LinkedIn thought leader ad examples

A solar installer told me my leads were "probably sh*t" two minutes into our first call. I was giving him some background on what I've built. He cut me off. "I don't care about all of that. I bet you're the same as everyone else. The leads are probably sh*t anyway." I waited about 5 seconds. Then I told him that if that's how he talks to me, I can only imagine how it goes with a homeowner who's nervous about spending £8k+ on their roof. And that we probably weren't the right platform for him. Thanked him. Ended the call. People hear that and think I turned down money. I don't see it that way. How an installer treats me is the clearest read I'll ever get on how they'll treat the homeowner I send them. Someone combative and dismissive before they've even joined doesn't get patient and warm when there's a sale on the line. They get worse. I've put serious time, money and energy into building GoSolarToday and connecting with brilliant solar companies, all to curate a panel homeowners can actually trust. Trust is the whole business. Hand that to the wrong person once and it's gone. The leads were never the problem. They have a 50-70% survey booking rate. They're solid. I dodged a bullet with that one! He still messages me, by the way.

Today I got an email that made me smile. One of our solar partners reached out to let me know they’d completed their first installation from a homeowner who came through GoSolarToday. Contracts signed. Deposit paid. Installation booked. I’ve read that email a few times now. When you’re building something from scratch, you spend most of your time looking at what’s next. More traffic. More installers. More features. Bigger goals. You don’t always stop to appreciate moments like this. For me, this isn’t just one installation. It’s proof that a homeowner found a company they trusted, an installer won new business, and the platform did exactly what it was supposed to do. It’s a small milestone in the grand scheme of things, but it feels like an important one. Thanks to everyone who’s backed GoSolarToday so far. We’re only just getting started. 💚

Everything we promise at Electric Twin depends on one thing: accuracy. Speed and scale are worth nothing if the answers are wrong. A wrong answer delivered in minutes is more dangerous than no answer at all, because teams act on it with confidence. So accuracy is the standard we build everything else on, and we test it in a way that leaves us nowhere to hide. Prof. Michael Muthukrishna, our scientific advisor, explains the method in the clip below. We take a real dataset and remove 10 to 20 per cent of the questions before we build the synthetic population. The model never sees them. Then we ask it those hidden questions and score its answers against what real people actually said. It predicts them or it fails, and we see exactly where. Just as important is what we do with the results. We share the method, the scores and the gaps with our clients, and we run the same test on their audience with their data, rather than pointing at a number from someone else's study. If a client wants to design the test themselves, better still. That transparency is really important to us. Our clients have to defend this technology to their own boards, and the strongest position we can put them in is being able to show exactly how it was tested and what it scored. Claims are cheap but evidence isn't.

Two years ago some of the News UK team called us the '𝗘𝘃𝗶𝗹 𝗧𝘄𝗶𝗻'. This week their Head of Customer Insights put his name to a quote calling us an agile, flexible and complementary tool for answering business questions. Not an easy feat closing a gap like that! It all was possible because Chris Courtney-Smith at The Times went first and was willing to experiment. He took the internal heat, ran the work, and shared the results with the business. Now, two years later The Times has cut their research time from over two weeks to 90 seconds. Decisions can now get made in the room, rather than weeks later. On a new parenting channel, they saw retention increase by 7%, new visitors increased 3x and reader engagement doubled since implementing insights derived from Electric Twin. How did they get there? Step by step. The team ran one query, checked it against what they already knew, and expanded from there, gaining trust at each step. Every enterprise deal we've closed has followed a similar process... Often the hardest part of moving a business forward is being the person that decides to take the plunge, standing in front of colleagues, defending something unproven and convincing colleagues who've built their careers on a method, asking them to try a new one. Chris did that and last week presented the results at ESOMAR with our VP of Partnerships Leanne Tomasevic.

80% of Telegram users get their accounts Blocked or Deleted. I fixed this problem. We’re giving 100 projects early access to our Telegram Outreach Tool, the same one used by our AI Agents to book 30–40 calls a month. → Send Unlimited Messages → Automatic Follow Ups → Don't get blocked → $250 per month DM me on Telegram @enreach_team to get access.

🚨 Want more web3 leads ??? 🚨 We’re giving 20 projects early access to our private Telegram database, the same one powering campaigns that book 30–40 calls a month for Web3 teams. → Connect directly with founders, BD heads, and VCs → Skip scraping, guessing, and spam We’re only accepting a few more projects this week. DM me on Telegram @andon_lee to get access.

Apenas 5% das empresas estão gerando valor real com IA. A BCG chama essas organizações de “future-built” — construídas para o futuro. Analisei o que realmente separa esses 5% do restante. São 5 padrões que revelam como essas empresas operam de forma fundamentalmente diferente: 1/ A liderança executiva comanda a agenda estratégica de IA. Nas empresas que estão vencendo, o C-level inteiro lidera: define a visão, prioriza orçamento, e modela a adoção todos os dias. A transformação é top-down. IA deixou de ser um projeto de inovação e virou imperativo de negócio decidido na sala de reunião mais importante da empresa. 2/ Redesenham workflows essenciais do zero, com IA no centro. Essas empresas não apenas plugam IA em processos existentes. Elas selecionam poucos fluxos críticos e os redesenham do zero, colocando IA como o motor central. O resultado não é eficiência incremental, mas reinvenção do modelo operacional. 3/ Talentos cedem espaço para colegas digitais e assumem novos papéis. A força de trabalho não desaparece, ela se reposiciona. Colaboradores passam a desenhar workflows centrados em IA, treinar e supervisionar agentes digitais, e orquestrar a colaboração entre humanos e máquinas. O trabalho humano migra para onde só ele pode ir: estratégia, contexto, relacionamentos e julgamento crítico. 4/ C-level e tech compartilham a responsabilidade pela transformação. Acabou a divisão entre “negócio” e “tecnologia”. Nessas empresas, executivos e tech trabalham lado a lado, derrubando silos para equilibrar impacto, velocidade e segurança. Essa proximidade cria governança que protege sem paralisar e permite escalar IA com controle e métricas de sucesso bem definidas. 5/ Capacitam a organização inteira para pensar e trabalhar com IA. Mais da metade dos colaboradores está sendo formada em fluência de IA, com tempo protegido para experimentação e aprendizado contínuo. O objetivo é envolver, empoderar e encorajar todos a repensarem como a organização deve operar. É essa mobilização em escala que gera vantagem competitiva real. Os números não mentem: → Crescimento de receita 1,7× mais rápido → Retorno ao acionista 3,6× maior → ROI sobre capital investido 2,7× superior A conclusão é clara: empresas future-built não estão adotando IA. Estão se reconstruindo em torno dela. 👉 Link para acessar o relatório completo nos comentários

𝗘𝗺𝗯𝗿𝗼𝘀𝗮𝗧𝗮𝗹𝗸𝘀: 𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗴𝗹𝗼𝗯𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗼 𝟴𝟱 𝗹𝗼𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀: 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗥𝗼𝗱𝗲𝗻𝘀𝘁𝗼𝗰𝗸 What I really admire in the #marketing team of Rodenstock, is how they bring campaigns from an international Headquarters in Munich to every country in the world. Or at least 85 countries. Stephanie Blab, 'Steffi' in short, is responsible for this gigantic task. And she’s not only a true #expert, but also such a nice and inspiring person. 📙 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴, 𝘃𝗶𝗲𝘄 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄, 𝗼𝗿 𝗹𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁: https://lnkd.in/evxXnbBJ What you’ll hear in the interview: Steffi shares how she and her team translate Rodenstock’s global campaigns into meaningful local marketing for opticians in 85 countries: making sure every campaign stays #consistent, but still feels #personal and #relevant. Stephanie “Steffi” Blab is the Online Communication Manager at Rodenstock: 𝗮 𝗵𝗶𝗴𝗵-𝘁𝗲𝗰𝗵, 𝗵𝗶𝗴𝗵-𝗲𝗻𝗱 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿 𝗼𝗳 𝗼𝗽𝗵𝘁𝗵𝗮𝗹𝗺𝗶𝗰 𝗹𝗲𝗻𝘀𝗲𝘀, known worldwide for #precision and #innovation in eyewear. 👓 And this global brand is on a winning streak: winning prizes for their B.I.G. EXACT™ Sensitive lenses at SILMO Paris, at 𝗢𝗣𝗧𝗬𝗞𝗔 𝟮𝟬𝟮𝟱, and now they are also shortlisted for the 2025 Optician Awards! Congrats to the whole team 👏 Listen and Learn! #Rodenstock #EmbrosaTalks #Eyewear #Marketing #BrandActivation #LocalMarketing

“𝙂𝙞𝙫𝙚 𝙛𝙧𝙚𝙚𝙙𝙤𝙢, 𝙗𝙪𝙞𝙡𝙙 𝙤𝙣 𝙩𝙧𝙪𝙨𝙩, 𝙙𝙤𝙣’𝙩 𝙢𝙞𝙘𝙧𝙤-𝙢𝙖𝙣𝙖𝙜𝙚.” Stephanie Blab shares with us how her company Rodenstock keeps global marketing human and local.

Inside Snap Inc.’s efforts to scale custom audiences with Epsilon clean room. Dunkin' parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting. Learn more here: https://lnkd.in/gVCarAhw

Big things happening stateside with Snap Inc. and Epsilon! 🎉 Our US team has just launched a new integration with Snapchat, helping brands activate privacy-safe audience segments more easily—and improve match rates in the process. It’s part of a wider shift we’re seeing across markets: more direct, more data-driven, more measurable. Fantastic work from all involved. More details in the comments below. #digitaladvertising https://lnkd.in/d76-N2DM

We’ve never produced something at this scale before. And the timing couldn’t be more important. On March 11th, Building Brand Advocacy and Duel Tech are launching The State of Brand Advocacy Report 2026. The most definitive, data-backed perspective on how growth actually works today. Growth used to be something you could buy, brief, and schedule. Now it lives in people, in the customers, creators and employees shaping decisions long before your campaign shows up. The brands outpacing their category are not just optimising channels,they are building systems that activate humans. This report combines proprietary performance data, Industry insight leader insights, the collective insight of the leaders we’ve interviewed and worked with and external industry research. The report unpacks: - Why marketing and growth feels harder and exactly what changed - Why Advocacy isn’t a tactic, but a revenue system - Where your brand really sits on the Advocacy maturity curve - The Advocacy Trends Shaping 2026 - What the highest-performing brands are doing differently Plus the economic logic behind why Advocacy scales differently, what today’s CMOs must build to stay ahead and how to turn the influence you already have into measurable growth. It’s strategic and evidence-led. Get it before your competitors do 😉 Waitlist link in the comments or comment Report and I will send you the link directly! #BrandAdvocacy #BuildingBrandAdvocacy #TheStateofBrandAdvcoacy

You can spend millions on marketing and still lose to a voice note that says, “you need to try this.” That’s exactly what Duel Tech's new State of Brand Advocacy report gets into; why growth is increasingly shifting away from what brands say, and towards what people say about them. So, in the spirit of that, here are the brands, products and placesthat have earned their place in my group chats, voice notes and unsolicited recommendations. 1. Sunday Riley’s CEO Glow Oil - Sedge will vouch for how much I bang on about this 2. Hello Nancy’s “Lem” - IYKYK 🍋💨 3. Symprove - daily bloating be gone 4. Urban Massage - the sheer joy of an at-home massage is unmatched 5. Trinny London's The Elevator - stroke my décolleté and believe the hype, WOW 6. Tide - their customer service is second to none 7. Le Peche Mignon - great coffee in Islington 8. Spotify - forever grateful for a Thursday morning garage daylist 9. The Standard Hotel - sexy interiors, elite spicy margs The report breaks down why traditional growth models are stalling and how the brands pulling ahead are the ones designing for advocacy, not just attention. Yes you can buy reach but you can’t buy someone putting their reputation on the line to recommend you. You can see the full report here: https://lnkd.in/eDiFvW26

If you run an e-commerce store selling kitchen appliances… And your Google Ads feel stuck no matter what you try — This is probably why. Most appliance brands are not set up to scale profitably. $491K/mo → $829K/mo in conversion value. ROAS: 4.36x → 5.21x. Fix: restructuring how Google finds new buyers. Watch how we did it 👇 https://lnkd.in/eAbSMM-2

Scaling e-commerce with Google Ads is f*cking easy. Here's the first principle most people miss: The only way to grow an e-commerce business is to acquire new customers. That's it. That's the whole game. Not recycle existing ones. Not remarket to people who already bought. Not let Google take credit for sales that were going to happen anyway. Acquire. New. Customers. Once you accept that, everything else becomes simple math. You need to know three things: 1. Where does the first click come from? 2. What does it cost to acquire a new customer? 3. How much can you afford to pay based on your LTV? That's it. Most e-commerce brands have no idea where their first clicks come from. They look at ROAS in Google Ads and think they're winning. Meanwhile, 70% of their "conversions" are repeat customers. They're not growing. They're recycling. And they wonder why they can't scale. Here's the fix: Structure your account so you control where first clicks happen. Track new customers separately from returning customers. Know your real cost to acquire - not the bs Google tells you. Then you know exactly how far you can push. No guessing. No hoping. Just math. Most agencies won't tell you this because they don't track it. They just show you pretty ROAS numbers and collect their fee. I made a training that breaks down exactly how we structure accounts, track new customer acquisition, and scale e-commerce brands past the plateau. No fluff. No theory. Just the system. https://lnkd.in/eAbSMM-2

When i decided to rebuild Clay in 30 days i thought maybe 20 or 30 people would care... In total more than 2,000 people asked to access YALC. The closing post alone got 630 people requesting access and i gained 600 followers in 24 hours. People from Clay themselves commented... This is insane. And i think i need to break this down properly so ALL of you can use it at 100% of its capacity so i decided to do something about it. On April 16 at 18:30 CEST i'm doing a live onboarding session. Opening my terminal, showing the full system, and explaining the thought process behind it: 1- How YALC finds and qualifies leads. 2- Hom the outreach writes and sends itself. 3- How the intelligence agent compounds from every campaign. 4- How the whole thing runs from a terminal. Proving you can run your entire Go to market from claude code. If you already requested access you already got the link (check your comment on my previous post). If you missed the original post and want in, comment "GTM" below and i'll send you the registration link. (We need to be connected first). Still processing the 2,000 not going to lie. ;) Register here: https://luma.com/jm2w41fu

I did it. I open sourced a Clay alternative. Yesterday i live onboarded hundreds of people to what i consider to be the state of the art GTM operating system. I don't say that because i built it. I say that because i use it every single day to run my own go to market motion and i wouldn't accept less than the best. And 100s of people think the same. They all tried to join the session yesterday but google meet said no. My inbox blew up with messages from people who couldn't get in, asking if there was a recording, asking if they missed their shot. You didn't miss anything. I compiled everything into one resource: 1) The open source repo on GitHub 2) The full recording of yesterday's session 3) Access to a private GTM community (free) The recording alone walks you through how i prospect, enrich, qualify, and launch campaigns from a single chat interface. That's the whole GTM motion. In one place. With your own data, your own APIs, your own keys. Don't know about you but i genuinely think this is going to set the standard for how GTM gets done from now on. Get the ressource here: https://taap.it/1aGsEVG If you want us to deploy it and upskill your team on AI-native GTM Engineering, let's chat: https://taap.it/7bQqu8b Pps: For those who were with us what did you think about Yalc.ai?

When discussing distinctive asset performance, such as packaging or ad style, it is often overlooked what is actually driving that success. Which variables matter most? What is the individual contribution of each? And what isn't contributing at all? We answer this for clients through a mix of Recessive Isolation and regression modelling, helping us determine the contribution, and therefore the importance, of individual assets. Take Tabasco, for example. The brand has five main variables contributing to its packaging distinctiveness, but our modelling reveals just three real drivers: the diamond label, the bottle colour, and the green neck sleeve. While it’s clear the diamond label is the ultimate hero asset, it’s also important to have clarity on when other assets are required (or indeed dropped, to allow for navigation codes and functional cues of the category to come to the fore). This kind of data helps inform future range extensions, portfolio design, and how other assets can or should be used. It is important that a brand's asset hierarchy is identified and clear to all teams, ensuring a consistent design system. This prevents smaller extensions from failing to build the mother brand's equity and protects key DBAs from being diluted across the range. Read more in the link below.

€4,564,325. From email. In 90 days. Same traffic. Same ads. Same products. The difference? Three things: • Higher signup rate • Better welcome flow • Stronger abandoned cart sequence Most brands don’t have a traffic problem. They have a monetisation problem.

Recent email creative our team built for ecommerce brands 👇

KI-Sichtbarkeit: Ist das überhaupt messbar? Eine Kundin hat mich das gestern gefragt. Kurze Antwort: Ein bisschen. Und das erinnert mich an Folgendes: Als Unternehmen früher Anzeigen in Fachzeitschriften schalteten, hieß es: „Auflage 100.000, zwei Leser pro Heft, also 200.000 Reichweite.” Hat jemand die Anzeige gesehen? Keine Ahnung. Hat sie gewirkt? Bauchgefühl. Dann kam SEO: Rankings, Klicks, Impressions, alles bis auf die dritte Nachkommastelle. Endlich Kontrolle. Dann kamen Cookie-Banner. Plötzlich fehlten 30–40 % der Daten. Aber die meisten tun bis heute so, als wäre alles messbar. Und jetzt? Jetzt fragt jemand ChatGPT, welche Anbieter in seiner Branche empfehlenswert sind. KI nennt drei Namen. Vielleicht seid ihr dabei. Vielleicht nicht. Kein Klick, keine Impression, keine Benachrichtigung. Genau wie die Zeitschriftenanzeige damals. Nur weil etwas nicht messbar ist, hat es keinen Effekt? Die Verlage haben jahrzehntelang Anzeigen verkauft, ohne einen einzigen Klick nachweisen zu können. Sichtbarkeit wirkt. Auch wenn man sie nicht in einer Tabelle sieht.

Probiert das gerade mal aus. Schritt 1: Denkt kurz an euer Angebot. Kinderfahrräder, Kaffeeautomaten, Kugelhähne, Siebmaschinen, Steuerberatung, was auch immer ihr verkauft. Schritt 2: Öffnet ChatGPT, Perplexity, Claude oder Google AI und fragt: „Wer bietet [euer Angebot] in Deutschland an?" Schritt 3: Schaut, welche Namen kommen. Seid ihr dabei? Die meisten Mittelständler, mit denen ich das mache, sind es nicht. Obwohl immer mehr Kunden genau so suchen. Und es werden täglich mehr. Wenn ihr wissen wollt, wie ihr das ändert: https://lnkd.in/d2tE8KRq

Enquanto alguns falam da "morte do retalho físico", as lojas em Portugal continuam a abrir. Mas o cliente invisível continua, anonimamente, à frente do nosso nariz. Só nas últimas semanas, a JYSK inaugurou a sua 37.ª loja no país, a MiiN Korean Cosmetics chegou a Braga com a primeira loja no Norte, a Michael Kors abriu o primeiro outlet a Sul de Portugal no Freeport Lisboa e a Broolls prepara a abertura da sua terceira shop-in-shop, desta vez em Cascais. Ao mesmo tempo, o e-commerce continua a crescer a dois dígitos e o mercado português já ultrapassa os 12,9 mil milhões de euros. A verdade é que os dois canais nunca estiveram tão próximos. O cliente já não distingue entre online e offline. Descobre um produto nas redes sociais, visita a loja para o experimentar, compra no site e, dias depois, volta à loja para uma troca ou para levantar outra encomenda. Para ele, existe apenas uma marca. O problema é que muitas empresas continuam a tratar cada um destes momentos como acontecimentos independentes. O comportamento não é captado, guardado e unificado. E quando é captado, a compra em loja fica no POS, a navegação fica no e-commerce, a campanha fica na plataforma de marketing e, no final, ninguém tem uma visão realmente unificada do cliente. E é aqui que as marcas perdem, dia após dia, vendas. Cada nova loja pode aumentar as vendas, mas também deveria aumentar o conhecimento sobre quem compra, com que frequência compra, quais as categorias preferidas e qual a melhor ação para incentivar a próxima visita. Se essa informação não regressa ao marketing, a oportunidade termina no momento em que o pagamento é concluído. E, muito mais grave, não têm estratégia de dados. É grave porque, sem dados, o AI é praticamente inútil. É por isso que acredito que o futuro do retalho não passa por escolher entre loja física e e-commerce. Passa por ligar os dois. A loja física deixou de ser apenas um ponto de venda. É também um ponto de recolha de dados que, quando integrado com os restantes canais, permite criar experiências muito mais relevantes e aumentar a retenção dos clientes. A pergunta é simples: quando um cliente compra na tua loja, essa informação alimenta automaticamente a tua estratégia de marketing ou continua a ser apenas mais uma venda registada no sistema? E se o cliente está na loja física e não compra, imagina o potencial se tivesses essa info comportamental. Se este tema te interessa, na E-goi preparámos um e-book sobre este desafio. Explicamos porque continuam a existir tantos "clientes invisíveis", qual o impacto que isso tem nas vendas e como ligar loja física, e-commerce, loyalty e automação numa única estratégia. Download: https://lnkd.in/eVzaDV7s

Dlaczego jako agencja Double Digital przeanalizowaliśmy 75 badań, zamiast opublikować kolejny poradnik o AI SEO? Ponieważ rekomendacje dla klientów nie powinny opierać się na modnych hasłach i pojedynczych statystykach. AI zmienia sposób wyszukiwania informacji, ale nie oznacza to, że każda nowa metoda ma potwierdzoną skuteczność. Dlatego przygotowaliśmy raport, który oddziela dane od opinii i pokazuje, co firmy powinny realnie brać pod uwagę. Raport jest dostępny bezpłatnie. Link w komentarzu.