Acquisit

I put together a free guide for e-commerce teams in MENA. It’s a KPI framework Acquisit uses to know whether growth is actually profitable. Because I've talked with founders who are doing everything right, from growing revenue to hitting targets, and still end the month wondering where the money went. For example: You spend $30k a month and acquire 600 customers, so your CAC is $50. You push spend to $40k and acquire 720. The dashboard now reads $56, which looks like a small drop in efficiency. But the extra $10k only brought 120 customers. Those customers cost $83 each. That is your marginal CAC, and it's the number that tells you whether the next dollar is worth spending. In the guide, you'll: 1. Know when more budget stops being profitable before it shows up in the numbers 2. See which channels are creating demand and which are just taking credit for it 3. Know whether your acquisition is profitable right now Stop guessing which channels are worth scaling. Download the guide: https://lnkd.in/d2Pfdc9g

99.5%. That's how much of their click traffic eBay kept after switching off branded search ads. We see it every time we audit an account: A channel reports a 12x ROAS and looks like the star of the account. But it isn't creating demand. It's reaching people who already know you. Meanwhile the channel actually bringing new people in reports the worst ROAS in the account. So it gets cut first. 6 months later the "efficient" channels have nothing left to harvest, and nobody can explain why growth stalled. 𝐓𝐡𝐞𝐫𝐞'𝐬 𝐨𝐧𝐞 𝐰𝐚𝐲 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐢𝐜𝐡 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐢𝐬 𝐩𝐥𝐚𝐧𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠. Raya explains it in Acquisit's KPI framework, along with: - Why acquisition and retention can't be judged on the same KPI - Marginal CAC: the number that tells you when to STOP scaling - Why two channels with identical CAC aren't equally scalable - The metrics each role should own, from CEO to media buyer - The warning sign in your cohort curves, months before CAC moves - The one view to pull this week to know if your acquisition is profitable To access the report: 1. Connect with me 2. Comment "KPI" I'll send it to your DMs.

Your brand is running at 3-4x ROAS. And the business still isn't generating cash. Here's why: - Returning customers: 12.2 ROAS - New customers: 2.1 ROAS → You're losing money on every new customer. Then it takes 6 months before they buy again, and that's how long you wait to get your acquisition money back. There is room to scale. What's missing is the cash to fund it. We've managed $250M in ad spend across the Middle East. ROAS is NOT where your profitability lives. The metrics that tell you whether your growth is real sit one level deeper, and 99% of teams never look at them. So we put together the KPI framework we use to scale ads profitably: - The metrics that actually matter for each role, from CEO to media buyer - Marginal CAC: what your NEXT customer costs, not your average - How to test whether a channel creates demand or just takes credit for it - Why two channels with the same CAC aren't equally scalable - The one view to pull this week to know if your acquisition is profitable With this framework, our clients have: - Found acquisition losing money behind a healthy-looking blended ROAS - Moved budget out of channels that were taking credit for sales they didn't create - Caught acquisition quality slipping months before it showed up in the numbers - Built reporting their CFO actually trusts To access the report: 1. Connect with me 2. Comment "KPI" I'll send it to your DMs.

Almost every company we work with in the region is investing heavily to drive traffic to their website or app. Ads, SEO, social… But very few ask the more important question: what actually happens to the visitor once they land? That gap is exactly what separates a company that grows their acquisition engine from one that just spends budget that is getting marginally less and less effective. On September 15, Acquisit is partnering with AB Tasty VWO to host a webinar in Arabic focused entirely on conversion rate optimization (CRO) built specifically for the GCC market. If you're responsible for digital growth or e-commerce at your company, this session is for you. 📅 September 15 🕚 10 AM KSA time 🌐 In Arabic Register now 👇 (link in the comments)

The average #Saudi website converts less than 2% of its visitors. That means for every 100 people who land on your site, 98 leave without buying, subscribing, or contacting you. In our upcoming #webinar in partnership with VWO AB Tasty, you'll walk away with: 1. A clear understanding of what CRO is and why it matters 2. Why websites lose customers without ever knowing it 3. How to turn the data you already have into decisions that drive revenue Speakers: 🎙️ Tony Abi Chebel, CRO Manager at Acquisit 🎙️ Edouard Daou, Co-Founder at Acquisit 🎙️ Subho Mukherjee, Director & Regional Head EMEA at VWO AB Tasty We're also offering: 🎁 A free 30-minute CRO audit call with Acquisit. A focused look at where your website is leaking revenue. 🎁 A 45-day free proof of concept with full platform access to VWO AB Tasty. 📅 September 15 🕚 11 AM Saudi time 🌐 In Arabic Register now! https://lnkd.in/dRTYwsjM

Is your paid media delivering the ROI it should? We’re excited to introduce Acquisit’s Performance & Measurement health check, a free, expert audit of your ad campaigns and measurement setup. This in-depth review will pinpoint opportunities to maximize ROAS, uncover potential gaps, and set your business up for sustainable growth. Whether you’re navigating Meta, Google Ads, TikTok, or a combination of platforms, our team will dive into your campaigns to provide actionable insights tailored to your goals. Discover what might be holding you back, and how to further optimize your media investment! Interested? Apply here https://lnkd.in/dzj9EnCQ