LinkedIn thought leader ad examples

It's a slightly humbling thing to stand in front of a room of people who sell for a living and tell them how selling is changing 🙈 That's what I got to do yesterday, opening Revenue Unlocked. 40+ commercial leaders gave us half a day in the middle of Q4! I opened by warning them that the free ticket to DAC might be the most valuable thing they'd take home. I'm fairly sure we beat it. My opening keynote focused on five shifts I think should shape the 2027 sales stack 🎤 1. Zero-touch CRM is a means, not a goal. 2. The truth should live in fewer places. 3. Qualification frameworks like MEDDPICC can't replace a proper sales methodology. 4. More AI in the market calls for sales reps being more human. 5. Every tool has AI now, and all of it relies on connected data. Then I opened the floor to some of the top people in the industry: Diego Tibamoso Flechas, Mathias Thulin and Tobias Binau shared their take on how to architect for quality, with Lotte Nedergaard Lauridsen moderating. Alexander Mason showed how Retriever built their stack, and was honest that change management, not the systems, was the hard part. Peter O'Sullivan, Mattias Green Adamsen and Jonatan Håkansson made the breakouts practical. Thank you to HubSpot, GetAccept and Garba for building the day with us, to Signe Bjørklund for planning it down to the last detail 💪, and to everyone who took the time to come 🙏

Adverteren hoeft dus écht niet ingewikkeld te zijn. Met onze routeplanner krijg je snel een beeld van de mogelijkheden én waar je het beste kunt beginnen. Nieuwsgierig? Stuur me gerust een berichtje of neem een kijkje 👇 https://lnkd.in/eFWRhpMn

I put together a free guide for e-commerce teams in MENA. It’s a KPI framework Acquisit uses to know whether growth is actually profitable. Because I've talked with founders who are doing everything right, from growing revenue to hitting targets, and still end the month wondering where the money went. For example: You spend $30k a month and acquire 600 customers, so your CAC is $50. You push spend to $40k and acquire 720. The dashboard now reads $56, which looks like a small drop in efficiency. But the extra $10k only brought 120 customers. Those customers cost $83 each. That is your marginal CAC, and it's the number that tells you whether the next dollar is worth spending. In the guide, you'll: 1. Know when more budget stops being profitable before it shows up in the numbers 2. See which channels are creating demand and which are just taking credit for it 3. Know whether your acquisition is profitable right now Stop guessing which channels are worth scaling. Download the guide: https://lnkd.in/d2Pfdc9g

A download tells you one thing: someone filled out a form. It doesn't tell you whether that person is actually worth your Sales team's time. It doesn't explain what sparked their interest, what they're trying to solve, how urgent the issue is, or whether they're involved in the buying decision. That missing context is why so many "qualified" leads never turn into real sales conversations. Industry benchmarks put average MQL-to-SQL conversion at around 13%, which helps explain why marketing and sales so often see lead quality differently. A simple interaction can change what you learn. A few thoughtful questions reveal intent, priorities, and how ready someone is to move forward. You understand what they're dealing with, what they've already tried, what they're hoping to achieve, and how important that challenge is to the business. Downloads create contacts. If you want better conversations, start collecting context too.

The sources shaping AI's answers about you. Bet they're not all on your PR outreach list. Not yet.

🔍 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗺𝗮𝗻𝘂𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝘀𝘁? 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆: → 5 markets → an affiliate program → 20 branded keywords → 10,000+ branded searches a month 𝗬𝗼𝘂 𝗵𝗶𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝗶𝘁 𝗯𝘆 𝗵𝗮𝗻𝗱, 𝗮𝘁 €𝟏𝟓/𝗵𝗼𝘂𝗿: 1️⃣ 20 terms × 5 markets = 𝟏𝟎𝟎 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 2️⃣ 100 × 6 checks = 𝟔𝟎𝟎 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗮 𝗱𝗮𝘆 3️⃣ 600 × 30 days = 𝟏𝟖,𝟎𝟎𝟎 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 4️⃣ At 1 minute each = 𝟑𝟎𝟎 𝗵𝗼𝘂𝗿𝘀 𝗼𝗳 𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴 Then the 𝟐𝟎 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 𝘁𝗵𝗲𝘆 𝗳𝗶𝗻𝗱. To block them, you need a screenshot, publisher ID, redirect chain, and send a notification. 5️⃣ 20 × 30 minutes = 𝟏𝟎 𝗵𝗼𝘂𝗿𝘀 310 hours a month * €15/hour = €𝟒,𝟔𝟓𝟎/𝗺𝗼𝗻𝘁𝗵 And it still isn't the full picture, just what someone happened to catch. 𝗕𝗹𝘂𝗲𝗽𝗲𝗮𝗿 𝗿𝘂𝗻𝘀 𝘁𝗵𝗲 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 𝘀𝗲𝗮𝗿𝗰𝗵 𝟐𝟒/𝟕 𝗮𝗻𝗱 𝗵𝗮𝗻𝗱𝘀 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗽𝗮𝗰𝗸 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝘂𝗶𝗹𝘁, 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗯𝗹𝗼𝗰𝗸 𝘁𝗵𝗲𝗺. ✅ From €199/month. 𝗢𝘁𝗿𝗶𝘂𝗺 (𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲) 𝗿𝗮𝗻 𝗿𝗲𝗮𝗹 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝟕 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗿𝗲𝗲 𝗺𝗼𝗻𝘁𝗵𝘀: → 𝟔 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 𝗳𝗼𝘂𝗻𝗱 (half nobody had suspected) → €𝟒𝟎,𝟖𝟒𝟐 𝗶𝗻 𝗰𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 before payout 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗵𝗼𝘂𝗿𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗰𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? Start a free trial. 7 days, no credit card and get the full picture of your brand: every advertiser every violator every evidence pack built for you 𝟓 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝘀𝗲𝘁 𝘂𝗽 𝗩𝗦 𝟑𝟏𝟎 𝗺𝗮𝗻𝘂𝗮𝗹 𝗵𝗼𝘂𝗿𝘀. 𝗧𝗿𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗯𝘂𝘆. https://lnkd.in/epRN--e8

𝗪𝗵𝗮𝘁 𝟭𝟮𝟬 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘀𝗮𝘄 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗳𝗼𝘂𝗻𝗱 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗯i𝗱𝗱𝗶𝗻𝗴 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 We studied 120 companies that found brand bidders in their affiliate program, and asked what they noticed before they went looking. 44 of the 120 said their manual check had covered only part of the ground. A manual check covers one geo, one device, one hour of the day, and an affiliate who bids in short bursts and rotates cities sits outside it. When you need to check brand violators? 𝟭. 𝗬𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗮𝘂𝗴𝗵𝘁 𝗼𝗻𝗲 𝗯𝘆 𝗵𝗮𝗻𝗱 (37 of 120) The one you caught was not hiding, which says nothing about the ones who are. Otrium found six affiliates on their brand across seven markets, half of them partners nobody had suspected, and stopped €40,842 in commissions before payout. 𝟮. 𝗬𝗼𝘂 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗼𝗻 𝗮 𝗻𝗲𝘄 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗿 𝗿𝗲𝘀𝗲𝗹𝗹𝗲𝗿 (26 of 120) At 20 partners you can hold the whole program in your head, at 200 you cannot, and every partner you add brings his own small chance of standing on your brand. The count climbs while your ability to notice drops, which makes the week after an expansion the cheapest week to look. 𝟯. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗣𝗖 𝗼𝗿 𝗖𝗣𝗔 𝗿𝗼𝘀𝗲 𝗮𝗻𝗱 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 (24 of 120) Branded traffic drops, the cost per click rises, and nothing in the account was touched: someone is taking part of your clicks and making you pay more for the rest. "99.32% impression share, but CPC up 26%." 𝟰. 𝗧𝗵𝗲 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲'𝘀 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗮𝗱𝗱 𝘂𝗽 (17 of 120) An email list converting at 30 percent? A partner who reports newsletters while delivering search traffic is charging you for people who typed your name into Google, and the declared channel is there to cover the real one. 𝗪𝗵𝗼 𝗰𝗮𝗻 𝘀𝗸𝗶𝗽 𝘁𝗵𝗶𝘀 no affiliate or reseller program branded search under 10K a month One manual look is enough there. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝗶𝘀 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? 𝗦𝗲𝗲 𝗲𝘃𝗲𝗿𝘆 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸 𝗼𝘂𝘁 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗮𝗰𝘁 𝗼𝗻. 5 minutes to set up, free trial for 7 days: https://lnkd.in/eATHh5-B

Dit wil ik binnen 30 minuten weten als ik met een DGA over digitale groei praat.👇🏻 - Waar komt jullie groei nu vandaan? - Wie zijn jullie beste klanten? - Waarom kiezen die klanten voor jullie? - Waar wil je met het bedrijf naartoe? - Welke rol spelen marketing en sales daarin? - En wie maakt uiteindelijk de keuzes als het gaat om groei en digitalisering? Best veel voor een half uurtje. 😂 Maar dit zijn voor mij veel interessantere vragen dan welke website je wilt, welke tooling je gebruikt of hoeveel leads marketing afgelopen maand heeft opgeleverd. Begrijp me niet verkeerd: daar kunnen we het allemaal over hebben. Alleen wel nadat ik begrijp hoe je bedrijf in elkaar zit. Want ik merk dat digitale vraagstukken vaak heel concreet bij ons binnenkomen. “We zijn toe aan een nieuwe website.” Of: “We willen meer online zichtbaarheid met campagnes.” Maar als je een paar keer 'waarom' vraagt, kom je vaak ergens anders uit. Want misschien heb je helemaal niet te weinig leads, maar trek je de verkeerde klanten aan. Misschien zit je grootste groeikans juist bij bestaande klanten. Of misschien zijn er genoeg ideeën, maar ontbreekt het vooral aan duidelijke keuzes over waar je wél en niet in gaat investeren. En dán wordt het voor mij interessant. 😎 Want dan hebben we het niet meer over een losse digitale oplossing, maar over waar je als bedrijf naartoe wilt en wat ervoor nodig is om daar te komen. Ik hoef na die eerste 30 minuten dus echt nog niet te weten wat we voor je gaan maken. Ik wil vooral begrijpen waar we het uiteindelijk voor doen. De rest komt daarna wel. 😉

"Kunnen jullie ons helpen met online de regie terug te krijgen?" Toen Maik Steenkamp die vraag stelde, hoefden we gelukkig niet lang te reizen voor het antwoord. Ze zitten namelijk bij ons om de hoek op hetzelfde industrieterrein, dus dat werd heerlijk wandelend naar de afspraak! Na wat gesprekken te hebben gevoerd, is nu de kogel door de kerk: wij gaan aan de slag voor Timmerfabriek Steenkamp. Een bedrijf dat al jaren goed werk levert, maar nu ook online beter zichtbaar wil maken waar hun échte kracht zit. Maik, zijn ouders en de rest van zijn team maken prachtige houten kozijnen, ramen en deuren. En dat is geen standaard fabriekswerk, maar écht meedenkend vakmanschap. Ze hebben mooie groeiambities en om die te realiseren is er aan de online kant wat versterking nodig. En dat is precies waar we met onze labels de krachten gaan bundelen: ✍🏻 Warempel gaat aan de slag met de contentmarketing en de lokale zichtbaarheid. 💻 BIG FAT Internet bouwt een gloednieuwe, gebruiksvriendelijke website die perfect aansluit bij hun ambities en zorgt voor digitale regie. De basis voor hun doelstellingen is hiermee gelegd en wij weten zeker dat er veel meer verhaal in dit bedrijf zit dan je op het eerste gezicht zou zeggen. Mooi om dat nu samen zichtbaar te gaan maken! Op naar een website en online aanpak die net zo goed klopt als het werk dat bij Steenkamp uit de werkplaats komt.💪🏻

Proud of this one. Next week, we get the opportunity to introduce www.GripIQ.ai to a broader international audience at DMEXCO - Digital Marketing Expo & Conference in Cologne. GripIQ was built to answer questions every marketing & commercial team should be asking. - "What if sales knew which accounts were actually in-market?" - "What if marketing could see which topics are shaping demand?" - "What if management could spot new market opportunities before they become obvious?" GripIQ brings competitor moves, buyer intent, market signals and growth opportunities together in real time! Turning them into intelligence for marketing, sales and management. DMEXCO marks an important milestone for us: the first international step for GripIQ.ai. We’ve been building for quite some time. Next week, we take it beyond Belgium.

Ny tjekliste: Sådan bygger du indhold med AI, der skaber resultater Mange bruger AI til at skrive indhold, men ender ofte med generiske tekster, som hverken læsere eller søgemaskiner kan lide. Omvendt er vi nødt til at udnytte AI for at følge med. Jeg har derfor samlet min egen faste proces i en konkret tjekliste på 10 punkter. Den viser præcis, hvordan du kombinerer AI-effektivitet med den kvalitet, der faktisk skaber resultater i søgemaskinerne. Vil du have fingrene i tjeklisten? Skriv "tjekliste" i kommentarfeltet, så sender jeg den direkte til dig i en besked.

We ranked our client (SaaS, Series A) in AI overviews AND position 1 on Google and it pissed off their competitor 😬 A piece of content created by Discovered Labs was ranking in AI overviews and position 1 on Google within hours of being published, appearing higher than G2 and Gartner comparison pages. Mr. Competitor was not happy at all. Fortunately, the client didn't care. This is something I find funny about the SaaS industry: Competing in the SERP? You're evil and going to hell. But it's totally fine to: - Use software that scrapes your competitor's site every week to monitor changes (it's called product marketing!!) - Create BATTLE (⚔️) cards that enable sales reps with passive-aggresive talk tracks any time a competitor is mentioned - Runs "us vs them" ads, launch ABM campaigns that target competitor customers, etc. Apparently competitive marketing is ok as long as it's not in public view - has to be sneaky so nobody notices! Anyways, this piece of content was created using our CITABLE framework. It's based on our own research as well as research from Google and Anthropic. (DM me if you'd like the breakdown) Although we provide marketing services, we have a team of AI/ML engineers that are constantly researching and trying to develop edges for our clients. My co-founder Ben worked on transformers - an underlying tech for LLMs - and autonomous robots before we partnered. We've been able to do this (AIO, P1 on Google + mentions in LLM) fairly consistently for clients. -- P.S. Discovered Labs is a team of AI/ML engineers, researchers and marketers who run end-to-end SEO/AEO services for companies like Granola, Instantly, Composio and other Series A+ SaaS companies. Click here to learn more: https://lnkd.in/eHVf23k2

Man, does anyone else think AI Search / AEO advice sounds like witchcraft with hand-wavy tactics? It's like you've gotta add secret schema to your website that whispers to Sam Altman and in return he'll reward you with some citations Or clap your hands 3 times and say "llms.txt" in the mirror to get mentioned in Claude The advice on here can get a bit silly sometimes, so we made a short film about it called Unconventional Methods. (S/O to Ognjen Bošković and Sam Mackay at Artificial who brought this to life!) There are real edges in AEO - across clients we’re at 10,000s of conversions a month from LLMs - but without data telling you which ones work you may as well be picking your tactics off a tarot card 🔮 The team thinks we should do a follow-up episode on Jimmy’s story, what do you think? 😂 P.S. Discovered Labs is a team of AI/ML engineers, researchers and marketers who run end-to-end SEO/AEO services for companies like Granola, Instantly, Composio and other Series A+ SaaS companies. Click here to learn more: https://lnkd.in/eHVf23k2 *No witchcraft included

𝗜𝗻 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿, 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗳𝗼𝗿 𝗸𝗶𝗱𝘀’ 𝗯𝗶𝗸𝗲𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗱𝗼𝘂𝗯𝗹𝗲. Yet none of the major bike brands are positioned to capture that demand. Parents don’t just search for “kids’ bike.” They search for the bike that fits their child: “Bike for a 5-year-old” “Girls’ 20-inch bike” “Bike for a 3-year-old” 𝗪𝗲 𝗳𝗼𝘂𝗻𝗱 𝟭,𝟭𝟱𝟵 𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗲𝗿𝗺𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲𝘀𝗲, representing 191,000 searches every month, before the December peak even begins. Who appears on page one? Amazon. Walmart. Reddit. Resellers, Review sites. Specialized Bicycle Components, Giant Bicycle, Cannondale, Canyon and Marin Bikes all sell kids’ bikes. Yet none of them has a page ranking for these high-intent searches. The products exist. The pages parents are searching for don’t. So those customers end up buying through Amazon or Walmart instead. 𝗢𝘂𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝟵𝟮,𝟯𝟰𝟱 𝘀𝗲𝗮𝗿𝗰𝗵 𝗾𝘂𝗲𝗿𝗶𝗲𝘀 across the US bike market, mapping demand by customer intent. 𝗖𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗯𝗲𝗹𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. https://lnkd.in/dCSbKPPg

A flat 10% off is the least interesting thing you can offer a new customer. It hurts your margin, does nothing for long-term loyalty, and quietly signals that your "full price" was inflated in the first place. Every competitor runs the same play, so it registers as noise, not generosity. Here's a more interesting move: build a "beginner's package." A bundle of the specific items first-time buyers tend to gravitate toward, ideally complementary ones. A dress and shoes. A backpack and a sleeping bag. A racket and a carry bag. Price it cheaper than buying the pieces separately. How it actually works: Generate a one-time personalized coupon code the moment someone signs up. Surface it on the confirmation page, then repeat it in the welcome email, or in the post-double-opt-in email if that's your flow. The effect compounds. Average basket revenue goes up for first-time buyers, since they're buying a bundle instead of a single item. The customer gets concrete, tangible value instead of an abstract percentage off. And this is the part that actually matters long-term: once someone owns several pieces of gear from the same brand or bought them from a specific store, they're meaningfully more likely to stay loyal.

So entstehen 7-stellige Advertorials: Nicht "mal eben in 10 Minuten" mit ChatGPT. Aktuell posten gefühlt alle, wie sie mit AI in Rekordzeit Advertorials raushauen. One-Shot-Prompts, ein bisschen Reddit copy-pasten, fertig. Wir machen das exakte Gegenteil. Bei uns läuft pro Advertorial ein agentischer Workflow mit 6 spezialisierten AI-Agenten. Inklusive Gatekeeper, der ihre Arbeit bewertet. Und das ist alleine für die Research. → Agent 1 baut den Zielgruppen-Avatar (Identität, Tribe, Werte) → Agent 2 zieht die echte Sprache aus Reddit, YouTube und Foren → Agent 3 identifiziert den falschen Glaubenssatz + nötigen Belief Shift → Agent 4 analysiert das Awareness-Muster im Markt → Agent 5 recherchiert peer-reviewte Studien → Agent 6 übersetzt die Studien in verständliche Marketing-Sprache Dann kommt der Gatekeeper. Er bewertet den Output von 1 bis 10. Ist die Research keine glatte 10, geht alles zurück an die Agenten. So lange, bis es sitzt. Am Ende stehen so bis zu 86 Seiten Research. Inklusive validierter Studien und völlig ohne Halluzinationen. Erst dann landen die Ergebnisse bei uns und unseren Kunden. Und erst dann fangen unsere Copywriter an zu arbeiten. So baut man Advertorials, die Jahre profitabel laufen und Millionen einbringen. Nicht mit einem halbgaren ChatGPT Prompt und 10min Pseudo-Recherche.

🚨 Elke week worden 230 miljoen gezondheidsvragen aan ChatGPT gesteld. En opvallender nog: 90% van die vragen bevat geen merknaam. Mensen zoeken vandaag niet naar een merk. Ze zoeken naar een oplossing voor hun pijn, verkoudheid, allergie, darmklachten of slaapproblemen. De vraag is dus niet langer: "Hoe zichtbaar is mijn merk op Google?" Maar wel: "Wordt mijn merk aanbevolen door AI?" Tijdens onze Insights Session Pharma & Health op 13 oktober in Brussel duiken we in de zichtbaarheid van gezondheidsmerken binnen Search & AI. Je ontdekt welke merken vandaag het gesprek domineren, waar de opportuniteiten liggen en hoe trends, preventie en personalisatie het zoek- en keuzeproces veranderen. Geen theorie. Wel concrete marktinzichten, echte merken en een live inkijk in onze analyses. 📅 13 oktober | 13u00 - 15u30 📍 D’M&S Brussel 👥 Beperkt tot 20 deelnemers Inschrijven kan via: https://lnkd.in/exsHsZvd Want zichtbaar zijn is één ding. Begrijpen waarom mensen voor jouw merk kiezen, is waar het verschil wordt gemaakt. #Pharma #Healthcare #AI #DigitalHealth #BrandVisibility #Insights #GEO #SearchMarketing #HealthMarketing

Très heureuse de retrouver l’industrie à #Biarritz pour le #One-to-One début octobre. Dans la densité des conversations qui nous occupent, je vois ces moments (très intenses, il faut le dire) comme un puissant reality check : comment nos clients et partenaires abordent-ils les opportunités et les défis que l’époque, et évidemment l’IA, leur présente pour penser et opérer leur stratégie de croissance ? La tension à tenir est toujours là même : construire pour le long-terme, tout en gagnant en pertinence, agilité et rentabilité dans les opérations de court terme. Curieuse de voir où chacun met le curseur et à quoi cela ressemble concrètement chez les uns et les autres en 2026, voire 2027. Garder un oeil sur l'horizon semble à propos, surtout depuis la grande plage de Biarritz 😊 📍 Si vous y êtes, je vous encourage à prendre directement rendez-vous ici et à venir nous retrouver Coline Malaise Quentin Blossier et moi au stand Criteo (F48). https://lnkd.in/eWJQ_yuD Camille Lemercier Julien Monbillard Marc Fischli Clémence Del Rosso Marielle Plessis Ed Dinichert Manon Favero Dina Baychurina Laure Sauteraud Diarmuid Gill Nathalie Laneret Laurent T. Marion Ravaud Vincent Dréanic Leopold Bonte Sander Mes Marie Perez-Becerra Geoffrey Coat Romain Maire

Olen huomannut tämän asiakastöissämme sekä omassa ostokäyttäytymisessäni. Kun tuotetta ei pääse hypistelemään livenä tai palvelun laatua kokeilemaan etukäteen, ostajan mielessä on käytännössä kaksi kysymystä: ❓ Voinko luottaa tuotteen tai palvelun toimivuuteen sekä jälleenmyyjään tai valmistajaan? ❓ Miltä minusta tuntuu omistaa ja käyttää tuotetta tai palvelua? Arvokasta hankintaa tehdessä ostopäätös ei synny tuotteen ominaisuuksista, vaan riskien minimoimisesta. Kun tuotteen ympärille luodaan laadukasta ja asiakasta aidosti kiinnostavaa videosisältöä, rakennat luottamusta sekä lyhennät ostamisen harkinta-aikaa vastaamalla asiakkaan kysymyksiin, joita hän ei ehkä edes tajua itse kysyä. Statistiikka ja tuotetekstit puhuvat järjelle, mutta videot puhuvat suoraan tunteelle, jolla ihminen lopulta aina tekee päätökset. Asiakas haluaa perehtyä arvokkaisiin hankintoihin mahdollisimman pitkälle itsenäisesti ja myyjään ollaan pääasiassa yhteyksissä vasta jos varsinainen ostaminen sen vaatii. Video on siis työkalu, jonka avulla epäilys muutetaan luottamukseksi. Miten teillä rakennetaan luottamusta arvokkaiden tuotteiden myynnissä?

Miten herätät luottamusta, kun myyt miljoonan euron tuotantolinjastoa, uutta prosessia tai massiivisia työkoneita? Et ainakaan 50-sivuisella PDF-esitteellä. Monelle raskaassa teollisuudessa video on edelleen vain "kiva brändilisä", vaikka todellisuudessa se on strateginen työkalu, joka lyhentää myyntisykliä merkittävästi. Miksi liikkuva kuva toimii poikkeuksellisen hyvin juuri teollisuuden tarpeissa? 1. Monimutkaiset prosessit, laitteiden valtava mittakaava ja tuotteen toiminnot avautuvat katsojalle konkreettisesti. Isojen tuotteiden toimittaminen testiin tai nähtäville maksaa usein enemmän kuin videon tekeminen. 2. Se rakentaa luottamusta, kun ostaja näkee laitteet tositoimissa ja asiantuntijat niiden takana aidossa ympäristössä. 3. Hyvin tuotettu video vastaa asiakkaan yleisimpiin kysymyksiin jo ennen ensimmäistäkään palaveria. Ilmiselviin kysymyksiin tulee vastaukset jo ennen myyntitilannetta ja tapaamisessa voidaan keskittyä tärkeämpiin ja tarkentaviin kysymyksiin, jotka ohjaavat kohti yhteistyötä. 4. Videolla vältetään mahdolliset kielimuurit. Videoille on tehtävissä helposti kieliversiot eri markkinoita varten. Visuaalinen tarina ja näyttävä toteutus sekä muiden kokemukset vahvistaa ostajalle laadukkaan tuotteen. Millä sä erotut omasta markkinastasi, voisiko videoviestintä olla seuraava kilpailuetusi? Kuva Toijala Worksin kuvauksista.

Two buyers can fill out the same form and leave with completely different priorities. The follow-up that reaches them rarely reflects that difference. One is trying to reduce churn. The other needs to acquire customers. Minutes later, both receive the same email sequence, in the same order, on the same day. I think that's exactly how marketing ends up creating MQLs sales struggles to convert into pipeline, and how MQL-to-SQL conversion stays flat no matter how much lead volume grows. The lead shared valuable context, but nothing changed in the journey that followed. AdRoll's 2026 account-based study found that teams acting on what they actually know about an account achieve 60% higher win rates and 72% stronger engagement than teams sending the same message to everyone. What I find interesting is that personalization only matters when it changes what happens next. Sending more emails or collecting more form fields won't move pipeline quality. Using the answer already given will. The buyer who mentioned churn is still waiting for someone to mention it back. 🫡

Intuvio inviterer til HubSpot-dagen 2026. En dag fullstappet med faglig påfyll fra Allison Ziehr fra HubSpot og Intuvio. Kom bli med - hører rykter om noe handouts og spennende saker også! https://lnkd.in/ehb7m5WT

when we made our dream guest list for Permission to Rant, Stefan Manojlović was right at the top. so when he agreed to come on, we were over the moon, and i asked him to prepare his ten commandments for content marketers. a little while later, he messaged me: “i fear i’ve cooked with these commandments.” welllllll he was definitely right about that. we finally got into the studio, and he asked if i wanted to read the commandments before we record. i said no. better to be suprised. thank god, because what followed was the purest possible footage of me watching what can only be compared to michelangelo paint the sistine chapel, if michelangelo worked in b2b saas and had strong opinions about mql targets. i had LITERAL chills. i lost my mind. he was right, stefan absolutely f-cking cooked. and underneath the hilarity and wit was something i’ve been blue in the face saying: content isn’t dead. writing isn’t dead. having something to say isn’t dead. this episode is for the marketers who still give a shit. who have opinions. who want to make something worth reading. and who need confirmation that there are still other people out there who feel the same way. stefan is a king. we agree on everything. that is all. do yourself a favour and watch the biggest mic drop of the century on youtube or spotify or wherever you like to listen and nod aggressively and read the full commandments in the state of content teams 2026 report! https://lnkd.in/ePedAJSz https://lnkd.in/eXFMsZGn

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