CROSSMARK Australia

Here we have a sighting of a direct to store flatpack display in its natural habitat, tucked alongside the battery recycler and empty boxes….. This is what can happen all to often when agreed POS is shipped into store but left to chance, no follow up, no follow through, just a very expensive piece of cardboard taking in the ambience. When our team walks POS in we see compliance jump up usually by 25 - 35%. That equates to real sales impact. Turns out displays work a whole lot better when they actually make it to the shop floor with stock on them. Who’d have guessed?

We create strategic retail programs that drive advocacy and growth for consumer electronics brands. Reach out to learn how we can help yours: https://lnkd.in/gQ5ptkTJ

Data in, dollars out. We worked with Krunchbox to target underperforming inventory, and drove a 10% sales uplift in Bunnings. You can read the full case study here: https://lnkd.in/gCi4e9cC. Reach out to our team or via our website if you'd like to learn more about how we drive growth for hardware brands. Con Botsioulis Scott Nixon Nick Brown Daniel Madrigali @

“𝗦𝗼... 𝗵𝗼𝘄 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗺𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲?” It’s a question we’re getting more and more from clients, and a fair one. AI hype is everywhere but where does it actually make a difference in-store? One of the biggest leaps we’ve made at CROSSMARK is rolling out AI-powered image recognition. Image rec isn’t new but today’s AI has made it faster, cheaper and vastly more accurate. That’s why we’ve partnered with 𝗣𝗲𝗻𝘀𝗮, a world leader in digital shelf intelligence, to put real-time vision AI in the hands of our people on the ground. Here’s what that looks like: • A quick walk down an aisle • Phone up, a few seconds of video • Instant shelf data on distribution, share of shelf, execution gaps and compliance - no data entry, no guesswork Better data → better decisions → better sales. If you're curious how vision AI is reshaping retail execution in Australia, we’ve unpacked it here: And if you want to see it in action just shout. https://lnkd.in/gyMpbycP

Our Chief Customer Officer Polly Yule talking about our exciting partnership with Pensa Systems for state-of-the-art image rec technology. You can read more about it here: https://lnkd.in/gGhPuqQM

Rolling out new technology to 1,500+ people across the country is no small feat. We’re just wrapping up the launch of our updated field mobile app—modern platform, faster processing, new AI capabilities. But honestly, the technology itself wasn’t the hardest part. It was making sure our merchandisers could adopt it without disrupting their daily work or our client commitments. We took a deliberate approach: teaser communications, feature guides, training materials, and a phased rollout that started with testing before gradually expanding. My team put in serious hours developing materials, coordinating testing phases, and refining the strategy to keep operations running smoothly throughout. The support structure made the difference—peer-to-peer help through team leader channels, clear escalation paths, and my team’s commitment to supporting people through every step. The feedback we’re getting has been really positive, which validates all the effort that went into this. Digital transformation isn’t just about new technology—it’s about setting people up to actually use it successfully. That takes time, planning, and a team willing to put in the work to get it right. #DigitalTransformation #ChangeManagement #Innovation #OperationalExcellence