Helion B2B

I ved præcis, hvad vi taler om. Dynamics er bygget til salg, og marketing bliver kompromisset. HubSpot Marketing kobler sig direkte på jeres CRM, så marketing endelig får et værktøj, der kan løfte opgaverne.

I ved præcis, hvad vi taler om. Dynamics er bygget til salg, og marketing bliver kompromisset. HubSpot Marketing kobler sig direkte på jeres CRM, så marketing endelig får et værktøj, der kan løfte opgaverne.

Giv marketingafdelingen medvind i 2027 med et ordentligt marketing system. Salg bliver i Dynamics. Marketing får HubSpot. En standardintegration dækker de fleste, men ikke alle. Vi fortæller jer ærligt, hvilken I har brug for.

It's a slightly humbling thing to stand in front of a room of people who sell for a living and tell them how selling is changing 🙈 That's what I got to do yesterday, opening Revenue Unlocked. 40+ commercial leaders gave us half a day in the middle of Q4! I opened by warning them that the free ticket to DAC might be the most valuable thing they'd take home. I'm fairly sure we beat it. My opening keynote focused on five shifts I think should shape the 2027 sales stack 🎤 1. Zero-touch CRM is a means, not a goal. 2. The truth should live in fewer places. 3. Qualification frameworks like MEDDPICC can't replace a proper sales methodology. 4. More AI in the market calls for sales reps being more human. 5. Every tool has AI now, and all of it relies on connected data. Then I opened the floor to some of the top people in the industry: Diego Tibamoso Flechas, Mathias Thulin and Tobias Binau shared their take on how to architect for quality, with Lotte Nedergaard Lauridsen moderating. Alexander Mason showed how Retriever built their stack, and was honest that change management, not the systems, was the hard part. Peter O'Sullivan, Mattias Green Adamsen and Jonatan Håkansson made the breakouts practical. Thank you to HubSpot, GetAccept and Garba for building the day with us, to Signe Bjørklund for planning it down to the last detail 💪, and to everyone who took the time to come 🙏

Do you have a tool problem, or a "who owns the truth" problem? and is your CRM built for the business you run today, or the one you ran five years ago? 🤔 These are some of the questions we tackled yesterday at "Revenue Unlocked", an event we hosted by Helion B2B together with HubSpot, GetAccept and Garba in Copenhagen. 40+ commercial leaders took half a day out of a packed Q4 calendar to spend it with us. The day looked like this: 🎤 An inspiring intro to the whole topic from Emil Ulrik Friis 💬 A panel debate with Diego from HubSpot, Mathias Thulin from GetAccept and Tobias Binau from REVx [Revenue Excellence] moderated by Lotte Nedergaard Lauridsen 📈 A case from Alexander Mason at Retriever on what it looks like in practice 🚀 Breakout rooms with Peter O'Sullivan from HubSpot, Mattias from GetAccept and Jonatan from Garba The conversations kept landing in the same place. Every tool has AI now, and each one sees its own fragment of the customer. More tools means more fragments. My take: context comes before the stack. The answer is rarely another tool. It is one shared first-party data foundation that the specialist tools plug into, so each one makes the stack smarter instead of more fragmented. The tools are here. The data mostly is too. What is missing is architecture and discipline. A big thank you to HubSpot, GetAccept and Garba for building this with us, and to Signe Bjørklund for planning it down to the last detail #HubSpot #RevOps #B2BSales

80% of B2B sales meetings end without a clear next step. 😳* All that effort to get the meeting… and then nothing happens. Yesterday, we brought together a room full of sales and revenue leaders at DAC in Copenhagen for Revenue Unlocked, to talk about the 2027 sales tech stack. And honestly, the most interesting insights weren't really about the tools. 💡 AI has made outreach almost free to produce. And that's exactly why it's losing some of its value. So what stands out now? ☎️ A real phone call. 🎥 A short video from an actual person. 🤝 A proposal that shows genuine understanding of the customer's business. The more AI there is in the market, the more human your people need to be. We've never had more opportunity to automate and become efficient. But the real question is: How do we reinvest that time into meaningful conversations with prospects? As Alexander Mason pointed out in his case study, it's rarely the tech that slows us down. It's failed culture and change management. - Cherish the people who make things happen. And speaking of people who make things happen 👏 Huge shout-out to the amazing Helion B2B team for putting on an excellent event. You made it look easy — and I know it wasn't! Signe Bjørklund Lotte Nedergaard Lauridsen 🙌 A big thank you to everyone who joined us. The sparring and knowledge sharing around the tables was the real value of the day. Hearing how others tackle the same challenges is worth more than any slide. And thank you to our brilliant speakers for sharp and honest conversations on stage: Mathias Thulin (@GetAccept), Diego Tibamoso Flechas (@HubSpot), Tobias Binau (@REVx) and Alexander Mason (Retriever) & our very own Emil Ulrik Friis 🎙️ So tell me, what does your team do to make sure every meeting ends with a next step? 👇 *data source GetAccept #RevenueUnlocked #B2Bsales #HubSpot #RevOps #SalesTech