Foundation Marketing

Just shipped: Semrush is redefining how search visibility works in the AI era. You can now measure AI visibility across ChatGPT, Google AI Overviews, and other generative engines… All inside Semrush’s AI SEO functionality. Semrush’s AI SEO functionality will show you exactly where your brand shows up (or doesn’t) inside AI-generated answers. You’ll see which prompts mention you, which competitors are dominating, and where your biggest opportunities lie. You’ll also get: >>> AI Visibility reports across ChatGPT, Google AI Mode, and more >>> Competitor comparisons showing who’s cited where >>> Brand sentiment and share of voice tracking >>> Insights to guide your next piece of content — or fix visibility gaps before they grow My favorite part? You can literally see how AI models perceive your brand…. If you’ve ever wondered how to optimize for AI search, this is your starting point. I got early access during development and seeing it evolve to this point has been fascinating… Check it out: https://lnkd.in/ezJuZKHR This post is in partnership with Semrush #AISEO #Marketing

WANTED: People who would describe themselves as self starters & obsessed with their craft -> We’re hiring again 🚨 🚀 Sr Strategist who lives for helping brands scale in the AI age -> Someone who loves SEO, isn’t afraid to learn about Reddit and is excited about the shifting behaviors in discovery: https://lnkd.in/ewBrWfUr A Creative Director who understands design best practices, has ridiculously good taste, loves working closely with clients and understands human psychology & behavior: https://lnkd.in/er8_KACY Sound like a good fit? We’d love to see you throw your hat in the ring to join our team.

👀 Let's end the debate... Is SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) the exact same thing? Well... No. They're cousins... But not the same. I've seen people holding onto the legacy philosophies of SEO. I've seen teams insist on embracing the legacy tactics of SEO. And in probably 12 to 16 months... I'm going to see those same teams wondering where all their pipeline and prospects went. Why? Because they haven't adopted to something I've been preaching for decades: Discovery doesn't just happen through search. Discovery happens on a TON of different channels. And Generative Engine Optimization is the way for organizations to start thinking about how to communicate about this shift. In this video, I break down some things that make up the differences between the two ideas, the overlap and how brands can execute. #Marketing #GenerativeEngineOptimization #AEO #Reddit

Your competitors are distributing content where your audience already lives. Want to close the gap? Start with our Distribution Checklist, free to download!

Tired of publishing content that doesn’t get results? It’s not your content, it’s your distribution. Learn how to fix it with our free Distribution Checklist.

We’re so excited to announce this partnership! Here’s some exciting news about how we’re teaming up with Carnegie to bring our content marketing expertise to Higher Ed.