87seconds Group

La presse internationale parle de notre rebranding ! J’espère que vous ne l’avez pas raté. Un nouveau nom, mais toujours la même ambition. Nous créons, déployons et gérons vos contenus plus vite, plus intelligemment, partout où vos consommateurs se connectent. https://lnkd.in/dAGiZu3a

For 27 years, we've been connecting brands to the world. Culture after culture. Platform after platform. Second after second. Today, we have a name that says it all. Welcome to 87seconds. We connect your brand to the world. Now.

Da 27 anni, connettiamo i brand al mondo. Cultura dopo cultura. Piattaforma dopo piattaforma. Secondo dopo secondo. Oggi abbiamo un nome che dice tutto. Benvenuti in 87seconds. Connettiamo il tuo brand al mondo. Ora. Visita il nostro sito web : www.87seconds-group.com

For 27 years, we have been connecting the world’s leading brands with their audiences across cultures, markets, and platforms. Today marks a new chapter in our journey. Datawords Group becomes 87seconds. 87seconds has long been part of who we are. It has been the name of one of our companies for years. Today, it becomes the name that brings our entire group together around one ambition: to create, deploy, and manage content for the world’s leading brands, everywhere in the world. The name also reflects something deeply rooted in our DNA: the power of cultures. 8 is a symbol of prosperity in Asia, particularly in China. 7 represents luck and success in many Western cultures. Together, 8 and 7 represent what has defined us from the beginning: bringing different cultures together to create something stronger. And then there are the seconds. Because in communication, every second matters. Every second is an opportunity to capture attention, create emotion, build connection, and invite people into a brand’s world, in a way they will remember. I am incredibly proud of what our teams have built over the past 27 years, and even more excited about what comes next. We will keep growing. We will keep expanding what we can do for our clients. We will keep bringing together technology, creativity, AI, and cultural intelligence. One group. Three core capabilities: Create. Deploy. Manage. One ambition: connecting brands to the world. And above all, I feel incredibly grateful. Grateful to our teams around the world, whose talent, passion, and cultural diversity have shaped who we are. Grateful to our clients, who have trusted us with their brands and challenged us to go further. And grateful to our shareholders and local communities who have welcomed us and grown alongside us across so many countries. This extraordinary journey over the past 27 years has been possible because of all of you. And I truly believe the most exciting part of the story is still ahead of us. Welcome to 87seconds. Every Second Matters. Everyone Matters.

Big day!! Aujourd’hui, Datawords Group devient 87seconds. Un nouveau nom pour mieux refléter ce que nous sommes devenus, et surtout ce que nous voulons construire pour la suite !! Welcome to 87seconds. We connect your brand to the world. Now.

Le 2 août marque une nouvelle étape dans l'entrée en application de l'AI Act européen. Pour beaucoup, cette réglementation est perçue comme une contrainte supplémentaire. J'y vois plutôt un signal de maturité du marché. L'IA ne peut plus être uniquement évaluée à travers le prisme de la vitesse ou des gains de productivité. La transparence, la gouvernance et la capacité à garder le contrôle sur les contenus générés deviennent tout aussi essentielles. Chez Datawords, cette approche ne date pas d'hier. Nous avons toujours fait le choix d'une IA orchestrée par l'humain, avec des processus de supervision, de traçabilité et de contrôle qualité intégrés à nos workflows. L'AI Act apporte également un cadre plus lisible pour les entreprises. Il rappelle qu'au-delà des promesses technologiques, le véritable enjeu est de déployer des solutions fiables, conformes et capables de protéger la réputation des marques. La conformité ne sera pas seulement une obligation réglementaire. Elle deviendra un facteur de confiance, et surtout, un véritable avantage concurrentiel. https://lnkd.in/dmRgq8fK