Cohley

Huggies ran a master class in performance marketing with this campaign. For their new Snug & Dry diapers, they didn't just make a general awareness push. They generated UGC videos with Cohley to test a specific mobile offer designed to drive real conversions. Parents could scan a QR code in-store, download the offer, and check out right from their phones. The content they generated with us was fun and relatable, showing real parents discovering value in real time. The result was content was highly entertaining content with a crisp call to action. It's a great example of how top brands are using creator content not just to tell stories, but to test and optimize the complete path to purchase.

The best content doesn’t feel like an ad. Champs Sports does an awesome job of prompting creators to create content that's highly authentic and relatable. Their hook in this video? A simple, “Get ready with me.” In this campaign, creators showed how CSG Active fits into their real lives — unfiltered, unpolished, and actually relatable. The goal wasn’t to sell. It was to show how CSG delivers on what matters: look, comfort, and value. And naturally it resonated beautifully with their target audience. Speaking of selling, fortunately I don't have to sell the value of UGC anymore. When content integrates naturally into someone's feed, people tend to pay attention. S/O to our friends Tyler Dalzell and Marisa Rivera at Champs for guiding the campaign.

Acorns nailed this brief. Their goal here was to connect with parents on Instagram in a highly authentic way... right in the thick of back-to-school seaso (when routines are being reset etc.). With Cohley, they generated content that felt like real life (not an ad) and shows how Acorns helps parents build healthy money habits with their kids. It's a great example of how creator content does so much more than just drive clicks...It makes a brand's message feel personal and relevant.

Younger consumers are redefining how beauty products are discovered and purchased. The days of relying solely on text-based reviews are fading quickly— Gen Z consumers rely on video to inform purchase decisions. Some mind blowing stats sourced by Christoph Knudsen in collaboration with our friends at Videowise... - 71% of consumers aged 18-25 often/always research new beauty products online before buying. - 2 in 3 consumers aged 18-25 now rely on user generated videos in their buyer journeys For beauty brands, the message is really clear: if your product isn't showing up consistently across social channels like TikTok, YouTube and Instagram, you're going to fall behind competitors. Younger consumers aren’t just looking for recommendations — they want to see real people using real products, authentically. Download our whitepaper for more on this important topic, link in comments. 👇

Another free Cohley tool - Creator Casting! All over Twitter, Reddit, and LinkedIn I see casting calls posted by marketers/ agencies looking for a specific type of creator. So we launched a tool. You tell us who you're looking for, we'll send you a handful of Creators that fit your exact criteria. For free. Link below!

Retail media accounts for 25-35% of brands' digital budgets (that percentage is only rising) but continue to totally whiff on the opportunity to add video to product pages. Look at these Amazon stats on the importance of shoppable videos...increase sales by 9.7% and 5X conversion rates. If you'd like some guidance on how to think about the right composition of video content on your retailers' sites (or on your brand-owned site), give us a shout and we'll gladly advise.