LinkedIn thought leader ad examples

WhatsApp não é canal de vendas. É canal de fechamento. Parece a mesma coisa, mas não é. Na Leadster, já vimos operações queimarem milhares de leads tentando "gerar demanda" pelo app. Resultado? Taxa de resposta abaixo de 5% e bloqueios em massa. O problema não é o WhatsApp. É usar ele no momento errado. O Ricardo Corrêa resumiu bem na Forward: "O WhatsApp é oportunidade e armadilha. Depende de como você usa na estratégia." A maioria trata o app como início do funil. Empresas que têm os melhores resultados usam como acelerador do meio pro fundo, integrado ao CRM e canais de marketing. Comenta "REVISTA" aqui no post que te mando o conteúdo completo!

Your LinkedIn ads are bleeding budget and you probably don’t know it. Or maybe you know it, but there’s never been anything you can do about it…until now. I see this pattern across every client running LinkedIn campaigns. They’re on Max Delivery because it’s the default. It feels safe. LinkedIn’s algorithm wins as many auctions as possible, which sounds like a win until you look at what you’re actually paying. Max Delivery means you’re paying premium prices during high-traffic windows when you could get the same audience for 40% less during off-peak hours. Same job titles. Same seniorities. Same companies. Different price tag. Manual bidding gives you that control back, but nobody has time to adjust bids every 15 minutes. So campaigns sit on autopilot and overspend for months. Vector 👻 just launched a Bid Agent that automates the manual bidding piece. It runs bid adjustments throughout the day to find lower-cost impression windows within your exact target audience. Their data shows 25-60% more outcomes for the same spend. That’s actually just insane in the best way. The quality concern always comes up with bid optimization. Vector can’t serve ads outside your defined audience parameters. If you built a solid audience, every click still comes from those exact people. The agent just finds cheaper times to reach them. There’s a 3-day baseline period before optimization kicks in. Then it adjusts bids up to every 15 minutes based on weekly pacing. Daily spend varies, but you hit weekly targets without babysitting your campaigns. This solves a real problem I see every week in client accounts. Same budget. More pipeline. Simple math. Get more bang for your LinkedIn buck with Vector’s new Bid Agent 👇 https://lnkd.in/g5TRCRfG #VectorPartner

Our Digital Team at FleishmanHillard UK just put out something really cool — a Digital IP on The Era of Intentional Fragmentation 🧩 At first glance, today’s digital landscape looks chaotic. But it’s not 👀 Audiences aren’t scattering randomly. They are intentionally curating where they spend time, who they trust, and what they engage with. This shift is being driven by five key forces: 🔹 A growing trust recession across platforms and media 🔹 Platform bloat breaking the “everything app” model 🔹 Social gravity outweighing platform gravity (people over platforms) 🔹 Rising sensitivity to authenticity in an AI-saturated environment 🔹 Self-curation is becoming necessary to protect time, focus, and mental bandwidth What this means for brands: 📌 Reach alone is no longer enough. Relevance, credibility, and context matter more than ever. 📌 Real engagement is happening in smaller, purpose-built spaces — and organisations need to earn their place within them. Proud to be part of the team behind this work. If you’re thinking about how your audience strategy needs to evolve, this is worth a read. 👉🏻🔗 The full report: https://lnkd.in/e568Rb22

La pire erreur qu’on a faite pour décrocher un client : Baisser nos prix. On faisait parti des 2 derniers choix sur un projet sur lequel le prospect avait annoncé un budget un peu bas. Du coup, pour rentrer dans ses clous, on a lâché du lest et annoncé un budget légèrement supérieur au leur (7500 € pour un budget de 7000 €) Surprise totale : ils choisissent l'autre agence. À 15 000€. Après avoir creusé un peu, ils nous ont dit que notre prix paraissait bizarre par rapport aux autres (et c’est ça qui les a fait douter !) Depuis, on a totalement arrêté de baisser nos tarifs pour rentrer dans un budget car ça provoque exactement l'inverse. Ça envoie le signal qu'on est pas sûr de nous. Et si on est pas sûrs de nous alors comment demander à un potentiel client de l’être ? De toute façon, un bon client ne cherche pas le moins cher. Il cherche le plus sécurisant. Aujourd’hui, on ne touche plus à nos prix. Et si ça rentre pas dans le budget, on adapte le scope. Pas le tarif. On a appris ça depuis qu'on bosse avec Formula NOW. Ce n'est pas un placement de produit mais si vous voulez des leads ultra qualifié en continu. Foncez les voir, on a signé notre plus gros client grâce à eux à 31 500 € : https://formula.now

Jour 01 : j’ai décroché 5 RDV en 2h (et 46 dials) ! En toute transparence : c’est un bon départ… mais j’étais super stressé. J’avais peur de rater l’objectif et de me taper la honte. Mais c’était du bon stress, puisque j’ai finalement fait mes stats habituelles. Point important : j’appelle pour des clients différents (aujourd’hui : Sleeq, Agence Linkx., Fundora). Car je ne veux pas qu’on se dise “il a juste prospecté pour un client facile”. Ma volonté, c’est de montrer que ces stats sont possibles sur une grande diversité de clients (tant que l’offre est solide, je suis pas un magicien non plus). Aussi, on m’a fait remarquer que je fais “peu d’appels” (hier : 46 calls/2h). C’est parce que pour moi, c’est une erreur de miser sur le volume. Oui, il faut savoir passer à autre chose quand tu rates un appel. Mais c’est justement parce que tu te dis “c’est pas grave si je rate” que tu rates. Un mec qui récite un pitch en étant blasé, ça donne envie à personne. Et au final tu deviens juste un robot et tu brûles ta liste. Perso, je joue ma vie sur chaque call. Je mets de l’intention, de l’intensité, de l’enthousiasme. Je récite pas de script, j’ai un vrai échange passionné avec la personne. Et ça marche : aujourd’hui ma moyenne est de ≈ 1 RDV / 2,5 décrochés (soit tous les 10 dials). Et je veux la maintenir. Bref, on remet ça aujourd’hui. Et cette fois-ci, avec un peu moins de stress 😎 PS: Chez Formula NOW, on prospecte pour vous gratuitement, vous ne payez que les rendez-vous qualifiés. → https://formula.now

Hook analysis is of my favorite Focal MCP use cases. When new assets are first uploaded to Focal, we start by auto-tagging your hooks based on visuals, voiceover, in-asset copy and music. This is fully customizable by brand, so you can tag the message, copy and audio hooks separately for more granular analysis. We then tie performance data back to the assets, making it easy and quick to use Claude to generate summaries and reports.

Time to bust out my acting chops (x2) for today's launch! Focal Workflows make the annoying chores of creative asset management a breeze: no more manual ad platform uploads, writing pings to media buyers by hand, and more. See for yourself ⬇️ (This is a simple demonstration with a few assets, but imagine what this can do for you if you're launching 100+ ads every week across multiple platforms). Unlike 3rd party task automation like Zapier, Focal Workflows actually understands your creative production: projects; tasks and associated fields; creative assets and their tags, metadata and visual content. You can hand any item to an AI model for summaries or deeper analysis, update values, send Slack alerts, upload to ad platforms, and it can even send and receive data to other platforms (Zapier included). You can learn more from the link in the comments. And if you want to take this into use, just reach out and I'm happy to help.

A quick look at how we improved this automotive brand’s email design! :) #flowium #emaildesign #emailmarketing

De fleste B2B-virksomheder med vækstproblemer mangler et effektivt go-to-market framework og de nødvendige kompetencer in-house til at følge med i et marked i hastig forandring... og det er præcis det, som jeg og mit team hos Formula X - B2B Growth har specialiseret os i. I videoen herunder deler jeg, hvordan vi hjælper ambitiøse brands med at: • Skabe en klar positionering, der taler direkte til beslutningstagere • Bygge en leadmotor, der leverer salgsklare henvendelser • Udvikle kampagner, der kan spores hele vejen til pipeline • Oversætte strategi til reel og målbar vækst Hvis du sidder og kan genkende de nævnte udfordringer, så lad os tage en uforpligtende kaffe, hvor jeg deler nogle af vores erfaringer. 😃

Most agents/brokers don’t have a “lead” problem. They have a wrong-leads-wasting-your-time problem. Here’s how we fix it for clients: 1. Test the entry point: Meta form vs. Typeform vs. LP → Typeform. Different flows = very different lead quality. 2. Ask smarter qualifying questions: No “name/email/phone” basics. We gather intent early — so only qualified leads move forward. 3. Split leads into 3 variations Each one goes into a separate Google Sheet/CRM feed. We track which source produces real conversations… not noise. 4. Run engagement tests Simple SMS + email sequences. Anyone who replies, clicks or confirms becomes an “engaged” lead. 5. Send only those people to your calendar This is why our clients get people who 👉 show up 👉 know who they’re speaking to 👉 actually want the conversation 6. Feed everything back into Meta Qualified → engaged → booked → sold. Meta learns who your real buyers are. Costs drop over time instead of climbing. The flow looks like this 👇

When was the last time you looked at your landing page like a stranger with zero context? Do this on your phone 👇 Within three seconds, can you say: - Who this is for? - How do they solve my problem? - Why should I trust these people? - How do I contact them? - What happens next (who calls me, when, why)? Then ask: Is my contact form asking enough to be useful and at the same time weed out people that I can't/don't want to work with? For service based business, a strong landing page usually has: - Who you help - Plain-English explanation of what you help with - A line that makes it clear you’re not selling their data to a call centre - Social proof that feels real (not stock photos and vague claims) - Clear expectations: “Pick a time, we’ll call to do X, Y, Z.” If a stranger can’t answer “who are you and why should I trust you?” in a few seconds… They probably won’t give you any money 👀

"Vi er ikke som et klassisk digitalt marketing bureau". Den har du sikkert hørt før og tænker "yeah right", men vi mener det oprigtigt, når vi siger at vores tilgang og tankegang er lidt anderledes (bedst fortalt gennem videoen herunder). Mange års erfaring fra kundesiden som specialister og head of marketing samt en no-nonsense tilgang er nemlig vores differentiering hos Formula X - B2B Growth i et ellers blodrødt marked! Hvad betyder det så for dig? - Du får adgang til nogle af de seniorkompetencer, som dit team mangler. - Du får et hudløst ærligt take på din nuværende situation, målgrupper, budskaber, kunderejse og hvordan du bedst tager din marketing til næste niveau. - Du får adgang til et stærkt framework, der er testet i praksis på såvel kundesiden som konsulentsiden. - Du får rådgivning, opsætning og inspiration ifht. valg af teknologier og setup. Er det dyrt? - Nej, vores priser er en smule under gennemsnittet for lignende ydelser på markedet. Er jeg så bundet i lang tid? - Nej, vi har forskellige prismodeller til forskellige behov, hvad end du skal have løst et enkeltstående projekt, har brug for konkrete specialistkompetencer eller har brug for at vi agerer din eksterne marketingafdeling. Lyder det spændende? Så ræk ud i en DM eller via linket i kommentarsporet og bestil en gratis analyse af dit nuværende setup.

WANTED: People who would describe themselves as self starters & obsessed with their craft -> We’re hiring again 🚨 🚀 Sr Strategist who lives for helping brands scale in the AI age -> Someone who loves SEO, isn’t afraid to learn about Reddit and is excited about the shifting behaviors in discovery: https://lnkd.in/ewBrWfUr A Creative Director who understands design best practices, has ridiculously good taste, loves working closely with clients and understands human psychology & behavior: https://lnkd.in/er8_KACY Sound like a good fit? We’d love to see you throw your hat in the ring to join our team.

Our paid ads team helped us generate more quality inbound leads than sales could handle, this is that story We use Fractional Demand... the end 2x ROI in ATTRIBUTED closed won ARR equaling hundreds of thousands each quarter They only use experienced ad buyers, and limit the number of clients each can take on to only a few I'm done gatekeeping, if you want an intro DM me or book a meeting with the link in the comments 👇

This summer I was on vacation with my wife and I couldn't shake the feeling that there had to be a better way for us, and by extension this industry, to operate. I've been thinking for months about hard problems, and how the best, most transformative companies in the world often got that way by seeking to solve the most difficult problems they can find in their industry. As I looked at the influencer industry, the most difficult problem to solve was predicting what was going to happen. Knowing which influencer to work with, how much to pay them, which trends to chase, how to brief them, what's going to work, and what's going to flop; it all felt increasingly random and unknowable. But what if it didn’t have to be unknowable, and what if it wasn’t really random? I thought that if we could peel back the underlying equations and probabilities driving these platforms and how they perform, we could help our clients exploit that. So, we spent months doing the math, and we built tools to ingest 13 years of data: -$250 million in creator payouts -6,000 executed campaigns -500 billion posts -1 trillion engagements We mapped all of them and created a system that allows us to predictably forecast exactly what a campaign is going to do before a single dollar is spent. Over the last few months, we have started to roll these predictive campaigns out with our clients and the results are not just encouraging; they invalidate the old playbook entirely. When running predictive versus traditional campaigns, we are seeing: -500% increases in viewership -1,300% increases in spend efficiency This is the single most consequential innovation that has come out of Fohr since I started it, and I feel a renewed sense of energy, vigor, and excitement to help shape and change this industry. So as of today, Fohr is really proud to be able to offer guaranteed results on our campaigns, guarantees that are multiple times better than the industry standard. Our ambition is no longer just to be the best creator agency or platform in the world; it is to rival the efficiency of the platforms themselves. We are building Fohr to compete head-to-head with Meta and TikTok’s ad engines, delivering the most effective way to get brands in front of their customers. I'd love to talk to you about how all this works.

I once paid someone $1 million for a single piece of content and (even though that makes me want to die a little inside) it was worth it. Price only matters when compared to impact. Said another way, there are no good or bad influencers. Only good and bad influencers at a specific price. We guarantee our campaign results so you don't get burned. Reach out to us Fohr to learn more.

Mentre tutti cercano più visibilità noi ci domandiamo continuamente: possiamo migliorare il rendimento di un sito senza aumentare il traffico? La risposta spesso è sì. In EVO Studios partiamo da un principio: i risultati sono il prodotto di traffico ed esperienza sul sito. Non si sommano, si moltiplicano. Questo significa che migliorare uno dei due cambia tutto. Qualche mese fa abbiamo analizzato un progetto in ambito industriale, un’azienda produttrice di attrezzature da laboratorio, con visibilità in tutto il mondo. Cliente soddisfatto del numero di lead, ma traffico in calo per i motivi che oggi tutti conosciamo. Il sito era fatto a regola d’arte. Veloce, navigazione chiara, schede prodotto ben organizzate, contatti chiari, modulo per richiedere informazioni sul prodotto. Attraverso la nostra Audit SEO/UX abbiamo identificato un punto critico: nelle schede prodotto, dopo la descrizione introduttiva, era presente un bottone per scaricare la scheda tecnica. Ci siamo domandati: perché non introdurre un nuovo bottone per chiedere informazioni sul prodotto? Il risultato? +70% di lead anno su anno, nonostante il calo del traffico. Il principio che sta dietro è semplice ma spesso ignorato: le persone fanno ciò che gli chiedi di fare, nel momento in cui sono pronte a farlo. Se quella possibilità non c'è, passano oltre. Ogni sito ha opportunità di miglioramento. Il lavoro è trovarle prima che lo facciano i competitor. -- Dal 2007 aiutiamo le aziende ad ottenere più risultati dal proprio sito e dalle proprie campagne. Se vuoi fare due chiacchiere sul tuo progetto contattami, oppure visita il sito www.evostudios.it per scoprire i nostri risultati 🚀

Michael Cole and I are launching "Scale or Die: Secrets to 100k+ New Telehealth Customers!" April 1st - a recurring monthly Consulting Call for Telehealth Founders & CMOs who want to scale with Power Affiliates. This strategy series is designed to help you activate & scale your customer acquisition strategy. Bring us your biggest questions about Offer Economics, Positioning, Payouts, Recruiting Affiliates, Tracking, Attribution, Creative Strategy, Messaging and more. In telehealth, the gap between "testing" and "dominating" is a $250M revenue opportunity. Scale or Die is a recurring strategy series focused on the mechanics of high-volume acquisition and the use of sophisticated tracking and attribution as a growth engine - so brands can drive needle-moving growth. Each session is designed to help you diagnose the hidden challenges, from unit economics to funnel integrity, that can prevent a successful CPA model from needle-moving enterprise scale. Access is invite only. If you want an invite to this private LinkedIn Event comment "invite" and someone from my team will get you added. P.S. If we're not connected on LinkedIn yet, send me a connection request. Must be connected to get invited.

The worst advice you can give a struggling ecom brand right now is "spend more on ads." I spent two days at Digital Marketing World Forum last week having brutally honest conversations with business owners. And the same story kept coming up. Rising costs. Tighter margins. More competition. And real fear around where to put the next pound. But here's what I kept seeing underneath all of it. The growth was already there. Hidden in the messaging. The customer journey. The website clarity. The positioning. The trust signals. Not in more ads. Not in another shiny tactic. Most brands don't have a traffic problem. They have a leaking bucket problem. So before you spend another penny on marketing, stop. Drop me a line first. Let me look at what you already have. Because fixing the leaks will always outperform pouring more water in. And a huge shoutout to James Smeeton from DMWF for helping make this happen. Genuinely appreciated!

Back in September at Ecommerce Expo 2025, I listened to Simmy Dhillon speak about building Simmer Eats from scratch without external backing. One thing that stood out immediately was how different the story felt compared to the usual “startup growth” narrative. No huge funding rounds. No pretending the journey was smooth. No fake overnight success story. Just relentless execution over a long period of time. At the time, Simmer Eats was already becoming one of the fastest-growing food brands in the UK. Since then, the company has reportedly grown to over £36m in annual revenue, after scaling from around £1.6m in 2023. And when you actually break down why they grew so fast, it makes a lot of sense. They got a few fundamentals extremely right: • Strong product-market fit • A very clear brand identity • Authentic founder-led content • Community and word of mouth • Consistency over a long period of time • Reinforcing quality instead of chasing shortcuts One part of the talk I found particularly interesting was hearing how long they kept building before things really accelerated. The business was originally started while Simmy was still at university, selling meals to students and teammates. They worked corporate jobs alongside the business for years before going all in. That is the part people usually do not see when they look at fast-growing brands. The years of repetition before the “overnight success”. I also had the chance to speak with Simmy after the stage, which I genuinely enjoyed. Always valuable hearing directly from founders who have actually gone through the realities of scaling a modern consumer brand. A lot of useful insights from that conversation still stick with me now. eCommerce Expo #Ecommerce #BrandBuilding #FounderJourney #PerformanceMarketing #RetailGrowth

📣 #hiring: Vyrostli jsme za posledních 6 měsíců o 7 lidí. Skvělá zpráva v souladu s růstovou strategií evisions. Klientům nabízíme komplexnější full-service konzultace a náš tým se posouvá - dostává se k větším/komplexnějším výzvám. 🚀 Jednu věc ale víme dlouho a je čas s tím konečně pohnout. Tolik energie dáváme do toho, aby to fungovalo pro klienty, že náš vlastní brand, komunikace navenek i náš web zůstávají pozadu. V agenturách nic nového - kovářova kobyla chodí bosa skoro všude v oboru. My na tom ale chceme zamakat. Proto hledáme posily do dvou klíčových rolí: 👉 Brand & Marketing Lead (medior/senior) - v podstatě náš interní CMO. Člověk, který dotáhne probíhající repositioning (na základě výzkumů/strategie) - ať jsme vidět tam, kde to má smysl. Konzistentně a rozpoznatelně. U lidí, co u nás můžou poptat další službu. Reportuje přímo mně. Budeme řešit bigger picture směřování i nové leady za uplynulé období. 👉 Web Specialist (medior) - převezme ownership nad naším webem a časem možná i dalšími interními projekty. Pomůže UX/CX týmu i na jiných klientech (spravovat weby a ladit konverzní poměry). Reportuje Nikol Novosadová, naší Head of UX & CX. Budete hlídat výkon, konverze a přicházet s kontinuálními optimalizačními technikami. Obě role řeší v podstatě to samé: přestat zanedbávat nás samotné. Komunikovat relevantním lidem, co děláme skvěle, pochlubit se oceněními nebo aplikací nových trendů - a mít pod tím pevný, dobře fungující funnel pro další růst agentury.🔥 Mrkni na inzeráty: Brand & Marketing Lead: https://lnkd.in/dsihEiQY Web Specialist: https://lnkd.in/dNP7z5Ta … nebo napiš rovnou Hedvika Nová, naší HR. 🤝 #hiring #brand #marketing #webdevelopment #agency

I've had the same conversation with hundreds of CEOs. They walk in with a content calendar, a brand voice guide, or even a whole deck on their "executive brand." And every time, the same thing is missing. Themselves. Their content reads like it was written about them, not by them. Polished, sure, but not credible. And their audience can tell. That's why I built the LinkedIn Intelligence Engine around the executive first, not the content calendar. Here's how it works for growth-stage B2B leaders who already have the substance but need a system to make it visible: We start with deep interviews, where we pull out how you think, not just what you want to say. From there, we build a strategic narrative and deploy it on LinkedIn. Then we watch what happens - who engages, which messages land, and where the market leans in. That feedback becomes intelligence your go-to-market team can use. Instead of vanity metrics, you get data on how the market understands your company and its leaders. With the LinkedIn Intelligence Engine, we're turning your thinking into a presence that sounds like you and gives your team information they can put to work. Learn more here: https://lnkd.in/eNgX7VzU

Executive Presence made this year’s Inc. Magazine’s 5000, coming in at number 1,451! This is my first year as an entrepreneur making the list, and we're one of only 110 companies on it that launched in 2022. To be counted amongst the 5,000 fastest-growing companies in the U.S. feels like a culmination of a journey that's taken me through: - learning perseverance and resilience at the United States Naval Academy - growing as a leader in the U.S. Navy submarine force - discovering the possibilities of entrepreneurship at Stanford University Graduate School of Business - trying, learning, failing, and growing in my first startup, StoryBox, supported by an incredible team and mentors like Bill Youstra, Dror Berman, Harpinder Singh, and David Blumberg - running the podcast Beyond The Uniform for 5 years with Steve Bane, realizing the power of thought leadership and interview-driven content Looking back, I can see how each of those experiences prepared me to build Executive Presence. But EP wouldn't be here without the phenomenal team, clients, mentors, and friends who've been behind me every step of the way. I'm incredibly grateful to be building this business with them. I’m more excited than ever about what’s next for Executive Presence - the best is still ahead of us.