AVOW

The countdown to Black Friday has begun in earnest, and for those of you counting, we’re 93 days away from what is arguably the largest shopping event of the year. Most e-commerce teams will spend the next days finalizing Q4 plans. The ones in the know have already tested, scaled, and optimized months before the countdown started. In this month's newsletter, I break down the calendar I'd run if I were leading growth for a commerce app right now, month by month, from the August window nobody uses to the December re-engagement most teams skip entirely. #Ecommerce #BlackFriday #Shopping #AppGrowth #Shoppingseason

Waiting until November to launch your Q4 e-commerce user acquisition strategy means one thing: paying peak CPMs in crowded, expensive ad auctions. 🛒📱 The smartest app growth teams are already testing and scaling right now, while costs are low and room to experiment is wide open. In our latest edition of The AVOW App Growth Insider, we break down 5 battle-tested mobile OEM growth plays to help e-commerce apps win the 2026 shopping season! Don't wait for Black Friday prices to squeeze your margins. Read the full edition and get ahead of the peak rush! #AppGrowth #Ecommerce #UserAcquisition #BlackFriday2026 #MobileOEM #ShoppingSeason

The holiday shopping season does not start in November. It starts now. Global online holiday sales hit $1.29 trillion in 2025, up 7% year over year. Mobile drove 56.4% of that revenue, the first time smartphones outpaced every other shopping channel. Our latest growth calendar breaks down exactly what to prioritize each month from August through December, including big hitters such as Singles' Day and Black Friday, as well as the post-holiday retention window that most marketers overlook. 🗓️ https://lnkd.in/gRi-6reE//?utm_source=linkedin&utm_medium=paid&utm_id=1209691753&utm_campaign=eCom%25E2%2580%2593BlackFridayCampaign%25E2%2580%2593Engagement&hsa_acc=512051592&hsa_cam=1209691753&hsa_grp=880802343&hsa_ad=1492044263&hsa_net=linkedin&hsa_ver=3 #AVOW #Shopping #Ecommerce #Holiday #Season #Growth #Calendar

Sometimes the best advice is the least complicated. Maria Stepucheva, Head of Media Channel at Libertex Group, on what actually separates a good UA manager from a great one and advice for apps struggling to scale. Full episode in the comments. 👇 #GrowthMarketing #TradingApps #UserAcquisition #Fintech #BehindTheApps

Let's talk AI stack. Which AI tools does a Head of Media Channel at a global trading platform actually reach for? Maria Stepucheva (Libertex Group) breaks down her real stack: 🔍 Research: Perplexity 🧠 Problem-solving: ChatGPT, Claude, DeepSeek, Kimi 🎨 Creative: Gemini, Claude 📊 Presentations: Claude, Kimi Her take: "Claude acts like a judge" when comparing outputs from other tools. On Kimi, she's just as direct: "it gives a strong answer and doesn't just agree." The real skill isn't picking one, it's knowing which to use for what. Full episode linked in the comments where we discuss more topics around UA for trading apps. #AI #TradingApps #Fintech #ProductivityTools #BehindtheApps

❇️ "AI for speed and information, and human for strategy and final decision." That's how Maria Stepucheva, Head of Media Channel at Libertex Group, sums up AI in this clip from #BehindtheApps. Her team leans on it daily: generating and testing hypotheses, creative variations, analytics and data support, adapting content faster across markets. She's clear on the urgency too: "if you're not using AI, unfortunately, you're already behind by weeks or months, maybe years." But she's just as clear on the limits. AI can replace a lot of junior-level work, but without the right direction and clear prompts, it can give very strange results. A grounded take worth sharing with any growth team still figuring out where AI actually belongs in their workflow. Full episode linked in the comments. 👇 #AI #TradingApps #Fintech #AppGrowth #UA