Bluepear

Let’s talk about brand CPCs 🤔 They’re incredibly important to the success of a paid search account. And yet so many brands complain that they’re constantly rising. But one thing a lot of brands still miss: 👉 They’re letting affiliates bid on their brand terms, which pushes CPCs up unnecessarily. Blows my mind that this is still happening in 2026. If you’re not monitoring affiliates in the SERP, there’s a good chance you’re letting this happen without realizing it. To fix that, check out Bluepear. #Sponsored

Last week I did a post about Bluepear and it did pretty well (and it was fun to make) Well here's one showing you what the sign up process looks like - pretty easy. If you have an affiliate program, you need SERP monitoring software. If you don't have that in place, it really leaves you open to inflated brand CPCs - and nobody wants that #Sponsored

𝗕𝗹𝘂𝗲𝗣𝗲𝗮𝗿 𝗶𝘀 𝗮𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝘁𝗵𝗮𝘁 𝗳𝗶𝗻𝗱𝘀 𝗮𝗻𝗱 𝗯𝗹𝗼𝗰𝗸𝘀 𝗻𝗼𝗻-𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀. 24/7 monitoring of your branded queries across every geo and device, plus an evidence pack strong enough to get the violator blocked. 𝗪𝗵𝗲𝗻 𝗶𝘁'𝘀 𝘄𝗼𝗿𝘁𝗵 𝗰𝗵𝗲𝗰𝗸𝗶𝗻𝗴 You have an affiliate programme and 10K+ branded searches a month, and: – branded traffic is falling while its CPC and CPA rise – you onboarded new partners or opened a new geo – a partner's conversion rate looks too good for the channel they claim – you found one violator by hand and want to check the rest 𝗦𝘁𝗲𝗽 𝟭. 𝗦𝗲𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 Enter keywords and geos, get the full report: everyone showing ads on your branded queries. You either find all the violators, or confirm your brand is clean. One client had caught a single case by hand, ever. BluePear showed them 𝗮𝗿𝗼𝘂𝗻𝗱 𝗮 𝗵𝘂𝗻𝗱𝗿𝗲𝗱 𝘃𝗶𝗼𝗹𝗮𝘁𝗶𝗼𝗻𝘀 on 12 keywords in the first week. 𝗦𝘁𝗲𝗽 𝟮. 𝗪𝗼𝗿𝗸 𝗼𝘂𝘁 𝘄𝗵𝗼 𝘁𝗵𝗲 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 Set your programme's rules: which links and landing pages are legitimate. Out comes a list of violators: who they are and which keyword caught them. 𝗦𝘁𝗲𝗽 𝟯. 𝗦𝗲𝗻𝗱 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲𝗺 𝗰𝘂𝘁 𝗼𝗳𝗳 BluePear builds the pack itself, at the moment of impression: query, geo, timestamp, SERP screenshot, redirect chain, publisher ID. The recipient has nothing left to ask for, and the "send us a screenshot, which geo was it" round is where the weeks go. One click sends it to the network, partner, or your team. 𝗦𝘁𝗲𝗽 𝟰. 𝗦𝗲𝗲 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 The scan keeps running, so you see which violators stopped appearing after the pack went out. A result you can verify, rather than "we filed a complaint". 𝗢𝘁𝗿𝗶𝘂𝗺 𝗰𝗮𝘀𝗲 Three months, 7 European countries. BluePear found 𝟲 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 bidding on branded queries, and Otrium offboarded 5 partnerships. 4,835 non-compliant transactions, €𝟰𝟬,𝟴𝟰𝟮 in commissions never paid out, for $1,800 of monitoring. 𝗥𝗢𝗔𝗦 𝟮𝟬𝘅. Half were under suspicion, nobody could document them. The other half was a surprise. By hand: 150 keywords × 7 countries = 1,050 checks per pass, 𝟭,𝟱𝟳𝟱 𝗽𝗲𝗿𝘀𝗼𝗻-𝗵𝗼𝘂𝗿𝘀 over three months. And a person would still miss an ad that ran for 20 minutes. 𝗧𝗿𝘆 𝗶𝘁 The free 7-day trial is the whole job: everyone advertising on your brand, the violators you don't know about, a ready evidence pack for each one, sent in one click. 1️⃣ Start the trial: https://lnkd.in/eZHHM6Vq 2️⃣ Geos and keywords, 5 minutes 3️⃣ First violators within the hour 4️⃣ Full report in 7 days 𝗖𝗵𝗲𝗰𝗸 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀, 𝗼𝗿 𝗰𝗼𝗻𝗳𝗶𝗿𝗺 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁.

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗮 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘀𝗮𝘃𝗲 €𝟒𝟎,𝟖𝟒𝟐 𝗶𝗻 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗰𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀? 𝗖𝗼𝗻𝘁𝗲𝘅𝘁: - Fashion e-commerce marketplace - 7 European markets - 155,000 brand searches a month - Affiliate program on Awin They found one affiliate advertising on "Otrium" in Google Ads. And then the question: how many more? 𝗪𝗵𝗮𝘁 𝗶𝘁 𝘁𝗼𝗼𝗸: 1️⃣ Set up 150 brand keywords across 7 countries 2️⃣ Ran 80,000 searches in three months 3️⃣ Traced each ad back to the partner behind it 4️⃣ Found 6 violated affiliates and 4,835 non-compliant transactions 5️⃣ Otrium ended 5 partnerships and saved €40,842 The ads were near-copies of Otrium's own, so the commissions looked legitimate too. A partner bidding on your brand shows up in your reports as a partner doing well. 𝗙𝘂𝗹𝗹 𝗰𝗮𝘀𝗲: https://lnkd.in/etZAKsgE 𝗣𝘂𝘁 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗿𝗮𝗻𝗱 𝗼𝗻 𝘁𝗵𝗲 𝟕-𝗱𝗮𝘆 𝘁𝗿𝗶𝗮𝗹. 𝗬𝗼𝘂 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗼𝗳 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀, 𝗼𝗿 𝗰𝗼𝗻𝗳𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘀𝗼 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗰𝗹𝗲𝗮𝗻

𝗪𝗵𝗮𝘁 𝟭𝟮𝟬 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘀𝗮𝘄 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗳𝗼𝘂𝗻𝗱 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗯i𝗱𝗱𝗶𝗻𝗴 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 We studied 120 companies that found brand bidders in their affiliate program, and asked what they noticed before they went looking. 44 of the 120 said their manual check had covered only part of the ground. A manual check covers one geo, one device, one hour of the day, and an affiliate who bids in short bursts and rotates cities sits outside it. When you need to check brand violators? 𝟭. 𝗬𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗮𝘂𝗴𝗵𝘁 𝗼𝗻𝗲 𝗯𝘆 𝗵𝗮𝗻𝗱 (37 of 120) The one you caught was not hiding, which says nothing about the ones who are. Otrium found six affiliates on their brand across seven markets, half of them partners nobody had suspected, and stopped €40,842 in commissions before payout. 𝟮. 𝗬𝗼𝘂 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗼𝗻 𝗮 𝗻𝗲𝘄 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗿 𝗿𝗲𝘀𝗲𝗹𝗹𝗲𝗿 (26 of 120) At 20 partners you can hold the whole program in your head, at 200 you cannot, and every partner you add brings his own small chance of standing on your brand. The count climbs while your ability to notice drops, which makes the week after an expansion the cheapest week to look. 𝟯. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗣𝗖 𝗼𝗿 𝗖𝗣𝗔 𝗿𝗼𝘀𝗲 𝗮𝗻𝗱 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 (24 of 120) Branded traffic drops, the cost per click rises, and nothing in the account was touched: someone is taking part of your clicks and making you pay more for the rest. "99.32% impression share, but CPC up 26%." 𝟰. 𝗧𝗵𝗲 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲'𝘀 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗮𝗱𝗱 𝘂𝗽 (17 of 120) An email list converting at 30 percent? A partner who reports newsletters while delivering search traffic is charging you for people who typed your name into Google, and the declared channel is there to cover the real one. 𝗪𝗵𝗼 𝗰𝗮𝗻 𝘀𝗸𝗶𝗽 𝘁𝗵𝗶𝘀 no affiliate or reseller program branded search under 10K a month One manual look is enough there. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝗶𝘀 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? 𝗦𝗲𝗲 𝗲𝘃𝗲𝗿𝘆 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸 𝗼𝘂𝘁 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗮𝗰𝘁 𝗼𝗻. 5 minutes to set up, free trial for 7 days: https://lnkd.in/eATHh5-B

🔍 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗺𝗮𝗻𝘂𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝘀𝘁? 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆: → 5 markets → an affiliate program → 20 branded keywords → 10,000+ branded searches a month 𝗬𝗼𝘂 𝗵𝗶𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝗶𝘁 𝗯𝘆 𝗵𝗮𝗻𝗱, 𝗮𝘁 €𝟏𝟓/𝗵𝗼𝘂𝗿: 1️⃣ 20 terms × 5 markets = 𝟏𝟎𝟎 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 2️⃣ 100 × 6 checks = 𝟔𝟎𝟎 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗮 𝗱𝗮𝘆 3️⃣ 600 × 30 days = 𝟏𝟖,𝟎𝟎𝟎 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 4️⃣ At 1 minute each = 𝟑𝟎𝟎 𝗵𝗼𝘂𝗿𝘀 𝗼𝗳 𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴 Then the 𝟐𝟎 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 𝘁𝗵𝗲𝘆 𝗳𝗶𝗻𝗱. To block them, you need a screenshot, publisher ID, redirect chain, and send a notification. 5️⃣ 20 × 30 minutes = 𝟏𝟎 𝗵𝗼𝘂𝗿𝘀 310 hours a month * €15/hour = €𝟒,𝟔𝟓𝟎/𝗺𝗼𝗻𝘁𝗵 And it still isn't the full picture, just what someone happened to catch. 𝗕𝗹𝘂𝗲𝗽𝗲𝗮𝗿 𝗿𝘂𝗻𝘀 𝘁𝗵𝗲 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 𝘀𝗲𝗮𝗿𝗰𝗵 𝟐𝟒/𝟕 𝗮𝗻𝗱 𝗵𝗮𝗻𝗱𝘀 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗽𝗮𝗰𝗸 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝘂𝗶𝗹𝘁, 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗯𝗹𝗼𝗰𝗸 𝘁𝗵𝗲𝗺. ✅ From €199/month. 𝗢𝘁𝗿𝗶𝘂𝗺 (𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲) 𝗿𝗮𝗻 𝗿𝗲𝗮𝗹 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝟕 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗿𝗲𝗲 𝗺𝗼𝗻𝘁𝗵𝘀: → 𝟔 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 𝗳𝗼𝘂𝗻𝗱 (half nobody had suspected) → €𝟒𝟎,𝟖𝟒𝟐 𝗶𝗻 𝗰𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 before payout 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗵𝗼𝘂𝗿𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗰𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? Start a free trial. 7 days, no credit card and get the full picture of your brand: every advertiser every violator every evidence pack built for you 𝟓 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝘀𝗲𝘁 𝘂𝗽 𝗩𝗦 𝟑𝟏𝟎 𝗺𝗮𝗻𝘂𝗮𝗹 𝗵𝗼𝘂𝗿𝘀. 𝗧𝗿𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗯𝘂𝘆. https://lnkd.in/epRN--e8