Medialake Inc

Somewhere in your business there's a spreadsheet deciding what your creative is worth. Three years of it. Manually. Counting things you already own so someone can say which campaign earned its budget and which one got made once and never touched again. Medialake calculates it for you. Every asset, every market, every channel. No spreadsheet. No crying.

Most brands find out a track wasn't cleared when the email arrives. By then it's been running four months in three markets and nobody can tell you who signed it off. Medialake checks every track is cleared, everywhere it's running. What's expired, and which markets are airing it anyway. So you find out before the label does.

Ask a global marketing team what every market is running right now and watch the pause. Some of it's live. Some of it's sat in a folder nobody's opened since March. And somewhere out there is a version with last year's logo and a font nobody approved. Medialake shows you all of it, market by market. Flagged before it ends up on a billboard in Milan.

You can't hide from the EU's new greenwashing rules (or fines) 🚨🌱 Most brands we've reviewed have hundreds of live posts that break them. Fines now reach up to 4% of turnover. Going quiet won't help: those posts are already out there. The rules don't ban green claims. They ban vague ones. Specific and provable is safe. So ask: - Do we know every claim we have live? - Can we prove each one? - Who owns this? An agency would spend months trawling through your channels to answer that. Medialake does it in days. Our guide to the new rules is below. 👇

The EU just banned a word your brand has probably used 25 times this year.🚨 And there's a good chance it's about to cost your brand heavily 💰 The word is "eco-friendly". Since 27 September, it's been banned in the EU unless you can prove it to a recognised standard, like the EU Ecolabel. The same goes for "green", "good for the planet" and any other generic environmental claim. "Carbon neutral" on a product is out too if it's based on offsetting, however many credits you've bought. They've even banned homemade sustainability badges. Any label now has to come from a certification scheme with independent checks, or from a public authority. There's no transition period either. If it's still live, it's covered, no matter when it was signed off. Fines can reach 4% of annual turnover in the member state where the breach happens. So a lot of brands are about to be scrambling to find every "eco-friendly" they've ever published, across every market and region they sell in. If that's you, start with what consumers see most: social channels, product pages and anything still running in paid. Then work back through regional sites, retailer listings and old campaign pages that are still indexed. There's a full breakdown in the first comment. Got a question about a specific claim? Send it my way.

The new EU greenwashing laws apply to everything you've already published, not just what you put out next. Fines reach 4% of turnover. We audit your live content across every EU market and channel, and show you exactly which assets don't comply. Video overlays, packaging, regional social, retailer listings. Book an audit and we'll show you where you stand.