LinkedIn thought leader ad examples

Αν ψάχνετε για 'γρήγορες συνταγές' και generic συμβουλές marketing, προσπεράστε. Αυτό το post αφορά όσους βλέπουν την ελληνική αγορά σαν ένα δύσκολο, αλλά κρίσιμο σταυροδρόμι. Μετά από πολλές αναρτήσεις για marketing, AI και ψηφιακές υποδομές, φτάνουμε στον πυρήνα. Ποιο είναι το μεγαλύτερο εμπόδιο που σας κρατά πίσω σήμερα; Τρέχω 3 Polls για να βγάλουμε συμπεράσματα, αλλά η ουσία κρύβεται στην τεκμηρίωση που περιμένω να διαβάσω από εσάς στα σχόλια. Θα συμβάλετε στο playbook της επόμενης μέρας; #poll #business #entrepreneurship

Πόσα χρήματα χάνετε μακροπρόθεσμα επειδή στοχεύετε μόνο στην άμεση πώληση με Google Ads; 💸 Πολλά e-shops παγιδεύονται στον κύκλο του "κυνήγιου": Αγοράζουν κίνηση, κάνουν πώληση, πληρώνουν τη Google, και στον επόμενο μήνα ξεκινούν από το μηδέν. Είναι μια στρατηγική που δεν αφήνει περιθώρια για ουσιαστική ανάπτυξη. Δημιούργησα ένα απλό μαθηματικό πείραμα για να δείτε τη διαφορά ανάμεσα στο μοντέλο του άμεσου τζίρου και στο μοντέλο της Βάσης Δεδομένων (First-Party Data). #googlemarketing #ecommercetips #digitalgrowth #performance #firstpartydata #ppc #googleads #googleadvertising #digitaladvertising #sem #digitalmarketing #advertising #marketing #digitalads #onlineads

𝗡𝗲𝗮𝗿𝗹𝘆 𝟲 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗶𝗺𝗲𝘀 𝗮 𝘆𝗲𝗮𝗿, Americans search a mattress or a pillow for something that hurts. 𝟵𝟭% 𝗼𝗳 𝘁𝗵𝗼𝘀𝗲 𝗰𝗹𝗶𝗰𝗸𝘀 𝗻𝗲𝘃𝗲𝗿 𝗿𝗲𝗮𝗰𝗵 𝗮 𝘀𝗹𝗲𝗲𝗽 𝗯𝗿𝗮𝗻𝗱. Today someone types "mattress for back pain" and lands on Forbes, or Amazon. The first brand is #7. Picture the other version. 𝗧𝗵𝗲𝘆 𝗹𝗮𝗻𝗱 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗽𝗮𝗴𝗲. It explains what a bad back needs, and shows the one you make for it. Same for neck pain. Snoring. Pregnancy. Hot sleepers. +130 needs. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝗿𝗼𝘂𝗴𝗵𝗹𝘆 $𝟯𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗮 𝘆𝗲𝗮𝗿 𝗯𝗲𝗶𝗻𝗴 𝘀𝗽𝗲𝗻𝘁 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 trough search, and your brand is not there. 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗯𝘂𝗶𝗹𝘁 𝗮𝗻 𝗲𝗻𝗴𝗶𝗻𝗲 𝗳𝗼𝗿 𝗶𝘁. 18 years of SEO, rebuilt for AI search. We have deconstructed the entire US sleep market, analyzing 507,880 queries, intent by intent. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "𝗦𝗟𝗘𝗘𝗣" and I will DM you the full sleep report to see all market opportunities.

The best content doesn’t feel like an ad. Champs Sports does an awesome job of prompting creators to create content that's highly authentic and relatable. Their hook in this video? A simple, “Get ready with me.” In this campaign, creators showed how CSG Active fits into their real lives — unfiltered, unpolished, and actually relatable. The goal wasn’t to sell. It was to show how CSG delivers on what matters: look, comfort, and value. And naturally it resonated beautifully with their target audience. Speaking of selling, fortunately I don't have to sell the value of UGC anymore. When content integrates naturally into someone's feed, people tend to pay attention. S/O to our friends Tyler Dalzell and Marisa Rivera at Champs for guiding the campaign.

Huggies ran a master class in performance marketing with this campaign. For their new Snug & Dry diapers, they didn't just make a general awareness push. They generated UGC videos with Cohley to test a specific mobile offer designed to drive real conversions. Parents could scan a QR code in-store, download the offer, and check out right from their phones. The content they generated with us was fun and relatable, showing real parents discovering value in real time. The result was content was highly entertaining content with a crisp call to action. It's a great example of how top brands are using creator content not just to tell stories, but to test and optimize the complete path to purchase.

A CRMBonus é a Plataforma Oficial de Giftback do Rock in Rio 2026!!! Na CRMBonus, aprendemos que criar comunidade no B2B é ampliar o valor que entregamos para o consumidor final. Quanto mais impacto geramos para as marcas, mais impacto elas geram para milhões de clientes. E hoje damos um passo que simboliza isso de forma gigante. A CRMBonus é a Plataforma Oficial de Giftback do Rock in Rio 2026. Os fãs receberão 100% do valor dos ingressos em experiências e bônus para usar nas maiores marcas do Brasil. É a tecnologia que conecta varejo, grandes audiências e novos clientes para as marcas em escala. Estar no Rock in Rio abre novas portas para o varejo, acelera nosso produto e cria oportunidades reais de crescimento, trazendo novos clientes e fortalecendo toda a cadeia. A magia da música agora vem com bônus. E o futuro do varejo também. Te vejo no Rock in Rio 2026? Nosso camarote será imperdível!!!

Here we have a sighting of a direct to store flatpack display in its natural habitat, tucked alongside the battery recycler and empty boxes….. This is what can happen all to often when agreed POS is shipped into store but left to chance, no follow up, no follow through, just a very expensive piece of cardboard taking in the ambience. When our team walks POS in we see compliance jump up usually by 25 - 35%. That equates to real sales impact. Turns out displays work a whole lot better when they actually make it to the shop floor with stock on them. Who’d have guessed?

Wie einfach lassen sich KI Antworten beeinflussen und was, wenn es die Brand gar nicht gibt?! Genau das haben wir getestet! 🤔 Mit einem komplett fiktiven Matcha Pulver namens "Matchatteus" (ja, mein Name war die Inspiration) wollten wir herausfinden, ob man es schaffen kann, ein nicht existierendes Produkt in KI Antworten zu platzieren. Das Setup: Wir haben 3 unique Listicle Artikel erstellt, in denen wir verschiedene Matcha Sorten miteinander verglichen und Matchatteus jeweils in die Top 3 gesetzt haben. Diese Artikel haben wir auf 3 verschiedenen externen Portalen veröffentlicht, von denen wir wussten, dass sie häufig als Quellen von KI Systemen zitiert werden. Anschließend haben wir über 12 verschiedene Prompts systematisch gemessen, wie oft Matchatteus in den Antworten von sechs KI Systemen auftaucht. Die Ergebnisse sind bemerkenswert: 🟢 Claude: 63% 🟢 AI Overviews: 49% 🟡 ChatGPT: 11% 🟡 AI Mode: 11% 🔴 Perplexity: 7% 🔴 Gemini: 2% Besonders spannend: Bei Prompts wie "Was ist der beste Matcha?" erreichen wir bei Claude eine Sichtbarkeit von 100%. Bei Gemini gleichzeitig 0%. Und das Ganze war bereits 24 Stunden nach Veröffentlichung der Artikel sichtbar. Was das zeigt: Wir haben dieses Experiment bewusst als kontrollierten Test durchgeführt. Aber stellt euch vor, jemand macht das mit einer anderen Absicht. Aktuell steht Manipulation in KI Systemen Tür und Tor offen. 3 Artikel reichen aus, um ein nicht existierendes Produkt in KI Empfehlungen zu platzieren. Ohne Prüfung, ohne Verifizierung, ohne Konsequenzen. Was passiert, wenn jemand das nutzt, um gezielt Fehlinformationen oder minderwertige Produkte in KI Antworten zu pushen? Die KI Systeme sind darauf heute noch nicht vorbereitet. Die durchschnittliche Sichtbarkeit über alle Systeme lag bei 24%. Für ein Produkt, das nicht existiert. 3 Artikel. Keine bezahlte Werbung. Nur gezielte Content Platzierung. GEO funktioniert. Aber nicht überall gleich! Alle Details findet ihr in der 19. Folge unserer GEO Know How Academy: https://lnkd.in/dKSj-mjw

Eles não precisavam de mais visibilidade. Precisavam ser percebidos do jeito certo na maior rede profissional do mundo. Foi isso que construímos juntos. Nossa atuação parte de um princípio simples: autoridade não é construída por exposição aleatória. Ela surge da coerência entre trajetória, posicionamento e comunicação. No Instagram e no YouTube, todas essas pessoas da foto são figuras públicas. No LinkedIn, nosso trabalho é revelar a camada empresarial que essas redes não comportam, deixando evidente o empresário, o estrategista e o líder que cada um deles é. Porque reputação não é apenas ser conhecido, é ser reconhecido pelas razões certas. Hoje a Elevarum constrói a presença e a autoridade de mais de 50 executivos, founders e líderes de mercado no LinkedIn. Nosso trabalho não é transformar executivos em influenciadores, nem produzir conteúdo genérico para alimentar algoritmo. Nós organizamos o pensamento do líder, estruturamos sua narrativa e construímos uma presença que reflita com clareza quem ele é e o que sua empresa representa. É assim que transformamos presença digital em reputação profissional real.

Welcome to the first edition of the “$100M Marketplace Club.” The brands quietly doing massive numbers online that most consumers have never heard of. First up: Beetles Gel Polish. Heard of them? Estimated Amazon revenue data suggests Beetles is doing well over $100M annually selling gel nail polish, nail kits, press-ons, and accessories. No massive brand awareness campaign. No traditional beauty retail dominance. No celebrity founder. Instead: -highly searchable product catalog -endless assortment expansion -aggressive marketplace optimization -strong review velocity -low-AOV impulse-friendly products -products designed for repeat purchase + discovery loops They also sit in a category that works incredibly well for marketplaces: high-frequency demand, visual discovery, trend cycles, and constant new keyword creation. This is the part of ecommerce I think people underestimate. Marketplaces are creating an entirely new class of brands…Companies that are operationally enormous without being culturally famous. The next generation of $100M brands may not look like legacy consumer brands at all. Should I keep posting more $100M Marketplace Club Member stories?

Media teams optimise for CPM, CTR, CPC, and ROAS. But there's one metric almost nobody tracks: Carbon. Every campaign generates emissions. Most brands have no visibility into what they're producing or how to reduce it. That's why we built Climaty AI Measure. ✔ Predict emissions before launch ✔ Measure them in real time ✔ Identify carbon hotspots ✔ Get AI recommendations to reduce emissions and improve efficiency The future of media planning won't just be performance-driven. It will be carbon-aware. Comment "Climate" to book a demo.

Getting recommended by AI is only half the battle. Owning the search that follows is the other half. Much of the conversation around AI search assumes consumers will move directly from an AI answer to a decision. In reality, we're seeing something different. Consumers are using AI for discovery and search for validation. SEMrush recently found that 47% of consumers use AI to narrow down their options before turning to search engines for reviews, pricing, and additional information. Another 40% search for more information after a brand is mentioned by AI, while 36% use search to compare that brand against alternatives. Search isn't disappearing from the journey. It's becoming a different part of the journey. That distinction matters because a branded search may no longer simply indicate awareness. It may indicate that a consumer is actively validating a recommendation they first encountered elsewhere. It also changes the stakes of being present in search. If a consumer searches for your brand after discovering it through AI, that is often one of the highest-intent moments in the journey. If you are not occupying that position, someone else can. One of the themes we're seeing more frequently at Centerfield is that AI visibility and search performance are becoming increasingly difficult to separate. Brands that treat them as independent channels risk missing how consumers are actually making decisions. If your branded search volume doubled tomorrow, would you know how much of that growth came from AI-driven discovery? #AISearch #GEO #PerformanceMarketing #Centerfield

Eu conheço pessoas que passaram 20 anos construindo resultados extraordinários para grandes empresas, lideraram centenas de pessoas, comandaram operações gigantes, e tomaram decisões que movimentaram milhões de reais. Mas, quando deixaram o cargo, descobriram uma verdade incômoda: o mercado conhecia muito mais a empresa do que elas. Existe uma diferença enorme entre ter um cargo forte e ter uma marca forte. O cargo é emprestado. A reputação é sua. Mesmo assim, muita gente continua evitando construir autoridade porque acha que isso é vaidade, autopromoção ou algo que pode desagradar a empresa. Eu penso exatamente o contrário. Quando um executivo compartilha conhecimento, visão de mercado e aprendizados, ele não está alimentando o próprio ego. Está fortalecendo a reputação da empresa, desenvolvendo o mercado e construindo um ativo que ninguém pode tirar dele. Se a sua reputação ainda depende do crachá que você usa, talvez esteja na hora de construir uma que pertença a você. Na Elevarum, agência de construção de Branding e Autoridade no LinkedI, estruturamos o posicionamento de executivos e founders para que sejam lembrados pelo mercado pela visão que compartilham, e não apenas pelo cargo que ocupam. Conheça a nossa metodologia e dê o próximo passo com o nosso time: https://lnkd.in/d5vqMREB

Diese Aussage aus dem Interview mit Florian Heinemann für die GEO Know How Academy hat mich beschäftigt. Weil er genau das beschreibt, was gerade passiert: Wir trainieren Google, sich wie ein KI-System zu verhalten. Nutzer:innen sind schon weiter als viele Marketing-Abteilungen noch denken. Sie wissen, wie sie KI-Systeme triggern und erwarten entsprechende Antworten. Die Frage ist, ob du in diesen Antworten vorkommst. Content, der nur für kurze Keywords optimiert ist, wird in dieser Dynamik unsichtbar. Und wer bei konversationellen, kontextreichen Anfragen nicht auftaucht, verliert Relevanz. Stell dir die Frage: Bist du die Antwort auf komplexe Fragen in deinem Segment? Wenn nicht, wird es Zeit, dich um dein GEO zu kümmern. 👉 Das komplette Interview mit Florian gibt's hier: https://lnkd.in/dcgs5nrg Werden deine eigenen Suchanfragen auch immer länger und konversationeller? #GEOacademy #ThoughtLeadership #GEO #KISuchoptimierung #SearchEvolution

Did you know you can now track Generative AI impressions and social media performance directly inside Google Search Console? Here is what’s new: → Generative AI Overview: A dedicated performance section showing your impression data over time and breaking down which specific pages are being used to answer AI search queries → Social & Video Integration: A feature released on July 7th that allows you to link platforms like TikTok, YouTube, or Instagram directly to Search Console Check out the video to discover more! If you want to stay ahead of the latest digital marketing updates and AI updates, we cover Generative Engine Optimization and SEO strategies in our ClickTrust trainings. → Link in the comments.

Wanna find out how to build an entire LinkedIn campaigns with dozens of ads without even touching LinkedIn Campaign Manager? Check out the video to discover how to: → Use your favorite AI model to set up campaigns in just a couple of clicks → Bulk upload your images alongside a copy sheet, and let the agent handle ad sets, targeting, and image/copy upload → Full Human Control: Built-in approval settings ensure the AI verifies everything with you before launching anything live If you want to master the latest PPC and marketing automation strategies to save hours of manual work, check out our ClickTrust trainings. → Link in the comments.

Changee ha incontrato nella sede milanese in coda al suo Advisory Board la stampa di settore per condividere i risultati raggiunti dall’agenzia e presentare i nuovi ingressi a sostegno del suo sviluppo. Abbiamo condiviso il nostro percorso nel segno dell'indipendenza, dell'agilità e della capacità di unire competenze senior, tecnologia e vicinanza reale al business dei clienti. Tra le novità, l'ingresso di Giuseppe Barbetta come Head of Media and Digital, che porta in Changee oltre 20 anni di esperienza maturata in grandi network internazionali come Dentsu, WPP e Starcom, rafforzando ulteriormente la nostra capacità di sviluppare strategie media sempre più data-driven. Dopo l’ingresso di Matteo Bellisario, che ci ha raggiunti da VML nel ruolo di General Manager, si aggiungono nuove figure rilevanti per il futuro dell'agenzia. Mila Torchetti dopo la laurea a King’s College London in International Policies and Economics e le prime esperienze in Indie Global e The Gate London, supporterà lo sviluppo delle relazioni internazionali e dei progetti legati all’AI e ai canali digitali e OTT. Entra inoltre nell’Advisory Board di Changee Diego Chiavarelli, già Founder di DOING, poi ceduta a Capgemini, dove ha ricoperto il ruolo di Vice President, porta alla nostra realtà la sua grandissima esperienza nell’innovazione digitale e una spinta unica nella trasformazione tecnologica. Proprio da queste nuove competenze sono nati due progetti innovativi che abbiamo comunicato. Il primo è un nuovo modello di misurazione dell’impatto reale della comunicazione sulle vendite e sulla generazione di lead. Il secondo è una stretta collaborazione con Yellowtech per integrare l’intelligenza artificiale nel nostro metodo di lavoro, dalla strategia ai processi interni, dal project management fino al media planning. Sul fronte clienti le novità più recenti che possiamo condividere sono le collaborazioni con realtà come Sicuritalia, Ferrovie dello Stato e Zanichelli, la divertente webserie Plin-Plinique appena realizzata per Acqua Rocchetta (Gruppo COGEDI) online su YouTube, Instagram e TikTok, e la pianificazione per l’imminente lancio della attesissima Suzuki eVitara, la nuova SUV elettrica di casa Suzuki. Qualche gara e prospect da qui alla pausa estiva fanno il resto, per un momento di grande fermento per Changee. #changeeagency #communication #AI #digitaltransformation #media #innovation #independentagency

C’è una novità importante che vogliamo condividere prima che agosto prevalga sulle nostre agende. Changee è tra le sigle fondatrici di GlobalAgility, la rete che nasce oggi dall’unione di sette agenzie indipendenti attive in Europa, Nord America, America Latina e APAC. Una realtà che risponde alle esigenze di clienti attuali e prospect che cercano soluzioni su misura in mercati mirati su un target B2B. Grazie al lavoro di team dedicati coordinati attraverso un unico hub, un project manager e sotto un unico contratto, gestiamo in modo efficace e sostenibile quei progetti che i grandi gruppi globali seguono con sempre maggiore difficoltà. Citando Alex Wares, Director di GlobalAgility, “Il valore del network è la capacità di costruire ogni volta il team più adatto alla specifica sfida delle aziende B2B.” Con oltre 850 specialisti, GlobalAgility mette infatti a disposizione servizi integrati di strategia, creatività, digital, contenuti, demand generation, PR e comunicazione. Per Changee, dare vita a questa nuova avventura significa aprire un nuovo capitolo, rafforzando la presenza internazionale, e valorizzando il modus operandi che ci contraddistingue da sempre: la conoscenza del business, la vicinanza ai clienti e la capacità di generare risultati concreti. GlobalAgility ci offre l’opportunità di investire, insieme ai nostri partner, nelle nuove tecnologie che stanno riscrivendo il futuro del nostro settore. Changee The MX Group Bray Leino DIE CREW AG WERBEAGENTUR Nowa Empower Xebec Communications Pvt.Ltd. AIM B2B #GlobalAgility #ChangeeAgency #indipendentagency #communication #international #AI #network

meet mate. you AI growth teammate 📈 . Very stoked to unveil our b2b platform that drove over $94 million in sales in the last 12mo for over 700+ brand partners such as JD Sports, Brooklinen, Favorite Daughter ++ Think of mate as your AI growth teammate 🤝 . It sits on a live network of 12B+ shopper intent signals, so it knows which of your customers are in-market right now and builds the campaigns to drive sales. We built it because we kept hearing the same thing from our marketing partners: "we don't need another customer intelligence tool, we need someone to actually action the insights." That's mate. A teammate, not a tool. Six AI agents doing the work: Intelligence, Growth, Enrichment, VIP Detection, LLM Visibility and Code Leakage. And Checkmate isn't going anywhere. It's still our consumer shopping platform delivering brand approved offers to millions of shoppers (a tonne of improvements to share there soon!) 📲 💻 . Marketers can now plug straight into that ad network through mate's Growth agent. Massive shout out to the team for bringing this to life 🫶 . In a world of AI, combining data with reach is just the start of what we can do for marketers. We're in beta, and we want your feedback!

Exciting news for vertical SaaS platforms! Cloud Campaign is making it simple for other software platforms to offer fully integrated, world class social media management tools in a matter of weeks, not years. Thank you for the press PR Newswire — we quietly launched this new product back in 2022 and have been steadily growing it with now more than 70,000 SMBs managing their social media through white-labeled versions of Cloud Campaign embedded in their favorite vertical SaaS tools. This is built on top of Cloud Campaign's core platform that has many millions of dollars invested into it and is a leader across many G2 and Capterra categories. This innovation empowers SaaS platforms to expand their marketing tools with ease. Discover how we simplify integrating social media management into your product — because your focus should be on growth, not complexity. #SaaS #SocialMediaManagement #CloudCampaign

WOW! Incredibly appreciative of all of the press we are getting after announcing our new embeddable version of Cloud Campaign . Thank you for the story, MarTech Cube — Cloud Campaign, the leading white-label social media management platform, is making it easier than ever for vertical SaaS companies and digital platforms to integrate social media management directly into their products.

Empresas maduras tomam decisões no nível certo. As outras colocam dez pessoas em cópia 🤪 O reply all é um sintoma de cultura hierárquica que não confia na própria estrutura. Analistas pedem aval para tarefas simples, líderes micro gerenciam o que não deveriam e executivos gastam tempo revisando o que já estava resolvido. O resultado é uma cadeia de mensagens que parece colaboração, mas é medo. Medo de errar, de não ser visto, de decidir sem aval. Na metodologia proprietária da Clima, isso aparece nas etapas de governança da comunicação e impacto real: empresas que não definem papéis, níveis de autonomia e critérios de decisão acabam transformando cada conversa em um circuito de validação. Comunicação interna estratégica não é sobre responder tudo, é sobre criar estruturas que permitam que as pessoas saibam o que podem decidir e até onde precisam envolver outros. Quando a comunicação amadurece, o reply all desaparece sozinho (não por política de uso, mas por clareza de papel). 👉 Se você lidera CI em uma empresa com mais de 1.000 colaboradores e quer entender como governança e autonomia reduzem desalinhamentos e aceleram decisões, me chama aqui. Te mostro como aplicamos nossa metodologia em grandes operações.