LinkedIn thought leader ad examples

Repeat after me: Return on Adspend is not linear! [+ our Q4 campaign update] The problem with LinkedIn ad campaigns is that they often don't "feel" like they are working and the success metrics are lagging very, very far behind the spend. But this is by design. You can't expect results from your campaign before you've reached enough accounts enough times to build awareness 🤡 Deal open rate (on average, very recent data from 118 accounts) still hovers below 1% (0.66% to be precise) so you need to reach A LOT of accounts before you see pipeline. And by *reach* we mean 10-15 meaningful impressions *per member* in the account - so if you're targeting 10 people in the account - you need to deliver a 100-150 impressions per account! And then - you do need to expect that pipeline will lag weeks or months behind the campaign end. So when I said I'm planning to open $105k in pipeline from a 13 week campaign - I didn't mean open it in 13 weeks. Otherwise the companies with impressions at the tail-end of the campaign would get no time to enter the sales funnel at all. So you need to plan to hit your KPIs on an end-skewed curve, not a linear scale. Look - I know this sucks. I'm used to spending 10 to 20x more on LinkedIn ads than I am now, where the impact on leading was a lot more 'visible' (an expectedly higher volume of demo bookings). I feel I still haven't quite rebooted my expectations of the campaigns I'm running 😅 It is *scary* to be front-loading budget and not seeing an immediate return on it - but that's why, when planning campaigns - you need to a) track leading metrics b) manage expectations that the return on adspend is not linear. So here is our own Q4 campaign at week 5 of 13, scored both ways (P.S: Use ZenABM's FREE trial for 37 days get this level of visibility into your accounts & plan your ABM strategy for 2027: https://lnkd.in/dp-Ym6Wj) DELIVERY 🔴 Spend: 44% of budget, 38% expected. 🟢 Impressions (feed, the ones that count toward the 18): 41% of goal, 38% expected. 🟢 TLA impressions (8 of the 18): 61% of goal, 38% expected. 🔴 Document impressions (10 of the 18): 6% of goal, 38% expected & over its CPM ceiling ($32.59 vs $26). 🟢 Dose per reached account: 9.6 of 18, 6.9 expected. 🔴 Companies reached: 15,649 of 20,413. FUNNEL AND REVENUE (here is where the scale decides everything 🟢 Accounts past 18 impressions: 262 of 6,500. Flat says 90% behind. Our curve says 2.9x ahead. 🟢 Accounts into WARM: 629 of 6,500. Flat line: 75% behind. Curve: 7.0x ahead. 🟢 Demos: 16 of 65. Flat line: 36% behind. Curve: ahead. 🟢 Pipeline: $8,212 of $100k. Flat line: 79% behind. Curve: 5.9x ahead. 🟢 Deals won: 3 of 13. Flat line: 40% behind. Curve: ahead. 🟢 Closed-won ARR: $7,164 of $50k. Flat line: 63% behind. Curve: 10x ahead.

I wanted to post about how we run $5000 ABM strategy on LinkedIn ads with cheap ad formats today, but I went into such a rabbit hole with the numbers (thanks to ZenABM MCP server! 🫠) that I’m going to post about running something else after all 😅 Well, move over Astronomer - here’s me & my boss on the Big Half today! I've heard that married couples have it harder than strangers to raise funding. I find it uncanny that investors would rather bet on two 20-something strangers that met in a collage dorm over a couple that has decided to literally merge their financial lives (hence: less likely to fight over equity, imho), have and have weathered some of life's worst hardships together. If people have survived illness, unemployment, parents' death, miscarriages, bringing up children - I'm sure they will also survive choosing the colour of the signup button. But there is this prejudice that the intensity of running a business and a household together makes couples more likely to split up (which explains why almost everyone I told I’m planning to join my husband’s startup would immediately ask “aren’t you worried about that?” - implying “aren’t you worried it will ruin your relationship, not to mention the business?”). While there’s little literature on couples working together - literally no study has found them more likely to split up than the ones that don’t. And when you think about it - why would they? Spending 5 minutes on Linkedin is enough to realise how incredibly important work is to us - as a source of purpose, meaning in life, identity, self-worth and belonging. Perhaps even more than family or religion. Why would having a shared sense of purpose, meaning, and identity pose a threat to a couple that got together precisely to share their entire lives? For the past 7 years, we’ve been running many things together. From business projects, through households, rental apartments (and now also races because I’m getting just getting slower with age 😅 ) - and ZenABM is just another shared goal we have together (try it free here btw. https://lnkd.in/dp-Ym6Wj) And I’m grateful for the other “couples in business” I’m following on LinkedIn that are openly sharing about their “working relationship” - and helping break that stereotype. In no particular order: Alina Vandenberghe 🌶️ & Nicolas Vandenberghe from Chili Piper Iuliia Shnai & Marc Seitz from Papermark Maja Voje & Anze Voje from Go-To-Market Strategist Kinga Edwards & Andrew Edwards from Brainy Bees Paulina Walkowiak & Kamil Walkowiak from cux.io (Whom else should I follow btw??) Keep it up! P.S. Maybe lapping your boss in your first week is not such a good idea 😅 P.P.S: 1:49

Vraag voor de grap eens aan Copilot: “Wanneer loopt het contract met deze klant af?” Als je geluk hebt, krijg je meteen het juiste antwoord. Maar bij de meeste organisaties staan contracten bij de een op de netwerkschijf, bij de ander in Teams en bij de derde nog in de mail. Dan geeft Copilot geen antwoord, of het verkeerde. Dat los je niet op met een betere prompt. Dat los je op door één keer als organisatie af te spreken waar contracten staan. Die afspraak moet van bovenaf komen, anders houdt iedereen het bij hun eigen gewoonte. En daarna is het van belang om M365 goed te structureren én te automatiseren. Als dat geregeld is, wordt Copilot ineens écht bruikbaar. Op 26 november laat ik in 30 minuten zien hoe je dat inricht in Microsoft 365, en hoe je het slim verbindt met je andere bedrijfsapplicaties.

Context.dev (YC S26) feels like one of those companies that will be big. So seeing them run their GTM on Zero gives me butterflies. Hundreds of PLG signups a day. A GTM strategy they can change day by day. And a system that can actually keep up. If you’ve ever tried to get lead, sales, customer and product data to live together in a CRM, you know. It just doesn’t work. Except in Zero. Read what Yahia Bakour and Michael Ryaboy shared on their GTM: https://lnkd.in/eQmPjCvW Ps. Zero's launch offer is still valid if you start your trial this week. It’s the lowest price Zero will ever be.

HRBP, você é estrategista ou só apaga incêndio? Se a resposta honesta é "depende do dia", você não está sozinho. Você cuida da carreira de todo mundo. Mas quem está cuidando da sua? Fui HRBP por mais de 15 anos, em empresas como Magalu, Cogna, Stone e PicPay. Conheço essa rotina por dentro. É você quem monta o PDI do time. Quem acolhe o líder que está pensando em pedir demissão. Quem conduz um desligamento difícil numa sexta-feira, às 17h, e depois tenta deixar aquilo no escritório. Você conhece as pessoas, os conflitos e os riscos da empresa. E, mesmo assim, muitas vezes fica fora da sala onde a decisão é tomada. É chamado para resolver. Raramente para decidir. Aí vem a cena silenciosa: você abre o LinkedIn, vê uma colega promovida a HRBP sênior e se pergunta o que ela tem que você ainda não tem. Na maioria das vezes, não é competência. É a forma como o seu trabalho chega a quem decide: falar a língua da diretoria, escolher o problema de negócio certo e provar valor com indicador, não com volume de entregas. Fazer muita coisa não é ser estratégico. Foi para isso que criamos o RH Advisor, a nova mentoria da Eleve-C só para HRBPs. Ela trabalha em duas frentes: 1. Projetos reais na sua empresa. Construímos com você, lado a lado, uma iniciativa de RH conectada ao negócio: desenvolvimento de lideranças, cargos e salários, remuneração, T&D ou indicadores. Do diagnóstico à apresentação para a diretoria. 2. A sua carreira e a sua promoção. Posicionamento, visibilidade, influência e as competências para a próxima cadeira: HRBP sênior, gerente ou head de RH. Porque não basta entregar valor. Ele precisa ser percebido por quem decide. Não é curso gravado. É acompanhamento próximo e individual, na prática, enquanto você constrói resultado dentro da empresa. Ao final, você terá um projeto implantado e dados para pedir a promoção. Cargo não é carreira. E isso vale também para quem cuida da carreira dos outros. Abrimos as primeiras vagas, em número limitado por causa do acompanhamento individual. Aplicação para o Programa aqui: https://lnkd.in/dNi-_ivN

Tekoälystä puhutaan yleensä sen kautta, mikä halpenee. Liiketoiminnan kannalta yhtä kiinnostavaa on, mikä samalla muuttuu arvokkaammaksi. Kun jonkin tekeminen muuttuu lähes ilmaiseksi, raha siirtyy siihen, mitä sen rinnalle tarvitaan ja mitä ei saa yhtä helposti. Kuvassa on kuusi tällaista paria. Ohjelmistoja saa nyt tehtyä nopeammin ja halvemmalla kuin koskaan. Kalliiksi jää se, että ohjelmisto toimii vielä kolmen vuoden päästä ja joku vastaa siitä. Sama pätee sisältöön: kun tekstiä ja kuvia on rajattomasti, arvo siirtyy siihen, minkä alkuperään voi luottaa. Yritysjohdolle käytännöllisimpiä ovat ne kaksi riviä, jotka koskevat yrityksen omaa tietoa. Ensimmäinen on liiketoimintadata. Julkisen tiedon tekoäly osaa jo, ja sama tieto on kilpailijankin käytössä. Eroa syntyy siitä, mitä vain teillä on: asiakashistoria, toteutuneet katteet, hävityt tarjoukset, reklamaatiot ja niiden syyt. Jos tämä tieto on hajallaan Excel-tiedostoissa ja ihmisten muistissa, tekoäly ei pääse siihen käsiksi ja tuottaa teille samaa kuin kilpailijallenne. Toinen on agenttien tekemät hankinnat. Kun asiakkaan hankintoja alkaa valmistella tekoälyagentti, se vertailee toimittajia sen perusteella, mitä se löytää verkosta ja ymmärtää. Jos tuotetiedot, hinnat ja toimitusajat ovat vain PDF-esitteessä tai myyjän päässä, yritys ei päädy vertailuun lainkaan. Hyväkään myyjä ei auta, jos agentti ei koskaan soita. Ennen seuraavaa tekoälypilottia johtoryhmän kannattaa kysyä yksi asia: mikä meidän tekemisestämme jää niukaksi, kun muu halpenee? Siihen kannattaa panostaa, ja siitä asiakas on jatkossakin valmis maksamaan. Mitä lisäisit listaan?

I’m especially excited to share that tvads has joined TheOven.AI as a partner. In #advertising, #AdTech and #CTV, we operate in an increasingly complex environment, with new business models, 𝗺𝗼𝗿𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 that don’t always evolve at the same pace as market needs. And often, the solution isn’t to add yet another tool, but to 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝗵𝗼𝘄 𝘄𝗲 𝗱𝗼 𝘁𝗵𝗶𝗻𝗴𝘀, 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘄𝗵𝗮𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 and 𝗯𝘂𝗶𝗹𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗴𝗲𝗻𝘂𝗶𝗻𝗲𝗹𝘆 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗲𝘀 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱. That’s one of the ideas behind TheOven: working alongside businesses to understand their processes before building a solution, identify opportunities for improvement and develop tailor-made technology solutions. From automating tasks and optimising operations to creating new digital products when recurring needs emerge that can be turned into business opportunities. At tvads, we bring our knowledge of the advertising and audiovisual ecosystem to the table, helping identify those needs and build solutions that make sense for the industry. We’re really looking forward to getting started and working with companies that want to explore new possibilities, rethink their processes or turn their ideas into reality. If you’re working on a challenge in advertising, AdTech or the audiovisual industry, let’s talk. Silviu Daniel Eftimie 🟡 & Christian S. David Alonso Fernández https://theoven.ai/en/

Flexibilität kommt zurück. Mehr noch: Wir stehen womöglich am Anfang eines Jahrzehnts der Flexibilisierung. Heute trifft sich die Personaldienstleistungsbranche in Wiesbaden zur STAFFINGpro. Ich bin selbst nicht vor Ort, deshalb von hier aus ein paar Gedanken. Die letzten Jahre waren für unsere Branche hart. Den Rückgang halte ich aber für überwiegend konjunkturell. Strukturell spricht vieles für mehr Flexibilität, denn KI verändert Tätigkeiten und Qualifikationsprofile schneller, als feste Belegschaften mitwachsen können. Flexibilität skaliert allerdings nur, wenn sie organisiert ist, und das zunehmend über alle Vertragsarten hinweg. Wir bekommen immer mehr Anfragen, auch für Dienst- und Werkverträge. Wer Zeitarbeit, Freelancer sowie Dienst- und Werkverträge nebeneinander einsetzt, braucht Transparenz, saubere Prozesse und Rechtssicherheit, gerade bei der Abgrenzung zwischen den Vertragsformen. Die Orchestrierung von Flexibilität ist deshalb das eigentliche Thema dahinter. Genau dort hat compleet seinen Sweet Spot. compleet vendor wächst zweistellig gegenüber dem Vorjahr, vor allem über neue Projekte. Das zeigt: Das Thema ist hochrelevant, auch in einer Zeit, in der das flexibilisierte Volumen selbst nicht substanziell wächst. Zur Einordnung: Über compleet vendor laufen heute rund 1,5 Mrd. Euro Auftragsvolumen in über 400 Kundenprojekten, mehr als 3.000 Dienstleister sind angebunden. Hinter diesen Zahlen stehen viele Kundenprojekte, in denen Personaldienstleister heute schon über compleet vendor zusammenarbeiten, und laufend kommen neue hinzu. Dabei wird ein VMS oft noch zu eng verstanden, als reines Werkzeug des Kunden, um seine Lieferanten zu steuern. Für Personaldienstleister ist es Teil der eigenen Delivery: Als Master Vendor oder MSP steuern sie damit ihre Partner. Mit unserem Central Order Desk verteilen sie eingehende Anfragen auch in komplexen Niederlassungsnetzwerken. Und über Smart Connect lassen sich Profile aus dem eigenen ATS binnen Sekunden in angebundenen Vendor-Management-Systemen anbieten. AI verändert übrigens nicht nur die Arbeit, die wir vermitteln, sondern auch, wie wir sie organisieren. Wir setzen sie dort ein, wo sie im Prozess wirklich einen Unterschied macht, und integrieren sie dort konsequent in compleet vendor. Dafür steht vendi. Entsprechend breit ist das Interesse: große Personaldienstleister, der Mittelstand, kleine Spezialisten mit Branchenfokus und die neutralen MSPs. Und wir arbeiten zunehmend mit Unternehmen zusammen, die zum ersten Mal überhaupt mit einem solchen System arbeiten. Unser Team ist ab heute vor Ort und zeigt Central Order Desk, Smart Connect und vendi gern live, an Stand E.09. Vorbeischauen lohnt sich, egal aus welcher Ecke der Branche man kommt. Und wer wie ich nicht in Wiesbaden ist, schreibt mir gern direkt. P.S. Warum ich vom Jahrzehnt der Flexibilisierung spreche, begründe ich in Kürze ausführlicher in einem eigenen Beitrag

More to come. 👀 Dieses Jahr wird’s bei Festo auf der SPS dynamisch. ⚡ Was passiert, wenn Geschwindigkeit, Dynamik und Präzision nicht isoliert betrachtet werden, sondern im Zusammenspiel einer realen Anwendung aus dem Battery Manufacturing? Dazu haben wir ein besonderes Exponat entwickelt, das unterschiedliche technologische Ansätze direkt erlebbar macht. Im Mittelpunkt steht eine entscheidende Frage: 👉 Welches Technologiekonzept passt am besten zur Anwendung? Darüber möchten wir mit euch auf der SPS 2026 in Nürnberg diskutieren. Was genau dahintersteckt? Das verrate ich noch nicht. 😉 Kommt vorbei, schaut es euch live an und lasst uns über Technologien, Anwendungen und eure Herausforderungen sprechen. 🎟️ Kostenloses Ticket für die SPS: https://lnkd.in/eFFv-WBh Wer von euch ist dieses Jahr ebenfalls in Nürnberg? #SPS2026 #BatteryManufacturing #Automation #MotionControl #Engineering #Festo

We’re partnering with Belco Not just an integration: a partnership. Belco.nl and Engaige work together to help e-commerce teams get more out of their customer service. What that means for Belco users: Engaige’s AI agent now works right inside your Belco inbox. It handles the questions you choose, takes the action in your systems, and hands the rest to your team with context. Less routine, more real help. Using Belco? Book a demo to see if we can help!

Federal lawmakers have said AI regulation is a priority. For government affairs teams, the planning challenge goes beyond tracking AI policy. It is understanding how debates over data centers, AI safety, deepfakes, tax, and trade interact with your priorities, and who could take action. In our OnPoint report, Bloomberg Government legislative analyst John Woolley maps the issues, policymakers, and proposals to watch. I recommend reading it as your team plans for the year ahead. Download it here: https://lnkd.in/eR9GTfEd

Die Wirtschaftlichkeit einer Praxis entsteht nicht durch Zufall – sie ist das Ergebnis klarer Entscheidungen und sauberer Analyse. Im Video spreche ich über drei typische Fehler: 🔸 Fokus auf Umsatz statt auf Leistungsqualität 🔸 fehlende Analyse der Patientenentwicklung 🔸 Kostenstrukturen, die nicht zum Leistungsspektrum passen Wer die Wirtschaftlichkeit versteht, steuert seine Praxis nicht nur stabil – sondern zukunftsfähig. Für alle, die ihre Praxisgründung strukturiert angehen möchten: https://lnkd.in/ddjGXRfz Damit schließen wir die sechsteilige Reihe zur Praxisgründung und Praxisübernahme ab – von Finanzierung über Standort, Bewertung, Businessplan, Gestaltung bis zur Wirtschaftlichkeit.

Europe has spent years discussing how to secure its critical raw materials supply chain. Now, the focus is increasingly shifting from strategy to execution. With the Critical Raw Materials Act (CRMA) supporting strategic projects across Europe, new investments in lithium, nickel and other critical minerals are progressing. In discussions with mining and battery materials projects, one observation comes up repeatedly: significant attention is naturally given to process design and major equipment selection, while flow control equipment such as valves and valve automation systems can receive less attention during the early project stages. However, flow control equipment, including valves and valve automation systems, often operates under demanding conditions throughout mineral processing and metals refining. Decisions made during the design phase can therefore have a significant impact on plant reliability, maintainability and lifecycle costs. In my view, lifecycle performance should be part of the discussion much earlier. As projects move from studies toward execution, it is not only the major process equipment that matters. Long-term plant performance is also shaped by countless component-level decisions made during the engineering phase. As Europe moves from critical raw materials strategies to project execution, bringing lifecycle thinking into early engineering decisions will be increasingly important. This also applies to flow control equipment, where early decisions can have a lasting impact on plant performance. How early do you believe lifecycle performance should be considered when selecting equipment for new battery metals projects? #BatteryMetals #CriticalRawMaterials #ValmetFlowControl

Bus operators need fare equipment that can stay useful as vehicles and services evolve. That means looking beyond the initial purchase: vibration resistance, serviceable components and integration with onboard systems all shape the long-term value. Standards such as ITxPT provide a common framework for connecting devices. A shared driver interface also helps keep the cab manageable. Arrive’s Nexio console brings multiple onboard applications onto one display. The aim is practical: equipment that is easier to support and a working environment that asks less of the driver.

Our most exciting launch at Agileday yet, and the one I've been waiting to share. Automate everything! Traditional PSA tools were built to record the work. As of today, the Agileday Agent does the work. Read the full story here: https://lnkd.in/eDw3Kj4E From 100 clicks to one prompt, with your approval: - RFP → team blueprint, staffed, priced with tailored CVs. - Friday portfolio review → drifting projects flagged, fixes proposed. - Bench → matched to pipeline, plan drafted. A beta customer's verdict: "Damn, this works." The day we built Agileday for is here! Live webinar November 10. Link above and in the comments. In Chicago Oct 26–30. Want to see it over coffee? DM me. #AgenticAI #ProfessionalServices #PSA

Agents shouldn't have to live in the same environment to work together. Sooner than many think, a normal AI team will have some agents hosted and some running locally next to your code, each with access to the tools and data it actually needs, and nothing more. The hard part is that those two worlds don't usually meet. The agent that needs your repo has to run somewhere safe. The agents that plan and research still need to reach it, hand it work, and see what it did. To solve this problem, we built the BAND Python Kit for Docker Sandboxes with the Docker, Inc team. A coding agent runs inside an isolated microVM with its own kernel, filesystem, and network. It opens an outbound connection to BAND and shows up in the room like any other participant. The planner @ mentions it, it makes the change, and runs the tests against your workspace; then it @ mentions a reviewer with the result. Every tool execution event stays visible in the room. Only the agent that needs the repo ever touches the repo. Docker built the place where agents can run safely. We built the layer that lets them work together from wherever they run. Thank you to the Docker team for building this with us!

Esto es lo que hemos aprendido trabajando con consultoras IT que facturan proyectos de seis cifras (+ 5M de visitas y +70 demos agendadas): EDIT: me lo habéis pedido por privado unos cuantos, así que lo dejo por aquí 👇 https://lnkd.in/eiU3Vf2e Tres cosas mueven la aguja. La primera es la que casi nadie hace. 1. DETECTA SEÑALES DE INTERÉS "No puedes venderle un coche a quien no tiene carnet." Por eso lo primero no es buscar más empresas. Es ver cuáles tienen interés real ahora mismo. Y en consultoría IT hay una señal que vale más que todas las demás: ✅ Varias vacantes del mismo stack abiertas a la vez Nadie abre tres posiciones técnicas idénticas por planificación. Se abren porque hay un proyecto firmado, una fecha de entrega y un equipo que todavía no existe. Esa empresa tiene tres salidas: contratar, que son tres meses con suerte. Retrasar la entrega. O que alguien le ponga el equipo ya. La tercera es tu servicio. Y solo es tuya durante unas semanas. Hay más señales: una empresa creciendo, una ronda cerrada, un CTO nuevo, alguien entrando en tu página de precios. Tenemos unas 28 en el radar. Pero ninguna es tan clara como esa. 2. ESCRIBE MIENTRAS LA VENTANA ESTÁ ABIERTA Una vez tienes la señal, el mensaje se escribe solo, porque ya sabes qué le pasa a esa empresa. ✅ Corto. Menos de 200 caracteres. ✅ Menciona lo concreto: la vacante, el stack, la fecha. ✅ Secuencia que no quema: LinkedIn, correo, LinkedIn, correo y llamada. Si el primer mensaje no nombra algo que solo le pasa a esa empresa, es un mensaje en frío con maquillaje. 3. QUE ESCRIBA TU EQUIPO, NO TU CUENTA DE EMPRESAhttps://lnkd.in/eiU3Vf2e Tres cosas mueven la aguja. La primera es la que casi nadie hace. 1. DETECTA SEÑALES DE INTERÉS "No puedes venderle un coche a quien no tiene carnet." Por eso lo primero no es buscar más empresas. Es ver cuáles tienen interés real ahora mismo. Y en consultoría IT hay una señal que vale más que todas las demás: ✅ Varias vacantes del mismo stack abiertas a la vez Nadie abre tres posiciones técnicas idénticas por planificación. Se abren porque hay un proyecto firmado, una fecha de entrega y un equipo que todavía no existe. Esa empresa tiene tres salidas: contratar, que son tres meses con suerte. Retrasar la entrega. O que alguien le ponga el equipo ya. La tercera es tu servicio. Y solo es tuya durante unas semanas. Hay más señales: una empresa creciendo, una ronda cerrada, un CTO nuevo, alguien entrando en tu página de precios. Tenemos unas 28 en el radar. Pero ninguna es tan clara como esa. 2. ESCRIBE MIENTRAS LA VENTANA ESTÁ ABIERTA Una vez tienes la señal, el mensaje se escribe solo, porque ya sabes qué le pasa a esa empresa. ✅ Corto. Menos de 200 caracteres. ✅ Menciona lo concreto: la vacante, el stack, la fecha. ✅ Secuencia que no quema: LinkedIn, correo, LinkedIn, correo y llamada. Si el primer mensaje no nombra algo que solo le pasa a esa empresa, es un mensaje en frío con maquillaje. 3. QUE ESCRIBA TU EQUIPO, NO TU CUENTA DE EMPRESA Un mensaje del director de tecnología de tu consultora abre conversaciones que la cuenta corporativa no abre. Mismo contenido, distinta cara. ✅ Elige dos o tres personas: C-level y comercial ✅ Que la persona que va a estar en la reunión sea la que escribe el primer mensaje — Llevamos meses haciéndolo y los resultados están ahí. Si diriges una consultora IT de +30 trabajadores y quieres ver qué señales hay ahora mismo en tu mercado, te lo enseño en 20 minutos: https://lnkd.in/eiU3Vf2e Y si prefieres pensarlo antes: ¿tu equipo comercial sabe hoy qué empresas de su lista han abierto vacantes técnicas esta semana?

This year some telcos grew like crazy, while others stalled. We analysed 220 mobile and converged telcos to see what the growers did differently. It wasn't cheaper prices. It wasn't more AI. It wasn't being more customer-centric. It wasn't lighter regulation. So what was it? On 10 November, I'll share the secrets live with three CVM practitioners: Marek Wiktor Grabowski, Egle Subatovičė, Özge Efe Aşcı. Everyone who registers gets the CVM Trends 2027 report first: https://lnkd.in/drp_sjXi

Bestyrelsens rolle, når virksomheden vokser med 50 %? Når virksomheden vokser kraftigt, ændrer bestyrelsens rolle sig markant. Man skal ikke bare “følge med” væksten. Man skal komme foran den. I Tims Cookies ApS ser vi netop nu, hvordan kraftig international vækst skaber nye krav til bestyrelsens arbejde. Det handler ikke kun om toplinje. Det handler om kapacitet, kvalitet, marginer og governance. Tre ting bestyrelsen skal sikre i hurtig vækst: At organisationen kan bære tempoet Kraftig vækst presser ledelse, kultur og struktur. Bestyrelsen skal sikre, at virksomheden ikke vokser hurtigere end dens ledelsesmæssige bæreevne. At marginerne ikke forsvinder i jagten på volumen Hurtig vækst skaber risiko for ”underpricing”, overinvestering og hårde kundekrav. Bestyrelsen skal beskytte rentabiliteten, ikke kun væksten. At governance følger med internationaliseringen Nye markeder kræver sporbarhed, dokumentation og ansvarlighed. Virksomheden skal være lige så professionel, som den er hurtig. Vækst, der ikke bæres af organisation, marginer og governance, er bare risiko med god omsætning. Tims Cookies vokser over 50 % i år. Derfor er bestyrelsen med Kenneth Helmer Larsen, Tomas O. Berg og Timothy Cee Pape fokuseret på netop disse tre elementer. #bestyrelsesarbejde #governance #SMV #vækst #bestyrelse

At Arturel, we’re committed to making it easy to integrate our solutions into your projects — especially for interior designers and architects. If you’re working on a specific project, feel free to reach out to one of our Scandinavian partners. See video below 👀 Our mission is clear: to reduce noise pollution — not only in private homes, but across the spaces where we spend our daily lives. From hotels and offices to restaurants, cafés, and schools. Because better acoustics don’t just improve comfort — they enhance how we work, focus, connect, and experience a space. To support your process, we’ve created an image bank where you can explore our collection and find inspiration for your next project: https://lnkd.in/eD6UP_it

GridCast v1.4, our latest forecasting platform for day-ahead prices and fundamentals, is live! It's now been upgraded to better capture the timing of spikes. Read more about it here: https://lnkd.in/emMuS4jj

For decades we have struggled to get a grip on bird collisions offshore. With the trial of the camera and AI based collision monitoring system developed by Wildlife Imaging Systems, the performance evaluated by Wageningen University & Research, we have shown this is now within reach. 👉 Read this article to learn more: https://lnkd.in/e28xJRh5 #Vattenfall #OffshoreWind #Biodiversity #BirdResearch #RenewableEnergy #EnvironmentalResearch

Dit jaar ben ik gestart als Community Manager van de TNO Alumni Community. Samen met een team van collega's bouwen we aan een netwerk voor oud-TNO'ers die nog actief zijn in hun loopbaan. De afgelopen maanden heb ik veel alumni gesproken. Mensen die ik in mijn 25 jaar bij TNO heb leren kennen, maar ook mensen die ik nu pas ontmoet. Wat me daarbij opvalt, is hoeveel TNO voor veel oud-collega's nog steeds betekent. Ik hoor verhalen over innovaties waar mensen trots op zijn, bijzondere samenwerkingen en het fijne contact met collega's. Soms ook een kritische noot, maar altijd met oprechte interesse in wat TNO nu doet en waar het naartoe gaat. Dat is voor mij precies de kracht van een alumni community: ook als mensen al jaren ergens anders werken, blijft er een gedeelde geschiedenis en vaak ook de nieuwsgierigheid naar elkaar. Op 17 november organiseren we het launch event van de TNO Alumni Community. Mooi om te zien dat al zoveel alumni zich hebben aangemeld, ook veel oud-collega's uit Eindhoven. Ben je oud-TNO'er, nog actief in je professionele loopbaan, en lijkt het je leuk om weer eens aan te haken? Dan ben je van harte welkom. Meld je aan via alumni.tno.nl en hopelijk zie ik je op 17 november!

Six months on from the CMA’s decision not to open a DMCC SMS investigation into AWS, our collaborative approach is delivering results for UK customers. AWS’s continued investments in multicloud, AI, and open-standard capabilities have seen the CMA today recognise the concrete steps AWS has taken in 2026 to enhance customer choice and flexibility, enabling UK businesses to thrive. Read more about the impact we have delivered in 2026 for our UK customers: https://lnkd.in/dfPK_pd9