Fluid DM

Most businesses we speak to say the same thing: “We’re great at what we do...we just need more people to know about it.” That’s where we come in. We work with law firms, agents, clinics and brokers to turn their expertise into a predictable stream of high-quality leads using smart, compliant, done-for-you ads. Don't believe us?...check out our 5-star ⭐️ ⭐️⭐️⭐️⭐️ reviews 👇 https://lnkd.in/eeeajGHR

If you've ever said "Facebook leads never answer the phone"… this one's for you. It's rarely just the platform. It's usually a few things working against you at once: 1. The wrong objective Optimising for "traffic" or "leads" that never tie back to your CRM. Meta simply gives you what you've asked for: cheap, low-intent clicks. 2. Zero context The ad says one thing, the page says another, and your opening line is: "I'm just calling about some information you requested…" They don't connect that with the ad they scrolled past yesterday. 3. No expectation of a call If the funnel doesn't clearly say: "Pick a time and an agent will call you to walk through your options." …a random number ringing feels like spam, not service. 4. No pre-qualification Name + email + phone ≠ qualification. A few smart questions like: "Are you currently insured?" "Which type of cover are you most interested in?" "When are you looking to make a decision?" …filter out a lot of accidental clicks. When your ads: Say exactly who you are Explain exactly what happens next Let them choose a time to talk …your "Facebook leads never answer" problem tends to shrink very quickly. Want to know how much you need in ad spend to hit your desired monthly revenue goal?..We put together a free calculator 👇 https://lnkd.in/ew2GX7Ag

Most brokers I speak to set their ad budget like this: "Let's try $3k this month and see what happens." Then at the end of the month: "We got some leads… closed a couple of deals… not sure if it was worth it." That's budgeting backwards. The sharper approach: Start with: "I want to earn $40k in commission this month." Then work backwards: At $1,000 average commission per deal → I need 40 deals At 25% close rate → I need 160 attended calls At 70% show rate → I need 229 booked calls At $100 cost per booked call → I need $22,900 ad spend ROI: 1.75x ($40k earned on $22,900 spend) Now you've got a number based on what you're trying to achieve, not what feels comfortable. And more importantly, you can see exactly where the leverage is: Improve show rate to 80% → only need 200 booked calls (saving $2,900) Improve close rate to 30% → only need 134 attended calls Drop cost per booked call to $80 → only need $18,320 spend (saving $4,580) Suddenly "optimising the funnel" isn't vague. It's math with a price tag on every improvement. We've put together a free calculator for you to figure out exactly what numbers you need to hit to make your target revenue. Link below ⬇️ https://lnkd.in/eHScdhMm

Took on a grease services company earlier this year. Family business, 50+ years old, never ran ads. 6 months later: 👇 229 leads $72 cost per lead 284% growth from month one to month six. We built the tracking, ran Google and Meta ads, but the boring truth? Most of it was just grinding through the details - negative keywords, geographic targeting, sorting out their call tracking system... No magic formula. Just consistent work and fixing what wasn't working. Case study link below if you want the full breakdown. https://lnkd.in/emtfDMYy

When was the last time you looked at your landing page like a stranger with zero context? Do this on your phone 👇 Within three seconds, can you say: - Who this is for? - How do they solve my problem? - Why should I trust these people? - How do I contact them? - What happens next (who calls me, when, why)? Then ask: Is my contact form asking enough to be useful and at the same time weed out people that I can't/don't want to work with? For service based business, a strong landing page usually has: - Who you help - Plain-English explanation of what you help with - A line that makes it clear you’re not selling their data to a call centre - Social proof that feels real (not stock photos and vague claims) - Clear expectations: “Pick a time, we’ll call to do X, Y, Z.” If a stranger can’t answer “who are you and why should I trust you?” in a few seconds… They probably won’t give you any money 👀

Most agents/brokers don’t have a “lead” problem. They have a wrong-leads-wasting-your-time problem. Here’s how we fix it for clients: 1. Test the entry point: Meta form vs. Typeform vs. LP → Typeform. Different flows = very different lead quality. 2. Ask smarter qualifying questions: No “name/email/phone” basics. We gather intent early — so only qualified leads move forward. 3. Split leads into 3 variations Each one goes into a separate Google Sheet/CRM feed. We track which source produces real conversations… not noise. 4. Run engagement tests Simple SMS + email sequences. Anyone who replies, clicks or confirms becomes an “engaged” lead. 5. Send only those people to your calendar This is why our clients get people who 👉 show up 👉 know who they’re speaking to 👉 actually want the conversation 6. Feed everything back into Meta Qualified → engaged → booked → sold. Meta learns who your real buyers are. Costs drop over time instead of climbing. The flow looks like this 👇