LinkedIn thought leader ad examples

En ful annons slår fortfarande en snygg annons i nästan alla case. Anledningen är ganska enkel. Eftersom paid social till stor del verkar på samma mekanismer som organiskt innehåll är det väldigt svårt att distribuera din annons om du inte först får människor att stanna upp och titta. En fulare annons känns mer äkta och genuint. Det liknar det organiska flöde som användarna är där för att följa (det är faktiskt inte annonserna de är ute efter). Problemet med en för producerad annons är ofta att hur bra budskapet än är finns risken att du aldrig får fram det då användaren scrollar vidare på ren intuition direkt när något ser reklamigt och proddat ut. När du väl fått in användaren i din din funnel (På främst Meta eller TikTok) är det däremot väldigt bra att ha en bredd! Producerat och oproducerat. Då har användaren redan ett intresse för din produkt eller varumärke och kan tänka sig att veta mer!

Buzzing to welcome Cool Earth to the Farrer Charity Programme. If you haven't come across them before, Cool Earth works alongside Indigenous communities living in tropical rainforests, supporting the people who are best placed to protect them. It's an incredible organisation with a brilliantly clear mission. Our role is to help them get the very most from the Google Ad Grant. That's up to £7,000 of free Google advertising every month, putting their work in front of people actively searching to support rainforest conservation. It's one of the biggest opportunities available to charities, particularly in the environmental, conservation and wildlife sector, where search demand and intrigue is always present. Really excited to be working with Kaite and the team, plus to play a small part in helping more people discover the incredible work the team at Cool Earth are doing.

Nach dem Oktoberfest ist vor dem eLetter. Meine Learnings von den ersten Herbst-Konferenzen und was sonst noch in den letzten Wochen wichtig war 👇

Charities 📣 Are you struggling to get your Google Ad Grant spending? Stuck between $100 and $400 per month, or spending nothing at all? Before you rewrite every ad, check what you’re actually asking Google to do. We recently inherited an account where the campaign setup was pretty sound. A few tweaks needed. Nothing dramatic. But it just wouldn’t spend. Anything at all. Then we looked properly at the conversion setup. Loads of primary conversions. All set as account-default goals. Every campaign trying to optimise towards all of them. The digital equivalent of giving someone 14 priorities and saying, “They’re all equally important.” I get it, but a simplified approach works best. We had a tidy-up. Removed redundant goals. Moved some supporting actions to secondary. Focused the campaigns on a couple of meaningful primary conversions. Within a month, monthly Grant spend surpassed $5,000. Crucially, the campaigns were appearing for the keywords we wanted. Maximise Conversions, a campaign type we typically see the best results with needs a clear idea of what success looks like. If your conversion setup is a muddle, Google is unable to optimise. If your Grant is feeling a bit stuck, ping me a message. Happy to take a look. Book a call - https://lnkd.in/eaaZ8UhF

Our best campaign reaches fewer than 10 people a day. Our larger one sends 2,000 emails. Same team, same tools. The difference is what an account is worth to us. The more it's worth, the fewer we send. Four campaigns, and the volume each one can take. 1/ Signal-triggered Someone hit your pricing or booking page four times this week, a company is hiring a GTM engineer and five SDRs, or a round closed and a CRO started within three months. That's the list. Whatever fired this week sets the volume, and some weeks nothing fires. Our signal stacking campaigns reply at 5 to 18%. A static list gets less than 1%. Runs on Clay, LeadMagic and Instantly.ai. 2/ One account, one campaign A GTM report or content audit built for that single company, a landing page nobody else will ever see, and one ad campaign with three creatives. Under 10 accounts a day. LinkedIn won't run ads to fewer than 300 people, so the account needs 300 or more employees on the platform before this is even possible. Runs on Clay and lemlist. 3/ Reactivation A lost deal from three months ago, or a champion who moved companies. "We talked in Q1 about X. Anything changed?" Timing fixes a lot of "not right now". Former customers are a huge source of new deals. Track signals to reach out to them once somethign has changed for them. Runs on Clay and lemlist. 4/ Segmented list Relevance beats personalization. Tier the list, write the first 25 by hand, then template the rest. 20 emails/day per inbox, 500 to 2,000 a day across inboxes. Adding inboxes is the only way to scale it. Pushing one harder just burns it. Runs on Prospeo.io, LeadMagic and Instantly. The top 10% of senders by positive reply rate run the smallest campaigns. Same tools as everyone else, opposite strategy. Which of these four have you never run?

We added $366k in new ARR this month from one service: Ads Engineering. Paid media is quietly turning into a GTM Engineering job, and most teams haven't noticed 👇 Right now, marketing runs the ads and sales runs the outbound. Different tools, different dashboards, both chasing the same accounts, barely talking. Two teams doing half a job each. An Ads Engineer collapses that into one system, built from three parts: → Marketing - the creative, the channels, the message → Data - attribution, enrichment, and the signals that show who's actually paying attention → AI - the workflows, MCPs and tools that wire it all together Then you aim it at accounts, not keywords. A few of the workflows we run: → Warm outbound - run ads to the target list, watch who engages, hand the warm accounts straight to the AEs → Event lists - upload event attendee list from conferences or webinars and run ads to everyone who was in the room → Buying-committee retargeting - ads reach the whole buying group, not just the one person who hit the website → 1:1 ABM ads - rank the hottest accounts by signal, then run 1:1 ABM ads at the same time your SDRs reach out, so the buyer sees the ad and gets the message together That last part is the whole point: This is account-based marketing run as a system instead of a campaign. ABM was never a channel you buy - it's the operating logic an Ads Engineer builds. The teams who get this are compounding. The ones still treating "ads" and "outbound" as separate departments pay twice to reach the same buyer. That's why I'm so bullish on Ads Engineering. Tools mentioned 👇 Marketing - Audience & Market Research: Reddit, Gong, Fireflies.ai, Perplexity, X - Creative & Design: Figma, OpenAI, Higgsfield AI, arcads AI, HeyGen - Landing Pages: Perspective, Framer, Lovable Data - Analytics & Attribution: HockeyStack, PostHog, Fibbler, Funnel - Contact Enrichment: Clay, FullEnrich, ContactLevel, Limadata - Intent Signals: RB2B, Vector 👻, Trigify.io AI - Automation & Workflows: Make, n8n, Zapier, Clay - MCP / API: HubSpot, Fibbler, LinkedIn, Meta, Google - Vibe-coding: Lovable, v0 by Vercel, Replit, Railway

B2B-marketing is vandaag gewoon te saai. En als je saai bent, is het geen wonder dat je niet opvalt naast je concurrenten, je doelgroep je negeert en je marketingbudget door ramen en deuren gooit voor een matig resultaat. Aandacht in B2B-marketing begint volgens mij bij humor. Want daar sta je altijd voor open • Ook als je slaaptekort hebt door je druk leven • Ook als je nog niet klaar bent om bij een bedrijf te kopen of te solliciteren • En jawel: ook als je in een "serieus" bedrijf werkt Humor zorgt voor aandacht. Pas daarna staat je doelgroep open voor je educatief en promotioneel verhaal.

I’ll be at Skift Creators Summit in NYC on September 22, with our co-founder and CEO, Dan Holowack, who’ll be taking the stage to answer a question we’ve been thinking a lot about: What does it actually take to scale creator content across a global travel brand? The creator economy is evolving quickly. Brands are moving beyond one-off influencer campaigns and looking for ways to build a more consistent, scalable engine for content that feels social forward and native to platforms. Social isn’t just where travelers consume content. It’s where they go to discover destinations, hotels, experiences and airlines they’re considering. And according to Expedia Group, 61% of travelers now say they use social media for travel inspiration, up from just 35% in 2022. That creates a new challenge for travel brands: building a scalable engine for content that feels native to where discovery is actually happening. Dan will share what we’re seeing, what brands need to rethink, and what it takes to bring local creator content into a production model that can actually scale. Stay tuned for more from the conversation at the Skift Creators Summit! 👀 And if you’re interested in staying up to date on the shifting creator economy, platform native content, and what’s trending and performing, subscribe to our Trend Tracker newsletter ➡️ https://lnkd.in/dvbwSvp7

Suzuki Italia da sempre è protagonista delle nostre più grandi passioni dallo sport alla musica. Suzuki Jukebox - La notte delle hit, in onda su Raiuno l’11 e il 12 Settembre, ci ha fatto ballare e cantare sulle note dei più grandi successi dagli anni ‘80 al 2000 in una grande festa di canzoni, emozioni e ricordi. Antonella Clerici e Clementino hanno condotto due serate piene di energia, tra il ritmo di Lou Bega e le note senza tempo regalate da Loredana Bertè, Paul Young, Anna Oxa e tanti altri grandi artisti presenti in questa diretta dall’Inalpi Arena di Torino. Perfetta anche l’occasione per presentare la nuova Suzuki eVITARA, vera regina di queste serate con il suo design moderno e la sua anima rivolta al futuro. Nata per unire chi ricerca emozioni e funzionalità in una concezione nuova della mobilità. Grazie alla Grande Famiglia Suzuki per il graditissimo invito e per averci fatto vivere una serata così speciale in prima fila. #Suzuki #SuzukiItalia #SuzukiJukebox #LaNotteDelleHit #SuzukieVITARA #eVITARA #MobilitàElettrica #Innovazione #MusicaItaliana #RaiUno #InalpiArena Changee

Our Consumer Holiday Survey shows price sensitivity is increasing, but what truly moves the needle for convincing customers to buy this season might surprise you (hint: it's not a discount).

One problem.

Ik sprak deze week de algemeen directeur van een van onze klanten. We hadden een erg leuk gesprek over wat allemaal mogelijk is met AI, en hoe HubSpot hierop inspeelt. Toen zei hij gefrustreerd : "Er zit zo'n groot gat tussen wat er allemaal al kan en waar wij staan als bedrijf." Het is de harde waarheid voor veel bedrijven, (dit klinkt als het vervelende zinnetje waar Claude altijd mee komt, maar ik schrijf dit echt zelf! :) veel ambitie, maar het fundament ontbreekt: systemen die niet goed geïntegreerd zijn waardoor het salesteam belangrijke informatie mist in het salesproces. Rapportages die niet de juiste inzichten leveren. Gebrekkige kennis van de mogelijkheden van de systemen. En omdat het team lekker gemaakt wordt met berichten van vriendjes die zoveel met AI doen, gaan ze zelf ook experimenteren. Met losse AI-tools, die ze dan voeden met incomplete of niet kloppende data. En dat levert dan gek genoeg niet op wat ze ervan verwachten.. Ik vertelde die directeur toen over ons Revenue Growth Framework: 🔹 Eerst het fundament: een soepel commercieel proces, systemen die dat proces goed ondersteunen en voldoende meetbaarheid. 🔹 Dan efficiëntie: ook die laatste integratie realiseren, en zoveel mogelijk stappen in het proces automatiseren, diepere inzichten verkrijgen uit de data. 🔹 Daarna schalen: investeer in diensten / teams / marketing- / salesactiviteiten, waarvan je zeker weet dat ze echt opleveren. Als je een stap overslaat, dan loop je het risico onnodig investeringsbudget te verbranden en dat AI projecten mislukken. Als je ambitieus bent voelt dat als vertraging, maar je basis in orde maken is juist de enige manier om je ambitie waar te kunnen maken, zonder dat je jezelf voorbij rent.

It was wonderful to have met Hon'ble Union Minister of Commerce & Industry, Shri Piyush Goyal to discuss Amazon Web Services (AWS)'s deepening commitment to India's #digital #transformation journey. Our conversation covered the breadth of AWS's growing investments in India's digital ecosystem, from expanding #datacentre #infrastructure and strengthening #manufacturing capabilities to scaling business operations and advancing #skilling initiatives that are empowering millions. As part of our long-term vision, Amazon has planned total investments of over $21 billion in India by 2030. This includes our recent announcement of $13 billion to scale #cloud and #AI infrastructure across the country. We are highly encouraged by the Minister's reaffirmation that #India remains steadfast in its commitment to fostering innovation at scale, strengthening digital infrastructure, enhancing talent development, and creating a conducive environment for #technology led growth. At AWS, we are committed to being a #partner in India's growth story, investing in the infrastructure, talent, and technology that will power the next wave of digital innovation across the country enabling our belief in Building from India, for India and the World. #AWS #DigitalIndia #CloudComputing #Innovation #Skilling #India #TechForGood #BuildingforIndiaforIndiaandtheWorld Reshu Natani Vikram Sridharan Pankaj Gupta sriram santhanam Satinder Singh Abhinav Banerjee Praveen Sridhar Jasjeet Singh Rajeev Singh Amit Anshu Kiran J. Biswajit Das Harpreet Sachdeva Mukund R Pandey Arppita Das

It is always great meeting the Hon’ble Chief Minister Shri Devendra Fadnavis ji and his team of amazing officers Kaustubh Dhavse ji and Dr. P Anbalagan IAS. Maharashtra has been and continues to be at the forefront of #digitalinnovation and #digitaltransformation, and #Amazon and #AWS have been proud partners to drive this over the years. Our investments in data center infrastructure and expanding Amazon presence reflect our commitment to this partnership. #AmazonforViksitBharat #AWS #AWSInfrastructure #BuildingfromIndiaforIndiaandtheWorld Andy Jassy Dharmesh Mehta Samir Kumar Vikram Sridharan Quint Simon Jaime Valles

Als je dag van vandaag geen boek hebt geschreven tel je niet meer mee. Als Thought Leader moest ik hier dan wel dringend verandering in brengen. 🙃 Mijn verhaal is binnenkort verkrijgbaar in de boekhandel of comment TAUGHT LEADER en pre-order now !

Publicis London's World Class report is being used to argue that global campaigns don't work. That's wrong and the report's own footnotes prove it. The gap behind the claim isn't statistically significant. The study doesn't account for budget, category or brand size. And it counts a campaign that ran in two countries the same as one that ran in forty. Read the data properly and it says the opposite. Bold, distinctive global work pays. Safe global work doesn't.

Day 1 at Sifted Summit - we've arrived! I'm already feeling the energy - it was amazing to walk into the event and see the freedman name everywhere. First off, i'm focused on the panel discussion I'm joining on the main stage at 1pm: How to set key milestones when expanding into new markets. Hope to see you there.

I built a paid landing page in Claude Code this week, pushed it straight into Webflow through MCP, and it's already live on Google Ads and getting demo requests. The first draft took under an hour. No design file, no dev ticket. The reason it was good: Claude had the context my team has. - Behavior: Hotjar and GA4 - Pipeline: HubSpot and Google Ads - Conversations: Fathom, Slack and Google Drive - Build: Webflow MCP, plus our own Digioh MCP so the page could run a live Digioh quiz. Digioh on Digioh selling Digioh. Before it wrote a word, it did the research I rarely get time to do properly: - Paid visitors were seeing less than a fifth of our old quiz page. The proof sat below where anyone scrolled. - The most-clicked things were examples and pricing, and people had to leave the page to find them. - In the sales calls it reviewed, the deals that closed fastest were the ones where the buyer saw a quiz built on their own store. Every one of those became a design decision. Proof moved up. Examples and pricing are on the page. The headline changes to match what someone searched. And the offer is the thing that already closes deals: a free quiz built on your own products, running live on Digioh. Because it read our existing Webflow pages, the first draft was already on brand, with real content and images (not AI slop) and SEO settings in place. Also, because it publishes through the Webflow MCP, revisions take minutes. I sent a long list of notes after the first version and every one was live that afternoon. Then we turned the whole process into a Claude Code skill, so my team builds pages the same way now, with the same research and the same quality bar. We love our web developer and they're still part of the workflow. The difference is that more pages, more tests and more coverage no longer wait in a dev queue. We have an idea, we go build and test it fast. The takeaway for me of this is not that "OMG CLAUDE CAN BUILD LANDING PAGES". The output is only as good as the context. The big unlock for me is that centralizing your entire teams operating system into something that helps you ideate, research, and execute faster is quickly becoming an unfair advantage for marketing teams. We're building the next round of pages now, and I'll share what we learn. #b2b #marketing #ai

43% of Australian 🇦🇺 shoppers say Amazon is their favourite place to shop online.* That's a big opportunity for sellers. But more shoppers also means more keywords, more products and more daily decisions. When we built Autopilot, the goal was simple: you set a daily budget, and it finds high-potential keywords and adjusts your bids for you. It relearns from your data daily, so you can spend less time managing Sponsored Products campaigns and more time on your business. 👇 Autopilot is free for Australian advertisers until 31 Dec 2026 → https://lnkd.in/ef_xPVcM Amazon Ads #AD *Source: Amazon Ads E-Commerce Shopping Survey with GWI. Fielded Q2 2026. Data reflects Australia shoppers who visited Amazon, Temu, or eBay in the past month. N=669

The countdown to Black Friday has begun in earnest, and for those of you counting, we’re 93 days away from what is arguably the largest shopping event of the year. Most e-commerce teams will spend the next days finalizing Q4 plans. The ones in the know have already tested, scaled, and optimized months before the countdown started. In this month's newsletter, I break down the calendar I'd run if I were leading growth for a commerce app right now, month by month, from the August window nobody uses to the December re-engagement most teams skip entirely. #Ecommerce #BlackFriday #Shopping #AppGrowth #Shoppingseason

En gang om året tager hele Azide-teamet på workation – i år gik turen til Algarvekysten, hvor vi byttede kundemøder ud med strandsandaler i en uge for sammen at reflektere over, hvor vi er på vej hen som virksomhed. Vi kom hjem med fyldte batterier ☀️ og en klar besked til os selv: Vi mangler en ved bordet. Vi søger en Senior Konsulent til B2B Marketing (Performance) hos Azide. Det er ikke en rolle til den, der bare vil sidde i ét hjørne af marketingmaskinen. Hos os skal man kunne sætte strategien for en kundes digitale tilstedeværelse om morgenen, gå ind i annoncekontoen efter frokost og bygge et lead-flow i HubSpot, inden dagen er omme. Jeg tror personligt, at det er den kombination – strategisk retning og hands-on eksekvering i samme person – der gør forskellen for vores B2B-kunder inden for SaaS, professional services og finans. For pipeline og omsætning bliver ikke skabt af et strategidokument alene, men heller ikke uden at der sættes en retning. Du kommer til at arbejde tæt med vores kunder, på tværs af paid media, CRM og performance-rapportering. Nogle gange som en del af et større Azide-team. Andre gange som den, der selv driver projektet og holder kunden skarp og i fremdrift. Du behøver ikke komme fra konsulentbranchen. Men du skal have lyst til variationen, kundekontakten og ansvaret for at forstå en ny forretning. Vi er et team, der tager arbejdet seriøst, men ikke ser os selv for højtideligt – og hvor du får ansvar fra dag ét, fordi vi tror på, at det er sådan man vokser hurtigst. Du skal kunne lide et flat hierarki og kunne lide at levere som et team. Vi er ikke sted for personer, der fremmer egne interesser før vores kunder eller kollegaer. Er det noget for dig - eller måske én du kender? 👇 Ansøg her: https://lnkd.in/eG5pVp7C

I was chatting to a partner this week about how location targeting is so blunt and outdated. In ‘the year of the mobile’ brands learned that location targeting was all about proximity - that is, serving a banner to a user as they passed your bricks-and-mortar stores. That old strategy assumed that location only helps you understand where somebody is right now, but today, it’s all about where people are, where they have been, and why. People tell us more about themselves and their preferences by where they go in the real world than many people realise. As one example, if you are selling running shoes, don’t simply target people outside a sports shop. Use location intelligence to build a cohort of people who regularly show up at park runs and gyms, and who have the Strava app as one example. The other problem with the proximity play is a lot of location data is not great, which means somebody walking by a JD Sports could be added to the same audience as somebody inside a JD Sports, but don’t get me started on that! Location intelligence shouldn’t be a signal to tell us only when to advertise based on proximity in that moment - it should tell us who to advertise to, based on where they have been and why. Current proximity alone is a weak signal - rant over! 🤣 AudienceQ| #LocationIntelligence #geolocationintelligence #media #omnichannel

On a craqué Chat GPT en 3 jours. En trois jours, on a : 1. Créé un site from scratch (zéro backlinks, zéro autorité de domaine.) 2. Optimisé chaque détail pour plaire aux LLMs (contenu, structure, indexation, crawlabilité). 3. Testé, corrigé, itéré, jusqu’à comprendre ce qui fonctionne vraiment. Résultats ? ✅ 1er sur ChatGPT ✅ Top 3 sur Perplexity ✅ Du trafic LLM qualifié ✅ Un premier lead business venu directement de ces nouveaux canaux C’est ça, la puissance de l’approche AIO / GEO : 👉 S’adresser aux modèles, pas seulement aux moteurs. Et le plus fou ? On estime n’avoir fait que 15 % du chemin. 3 jours pour percer mais 3 mois de R&D intense pour comprendre comment ça marche vraiment. 🎯 On finalise en ce moment notre offre d’accompagnement GEO. Si vous voulez rejoindre la waiting list écrivez moi en MP ! 🔥

Auf Marktplätzen aktiv sein kann jeder. Wachsen ist etwas anderes. AMZELL hilft Marken und Herstellern, auf Amazon, OTTO und Kaufland profitabel zu wachsen – in Deutschland und international. Wir haben Kunden bereits auf Amazon-Marktplätze weltweit begleitet. Mit Advertising, das profitablen Umsatz bringt. Mit Content, der die Conversion Rate steigert. Mit Amazon DSP, das die Nachfrage gesteigert hat. Du willst dein Potenzial herausfinden? Lass uns sprechen.