CrowdRiff

I’ll be at Skift Creators Summit in NYC on September 22, with our co-founder and CEO, Dan Holowack, who’ll be taking the stage to answer a question we’ve been thinking a lot about: What does it actually take to scale creator content across a global travel brand? The creator economy is evolving quickly. Brands are moving beyond one-off influencer campaigns and looking for ways to build a more consistent, scalable engine for content that feels social forward and native to platforms. Social isn’t just where travelers consume content. It’s where they go to discover destinations, hotels, experiences and airlines they’re considering. And according to Expedia Group, 61% of travelers now say they use social media for travel inspiration, up from just 35% in 2022. That creates a new challenge for travel brands: building a scalable engine for content that feels native to where discovery is actually happening. Dan will share what we’re seeing, what brands need to rethink, and what it takes to bring local creator content into a production model that can actually scale. Stay tuned for more from the conversation at the Skift Creators Summit! 👀 And if you’re interested in staying up to date on the shifting creator economy, platform native content, and what’s trending and performing, subscribe to our Trend Tracker newsletter ➡️ https://lnkd.in/dvbwSvp7

When your brand spans 12+ facilities across the U.S., slow and costly content production won’t cut it. CrowdRiff Creators helped InsignUS get polished, authentic video for Sofive Soccer Centers across the nation.

Tennessee has 95 counties. A 5-person marketing team can't cover all of them, but local creators already living across the state can. That's the whole idea behind CrowdRiff Creators — and it's how Tennessee went from inconsistent posting to a 200% increase in content frequency, with a viral Reel to show for it. 📍 Swipe to see the story.

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