Embrosa

“𝗜’𝗺 𝗿𝗲𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝘆 𝘁𝗼 𝗯𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺. 𝗔 𝗯𝗶𝗴 𝘀𝗵𝗼𝘂𝘁-𝗼𝘂𝘁 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲: 𝗜 𝗮𝗹𝘄𝗮𝘆𝘀 𝗴𝗲𝘁 𝗴𝗿𝗲𝗮𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝘀.” Thank you, Steffi — the feeling is mutual. 💙 📙 Read the customer case https://lnkd.in/eJpRhgKc In this customer case, Stephanie Blab “Steffi” shares why Embrosa has become an essential part of Rodenstock’s marketing workflow. Selling in 85 countries worldwide, Rodenstock is both B2B and B2C: and needed a platform that bridges that gap. “Embrosa offers a unique platform and service that fits exactly what we were looking for.” Through Embrosa, their marketing content reaches opticians everywhere: quickly, locally, and on brand. #EmbrosaTalks #CustomerCase #Rodenstock #TradeMarketing #LocalMarketing #BrandActivation #B2B2C

“𝙂𝙞𝙫𝙚 𝙛𝙧𝙚𝙚𝙙𝙤𝙢, 𝙗𝙪𝙞𝙡𝙙 𝙤𝙣 𝙩𝙧𝙪𝙨𝙩, 𝙙𝙤𝙣’𝙩 𝙢𝙞𝙘𝙧𝙤-𝙢𝙖𝙣𝙖𝙜𝙚.” Stephanie Blab shares with us how her company Rodenstock keeps global marketing human and local.

𝗘𝗺𝗯𝗿𝗼𝘀𝗮𝗧𝗮𝗹𝗸𝘀: 𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗴𝗹𝗼𝗯𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗼 𝟴𝟱 𝗹𝗼𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀: 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗥𝗼𝗱𝗲𝗻𝘀𝘁𝗼𝗰𝗸 What I really admire in the #marketing team of Rodenstock, is how they bring campaigns from an international Headquarters in Munich to every country in the world. Or at least 85 countries. Stephanie Blab, 'Steffi' in short, is responsible for this gigantic task. And she’s not only a true #expert, but also such a nice and inspiring person. 📙 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴, 𝘃𝗶𝗲𝘄 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄, 𝗼𝗿 𝗹𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁: https://lnkd.in/evxXnbBJ What you’ll hear in the interview: Steffi shares how she and her team translate Rodenstock’s global campaigns into meaningful local marketing for opticians in 85 countries: making sure every campaign stays #consistent, but still feels #personal and #relevant. Stephanie “Steffi” Blab is the Online Communication Manager at Rodenstock: 𝗮 𝗵𝗶𝗴𝗵-𝘁𝗲𝗰𝗵, 𝗵𝗶𝗴𝗵-𝗲𝗻𝗱 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿 𝗼𝗳 𝗼𝗽𝗵𝘁𝗵𝗮𝗹𝗺𝗶𝗰 𝗹𝗲𝗻𝘀𝗲𝘀, known worldwide for #precision and #innovation in eyewear. 👓 And this global brand is on a winning streak: winning prizes for their B.I.G. EXACT™ Sensitive lenses at SILMO Paris, at 𝗢𝗣𝗧𝗬𝗞𝗔 𝟮𝟬𝟮𝟱, and now they are also shortlisted for the 2025 Optician Awards! Congrats to the whole team 👏 Listen and Learn! #Rodenstock #EmbrosaTalks #Eyewear #Marketing #BrandActivation #LocalMarketing

“𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗽𝘁𝗶𝗼𝗻 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝗼𝘂𝗻𝗱 𝗿𝗶𝘀𝗸𝘆? 𝗥𝗼𝗱𝗲𝗻𝘀𝘁𝗼𝗰𝗸 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲𝗺 𝘄𝗼𝗿𝗸 𝗶𝗻 𝟴𝟱 𝗺𝗮𝗿𝗸𝗲𝘁𝘀!” Imagine uploading one campaign: and watching it appear in 85 countries, in their own language, instantly without the help of translators or AI! In this Embrosa Talks snippet, Stephanie Blab “Steffi” from Rodenstock shares how their team uses Embrosa’s Marketing Control Tower™ to translate global content automatically, while giving each market the freedom to fine-tune translations, hide content that’s not relevant, or adapt messaging for local audiences. 📙 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗻𝗼𝘄, 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴 𝗼𝗿 𝗹𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁: https://lnkd.in/evxXnbBJ It’s the perfect balance between automation and local nuance: saving time globally, while keeping every campaign locally spot-on. #EmbrosaTalks #Rodenstock #TradeMarketing #LocalMarketing #BrandActivation #GlobalMarketing

𝗠𝗲𝗲𝘁 #femalefounder Nuria Antolí, CEO & Founder NURAFRAMES 👓 This is the final episode in our SILMO Paris interview series, and it couldn’t have ended on a more inspiring note. I first met Nuria Antolí nearly 10 years ago, when she was still working as a brand manager at Xavier Garcia Eyewear Barcelona. Since then, she’s taken a leap: building NURAFRAMES, a company turning eyewear into impact. What does Nuraframes do? They’ve developed an 𝗼𝗽𝘁𝗶𝗰𝗮𝗹 𝘄𝗲𝗮𝗿𝗮𝗯𝗹𝗲 that uses 𝗔𝗜 to monitor 𝗲𝘆𝗲 𝗵𝗲𝗮𝗹𝘁𝗵, detect visual anomalies early, and act as a bridge between users and eye care professionals: elevating 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗶𝘃𝗲 𝗰𝗮𝗿𝗲 𝗶𝗻 𝘃𝗶𝘀𝗶𝗼𝗻. In our conversation, we dive deep into how Nuria went from the 'corporate' side of eyewear to the frontier of health tech: and how she’s 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 for her #medtech #startup. Watch this snippet and check out the NURAFRAMES website: 👉🏻 https://nuraframes.com/ 𝗧𝗶𝗽: 𝗦𝗵𝗲'𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀; 𝘀𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗴𝗲𝗹? 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝗡𝘂𝗿𝗶𝗮 𝗔𝗻𝘁𝗼𝗹í 𝗳𝗿𝗼𝗺 𝗡𝗨𝗥𝗔𝗙𝗥𝗔𝗠𝗘𝗦! #SilmoParis #EmbrosaTalks #Entrepreneurship #Investors #WearableTech #VisionHealth

𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗧𝗮𝗹𝗸𝘀 – 𝗧𝗵𝗲 𝗦𝗶𝗹𝗺𝗼 𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 👓 What does neuroscience have to do with handmade eyewear? At SILMO Paris I asked Marco Hering, Head of Marketing at Lunor AG: the German eyewear brand known for its beautiful #sloweyewear. 𝗛𝗮𝗻𝗱𝗺𝗮𝗱𝗲 frames, 𝘁𝗶𝗺𝗲𝗹𝗲𝘀𝘀 design, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 values. Marco shared how Lunor uses the Limbic® Types Model, a neuroscience-based framework of Dr. Hans-Georg Häusel that maps emotions and motivations rather than demographics. A fascinating way to guide brand communication. The full interview is coming soon, but here’s a first snippet… 👉 Opticians: visit Lunor AG tomorrow, Monday 29 September, at SILMO Paris: booth 7 G050. 👉 Already on your way home? Follow @lunorag on Instagram. 👉 Brand managers & trade marketers: subscribe here to The Trade Marketing Playbook to catch the full interview: https://lnkd.in/eHFktxbb — 𝗪𝗵𝗼 𝗶𝘀 𝗘𝗺𝗯𝗿𝗼𝘀𝗮? 👉 We make it possible that brands support their opticians with local marketing.