Criteo

There’s something I keep hearing from marketing teams running upper-funnel campaigns: "Performance is strong, but we can't figure out if the awareness spend is actually contributing to it." And this is waaaaaay more common than people admit. One of the reasons is that brand teams run awareness campaigns on one platform like DV360, while performance teams run conversions in another. They have different KPIs, different reporting, and rarely shared signal between them. But even more scary is that the audiences powering each one have nothing to do with each other. How to connect then the 2 layers? At Criteo, we make it look easy but it's not, can guarantee 😄 Bringing commerce-driven audiences built from real shopping behavior into your DSP of choice , so upper-funnel spend reaches people who are actually in market, not just broadly defined demographics. Same DSP. Same buying workflow. Try a new position: Better signal connecting the funnel.

Shoppers are already turning to ChatGPT to decide what to buy this holiday season. Is your Q4 strategy ready to meet them there? 🎁 Join us for a webinar with Stacey B. from OpenAI and our own Camille Lemercier and Michael Rasmussen to explore how shoppers are planning for the holidays and what six months of running ChatGPT Ads has taught us about what marketers need to do now to capture demand in AI-driven environments during Q4. 📅 Thursday, October 8 ⏰ 9 AM ET / 3 PM CET 🔗 Register now: https://lnkd.in/emTA_mcf

Do you ask ChatGPT what to buy when you need a gift? I do. And it’s one of the things we’ve been focused on at Criteo for a while now. The shopper’s starting point isn’t necessarily a search bar anymore. It can just as easily be a conversation with an AI assistant. Instead of searching for “best gifts for a coffee lover”, or comparing endless product pages, I can describe what I’m looking for, ask for recommendations, refine the options, and keep going until I know what I want. And that raises a bigger question for marketers: what happens when holiday shopping starts with a conversation? Shoppers are already using ChatGPT to decide what to buy, who to buy for, and what to spend. For brands, this means a new part of the journey to understand, one where discovery, consideration, and recommendation can happen in the same place. Over the past six months, we’ve been learning from live ChatGPT Ads activity, alongside new research into how shoppers are using AI to plan their holiday shopping. We’ll be sharing what we’re seeing and what it could mean for marketers in our upcoming webinar on 8th October at 3pm CET. The brands that understand this new decision-making journey early will have a head start on understanding how to influence it. You’ll find the registration link in the comments.

Curious about what activating on ChatGPT Ads with us looks like? Stop by the Commerce AI Bar at #DMEXCO2026 to learn more about our partnership, connect with our team, and get a closer look at the activation experience. Bring your questions, see how it works, and chat with the team throughout the event. 📍 Booth C-019, Hall 6 📅 September 23–24 Secure your spot: https://lnkd.in/eb5N3S5u 🇩🇪 See you in Cologne! DMEXCO - Digital Marketing Expo & Conference

Très heureuse de retrouver l’industrie à #Biarritz pour le #One-to-One début octobre. Dans la densité des conversations qui nous occupent, je vois ces moments (très intenses, il faut le dire) comme un puissant reality check : comment nos clients et partenaires abordent-ils les opportunités et les défis que l’époque, et évidemment l’IA, leur présente pour penser et opérer leur stratégie de croissance ? La tension à tenir est toujours là même : construire pour le long-terme, tout en gagnant en pertinence, agilité et rentabilité dans les opérations de court terme. Curieuse de voir où chacun met le curseur et à quoi cela ressemble concrètement chez les uns et les autres en 2026, voire 2027. Garder un oeil sur l'horizon semble à propos, surtout depuis la grande plage de Biarritz 😊 📍 Si vous y êtes, je vous encourage à prendre directement rendez-vous ici et à venir nous retrouver Coline Malaise Quentin Blossier et moi au stand Criteo (F48). https://lnkd.in/eWJQ_yuD Camille Lemercier Julien Monbillard Marc Fischli Clémence Del Rosso Marielle Plessis Ed Dinichert Manon Favero Dina Baychurina Laure Sauteraud Diarmuid Gill Nathalie Laneret Laurent T. Marion Ravaud Vincent Dréanic Leopold Bonte Sander Mes Marie Perez-Becerra Geoffrey Coat Romain Maire

Headed to DMEXCO - Digital Marketing Expo & Conference this September? One thing I'm looking forward to talking about is how brands are making decisions in a commerce environment that's getting more complex by the day. There are more signals, more channels, and more pressure to deliver measurable results. If that's a challenge you're working through, I'd love to connect. Stop by the Criteo booth (#C-019) and let's chat! https://lnkd.in/esyBfcXP #CommerceIntelligence #DMEXCO2026 #criteo