LinkedIn thought leader ad examples

Je hebt 100 medewerkers en 1 marketeer. En toch verwacht je dat marketing de groeimotor wordt. Ik snap waar het vandaan komt, hoor. Als marketing niet jouw vakgebied is, lijkt het misschien logisch: je neemt iemand aan, die persoon “regelt de marketing” en vanaf dat moment komt er meer zichtbaarheid, meer structuur en uiteindelijk meer commerciële groei. Maar marketing is niet een kwestie van “een postje hier en een postje daar”. Marketing raakt je positionering, je ideale klantprofiel, je propositie, je salesverhaal en de manier waarop je zichtbaar en geloofwaardig bent in de markt. En precies daarom wordt het ingewikkeld als één marketeer verantwoordelijk wordt gemaakt voor “alles rondom marketing”. Want diegene moet dan niet alleen uitvoeren, maar ook richting geven. Niet alleen content maken, maar ook bepalen welk verhaal de markt moet onthouden. Niet alleen campagnes draaien, maar ook snappen welke klanten je wel en niet wilt aantrekken. Niet alleen zichtbaar zijn, maar ook bijdragen aan een commerciële koers die vaak nog onvoldoende is uitgesproken. Enfin, je snapt hem. Dat is gewoon geen realistische verwachting. Eén marketing-FTE kan niet in zijn/haar eentje de commerciële motor van een bedrijf bouwen én laten draaien. Zeker niet als de directie nog niet scherp heeft gekozen wie de ideale klant is, welke marktpositie het bedrijf claimt en welke rol marketing moet spelen in groei. 🙈 Digitale regie begint niet bij die ene marketeer. Het begint aan de MT-tafel.

Als je bedrijf in 15 jaar enorm is veranderd, waarom ziet je digitale strategie er dan nog hetzelfde uit als vijf jaar geleden? Best een gekke gedachte eigenlijk. In 15 jaar tijd groeit je bedrijf misschien wel van 40 naar 100 medewerkers. Er komen nieuwe klanten bij, andere mensen nemen de beslissingen, het aanbod verandert en misschien ben je zelfs internationaal actief geworden. Kortom: het bedrijf van vandaag lijkt nog maar weinig op het bedrijf van toen. Maar digitaal zie ik regelmatig dat keuzes veel langer blijven staan: een website die ooit precies deed wat nodig was, een CRM dat in de loop der jaren steeds verder is uitgebreid, marketing die vooral doet wat altijd goed heeft gewerkt en allerlei losse keuzes en systemen die er door de jaren heen bij zijn gekomen. Maar er komt wel een moment waarop je jezelf opnieuw de vraag moet stellen: past hoe we digitaal werken nog bij het bedrijf dat we inmiddels zijn én bij het bedrijf dat we willen worden? Want digitale strategie gaat voor mij niet over zo veel mogelijk vernieuwen. Het gaat ook niet over iedere nieuwe technologie omarmen omdat de rest van de markt dat doet. Het gaat over bewust bepalen welke rol digitaal moet spelen in de volgende fase van je bedrijf. 👉🏻 Waar willen we naartoe groeien? 👉🏻 Hoe veranderen onze klanten? 👉🏻 Wat willen we slimmer of schaalbaarder organiseren? 👉🏻 En welke digitale keuzes helpen ons daar daadwerkelijk bij? Soms betekent dat dat er veel moet veranderen. Maar soms kom je juist tot de conclusie dat de basis prima staat en je vooral een paar scherpe keuzes moet maken. Je digitale strategie hoeft niet ieder jaar op de schop. Maar hij moet wel meegroeien met je bedrijf. Want als je organisatie vooruit blijft gaan en je digitale koers stilstaat, ontstaat die achterstand uiteindelijk vanzelf. 😉

HIRING. We are looking for a senior paid media specialist - mainly for Linkedin Ads. Google Ads and META Ads are a bonus. We are only looking for someone with heavy B2B SaaS experience. This person knows how to drive a paid media strategy, understand how to report on direct and influenced results, and has great communication skills. Someone who is on top of industry news, follows peers on LinkedIn, and finds new ways to do things before anyone else! This is not a person that waits for the tasks to be given. This person understands what needs to be done next! Who is not a fit: - If you only have done leadgen on LinkedIn - If you optmize everything for conversions on Linkedin - If you don't understand the role of Linkedin and how to measure its impact We are looking for top of the top performers. We are working with multiple B2B SaaS companies from Scandinavia, to Central Europe to US. If you know anyone who is super smart, please let me know! Thanks!

Jeg er rigtig glad for at kunne dele, at jeg er indtrådt i bestyrelsen for ASON A/S . ASON A/S er en etableret og miljøbevidst entreprenørvirksomhed, der løser total- og hovedentrepriser inden for nybyggeri og renovering af blandt andet institutioner, skoler, laboratorier samt erhvervs- og boligbyggeri, med egne dygtige tømrere og fokus på bæredygtige løsninger. ASON har store ambitioner og jeg glæder mig til sammen med bestyrelsesformand Lone Sejersen, adm.dir. Gert Jensen, bestyrelsen med Mads Top Petersen og hele teamet i og omkring ASON at bidrage til at indfri potentialet.

For 27 years, we have been connecting the world’s leading brands with their audiences across cultures, markets, and platforms. Today marks a new chapter in our journey. Datawords Group becomes 87seconds. 87seconds has long been part of who we are. It has been the name of one of our companies for years. Today, it becomes the name that brings our entire group together around one ambition: to create, deploy, and manage content for the world’s leading brands, everywhere in the world. The name also reflects something deeply rooted in our DNA: the power of cultures. 8 is a symbol of prosperity in Asia, particularly in China. 7 represents luck and success in many Western cultures. Together, 8 and 7 represent what has defined us from the beginning: bringing different cultures together to create something stronger. And then there are the seconds. Because in communication, every second matters. Every second is an opportunity to capture attention, create emotion, build connection, and invite people into a brand’s world, in a way they will remember. I am incredibly proud of what our teams have built over the past 27 years, and even more excited about what comes next. We will keep growing. We will keep expanding what we can do for our clients. We will keep bringing together technology, creativity, AI, and cultural intelligence. One group. Three core capabilities: Create. Deploy. Manage. One ambition: connecting brands to the world. And above all, I feel incredibly grateful. Grateful to our teams around the world, whose talent, passion, and cultural diversity have shaped who we are. Grateful to our clients, who have trusted us with their brands and challenged us to go further. And grateful to our shareholders and local communities who have welcomed us and grown alongside us across so many countries. This extraordinary journey over the past 27 years has been possible because of all of you. And I truly believe the most exciting part of the story is still ahead of us. Welcome to 87seconds. Every Second Matters. Everyone Matters.

You can't hide from the EU's new greenwashing rules (or fines) 🚨🌱 Most brands we've reviewed have hundreds of live posts that break them. Fines now reach up to 4% of turnover. Going quiet won't help: those posts are already out there. The rules don't ban green claims. They ban vague ones. Specific and provable is safe. So ask: - Do we know every claim we have live? - Can we prove each one? - Who owns this? An agency would spend months trawling through your channels to answer that. Medialake does it in days. Our guide to the new rules is below. 👇

Do you ask ChatGPT what to buy when you need a gift? I do. And it’s one of the things we’ve been focused on at Criteo for a while now. The shopper’s starting point isn’t necessarily a search bar anymore. It can just as easily be a conversation with an AI assistant. Instead of searching for “best gifts for a coffee lover”, or comparing endless product pages, I can describe what I’m looking for, ask for recommendations, refine the options, and keep going until I know what I want. And that raises a bigger question for marketers: what happens when holiday shopping starts with a conversation? Shoppers are already using ChatGPT to decide what to buy, who to buy for, and what to spend. For brands, this means a new part of the journey to understand, one where discovery, consideration, and recommendation can happen in the same place. Over the past six months, we’ve been learning from live ChatGPT Ads activity, alongside new research into how shoppers are using AI to plan their holiday shopping. We’ll be sharing what we’re seeing and what it could mean for marketers in our upcoming webinar on 8th October at 3pm CET. The brands that understand this new decision-making journey early will have a head start on understanding how to influence it. You’ll find the registration link in the comments.

Dieses Advertorial hat in 2 Jahren 18 Mio. € generiert. Das sind unsere 5 Kernprinzipien dahinter: 1. Hol Leser dort ab, wo sie stehen. Unser Traffic kam über Native Ads. Heißt: Die Leute lesen gerade Nachrichten und kennen das Produkt nicht. Der Einstieg musst sie richtig neugierig machen, bevor wir ihnen etwas verkaufen können. 2. Nutze eine Geschichte, die nur deine Brand erzählen kann. Wir haben die echte Entstehungsgeschichte des Produkts genutzt. Wir beantworten die Frage: Welche Entdeckung, welcher Fehlversuch, welches Erlebnis hat uns zur Lösung gebracht? 3. Erkläre, warum das Produkt funktioniert. Die Geschichte führt zur Wirkung des Produkts. Am Ende muss der Leser verstehen, warum es sein spezifisches Problem lösen kann. 4. Belege deine Versprechen. Kundenbewertungen haben uns gezeigt, welche Ergebnisse den Käufern wichtig waren. Studien liefern die passenden Belege. Belege jeden großen Claim und beantworte die Frage: Warum sollte dir jemand das glauben? 5. Iteriere deinen Winner. Aus dem ersten Advertorial wurden inzwischen hunderte Versionen. Wer einen funktionierenden Ansatz findet, kann mit Iterationen beispielsweise gezielt verschiedene Micro-Zielgruppen ansprechen. TLDR: Dein Text muss jemanden vom ersten Interesse bis zu dem Gedanken führen: "Jetzt verstehe ich, warum dieses Produkt für mich relevant ist. Ich brauche das unbedingt."

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗮 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘀𝗮𝘃𝗲 €𝟒𝟎,𝟖𝟒𝟐 𝗶𝗻 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗰𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀? 𝗖𝗼𝗻𝘁𝗲𝘅𝘁: - Fashion e-commerce marketplace - 7 European markets - 155,000 brand searches a month - Affiliate program on Awin They found one affiliate advertising on "Otrium" in Google Ads. And then the question: how many more? 𝗪𝗵𝗮𝘁 𝗶𝘁 𝘁𝗼𝗼𝗸: 1️⃣ Set up 150 brand keywords across 7 countries 2️⃣ Ran 80,000 searches in three months 3️⃣ Traced each ad back to the partner behind it 4️⃣ Found 6 violated affiliates and 4,835 non-compliant transactions 5️⃣ Otrium ended 5 partnerships and saved €40,842 The ads were near-copies of Otrium's own, so the commissions looked legitimate too. A partner bidding on your brand shows up in your reports as a partner doing well. 𝗙𝘂𝗹𝗹 𝗰𝗮𝘀𝗲: https://lnkd.in/etZAKsgE 𝗣𝘂𝘁 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗿𝗮𝗻𝗱 𝗼𝗻 𝘁𝗵𝗲 𝟕-𝗱𝗮𝘆 𝘁𝗿𝗶𝗮𝗹. 𝗬𝗼𝘂 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗼𝗳 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀, 𝗼𝗿 𝗰𝗼𝗻𝗳𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘀𝗼 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗰𝗹𝗲𝗮𝗻

Es ist der meist unterschätzte Kanal im Marketing Mix vieler D2C Brands: Native Ads. Für viele Brands zunächst verlockend. Traum-CPCs von teilweise nur 19 Cent — während du bei Meta längst ein Vielfaches zahlst. Trotzdem scheitern die meisten daran. Warum? Sie erwarten Werte wie bei Meta oder Google. Aber Native funktioniert grundsätzlich anders als jeder andere Performance-Kanal. Ein paar Fakten, die kaum jemand auf dem Schirm hat: → Native Advertising ist ein ~100-Milliarden-Dollar-Markt — und wächst zweistellig pro Jahr. → Allein Taboola und Outbrain erreichen rund 2 Milliarden Menschen monatlich — in Deutschland über 80% aller Internetnutzer. → Nutzer schauen Native Ads 53% häufiger an als klassische Display-Werbung. Es ist also fatal, diesen Channel einfach zu ignorieren oder als "funktioniert nicht" abzuspeißen. Das Spannende — gerade für Brands aus Health, Beauty oder Fitness: Über Native erschließt du eine Zielgruppe, die du über klassische Kanäle niemals erreicht hättest. Menschen, die gerade FOCUS, Chip oder ihr Regionalportal lesen. Keine Scroll-Zombies im Feed. Ganz kalte Zielgruppen — abgeholt in einem redaktionellen Umfeld, in dem sie Inhalten vertrauen. Dafür brauchst du aber zwingend Advertorials. Ich habe schon so viele Brands gesehen, die mit Native Ads direkt auf ihre Produktseite schicken. Der Nutzer kommt aus einem Lesekontext — und landet auf einer Verkaufsseite. Der Bruch killt jede Conversion. Budget verbrannt. Nach ein paar Wochen enttäuscht wieder aufgegeben. Dabei ist Native ein echter Incrementality-Treiber für Neukunden. Die Attribution unterschätzt den Kanal systematisch, weil ein großer Teil der Conversions über View-Through und verzögerte Kaufentscheidungen läuft — nicht über den Last Click. Wir haben den Kanal für viele 8- und 9-stellige Brands geknackt, die jeder kennt. Diese Brands machen still und heimlich Millionen damit. Nur, weil wir nach den Regeln des Kanals spielen und ihn mit starken Advertorials kombinieren. Denn die Native Ad garantiert dir nur den Klick. Verkauft wird im Advertorial dahinter. Habt ihr Native Ads schon mal getestet?

Survived Groceryshop and Las Vegas last week and even managed not to trip during a walk and talk video with Art S. from NexChapter. Always great to meet with the our customers, soon to be customers and everyone in the retail community. Learned quite a bit from the many of the speakers especially Jeremy Gosch from Hy-Vee, Inc., Yael Cosset from Kroger, Heather Lynn Feather from Giant Eagle, Inc. and of course Chad Petersen from Lowes Foods. It's an interesting time in retail and we heard a lot about forward looking innovation, technology and of course AI. Gave me great confidence that the Eagle Eye loyalty and personalization engine is not only keeping pace but ahead of the field and more importantly aligned with the retailers that we're speaking at the show and who we met with during the show. Will see some of you back in Vegas for NACS and then later this month for C-Store Tec hosted by Informa Connect and CSP Daily News.

𝗕𝗹𝘂𝗲𝗣𝗲𝗮𝗿 𝗶𝘀 𝗮𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝘁𝗵𝗮𝘁 𝗳𝗶𝗻𝗱𝘀 𝗮𝗻𝗱 𝗯𝗹𝗼𝗰𝗸𝘀 𝗻𝗼𝗻-𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀. 24/7 monitoring of your branded queries across every geo and device, plus an evidence pack strong enough to get the violator blocked. 𝗪𝗵𝗲𝗻 𝗶𝘁'𝘀 𝘄𝗼𝗿𝘁𝗵 𝗰𝗵𝗲𝗰𝗸𝗶𝗻𝗴 You have an affiliate programme and 10K+ branded searches a month, and: – branded traffic is falling while its CPC and CPA rise – you onboarded new partners or opened a new geo – a partner's conversion rate looks too good for the channel they claim – you found one violator by hand and want to check the rest 𝗦𝘁𝗲𝗽 𝟭. 𝗦𝗲𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 Enter keywords and geos, get the full report: everyone showing ads on your branded queries. You either find all the violators, or confirm your brand is clean. One client had caught a single case by hand, ever. BluePear showed them 𝗮𝗿𝗼𝘂𝗻𝗱 𝗮 𝗵𝘂𝗻𝗱𝗿𝗲𝗱 𝘃𝗶𝗼𝗹𝗮𝘁𝗶𝗼𝗻𝘀 on 12 keywords in the first week. 𝗦𝘁𝗲𝗽 𝟮. 𝗪𝗼𝗿𝗸 𝗼𝘂𝘁 𝘄𝗵𝗼 𝘁𝗵𝗲 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 Set your programme's rules: which links and landing pages are legitimate. Out comes a list of violators: who they are and which keyword caught them. 𝗦𝘁𝗲𝗽 𝟯. 𝗦𝗲𝗻𝗱 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲𝗺 𝗰𝘂𝘁 𝗼𝗳𝗳 BluePear builds the pack itself, at the moment of impression: query, geo, timestamp, SERP screenshot, redirect chain, publisher ID. The recipient has nothing left to ask for, and the "send us a screenshot, which geo was it" round is where the weeks go. One click sends it to the network, partner, or your team. 𝗦𝘁𝗲𝗽 𝟰. 𝗦𝗲𝗲 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 The scan keeps running, so you see which violators stopped appearing after the pack went out. A result you can verify, rather than "we filed a complaint". 𝗢𝘁𝗿𝗶𝘂𝗺 𝗰𝗮𝘀𝗲 Three months, 7 European countries. BluePear found 𝟲 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 bidding on branded queries, and Otrium offboarded 5 partnerships. 4,835 non-compliant transactions, €𝟰𝟬,𝟴𝟰𝟮 in commissions never paid out, for $1,800 of monitoring. 𝗥𝗢𝗔𝗦 𝟮𝟬𝘅. Half were under suspicion, nobody could document them. The other half was a surprise. By hand: 150 keywords × 7 countries = 1,050 checks per pass, 𝟭,𝟱𝟳𝟱 𝗽𝗲𝗿𝘀𝗼𝗻-𝗵𝗼𝘂𝗿𝘀 over three months. And a person would still miss an ad that ran for 20 minutes. 𝗧𝗿𝘆 𝗶𝘁 The free 7-day trial is the whole job: everyone advertising on your brand, the violators you don't know about, a ready evidence pack for each one, sent in one click. 1️⃣ Start the trial: https://lnkd.in/eZHHM6Vq 2️⃣ Geos and keywords, 5 minutes 3️⃣ First violators within the hour 4️⃣ Full report in 7 days 𝗖𝗵𝗲𝗰𝗸 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀, 𝗼𝗿 𝗰𝗼𝗻𝗳𝗶𝗿𝗺 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁.

HIRING. Remote position. We are looking for a senior paid media specialist - mainly for Linkedln Ads. Google Ads and META Ads are a bonus. We are only looking for someone with heavy B2B SaaS experience. This person knows how to drive a paid media strategy, understand how to report on direct and influenced results, and has great communication skills. Someone who is on top of industry news, follows peers on LinkedIn, and finds new ways to do things before anyone else! This is not a person that waits for the tasks to be given. This person understands what needs to be done next! Who is not a fit: - If you only have done leadgen on LinkedIn - If you optmize everything for conversions on Linkedln - If you don't understand the role of Linkedln and how to measure its impact We are looking for top of the top performers. We are working with multiple B2B SaaS companies from Scandinavia, to Central Europe to US. If you know anyone who is super smart, please let me know! Thanks!

This is how to get 40% more booked meetings out of the inbound you already have. If you're running paid media or any serious inbound motion, you're already spending to generate the traffic. Most teams build a nurture sequence after someone submits an email and stop there. But there's a gold mine of signals your sales team isn't acting on: → Visitors who never fill a form → Ad engagers nobody follows up → People who view your profile or posts → Intent signals that go nowhere Here's the whole inbound engine 👇 I built the version attached in my first months at ColdIQ, when we were just under $2M ARR. 12 months later we were $7M+ and LinkedIn was our #1 pipeline channel. 1) Capture every signal, not just form-fills Most teams wait for a form. We track intent across the whole surface: → Website visits (RB2B) → Ad engagement (Fibbler) → Profile & post views → Email captures (Railway) Every touch becomes a signal. 2) Enrich, score, qualify - fast Signals don't matter. Routing does. We enrich and score every account and persona in one place (Clay, Prospeo, FullEnrich). Qualified goes straight to a booked call. 3) Route everyone else (don't throw them away) Not ready ≠ useless. Unqualified goes to a lower-ticket offer or a nurture track. Not qualified now, maybe qualified later. 4) Turn signals into outbound - automatically Every engagement routes into follow-up while the account is still warm, so outbound only ever touches people already raising their hand. Retargeting ads run as air cover the whole way. 5) Book → pipeline → close → deliver Pre-frame emails fire before the call to lift show rates (Customer.io). Everything syncs to your CRM (HubSpot). Every booked meeting traces back to a signal you can measure. And it compounds: inbound creates signals → signals trigger workflows → workflows create pipeline → pipeline creates proof → proof makes inbound stronger. Tools in the stack: AirOps , FullEnrich, Fibbler, Instantly.ai, lemlist, RB2B, Railway, Customer.io

Here's the exact GTM flywheel we use to turn LinkedIn into $5M in pipeline: Outbound, content and ads, in one workflow: 1 - TAM Mapping First, you need to know exactly who you're selling to. We build our full TAM in Clay, enriched with AI Ark, Prospeo and FullEnrich - firmographics, tech stack, funding, persona signals, verified emails. Then we score and tier every account: who has the highest LTV, which titles close fastest, which segment converts. That gives us a clean Tier 1-2 list, and we upload it straight into LinkedIn Ads. One source of truth, every account scored and every persona mapped. 2 - LinkedIn Content Then we create content for that exact ICP, across the team, each on a different angle: Alex Vacca - gives their industry POV in GTM and B2B tech Kenny Damian - shares our outbound & GTM workflows Me - I post about our ABM + ads engineering plays Every post is written for the personas sitting in our TAM, and it runs thousands of impressions a week. But we don't stop at organic. 3 - LinkedIn Ads We target the Tier 1-2 list from step 1, broken down by persona: - CMOs and VPs of Marketing - VPs and Heads of Growth - VPs of Sales and RevOps. Then we take our best-performing organic posts and run them as Thought Leader Ads against that list. I only keep the posts above 10% engagement rate, so I know our ICP is noticing us. Now they see us every time they open their feed. Nothing is random, every impression is deliberate. 4 - Signal-Based Outbound This is where it compounds. We drive engagement, profile views, and website visits from our exact ICP. And every action becomes a signal. - Fibbler surfaces the companies engaging in our ads - RB2B who is visiting our side - Clay identifies the contacts engaging with our posts Then we enrich, qualify, and route every lead. From there: - Warm leads get a LinkedIn DM (lemlist) - Cold leads get an email (Instantly.ai) And the outreach always comes from whoever's content they engaged with, so by the time we land in their inbox, they've been seeing us for weeks. That's how the 3 motions work in tandem to drive more meetings.

I've been waiting to share this one. Today we're launching something I believe will change how brands work with social intelligence: The first social intelligence app store. For years the people responsible for understanding and protecting some of the world's biggest brands have been working across a collection of disconnected tools. One for listening, another for crisis, another for influencers, another for competitive intelligence. Different logins, different data, different workflows. And somewhere on that team, someone is trying to connect the dots just to answer one question: what is actually happening around our brand? dig.ai is changing that today. One place, with a dedicated application for every social intelligence job a team needs to do, all powered by the same intelligence engine. Five applications are live now: Dashboard Builder, Campaign Analysis, Product Benchmark, Industry Benchmark and Influencer Discovery. Narrative Intelligence, Audience Insights and Crisis Management are coming very soon, with new applications shipping every week. The part that excites me most is what we haven't built yet. If the application your team needs doesn't exist, tell us what you're trying to understand or the workflow you wish you could solve, and we'll build the app around it, powered by dig's data and intelligence. Our collaboration with Lovable is what lets us turn those needs into working applications at a speed that wasn't possible before, so the software gets built around how your team already works. Underneath it all is dig's intelligence, understanding what people are saying, showing and feeling inside social video, with the underlying content always there to verify what you're seeing. For a long time, getting more sophisticated in social intelligence meant buying more tools. We are entering a different era, where the platform expands as the questions you ask get sharper. I'm incredibly proud of the dig team for getting us here, and deeply grateful to the customers who keep showing us what needs to exist next. ❤️

Den 1 oktober kl 16.00 i Stockholm är det dags för nästa Business Booster🎉 Är du marknadschef och längtar efter att mingla, lyssna på föreläsningar och ha riktigt trevlig? Då tycker jag du ska ta med en kollega eller vän och komma och hänga med oss🤩 Vill du komma? kommentera eller skriv till mig 😊 Temat denna gång är: Ai tar plats i din marknadsavdelning - med eller utan dig.

As nuclear and fusion programmes accelerate under intense public, investor and political scrutiny, clarity of communication becomes as critical as delivery itself. Featured in Nuclear Industry Association Industry Link, Summer Issue

Allt annat lika så brukar sjunkande CPM och eller klickpris betyda bättre resultat. Men ibland är det tvärtom. Om dina optimeringsmål är off eller om din kampanjstruktur och targeting fel så kan de ändringar du gör när du ställer om allt rätt betyda att annonserna blir dyrare om du kollar på kostnad per visning eller klick men du kommer ändå få bättre resultat när du kollar på slutaffären. Gäller både på Linkedin & Meta

When it comes to effective communication – visibility changes pace. We're seeing the need for this so often where critical industries are undertaking critical transformational programmes of work – or more often, we see the consequences of NOT being visible and NOT changing pace. The realisation... "Not every conversation belongs on social media. Not every issue can be handled through formal statements. Information can’t always move at the pace that outside audiences may demand. Rely only on top-down communication and organisations can quickly start to feel distant, defensive or disconnected." The leaders building confidence around change are the ones opening dialogue early. Meeting people face to face and listening before resistance hardens. Treating local people as participants in change rather than audiences observing it from the outside. Great communication is no longer just about broadcasting information, it's increasingly about creating confidence while events are still evolving.

Skulle jag bara tips om ett annonskoncept för paid social så är det detta: Poddannonsen! Vi har skapat hundratals poddannonser genom åren och varje gång tänker jag att det här kanske är sista gången, men det är ett koncept som fortsätter att överleva! Varmt rekommenderat! Roliga att spela in också! Som här. Meta.

Sidste uge var jeg i TV 2 Nyhederne for at kommentere på AI's indflydelse på jobmarkedet. Baggrunden var en analyse fra Nationalbanken, som viser at AI fører til færre nyansættelser. Så bekymringen blandt unge og nyuddannede er egentlig reel nok. Men jeg vil gerne give et lidt dybere perspektiv, og ikke kun de få klip, som 19 News viste: Vi ansætter stadig unge mennesker, og vi tager fortsat praktikanter ind. Og det kommer vi til at blive ved med. Men det kræver den rette indstilling: - Du skal være villig til at bruge AI i dit arbejde, og ikke se AI som en trussel. - Du skal selv opsøge viden og dygtiggøre dig på AI. Du skal ægte ville det. - Du skal investere ekstraordinært meget i dine AI-kompetencer lige nu, fordi det er det, der gør dig relevant for en arbejdsgiver. Nu og i fremtiden. AI fjerner altså ikke behovet for nyuddannede eller unge mennesker her hos Generaxion. Men det fjerner behovet for dem, der ikke følger med. Har du bl.a. den positive indstilling til AI, som jeg har beskrevet herover, så har jeg desuden en helt fantastisk mulighed til dig - uanset din alder eller dit trin på karrierestigen: Bliv Brand Manager hos Generaxion 🧑💻 Jeg leder lige nu efter min kommende nærmeste kollega, der sammen med mig og nogle kreative superkræfter, skal positionere Generaxion, som den foretrukne partner til digitale marketing aktiviteter i Danmark og udland: https://lnkd.in/eEUm_tnt Er det dig eller en du kender? Spread the word 🙏

Een goed schoolvisieplan beschrijft niet alleen waar je als school naartoe wilt. Het helpt ook om vandaag betere keuzes te maken. Wat betekent onze visie voor ons onderwijs? Voor de rol van medewerkers? Voor samenwerking binnen teams? En kunnen we bij nieuwe ontwikkelingen bepalen of ze wel of niet bij onze koers passen? Juist daar zien we dat een schoolvisieplan soms zijn kracht verliest. Het document is er, maar de verbinding met het dagelijks handelen ontbreekt. Bij ibizz benaderen we een schoolvisieplan daarom als een strategisch én gezamenlijk proces. We betrekken bestuur, directie, teams en waar relevant andere stakeholders. Samen brengen we terug waar de organisatie werkelijk voor staat en vertalen dat naar een koers die begrijpelijk, herkenbaar en bruikbaar is. Staat het vernieuwen van jullie schoolvisieplan binnenkort op de agenda? We komen graag eens langs om hierover te sparren. Stuur me een berichtje! https://lnkd.in/g8WsvCjz #schoolvisieplan #onderwijsstrategie #schoolontwikkeling #schoolbestuur #ibizz

Desde 2019, nós, da Global AD, fazemos a curadoria em tempo real do Congresso Aço Brasil. Em sete edições, cobrimos da retomada pós-pandemia à guerra tarifária, da descarbonização ao avanço das importações. Para a comunicação, poucos momentos concentram tanto quanto um congresso setorial: lideranças, governo e imprensa acompanhando o mesmo debate. Num cenário desafiador para a indústria do aço, é a oportunidade de dar visibilidade à agenda do setor. Uma oportunidade que exige responsabilidade. Em tempo real, o que vai para as redes precisa preservar três coisas: 🔹 o que foi dito, como foi dito 🔹 o contexto que dá sentido à fala 🔹 a relevância para quem não estava lá Um número sem contexto ou uma frase recortada muda o sentido do que foi dito. Curadoria é escolher o que publicar e garantir que chegue às redes com o sentido original. No B2B, reputação se sustenta com presença contínua nas conversas que importam. Nosso agradecimento a toda equipe Instituto Aço Brasil - Brazil Steel Institute pela confiança! #MarketingB2B #ComunicaçãoCorporativa #IndústriaDoAço