LinkedIn thought leader ad examples

Een nieuwe klant vinden lukt. Een goede medewerker vinden is een ander verhaal. 🆘 Op het netwerkevent "Beyond the Balance" van Fidushare vorige week in Gent vroeg Alexander Synhaeve wie dat herkende. Bijna de hele zaal stak de hand op. Zijn advies begon bij de vacature: schrap “persoonlijk”, “dynamisch” en “familiaal”. Wat blijft er dan nog over? Wat ik meenam voor kantoren die talent zoeken: 👉 “Doorgroeimogelijkheden” zegt niemand iets. Vertel wat iemand na drie jaar bij jullie doet. 👉 Je medewerkers vertellen jullie verhaal geloofwaardiger dan een vacaturetekst. Vraag hen waarom ze blijven. 👉 Een klein kantoor is geen nadeel om weg te moffelen. Dicht bij de zaakvoerder werken en snel leren van ervaren collega’s is voor veel mensen net de reden om te kiezen. 👉 Kandidaten lezen je vacature op hun gsm. Probeer zelf eens te solliciteren via je smartphone. Daarnaast toonde Dieter Vanden Heede van flowkify hoe AI vandaag al concreet werk overneemt op kantoor. David Van Auwegem en Kristof De Clercq lieten zien waar Fidushare naartoe gaat. Merci voor de uitnodiging en de fijne gesprekken! #accountancy #employerbranding

Ask ten people what causes an autoimmune flare. You will get ten different answers and most of them will be partly right. A flare behaves like a network. Poor sleep feeds fatigue, fatigue erodes adherence, missed doses fuel inflammation, and inflammation disrupts sleep. Mood sits in the loop too. About 1 in 3 people with inflammatory bowel disease (IBD) have anxiety symptoms, and in one cohort, anxiety in remission roughly doubled the risk of a later flare. Then add a delayed refill, a side effect, and the uncertainty of whether a symptom is worth a call to the doctor. The first weeks on a new therapy are the most fragile. The routine is not built yet and the benefit has not kicked in. This is where patient companions create value. They can be the one place where sleep, mood, doses, and refills meet between visits. Agentic AI can turn that view into action: noticing when sleep and mood drift together, checking in before a missed dose becomes a missed week, flagging a late refill, and bringing in a nurse when a symptom needs one. The value is already measurable. A 2025 Lancet Digital Health review linked digital tools to better adherence and fewer hospital visits, and patient programmes have more than doubled the odds of adherence and persistence. For pharma, the value compounds: stronger adherence and persistence, clinicians who see a trend line at the visit, and a way to see the whole system it has been asked to move for years.

For all 💩 on Influenced pipeline: Data from 7,466 deals, opened from 1.17 million (!) target accounts with LinkedIn ad impressions in the last 180 days, across 118 of our customers: Influenced pipeline as the attribution is not the problem. In fact - it can be a *much* better measure of influence than the 'last click' (which is also a measure of influenced pipeline 🙃 - just a different criterion!) But picking the right threshold is. When you say you retarget "Warm" accounts, how do you know they are warm? [P.S: Use ZenABM's FREE trial for 37 days get YOUR signals that correlate with pipeline & plan your ABM strategy for 2027: https://lnkd.in/dp-Ym6Wj Both ABM revenue attribution & signal-based outbound share the same problem: we pick "signals" to at random. We don't look at data first to come up with the combination of signal with statistically significant correlation with deal open rate. And when we look at the "lift" - how many times *higher* the deal open rate in the cohort with the signal was vs. the without it - we forget about other factors determining if the signal is a good "deal influence": Phi: a number from -1 to 1 showing the correlation between the signal and the deal. 1 = every signal company opens a deal and no other company does. 0 = no link. Under 0.1 = weak signal. Coverage: % of ALL deals that came from companies with the signal. 1.2%, so about 90 of 7,466 deals. High lift + low coverage = strong but rare signal. Significant at (companies): how many companies ONE account needs to target with ads in total (with and without the signal)so we can say with 95%+ confidence that the lift from the signal is not due to luck. 95% lift range: where the true lift probably sits (5.6–8.4). If the range does not include 1.0, the lift is *not* luck. That gives ⭐ (⛔ if below 1). So - among our customers - what LinkedIn signals were associated with a higher deal open rate? Top 5 by phi: 🟢 ABM stage Interested: Lift 3.3× / Phi 0.024 / Sig. at 6,515 🟢 200+ impressions + 10+ engagements + 3+ clicks: Lift 4.0× / Phi 0.023 / Sig. at 6,980 🟢 200+ impressions + 3+ engagements + 3+ clicks: Lift 3.2× / Phi 0.023 / Sig. at 7,288 🟢 1,000+ impressions: Lift 4.4× / Phi 0.022 / Sig. at 8,232 🟢 10+ engagements: Lift 3.3× / Phi 0.022 / Sig. at 7,927 Top 5 by lift: 🟢 Carousel 10+ impressions + Document click: Lift 13.9× / Phi 0.010 / Sig. at 36,107 🟢 TLA engagement + Document click: Lift 11.8× / Phi 0.011 / Sig. at 30,272 🟢 TLA click + Document click: Lift 11.7× / Phi 0.011 / Sig. at 30,454 🟢 Image click + Document click: Lift 10.6× / Phi 0.016 / Sig. at 15,595 🟢 TLA engagement + Carousel click: Lift 9.6× / Phi 0.008 / Sig. at 60,105 This is the kind of signals we will be surfacing to our customers automatically very soon btw 😎 so you don't have to sweat justifying your "influence threshold" to your boss/clients (thanks for the inspiring conversation on this Gonçalo Prates btw!)

[Learning in public:💥 Our Q4 ABM Strategy 🧘♀️- running ABM via LinkedIn Ads on a small budget + Conflicting Expert Advice] We’re typically impressed by large budgets & generating big pipelines here - but running ABM campaigns when you have six figures to spend per month is *easy*. You don’t have to sweat which ad formats you can afford to run. If you don’t have to sweat objectives or impression caps - if you waste some budget you don’t even notice. But designing an ABM campaign when you have a small budget is HARD. Every impression counts. You need to be really creative with ad formats & campaign objectives. And then you hear: “If you don’t have a large budget, you need to focus on a small account list”. BUT: “Only 5% of your audience is in the market; only 1% books a demo” 🤯 So is it impossible to generate *meaningful* pipeline results on LinkedIn with a small budget? I’m about to check. I spent days sweating ZenABM’s ABM Campaign strategy…& this is the structure I want to *test*. I will describe the *whole* strategy + how we use ZenABM for it + exact ads + workflows & impression cap logic in my newsletter on Thursday - but here’s the TL;DR: 🟢 First, I benchmarked the conversions & set goals: 65 demos in 3 months with $5k monthly spend, ~102,000 in pipeline at 6.8 x pipeline per $ spent; demos close at 26% rate so that x ~3000k ACV= + $51,000 ARR - and 3.4 x ROAS 🟢 Linkedin Ad Traffic --> demo rate: 1.21% . This could be improved with better LPs + follow up outreached by intent signal (captured from the COLD ads with ZenABM - try it free here: https://lnkd.in/dp-Ym6Wj). 🟢 deals close at a median of 30 ad impressions; 🟢 assuming 1% of demos from companies meaningfully reached (45 company impressions in cold & warm/90 days) = 6,500 companies in Q4. 🟢 34k companies and 110k members. Max 60% reach = ~ 66k members. 🟢 2 simple stages: COLD & WARM. BUT devil’s in the detail - strict impression caps + combinations of ad formats & objectives (Text / Document + Website visits; TLAs + BA) 🟢 Cold signals from 2 campaigns: Air Cover (very cheap impressions, which don’t count unless someone clicks - but they can generate brand awareness, intent signals & cheap clicks too!) + Meaningful Engagement (Docs + TLAs) 🟢 COLD --> WARM: 2+ clicks or 3+ engagements OR 18+ impressions in “Docs + TLAs” ONLY OR website engagement (with other exclusion criteria) + trial/demo without a deal - based on ZenABM “Interested” stage. 🟢 Companies in WARM: 0, 0, 5, 20, 90, 350, 900, 1840, 2900, 4300, 5700, 6500 / week. 🟢 projected spend currently 38% higher vs budget, but 1) air cover campaign won’t spend its full budget; 2) budget adjustment bs warm campaign pacing; 🟢 Metrics to watch: Cold Text: CPM ≤ $0.50 · eCPC ≤ $8.00 TLAs: CPM ≤ $34.00 · CPC to site ≤ $6.00 Documents: CPM ≤ $26.00 · CPC ≤ $10.00 🟢 Impression caps: 7 / 7D · 10 / 30D · 30 / 90D - adset level. I will be reporting on progress every week 🤓

Honestly, I'm still in awe of some of these numbers. In the past 12 months, we have worked with 17 medical associations. We took their conference recordings, created a unified library and some of the results were incredible: - From 1% of content watched to 83% of content watched (83x increase) - 31,000 engagement hours in year one from existing content - 9.7 out of 10 digital satisfaction from 246 surveyed physicians - $212k in NEW revenue in the first 3 months - 2x return on investment in just 4 months - $145,000 from the first digital industry sponsorship, with 2 more contracts lined up, all in the first 5 months All of this was achieved with existing conference recordings. (And the same staff size.) I'm biased, of course. But I'll say it out loud: every medical association should do this. Consolidate conference recordings into a Netflix-style library → launch in 90 days → let Evermed's AI provide personalized recommendations to drive engagement → use the 5-part monetization playbook to bring in new revenue. So here's my invitation to you. If you're a: - Medical association executive - Sitting on 100+ hours of valuable recorded content - That's currently underused and under-monetized Click below to request a consultation. It doesn't cost anything, and there's no pitching. You'll leave with an honest assessment of how this can work for your association. Link here → https://lnkd.in/eqF9VBbK

Réduire les coûts, rendre les espaces de travail attractifs, on vous demande les deux. Cest le sujet du petit-déjeuner que nous organisons avec Cynthia Bernard, CEO de Leosquare, le jeudi 26 novembre à Paris. Pourquoi ce sujet ? Parce qu'en comité de direction, seul le premier objectif se mesure. Coût total d'occupation, taux d'occupation, charges récupérables : tout est dans les tableaux de bord. Vos espaces répondent pourtant déjà, à leur façon. Un candidat s'en fait une idée dès l'accueil, un collaborateur juge son site chaque matin, un visiteur repart avec une impression. Ces moments de vérité ne figurent dans AUCUN tableau de bord. Ils pèsent pourtant sur votre attractivité et sur votre marque. Le workplace est un média permanent. Involontaire aussi : il émet, que vous l'ayez décidé ou non. Ce petit-déjeuner réunit des directions immobilières qui changent de registre : de l'aménagement à l'actif de marque. Elles racontent leurs arbitrages, leurs erreurs et ce quelles ont obtenu de leur direction générale. Vous repartez avec de quoi rendre le sujet audible en comité de direction. Le format est volontairement intimiste, réservé à ceux qui pilotent l'immobilier de leur entreprise. Inscription ici : https://lnkd.in/edYn7mJe Hâte de vous y retrouver. #LivingWorkplace

Is it just my feed, or does it seem like everyone is making software these days and sharing their creations here on LinkedIn? There's an impressive amount of experimentation going on. Over the past few months, I've built a presentation platform that my colleagues across Manyone now use daily. And the experience has brought back a feeling I haven't had since the late 1990s. It's also made me think about what happens when software becomes something we can shape ourselves, rather than simply adapt to. A few thoughts on rediscovering the joy of making things, and why software might never be quite the same again:

Die KI darf bei dir alles lesen. Und trotzdem ändert sich im Vertrieb nichts... Fast jedes Unternehmen hat inzwischen Copilot oder Gemini. Die Lizenz ist da, der Zugriff ist da. Was fehlt, ist ein Job. Bei uns hat die KI einen: Sie recherchiert Zielkunden und sagt dem Vertrieb Bescheid, sobald sich dort etwas tut. Niemand muss prompten, niemand muss nachfragen. Die Aufgabe läuft, das Ergebnis kommt an. Genau das zeige ich am 4. November live, in 30 Minuten, an diesem einen Beispiel aus unserem eigenen Alltag. Und was es braucht, damit so etwas bei dir läuft. Hier geht's zur Anmeldung: https://lnkd.in/eJHFFC7s

A top-selling item starts moving at twice its usual rate. Now what? Spotting the change is the easy part. The hard part is the decision that follows: how much to order, from where, and how fast, before the shelf goes empty or the warehouse fills up. In the new Blue Ridge platform, the forecast adjusts as demand shifts auto-magically, Blu, our Generative AI, explains whats driving it in plain language - create a skill, agent or workflow, and the replenishment recommendation is right there to act on it. Super-powered workflows, from signal to decision. A recommendation only matters if someone acts on it. And people act on what they understand. And when demand shifts, are you enabled to manage the work? More on the specifics: https://hubs.li/Q04BQHvb0 #SupplyChainIntelligence #BlueRidge #BlueRidgeNextGeneration

𝗩𝗮𝗻 𝗶𝗱𝗲𝗲 𝗻𝗮𝗮𝗿 𝗶𝗺𝗽𝗮𝗰𝘁. 𝗗𝗮𝗮𝗿 𝘇𝗶𝘁 𝘃𝗮𝗮𝗸 𝗺𝗲𝗲𝗿 𝘁𝘂𝘀𝘀𝗲𝗻 𝗱𝗮𝗻 𝗷𝗲 𝗱𝗲𝗻𝗸𝘁. Een technische vraag die nog onbeantwoord is. Een risico dat pas zichtbaar wordt tijdens ontwikkeling. Een technologie die veelbelovend lijkt, maar zich nog moet bewijzen in de praktijk. Bij 𝗧𝗡𝗢 𝗙𝗮𝘀𝘁 𝗧𝗿𝗮𝗰𝗸 komen we deze vragen iedere dag tegen. Juist in deze fase worden belangrijke keuzes gemaakt. Keuzes die bepalen of een technologie verder komt dan een goed idee alleen. Wat mij steeds weer opvalt, is het optimisme van ondernemers. De overtuiging dat iets mogelijk moet zijn. De nieuwsgierigheid om dat te onderzoeken. En de vasthoudendheid om door te gaan als het tegenzit. Dat is geen romantiek. Dat is drive en vaak het begin van innovatie. Vanuit 𝗧𝗡𝗢 𝗙𝗮𝘀𝘁 𝗧𝗿𝗮𝗰𝗸 hebben we de afgelopen jaren meer dan 𝟰𝟬𝟬 𝗼𝗻𝗱𝗲𝗿𝗻𝗲𝗺𝗲𝗿𝘀 geholpen. Van pre-seed tot serieus succesvol. Van semicon, climate en energy tot medtech, quantum en AI. Met technische support, onafhankelijke validatie, specialistische kennis en toegang tot onze labs helpen we ondernemers om onzekerheden te verkleinen en beter onderbouwde keuzes te maken. Met meer dan 𝟯.𝟱𝟬𝟬 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 staat er achter iedere vraag een grote hoeveelheid kennis klaar. What are you waiting for? 🤝 https://tno.to/jgq Zie TNO 𝗙𝗮𝘀𝘁 𝗧𝗿𝗮𝗰𝗸 als de technische copiloot naast de ondernemer: onafhankelijk, kritisch en altijd gericht op de volgende stap. Met technische support, assessments, due diligence, toegang tot kennis, labs en ons netwerk helpen we technologische onzekerheid kleiner te maken. Zodat ondernemers sneller en beter onderbouwd kunnen groeien. Alles door een technologielens. Vanuit de roadmap van de onderneming. Dat is 𝗧𝗡𝗢 𝗙𝗮𝘀𝘁 𝗧𝗿𝗮𝗰𝗸. Ons team gaat hier iedere dag vol voor.

Der Kunde kündigt. Die KI gratuliert zum Jubiläum. Die persönlichste Nachricht der Welt kann im falschen Moment alles verschlimmern. Stell dir einen Kunden beim Telekommunikationsanbieter vor. Sein Anschluss fällt wiederholt aus. Er hat die Störung mehrfach gemeldet. Jetzt wartet er auf eine Rückmeldung. Dann kommt eine Nachricht. Mit seinem Namen, seinem Tarif und einem Treueangebot zum Vertragsjubiläum. Nur zum kaputten Anschluss steht nichts darin. Das Marketing freut sich über die sauber ausgespielte Kampagne. Der Kunde denkt sich: Für Werbung reicht es offenbar. Für eine Antwort nicht. Er kündigt. Seine nächste passende Ansprache wäre ein Service-Update gewesen. Mit einem verlässlichen Bearbeitungsstand und einem konkreten nächsten Schritt. Genau daran musste ich bei der angekündigten Braze-Übernahme durch Salesforce denken. Der vereinbarte Unternehmenswert liegt bei rund 5,66 Milliarden US-Dollar. Der Abschluss wird im Salesforce-Geschäftsjahr 2028 erwartet. Aktionärszustimmung und regulatorische Freigaben stehen noch aus. Die gemeinsame Lösung ist eine Zukunftsperspektive. Das Vorhaben soll Kundendaten und personalisierte Ansprache enger verbinden. Weniger Übergaben und schnellere Reaktionen sind ein sinnvolles Ziel. Ob daraus bessere Kundenbeziehungen werden, entscheidet sich zwischen dem eingehenden Signal und der nächsten Aktion. Für die Szene oben braucht es drei Dinge. Der offene Servicefall muss rechtzeitig bei der Versandentscheidung ankommen. Mit eindeutiger Kundenzuordnung und aktuellem Status. Ein Datenabgleich in der Nacht hilft wenig, wenn die Werbung am Nachmittag rausgeht. Marketing und Service brauchen eine gemeinsame Vorrangregel. Bei einer wiederholten, ungelösten Störung pausiert das Treueangebot. Der Service übernimmt die Rückmeldung. Auch bei fehlenden oder veralteten Daten muss feststehen, was passieren darf. Die Entscheidung muss nachvollziehbar bleiben. Es muss erkennbar sein, welches Signal welche Nachricht ausgelöst oder verhindert hat. Ebenso muss feststehen, wer die Regel ändern darf und wann Werbung wieder freigegeben wird. Aus meiner Sicht gehört genau das zur Kundenbindung: verlässliche Daten, klare Zuständigkeiten und Regeln, die das Unternehmen selbst erklären und verändern kann. KI kann bei der Auswahl helfen. Den Vorrang des Service muss das Unternehmen festlegen. Manchmal ist die beste Marketingaktion eine zurückgehaltene Werbenachricht. Wenn du eine solche Kundenstrecke prüfen möchtest, schreib mir. Wir schauen gemeinsam auf Servicesignal, Vorrangregel und Versandentscheidung.

In business, how do you communicate to the team that: “Our success is intertwined, and we're all working toward the same goal.” Here’s one of the easiest ways… Become a “we" person, not an "I" person. Happy National Mentoring Day! #NationalMentoringDay #Mentorship #Leadership #WeNotMe #CompanyCulture

People get into consulting to work on something that aligns with their expertise and interests – something that they are truly passionate about. That inevitably also brings some mandatory metawork like finding suitable projects for themselves, keeping their CVs up to date, filling in their hours, and so on. Agileday was built people-first, to make all of that as smooth and convenient as possible. Today we're launching Agentic Agileday to automate all of that. https://lnkd.in/diRq2n8Z The agent updates your profile and CVs, based on the work you've already done. It helps you find the next best gig, and fill in those hours on your behalf. You review and approve every change before it's saved. These agents runs on the same ISO 27001-certified platform as the rest of Agileday, your data stays in your region, and the agent can only see and do what you're allowed to see and do yourself – allowing you to focus on what's important. What's the first chore you'd hand over? #AgenticAI #AgenticPSA #ProfessionalServices

Developers are becoming team leads. Their team is made of coding agents: a planner, an implementer, a reviewer, maybe a test agent running on another machine. The tools haven't caught up. Each agent still works as an isolated worker in its own session, with its own context, reporting only to the human who started it. So the developer does what any lead of a disconnected team ends up doing. They relay messages, re-explain decisions, and keep checking whether the parallel work is still heading to the same place. The industry spent years making each agent more capable, and it worked. The next gains come from how agents work together. A capable agent working alone is useful. A team of them that can't talk to each other is expensive.

Congratulations to David Jackson and his team at Kwik Trip, Inc. for winning the the Technology Excellence Award for Best Digital Customer Experience at #cStoreTec by Informa Connect and NexChapter It's a great team and proud that Eagle Eye can play a role as the the AI personalization partner. Congrats to the whole team and keep innovating!!

We will write + design your next 2 LinkedIn posts for free. (40M+ impressions generated for ourselves + clients) It’s a 1 min application. We’re going from an attention economy → trust economy. In our sales process for our LinkedIn content service, we often offer to: - Write 2 sample posts (hand-written) - Package them in a strategic breakdown It’s free work, but the trust built through this exercise has helped us sign some of our best clients. So I’m turning it into an evergreen offer. If we think we could do great work for your company… We will write you 2 sample posts with pictures/infographics and a strategy doc, with 15 minutes of your input (100% free). The team who will execute it: - Interviewer/PJM - Content Writer - Content Lead - Graphic Designer - Video Editor/Motion Graphics We want to show the most ambitious tech brands out there how good we are. Link in the pinned comment 👇 (limited spots)

Will AI replace engineers? I believe we're asking the wrong question. For decades, highly qualified engineers have spent much of their time on repetitive tasks, creating drawings, transferring data, checking details, and producing CAD documentation. What if AI could take over much of that work? Engineers could spend more time doing what truly requires their expertise: defining objectives, evaluating technical solutions, making decisions, and taking responsibility for the outcome. That's not less engineering. That's engineering with much greater leverage. And it's one of the fundamental ideas behind ENGINEERING INTELLIGENCE, the new category of software we're introducing at WSCAD with ELECTRIX OS. The future isn't about replacing engineers. It's about making their expertise scalable. I'm curious: How do you see AI changing the role of engineers over the next five years? #EngineeringIntelligence #AI #ElectricalEngineering #EngineeringLeadership #ELECTRIXOS

Neue Arbeitsplätze können schnell Probleme machen. Deshalb sollten sie bereits auf dem Papier funktionieren. Denn zwischen der ersten Idee und dem fertigen Arbeitsplatz liegen einige Entscheidungen: Welche Werkzeuge müssen griffbereit sein? Wo werden Energie- und Datenanschlüsse benötigt? Wie lässt sich der vorhandene Platz optimal nutzen? Wenn danach Generationen an Produkten… und Schichten an Mitarbeitern daran arbeiten sollen, gibt es keine Toleranz für „ist egal“ bei der Planung. Und vor allem ist dabei wichtig: Was muss der Arbeitsplatz können, damit er selber nicht beim Arbeiten im Weg steht? Genau hier macht die Planung den Unterschied. 📦 ein Mustertisch zum 4-wöchigen gratis Testen 👥 individuelle Fachberatung – persönlich oder telefonisch 📄 maßgeschneiderte Angebote 🖥️ 3D-Visualisierungen der Arbeitsplätze 🛠️ Echte Qualität – Made in Germany Keine Lösung, die irgendwie passen muss. Sondern ein Arbeitsplatz, der zum Prozess passt. Du planst neue Arbeitsplätze für deine Produktion? Dann lass uns darüber sprechen. 👇

Walk into a flagship on Avenue Montaigne or Bond Street today and the first person to greet you may not be a sales associate. They may be a host. The choice of word is deliberate, and it tells you where luxury is looking for its next generation of talent. What it does not tell you is how that talent is meant to get there.

Global presence. Local expertise. One connected team. Across markets, regions, and time zones, Tradeview Markets brings together experienced professionals with a shared commitment to delivering better trading experiences, reliable technology, and dedicated client support. Wherever you trade, we're working for you. #TradeviewMarkets #GlobalTeam #TradingTechnology #EDGE

Un prospect vous trouve trop chère ? Notre enquête auprès de plus de 250 assistantes admin vous dit où vous vous situez vraiment. Le métier n’est pas réglementé et aucun référentiel tarifaire n’existe. La plupart des assistantes admin fixent donc leur prix à l’instinct, ou en regardant ce que fait une consœur. Sans repère, difficile d’être sûre de soi au moment d’annoncer son tarif à un client ou à un prospect. C’est ce repère qu’on a voulu construire. Dans l’enquête, vous trouverez : → la répartition des tarifs horaires sur le marché → l’écart de tarifs selon l’ancienneté, le statut juridique et la région → les montants des forfaits mensuels les plus courants → ce que facturent vos consœurs pour les prestations ponctuelles (rattrapage administratif, mise en conformité facturation électronique, mise en place d’outils…) → ce que les assistantes admin pensent de leur propre rémunération Certains résultats nous ont surpris, notamment sur ce qui fait vraiment monter un tarif. Pour la recevoir, c’est ici 👇 https://lnkd.in/eggHQ6YY

The first experience creator I ever met was my dad, Rob Simpson. He is a mountain guide, so I spent most of my childhood outdoors, rock climbing with him around the North East of England. His job was taking people somewhere they’d never been and bringing them home feeling inspired and like they had achieved something special. My experiences rock climbing as a kid have shaped who I am. Bouldering is how I spend a lot of my time outside of Easol. It’s taken me around the world, introduced me to incredible people, including some of my closest friends, and taught me a lot about myself. Most recently I went on a trip to Rocklands in South Africa which has become one of my favourite places on the planet. Looking back, I realised it wasn’t just climbing. Nearly every turning point in my life has started with an experience. Walking the Inca Trail in Peru as a teenager with my Dad opened my eyes to what was out there in the world. Running club nights in my twenties with Rough Hill is where I met Lisa and most of my closest friends and collaborators today. These days, wherever we go, we’re heading to gigs and seeking out new adventures and wellness experiences. Experiences have challenged me, inspired me, introduced me to pivotal people in my life shaped my personal values and the way I see the world. Behind each of those moments are people who put in the work and great deal of care to make it happen. My dad was one of them… and still is! Last year, he actually led some of Easol team on a climb in the Lake District. Seeing him take our team somewhere they’d never been for an experience they could share together and bring them home inspired, just as he did for me growing up, was a real full-circle moment! It’s this deep respect for experience creators that led me to become one myself, and why Lisa Simpson and I started Easol.

Mitarbeitende brauchen nicht noch eine Benefit-App. Sie brauchen mehr Benefits in einer App. Genau deshalb finde ich den Schritt von Hansefit zu Epassi so spannend. Mal ganz ehrlich: Wie viele Benefit-Apps sollen Mitarbeitende eigentlich auf ihrem Handy haben? Ich merke das bei mir selbst immer wieder. Ich miste regelmäßig mein Handy aus, lösche Apps, die ich kaum nutze, und freue mich über jede Anwendung weniger, die mich mit Notifications und Informationen bombardiert. Warum sollte es bei Benefits für Mitarbeitende anders sein? Ich glaube, dass die Zeit von fünf verschiedenen Anbietern für fünf verschiedene Benefits langsam vorbei ist. Firmenfitness, Mobilität und Shopping-Benefits noch irgendwo dazwischen. Am Ende brauchen Mitarbeitende mehrere Apps, verschiedene Logins und der Arbeitgebende mehrere Ansprechpersonen und Verträge. Das ist aus meiner Sicht nicht die Zukunft von Benefits. Deshalb ist der Schritt von Hansefit zu Epassi für mich mehr als ein neues Branding. Wer sich anschauen möchte, was hinter dem neuen Namen steckt: https://epassi.de/ — lohnt sich 🙌 Wir entwickeln uns von einem spezialisierten Firmenfitness-Angebot zu einer umfassenderen Benefit-Plattform weiter. Das Entscheidende dabei: Firmenfitness und Mitarbeitendengesundheit bleiben der Kern. Wir werfen also nicht das über Bord, was Hansefit stark gemacht hat. Wir bauen darauf auf. Die Idee dahinter finde ich ziemlich logisch: Eine Anlaufstelle für Mitarbeitende. Eine App für unterschiedliche Benefits. Eine Ansprechperson für Arbeitgebende. Für Unternehmen bedeutet das vor allem weniger Komplexität. Für Mitarbeitende: mehr Auswahl in einer App. Das ist für mich die Richtung, in die sich dieser Markt entwickeln sollte. Eine Sache werde ich allerdings etwas vermissen: Das Hansefit-Blau. Orange ist nämlich nicht meine Lieblingsfarbe. Zumindest bisher 😄 Aber vielleicht ist das auch einfach Gewöhnungssache. Wie viele Benefit-Apps habt ihr aktuell auf dem Handy? 😄

"Our success is intertwined." Teamwork is fundamental for an organization's success. At TransPerfect, we coach that a salesperson cannot be successful without the people behind the scenes who execute on projects—and the same is true vice versa. Everyone has a role to play, including those who manage our IT, our facilities, our finances, and our human resources. It may sound cliché, but it truly takes a village to succeed in business. While it seems like we're on different teams, at the highest level, our success is intertwined. Coaching this throughout the organization sets the stage for effective teamwork. #BeAGoodTeammateDay #EmployeeAppreciation #CompanyCulture