Cordial

The most successful retention campaigns aren't the ones that send the most messages. They're the ones that send the most relevant ones. While most brands default to flooding inboxes after the first purchase, the smartest marketers are taking a different approach: using behavioral signals to know exactly when customers want to hear from them (and when they don't). Join Rob Garf and guest speaker Brendan Witcher of Forrester as they break down how to transform your post-purchase strategy from noise to signal. You'll walk away with proven campaign strategies that actually reignite customer interest without burning bridges. 📅 Wednesday, September 17 | 9am PT | 12pm ET Registration link in the comments 👇

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With a lot of media hype around AI impacting jobs, it’s interesting to see that CMOs report they are hiring MORE because of AI, not less…. (Special note: every episode we choose a different object to clip our microphones to. This episode it was butter knives). 😃 I’ll drop a link to the full study in the comments section below. It’s definitely worth a read. Rob Garf Cordial Susanna Cole Dr. Janet Sherlock

There are INTERVIEWS that feel like CONVERSATIONS. And then there are interviews that feel like EXPEDITIONS. Our next episode of SEEKERS and DISRUPTORS was exactly that. We sat down with Richard Garriott. Explorer. Entrepreneur. Astronaut. Game designer. Boundary pusher. What struck me most wasn’t just what Richard has accomplished, but how INTENTIONALLY he has LIVED his life. Very few people move this fluidly between imagination, science, adventure, business, and exploration. Even fewer do it while staying RELENTLESSLY COURIOUS. This is one of my favorite conversations we’ve had so far. Check out the Episode link in the comments. Sarah Engel Jon Grigson Stephanie Leone John Grech Nick Kaplan Rick Watson Ann Marie Ippoliti Michael Ventura Richard Garriott Colleen Waters Laura Cantor Daniel Gutwein David Weinand Rob Garf Susanna Cole Alexa Tietjen Dornagon Connor Bost Michael Cantrell Kristin Elizabeth Knapp Abbie Weiss Alexis Brown

Our Consumer Holiday Survey shows price sensitivity is increasing, but what truly moves the needle for convincing customers to buy this season might surprise you (hint: it's not a discount).

61% of marketers say product recommendations have the greatest impact on conversion. Only 32% of consumers say they make shopping easier. What consumers want instead is more practical. New research from 1,000 U.S. consumers and 150 senior marketers reveals: ✓ The 33-point gap on saved carts: 48% of consumers value them, only 15% of marketers think they drive conversion ✓ The digital experiences consumers say make shopping easier ✓ Why personalization works best when customers feel the benefit, not the technology ✓ The two biggest barriers holding marketers back from more personalized experiences Download the report below.