joining CECE Congress 2026 from 27th till 29th October in London. What’s your take? #CECE #ConstructionEquipment #AssetFinance #DLL

Och det är ju lite pinsamt när man själv arrangerar ett event om just kommunikation… 😅 Jag har pratat om det här eventet i ett halvår och på något sätt fått för mig att alla därmed känner till det. Tydligen fungerar det inte riktigt så. Kanske borde jag ha börjat med att skriva ett pressmeddelande? Men nu gör vi ett nytt försök, för jag vill verkligen att fler techbolag ska få ta del av det här! Tillsammans med Nara Communications arrangerar vi ett event på The Yard Lindholmen om hur startups och scaleups kan arbeta smartare med sin PR och synlighet, även internationellt. Och det finns två saker att hålla koll på: 👉 Workshopen: Sista ansökningsdag fredag 30 oktober. Begränsat antal platser för bolag som vill få konkret hjälp med sin internationella PR. 👉 Föreläsningen: Öppen för alla och fortfarande gott om plats. Här finns mer tid att anmäla sig. Så om du driver ett techbolag som borde synas mer, eller känner någon som gör det, hoppas jag att du tar chansen! Och känner du någon som borde bli bättre på att synas? Tagga dem gärna. Jag har ju uppenbarligen inte lyckats nå alla själv. 😉 Länk till event och ansökan i kommentarerna 👇

I run on routine. Change one small piece and I feel it all day. Two mornings a week I wake up and do yoga. Three mornings I take my daughter to daycare and then go for a coffee. On Saturdays we go to the same coffee place, she has a croissant and I have my coffee. Always the same days. When she wakes up late and I don’t have time for that coffee before rushing to the office, it throws me off. Nothing bad happened. The rhythm just broke. Many operators run their CRM marketing on a routine too. Activity dips, so they send a bonus. When it dips again, they send a bigger one. It feels safe because it’s familiar, and it gets more expensive every round. One European casino and sportsbook operator broke that routine and built a new one for their players. They started with a manual scratch-to-reveal test for a few VIP segments. When the results looked promising, they added Plinko, Wheel of Fortune and Open the Box. Today the games are a daily fixture across Casino and Sports. If you’ve read this far, let me give you two examples of their work. In Sports, they ran games on the quieter days before big moments, like the build-up to the NBA Finals and the FIFA World Cup Round of 32. Players had a reason to log in while they waited for the main event. Outside VIP, you could only play after a qualifying deposit and turnover. The game rewarded something players were already doing, the same way my daughter’s croissant comes with our Saturday coffee. And the best part is they did all of this with Optimove Minigames. The results: - VIP turnover up €233K to €1.48M per iteration, compared with equivalent days without a campaign - Peak VIP participation of 73% - 34% lower churn probability among participants - 84% of participants still active, compared with 72% of non-participants Next, they plan to use the same mechanic to bring churned players back. The full story, including how they gated play and measured it: https://lnkd.in/eGuFNqPE

AI has read the whole internet. But it’s never run payroll or a business. We’re changing that. Today, we’re launching Emet, our AI lab for model evaluation and training, and Pangaea, our first family of models for global work. On real payroll tasks, the best AI model fully solves only 49%. On global work questions, like notice periods or who can legally start a job, it gets 75% of the facts right. Close enough to look right. Wrong enough to break a paycheck or a contract. At Emet, in-country experts define what getting it right looks like. We turn that into EmBench, our public benchmarks, and into training data. Every model is scored against them, ours included. We’re starting with payroll and global work, with payment reconciliation and sales next. Pangaea is the first proof. Built on open-weight models and trained with Emet, it gets close to top-model accuracy, up to 3x faster, at a fraction of the cost. Deel and the payroll teams that joined us bring decades of experience running payroll, HR, and compliance, now serving 40,000+ companies in 150+ countries. Knowledge the internet doesn’t have. Emet puts it to work for every AI model, not just ours.

What if the reason LLMs go searching on third-party platforms for more about your brand is that your brand isn't giving them enough information? I often pose this question to brand leaders when discussing agentic branding—not because external validation isn't important, but because too much focus on it causes decision-makers to fall prey to the latest tools and miss the long-term opportunities. AI agents are shifting from merely surfacing and recommending your brand to personifying it, speaking for it, and ultimately, rendering it in real time on surfaces we can't even imagine. That means a brand leader's job isn't only to decide how their teams will use AI tools; it's also to make sure AI tools can use their brands. And that starts with what you can control. Look at your brand's own editorial properties, for example: → Your publications and insights hubs → Articles by your company's own experts → Reports and research you publish → Podcasts and video series you've transcribed → Educational, experience-driven case studies All of these contribute to your brand's knowledge graph, the part of the agent-mediated equation you can directly control. That includes the additional expertise—conference talks, sales conversations, internal training, engineering notes—you have yet to package and surface somewhere an agent can find. I'm not talking solely about accurate product and service information; I'm talking about how your brand's unique value and meaning are codified into an editorial standard that LLMs (be they internal or external) can leverage when communicating on behalf of your brand. Nothing will give you more clarity on where you stand than reading your own published expertise side by side, the way an agent would. You'll see where your brand contradicts itself, where it goes quiet on a strategic topic, and where it could be more specific about your experts' approach. Only then can you begin to revise your brand's digital footprint and use those revisions to architect an editorial standard for everything your brand writes moving forward. This digital revolution finally feels like one that forces us to look inward, clean house, and let the best version of our brands emerge. To help brand leaders take quick yet sustainable action, Thomas Marzano and I have condensed what we've studied, discussed, and applied with our respective clients into a two-hour executive briefing for senior marketing, brand, and communications leaders. Live online on Thursday, November 12, 5:00–7:00 p.m. Dubai time (2:00–4:00 p.m. CET). There are only 25 seats, priced at $875 each, and requests close Tuesday, November 10. You'll leave knowing what to act on now, what can safely wait, and how your team can continue the discovery independently. To request a seat, visit Brandingmag's event page here: https://lnkd.in/d27dvMsf ————————— {· Organic, human-generated content

Mamy w OpenGift blisko trzydziestu doradców. Zapytałem ich, jaki eko gadżet polecają najczęściej i dlaczego. Nie dostałem jednej odpowiedzi. Dostałem sześć różnych i to jest najciekawsza część tej historii. Jedna osoba zaczęła od certyfikatu, bo obsługuje przetargi i wie, że deklaracja „eko na karcie produktu nic nie znaczy, kiedy klient musi się z czegoś wytłumaczyć. Call center jednogłośnie wskazało nasiona i łąkę kwietną, bo to gadżet, który zostaje z odbiorcą przez całe lato i nie zajmuje miejsca w szufladzie. Ktoś inny postawił na rosnący ołówek, bo wymaga wyjaśnienia, a wyjaśnienie to już rozmowa, nie trzy sekundy przy stoisku. Kolejna osoba miała pretensje do całej branży o torby bawełniane z logo na środku, które nikt nie chce nosić. Ostatnia wybrała butelkę wielorazową, bo to jedyny produkt z tej listy, przy którym efekt ekologiczny da się policzyć. Prawie nikt nie zaczął od tego, że produkt jest ekologiczny. Każdy zaczął od innego powodu. Jesteśmy e-commerce, ale większość naszych klientów i tak wybiera kontakt z doradcą, mailem albo telefonicznie. Teraz rozumiem to lepiej. Pytanie „jaki gadżet polecasz nie ma jednej dobrej odpowiedzi, bo odpowiedź zależy od tego, kto pyta, po co i przed kim będzie się potem tłumaczył. Ciekawostka na koniec. Pisałem tu jakiś czas temu o certyfikatach i temat przeszedł niemal bez echa. U doradców wyszedł na pierwsze miejsce. Jestem w tej branży ponad dwadzieścia lat i znów nauczyłem się czegoś od własnego zespołu. A Ty od czego zaczynasz, kiedy wybierasz gadżet dla swojej firmy?

As companies expand their portfolios, sales teams face a growing challenge: turning multiple product options, configurations and commercial conditions into the right offer for each customer. The real challenge isn't having a complex portfolio. It's making that complexity manageable throughout the sales process. Because customers don't want to navigate internal rules, pricing structures or approval workflows. They expect clear answers, accurate proposals and a smooth buying experience. This is where I believe technology can make a real difference. Solutions like Bit2win CPQ help organizations connect product configuration, pricing and quoting into a more consistent and efficient sales process. The goal isn't simply to generate quotes faster. It's to make complex offerings easier to sell and easier to buy. Discover how Bit2win CPQ can help: https://lnkd.in/d_rvAnuj #CPQ #SalesTransformation #DigitalTransformation #B2BSales

Pamiętasz, jak trzymało się słuchawkę między uchem a ramieniem i coś przy tym notowało na kartce? Ten gest wraca. Tyle że dziś słuchawkę podłącza się kablem USB-C do smartfona albo laptopa. Nie trzeba jej ładować ani parować przez Bluetooth. Podłączasz i rozmawiasz, także na Teamsach i Zoomie. Co mnie w niej ujęło: • telefon leży na biurku, a nie przy twarzy, • po godzinie rozmów nie boli ręka, bo słuchawka ma kształt zrobiony właśnie do tego, • każdy, kto ją zobaczy, pyta: „a co to jest?”. To ostatnie jest dla mnie definicją gadżetu WOW. Nic nie trzeba tłumaczyć, bo ludzie sami podchodzą i pytają. Dobry pomysł dla działu sprzedaży, call center albo dla kogoś, kto cały dzień „wisi na telefonie”. A jaki przedmiot z lat 90. chciałbyś zobaczyć w nowej wersji? 🙂

When I started my marketing agency in 2020, I thought the hardest part of running a business would be getting clients... Turns out, getting clients is one thing. Building a business that doesn’t fall apart every time someone takes a week off is a completely different challenge 😂 Here’s something nobody tells you about growing an agency. Every new client brings more revenue, which is obviously great, but what you don’t always account for is everything that comes with it. You’re managing more people, juggling campaigns, keeping track of deadlines and making sure everyone knows what they’re supposed to be doing. When your business is small, it’s easy to stay on top of things because you’re involved in pretty much every conversation. You know what’s been approved, which clients need attention and what needs to happen next. Then you start growing and realise that having all that information in your own head isn’t a particularly scalable business model. 😂 I remember getting to a point where I was spending more time answering questions and chasing updates than focusing on the things I should’ve been doing as the business owner. Someone would ask where a brief was, someone else would be waiting for feedback, and I’d find myself scrolling through messages trying to piece together conversations from weeks earlier. But even when everyone was working hard, we just didn’t always have the visibility we needed across the business to actually see that. One of the biggest lessons I’ve learned is that you can hire brilliant people, but if you don’t build the right systems around them, you’ll never get the best out of them. October is a perfect example. Everyone’s coming back from summer holidays, Q4 is in full swing and, for agencies like mine, we’re heading into one of the busiest periods of the year. The last thing you want is to spend weeks figuring out where projects were left and whether that deadline someone mentioned before going to Marbella was ever dealt with. 😂 Your team should be able to go on holiday, switch off and come back to a business that’s continued moving forward without them. That’s one of the reasons I like what Productive is doing. Having your projects, budgets, resources, meeting notes and deadlines in one place gives you a much clearer picture of what’s happening without constantly chasing people for updates. As a founder, one of the biggest mindset shifts is accepting that your job isn’t to be involved in everything. It’s to build a business where everything doesn’t need you. Which sounds obvious until you realise how many business owners have made themselves the most overworked person in their own company. I’ve definitely been guilty of that one. 😂 If your team’s back from summer and you’re still trying to get everyone on the same page before Q4 gets even busier, have a look at Productive: https://lnkd.in/eXDK-XM2

In all my years running brands from the inside, I have never seen brand leaders carry this much at once. They are asked to make the brand cheaper to run with AI, and they answer for whatever AI says about it. They are expected to sound sure for a team that isn't. And there are two ways to fail: fall behind, or sign off on the wrong thing. Underneath it all sits a question: if agents do more of the work, what exactly am I here to decide? More than it seems. For thirty years we have been the operators of the machine — hand-holding the digital surfaces to unlock their capability. Now the machine understands our intent, and it operates for us. Your customers' agents are starting to compare, shortlist and choose for them. The tools behind that will change every quarter. What must remain true about your brand when an agent acts in its name should not. You will work that out with IT, legal and your agencies, but you can't hand it over: accountability does not delegate to a machine. And if nobody decides, silence does not produce absence. It produces improvisation. Many brand leaders have asked me for time to think this through together. So Flavia Barbat of Brandingmag and I are starting with a paid briefing, small on purpose so everyone in it takes part. 🖥️ Agentic Branding: A Live Briefing 🗓️ Thursday 12 November, 14:00–16:00 CET, live online For CMOs, CBOs and leaders of brand and communications; agency and consultancy leaders welcome. 25 seats, $875 each, by request until Tuesday 10 November. You leave with your own answer, a short list of what to act on now and what can wait, and a discovery guide your team runs without you. Request a seat: 🔗 https://lnkd.in/eeXy4PSR #AgenticBranding #CMO #BrandLeadership #AIagents

Einige der besten Produktlaunches, die ich in den letzten Jahren gesehen habe, fanden nicht online statt. Sondern auf einem Messestand in Berlin. Aber ein Messestand kann natürlich noch viel mehr sein als nur die Bühne für ein neues Produkt. Die Aussteller, die am meisten aus der CWIEME Events (Coil Winding, Insulation, & Electrical Manufacturing Exhibition) herausholen, buchen nicht einfach nur Fläche. Sie nutzen ihren Stand als Bühne. Für ein neues Produkt. Für eine Live-Demo. Für neue Technologien und Lösungen. Für Gespräche mit bestehenden Kunden. Und vor allem, um neue Kontakte zu knüpfen und neue Geschäftsmöglichkeiten zu schaffen. Denn auf der CWIEME geht es nicht darum, den besten Slogan zu haben. Die Leute in den Gängen wollen über Technik, Anwendungen, Herausforderungen und konkrete Lösungen sprechen. Genau deshalb kommen Unternehmen wie thyssenkrupp Electrical Steel, Heinrich Georg GmbH, Röchling IndustrialRöchling Industrial, HÜBERS Verfahrenstechnik Maschinenbau GmbH und Reinhausen Jahr für Jahr nach Berlin. 2026 hatten wir über 6.000 Besucher aus 83 Ländern bei der CWIEME Berlin. 85 % davon sind an Kaufentscheidungen beteiligt und 72 % planen, innerhalb der nächsten 12 Monate Komponenten, Rohstoffe oder Prozessmaschinen zu kaufen. Egal, ob Sie ein neues Produkt vorstellen, bestehende Kunden treffen, neue Märkte erschließen oder einfach die richtigen Menschen für Ihr Unternehmen kennenlernen möchten – entscheidend ist, dort präsent zu sein, wo die Branche zusammenkommt. Und genau das ist für mich CWIEME. Wenn Sie bereits über 2027 nachdenken, würde mich interessieren: Was soll Ihr Auftritt auf der CWIEME für Ihr Unternehmen erreichen? Vielleicht ist Berlin genau die richtige Bühne dafür. 👉 Mehr über die Möglichkeiten als Aussteller: https://lnkd.in/e9VnjcyE

Auch ein Tool-gestütztes manuelles Review ist am Ende genau das: ein manuelles Review. Wir können noch so viele smarte KI-Reviewer, automatisierte PR-Checks oder Git-Hooks in unsere Pipeline hängen. Solange der Prozess vorschreibt, dass am Ende trotzdem ein Mensch jede Codezeile lesen und absegnen muss, haben wir weiterhin einen Engpass. Die KI generiert den Code einfach nur schneller, als Reviewer ihn verstehen können. Der Mensch bleibt der Engpass. Was wir stattdessen brauchen, ist ein echter Paradigmenwechsel: von Human-in-the-Loop zu Human-on-the-Loop. Wir müssen Systeme bauen, die nicht mehr voraussetzen, dass am Ende jede Zeile Code von einem Menschen autorisiert wird. Mehr dazu im Artikel👇

Si mañana te dieran 100.000 € para mejorar la compensación de tu plantilla, ¿sabrías dónde invertirlos? Yo creo que en RRHH tendríamos bastante más dificultad para responder de la que nos gustaría reconocer. Seguramente revisaríamos salarios, estudiaríamos nuevos beneficios y prepararíamos un Excel estupendo para defender la inversión ante el comité. Y oye, con lo que cuesta conseguir presupuesto para estas cosas, tampoco estamos para improvisar... Pero bueno... volvamos a la idea de que tenemos 200 empleados. ¿Necesita lo mismo alguien que acaba de independizarse que quien tiene dos hijos pequeños? ¿Y quien cuida de sus padres o está preparando su jubilación? Me cuesta creer que podamos acertar con todas esas realidades utilizando las mismas fórmulas de siempre. Seguimos diseñando demasiadas políticas de compensación para un empleado medio que, por mucho que lo busquemos, no existe. Y eso que hoy disponemos de herramientas para personalizar los beneficios, conocer las preferencias de nuestros equipos y aprovechar mejor cada euro que invertimos. Podemos analizar cuánto cuesta una iniciativa, qué ahorro económico genera y qué utilidad encuentran las personas en ella. Tenemos muchas más posibilidades de ajustar nuestras decisiones a las necesidades reales de la plantilla. En Growara trabajamos con organizaciones muy diferentes y sigo encontrándome con políticas de compensación que apenas evolucionan mientras las circunstancias de los equipos cambian constantemente. Seguimos dedicando muchísimo esfuerzo a diseñar el lanzamiento de nuevos beneficios y bastante menos a revisar qué estamos aprendiendo de su utilización. Y me parece que ahí tenemos margen para mejorar, especialmente si queremos que RRHH tenga cada vez más peso en las decisiones de negocio. He profundizado sobre esto en un artículo que he escrito para el blog de Pluxee España, donde hablamos de personalización, compensación total y de ese empleado medio que llevamos años intentando encontrar. Os lo dejo en comentarios porque me encantaría conocer vuestra opinión. Y ahora os devuelvo los 100.000 € del principio. Si fuerais responsables de Personas, ¿los destinaríais a una subida salarial general o apostaríais por un plan de beneficios personalizable? ¿Qué factores inclinarían vuestra decisión? *Publi colaboración con Pluxee #RecursosHumanos #BienestarLaboral #SaludLaboral

Very much looking forward to discussing the key findings of our Future of RGM Report 2027 and what they mean for the industry. Excited to be joined by Kelly Rolader, who brings a wealth of hands-on RGM experience from Coca-Cola and BIC. Join us on November 4 for a discussion on the future of RGM, AI, and the challenges ahead! Wednesday, November 4 | 4 PM CET / 10 AM EST https://lnkd.in/eKfvEc2V

На днях мій 100-й клієнт Career PRO отримав офер. І я досі не вірю, що це сталося. 🥹 У квітні 2025-го я почала розвивати продукт «на колінці» і буквально була 10 в 1: робила пости для залучення, розсилки, продавала, знижки пропонувала, наповнення лендінгу писала. Ну і вела клієнтів в підготовці до пошуку роботи, вибудовуючи флоу роботи, якого просто не існувало. Лише через 6 місяців ми залучили сейл-команду та маркетиг для скейлу продукту. Тоді ж у нього нарешті з’явилася назва Career PRO. А ще через 3 місяці найняли +1 людину в допомогу, бо я не вивалювала. За цей час я співпрацювала з клієнтами у 20+ напрямках, від Junior до C-level. Десь офер був за тиждень співпраці, з кимось за місяць, а з кимось за 10 місяців. У когось на суму $500, у когось $5 500. І за кожною цифрою стоїть окрема історія, свій шлях, сумніви, зусилля й момент, коли нарешті приходить те саме омріяне "хочемо запропонувати тобі цю позицію!". В моїй команді зараз 2є прекрасних дівчат, які горять від того всього як і я Diana Vykhor&Yaryna Zaviiska. 💓 А зараз шукаю людей для розширення тімки ще! І для мене 100 оферів — це не просто число, то ніби 100 нагадувань, що все не дарма. Що справа, яку я колись починала "на колінці" змінює чиєсь життя щодня. І що за всіма процесами, цифрами та планами завжди стоять люди, яким важлива підтримка і трішки емпатії. Дякую кожному клієнту та клієнтці за довіру, команді і менеджерці Alyona Labuk, які допомагають перетворювати колись просто ідею на щось значно більше. 💙 Ну а якщо ви в пошуку роботи і шукаєте підсилення, то лишайте заявку на консультацію: https://mate.ac/career-pro