Duel Tech

You can spend millions on marketing and still lose to a voice note that says, “you need to try this.” That’s exactly what Duel Tech's new State of Brand Advocacy report gets into; why growth is increasingly shifting away from what brands say, and towards what people say about them. So, in the spirit of that, here are the brands, products and placesthat have earned their place in my group chats, voice notes and unsolicited recommendations. 1. Sunday Riley’s CEO Glow Oil - Sedge will vouch for how much I bang on about this 2. Hello Nancy’s “Lem” - IYKYK 🍋💨 3. Symprove - daily bloating be gone 4. Urban Massage - the sheer joy of an at-home massage is unmatched 5. Trinny London's The Elevator - stroke my décolleté and believe the hype, WOW 6. Tide - their customer service is second to none 7. Le Peche Mignon - great coffee in Islington 8. Spotify - forever grateful for a Thursday morning garage daylist 9. The Standard Hotel - sexy interiors, elite spicy margs The report breaks down why traditional growth models are stalling and how the brands pulling ahead are the ones designing for advocacy, not just attention. Yes you can buy reach but you can’t buy someone putting their reputation on the line to recommend you. You can see the full report here: https://lnkd.in/eDiFvW26

On 11th March, we’re launching The State of Brand Advocacy 2026 report. This is a strategic point of view built from what we’re seeing across the Duel platform, thousands of advocates, real participation and revenue data, combined with external research and the conversations we’ve been having with senior brand leaders on the Building Brand Advocacy podcast. It’s the clearest articulation we’ve put into the market on how advocacy is actually driving growth today. We’ll be going deep on the Advocacy Maturity Model that we use to assess how sophisticated a brand’s advocacy capability really is, and we’ve ranked the top 30 brands leading in advocacy maturity based on how intentionally they’ve built their systems around participation, incentives, cross-functional alignment and cultural momentum. The waitlist is now live, link in the comments. #BrandAdvocacy #BuildingBrandAdvocacy #TheStateOfBrandAdvocacy

We’ve never produced something at this scale before. And the timing couldn’t be more important. On March 11th, Building Brand Advocacy and Duel Tech are launching The State of Brand Advocacy Report 2026. The most definitive, data-backed perspective on how growth actually works today. Growth used to be something you could buy, brief, and schedule. Now it lives in people, in the customers, creators and employees shaping decisions long before your campaign shows up. The brands outpacing their category are not just optimising channels,they are building systems that activate humans. This report combines proprietary performance data, Industry insight leader insights, the collective insight of the leaders we’ve interviewed and worked with and external industry research. The report unpacks: - Why marketing and growth feels harder and exactly what changed - Why Advocacy isn’t a tactic, but a revenue system - Where your brand really sits on the Advocacy maturity curve - The Advocacy Trends Shaping 2026 - What the highest-performing brands are doing differently Plus the economic logic behind why Advocacy scales differently, what today’s CMOs must build to stay ahead and how to turn the influence you already have into measurable growth. It’s strategic and evidence-led. Get it before your competitors do 😉 Waitlist link in the comments or comment Report and I will send you the link directly! #BrandAdvocacy #BuildingBrandAdvocacy #TheStateofBrandAdvcoacy

Ever wondered what an award-winning Brand Advocacy program actually looks like on the inside? I mean the real thing, not the polished case study version or the headline stats pulled into a slide deck. I am talking about how it’s structured, how it scales, how decisions get made, what’s working, and what’s being refined. Next Tuesday, I’m sitting down with Jenny Borland from Beekman 1802 and Duel Tech to properly unpack the Kindness Krew, their 5X award-winning advocacy program 🔥 We are going to explore: – How they aligned advocacy to brand values without losing commercial impact – The recruitment mindset shift from “on-brand” to “brand safe + high quality” – The challenge framework that mobilises advocates into real-world moments (think Times Square launches and Ulta campaigns) – How advocacy connects to revenue, social commerce, PR and long-term loyalty What always fascinates me about Beekman 1802 is how they build everything around a single value 🫶 kindness 🫶 and this programme is no different and it drives revenue! We will be showing how they designed a system that turns customers into consistent, high-performing advocates. It’s the first time we are doing this, so it’s a rare chance to see inside a program at this level of detail. If you’re building community. If you’re trying to prove ROI from advocacy. If you’re under pressure to grow without increasing paid spend. This will be a valuable 45 minutes. 📅 Tuesday, Feb 24 ⏰ 1:00–1:45 PM EST 🎁 One live attendee will win a $100 Beekman 1802 gift card. (And yes, if you sign up, you will get the recording 😉) Link to join in the comments and if you have any questions please drop me a DM! ☺️

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