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Things I’ve been called while working in event marketing, roughly in order of frequency: “The events gal” “The person who organizes the swag” “Party planner” “Merch pusher” (this was funny I admit) What I actually did (with Blinq): planned our events calendar based on which events had the most pipeline impact, tracked and reported ROI on those events, ran pre/post‑event outreach and got 40% more replies, and cut lead‑to‑CRM time to near‑instant. Only one of those lists ever comes up when someone asks what I do.

Event marketers: has anyone ever been promoted because a booth ran smoothly? Didn’t think so… No one seems to notice when everything goes right, but inevitably your phone starts going off the minute something goes wrong. That’s why events can sometimes feel like a tough trade when it comes to execution: many ways to mess up, alongside a high-degree of expectation for clear results and ROI. So what if the way to win is actually not on the event floor at all? The answer is being able to neatly tie each event back to pipeline and revenue. I.e. being able to say: “This event produced $X, here’s exactly how we tracked it.” In 2026 where B2B event motions are the new hot thing, the best event marketers rising through the ranks aren’t simply good at logistics (though that is table stakes), they’re proving events work by bringing a pipeline number into post-show meetings. Historically, this has been a nightmare with reliance on reps doing the right thing post-event and typical badge scanner chaos - this is something I see in our demo calls every single day. These pains are why we’ve built what we have here at Blinq. Everyone you meet at an event, instantly in your CRM: tagged, enriched, and ready to follow-up, with every dollar of pipeline accounted for when it comes time to defend the event budget.

Notion is coming to Munich 🥨 I’m super excited to be at Bits & Pretzels and the CIO AI Summit with the Notion team next week, with plenty happening on and off stage. On Tuesday, Andrew McCarthy will join industry leaders live on stage at the CIO AI Summit to discuss what it takes to move beyond AI pilots and build an AI-native organisation. And we’re also putting on two events of our own: 🥨 Notion Wiesn on Monday, bringing customers, builders and the DACH Notion community together for practical conversations over Bavarian food and drinks, and plenty of time to connect. 🌅 Notion Sundowner at FORA on Tuesday, for funded founders and operators. There are a few final spots available for Notion Wiesn. If you’re interested in chatting about what AI is really changing inside organisations and how to move beyond experimentation, the sign-up link is in the comments. Going to be at Bits & Pretzels or one of our events? Send me a message or drop a comment. I’d love to meet! 👋 #Notion #BitsAndPretzels #CIOAISummit #Munich

There's a free Notion template with 10,000 investor profiles inside it. 🤯 Here's everything you get in the AI Fundraising Kit: → Create a Pitch Doc, a prompt trained on 50 real decks that raised millions → 10,000+ angel and VC profiles → an investor CRM and tracker → Log Investor Emails, paste a reply and the tracker updates itself → Improve your Pitch Doc, rewrites the slides that got pushback → Pitch an Investor, tailors the deck and drafts the email to send → Build a Data Room from the docs you already have → free credits: a year of Framer Pro, $60 of v0 by Vercel credits, up to 6 months of Notion Business It's always a dream come true partnering with Notion to share these kits! I've been using Notion for years to run my business ❤️ Here's the kit (just duplicate into your own workspace to use it): https://lnkd.in/g97SBGHz

Relying on one CDN isn’t a strategy. It’s an exposure map. When a single vendor controls your uptime, speed, and cost, they also control your business outcomes. The result is predictable: outages you can’t prevent, performance you can’t optimize, and pricing you can’t negotiate. The best-run companies already know this. They’ve moved to multi-CDN architectures not for flexibility, but for control. I break down why single-CDN setups fail structurally, how resilient teams actually operate, and what it costs to wait. Read the full piece. #EdgeDelivery #MultiCDN #InfrastructureResilience

Hvordan beskytter vi SMS-brugerne mod phishing... ... når lovgivningen halter bagefter? 🤷🏻 Ved at samarbejde på tværs af branchen! 🫱🏼🫲🏻 Hos inMobile har vi netop været med til at udarbejde - og tiltrådt - et nyt Code of Conduct i samarbejde med telebranchen gennem Teleindustrien (TI). Det er ikke den endelige løsning, men det er et vigtigt skridt i den rigtige retning 👍🏻 SMS-phishing er nemlig blevet et alvorligt problem. Falske beskeder fra banker, fragtselskaber, myndigheder etc. rammer danskernes telefoner hver eneste dag. Og hvis vi ikke handler, så mister forbrugerne tilliden til SMS som kanal 📲 Derfor er samarbejde afgørende. Det nye Code of Conduct betyder blandt andet: ✔️ Skærpede customer/onboarding-processer ✔️ Bedre kontrol med virksomheder, der sender SMS’er ✔️ Hurtigere lukning af konti ved mistænkelige angreb ✔️ Fælles standarder på tværs af branchen Og det vigtigste? At vi løfter i flok. For hvis én platform lukker ned for et angreb, men de andre ikke gør... ... så flytter angriberne bare videre til den næste. Det er blandt andet dét, vi forsøger at forhindre med det her samarbejde 🙌🏻 #SMS #SMSgateway #Smishing #Phishing #Cybersikkerhed #DigitalSikkerhed #Telebranchen #Teleindustrien #CodeOfConduct #TrustInMessaging #A2Pmessaging #SMSMarketing #inMobile

Har du også modtaget sådan en SMS fra ”DAO”? 📦 Den kunne vi have forhindret i at ende i din SMS-indbakke. Men det gør vi ikke - eller rettere sagt: det må vi ikke. Jeg har netop deltaget i V2 Security - en af Danmarks største konferencer om IT-sikkerhed. Og én ting står meget klart for mig: 👉🏻 Vi har teknologien. 👉🏻 Vi har den nødvendige viden. 👉🏻 Og vi har i dén grad incitamentet. Men vi mangler rammerne. For SMS-phishing ødelægger ikke bare den enkelte forbrugers oplevelse med SMS. Det går ud over virksomheders troværdighed og mulighed for at kommunikere, informere - og selvfølgelig også sælge. 🛑 For kort tid siden havde teleselskaberne et SMS-filter, der fangede tusindvis af svindel-SMS’er dagligt og blokerede op mod millioner af beskeder... Men det blev slukket, fordi løsningen fik kritik fra Digitaliseringsstyrelsen. Og så rammer vi en mur: Privatliv vs. Sikkerhed. Jeg forstår 100 % bekymringen, for de færreste ønsker masseovervågning, men lige nu har vi den værst tænkelige mellemting: ❌ Vi beskytter ikke godt nok mod svindel via SMS. ❌ Og vi har ikke en holdbar løsning. Imens bliver forbrugerne snydt, og tilliden til SMS falder. 💡 Min holding er klar: Vi bør registrere alle afsendernavne (som et domæne) og give teleselskaber mulighed for at filtrere intelligent inden for klare rammer - rammer, som vi har behov for en ny regering til at fastlægge... og deeet trækker jo lidt ud... Men hvis vi ikke løser det her, så er risikoen ret simpel: Forbrugerne stopper med at stole på SMS - og på virksomhederne, som bidrager til, at samfundshjulene kører rundt... Og så har vi et langt større problem! #SMSPhishing #Smishing #ITsikkerhed #Cybersikkerhed #DigitalSikkerhed #Privatliv #Forbrugerbeskyttelse #Telesikkerhed #SMSMarketing #SMSKommunikation #Afsendernavne #DigitalTillid #TrustInSMS #inMobile

In the modern world, IT infrastructure and networks have become an additional natural resource, like water, gas, and oil. In modern wars, natural resources are a target. The attacks on AWS infrastructure in Bahrain over the last day immediately led to network availability and performance implications. Our society does not rely on a single power plant for electricity - it’s time to upgrade our network resiliency as well.

💰What your approval workflows are actually costing you. 💰 A purchase request sits unanswered for three days because the approver didn't see the email. Someone sends a follow-up. Then another. On day four, it gets approved and everything that was waiting on it can finally move. That's not an email problem. That's a process problem. Ultimate Forms Approval routes requests to the right person automatically, sends reminders if there's no response, and notifies the requester the moment a decision is made. The approver opens the form, sees all the context, and acts. No inbox hunting. No manual chasing. The work doesn't wait. Neither does the business. 👉 https://hubs.ly/Q04jCbtZ0 #SharePoint #UltimateForms #Infowise #SharePointAdmin #ApprovalWorkflow #NoCode #WorkflowAutomation #Microsoft365 #BusinessApps #MSMarketplace #DigitalTransformation #MicrosoftMarketplace

🛠️ Multi-stage approvals shouldn't require a developer. 🛠️ Manager approves. HR reviews. Finance signs off. In most organizations this means three separate email threads, no visibility into the current status, and someone manually chasing each stage to keep things moving. In SharePoint with Ultimate Forms, multi-stage approvals are configured in minutes. No workflow builder, no Power Automate, no developer required. Every stage is tracked, every approver is notified automatically, and the full log is recorded inside the form itself. The right person gets notified at the right time. The form locks between stages. Every decision is timestamped and auditable. And the next stage only triggers when the previous one is complete. That's not a custom solution. That's a configuration. 👉 https://hubs.ly/Q04g9f9N0 #SharePoint #UltimateForms #Infowise #SharePointAdmin #ApprovalWorkflow #NoCode #WorkflowAutomation #Microsoft365 #DigitalTransformation #BusinessApps #MSMarketplace #MicrosoftMarketplace

We shipped an MCP server for Hyrax this week. The short version: the coding agents your team already runs, Claude Code, Cursor, Copilot, can now talk to Hyrax directly. Ask which findings touch the file you're about to edit, what conventions apply before you change it, kick off a fix job, check whether the fix PR merged. Same protocol the agents already speak, so there's nothing new to learn. The part I care about most is the live part. We publish each repo's patterns and conventions as files that agents can read, and that works, but files go stale the moment the next audit runs. The MCP server serves the same content live. An agent editing code at 2 PM gets the 2 PM picture of the codebase, not last month's. Same guardrails as everything else we build. Scoped API keys, and a key's scopes are a hard ceiling, even for the account owner. Rate limits per key. Every fix still arrives as a pull request that a human reviews and merges. We don't want LLM stuff running on your code without you knowing what it's doing. Still early. If you hook it up and something's rough, tell me. Docs: https://lnkd.in/gbvyuCgf Write-up: https://lnkd.in/g26tj938

Introducing the Dispatch. Building Hyrax means keeping up with everything happening in AI and engineering, and the team already publishes what matters on the blog most days. The Dispatch is the weekly version: one email with the incidents, releases, and research that mattered, and what they mean if you ship code with agents. It's free, and the blog reads the same way if you want to see the style before subscribing: https://hyrax.dev/blog

Hay una pregunta que me gusta hacer cuando trabajo con gerentes que tienen equipos en campo. La respuesta siempre dice más de lo que parece. ¿Te animás a responderla en los comentarios? INSIS SAS

En las empresas se suelen medir tiempos de entrega, productividad, ventas o cobranzas, pero hay algo que casi nunca se mide: esas pequeñas coordinaciones diarias que consumen tiempo, generan interrupciones y dependen de una llamada o un mensaje para resolverse. Son tareas que parecen pequeñas, pero que, repetidas todos los días, terminan teniendo un impacto importante en la operación. ¿Te pasa en tu empresa? INSIS SAS

🌈 Gradients are here!! This was one of the most requested features. Our plugin now supports radial and conic gradients next to linear. Mapped, extractable as tokens, and ready to scale in your system. Your tokens can finally capture all gradient types inside Figma. We also shipped: 🎯 Auto-apply theme on component drop 📖 Regex support in Living Documentation and long list of fixes and smaller improvements... But today is about gradients. Go try it out. 👉 Live now in Tokens Studio for Figma

Pumped and honored to share the (virtual) stage with the legend and good friend Alex Kane next week 👊 A topic that never goes out of style because it is one of the fundamental keys to running a good sales process, but also helping your buyer in their evaluation......multi-threading 🤓 There is never ending advice, tips, tricks etc and it can be hard to cut through the noise and get back to basics and the true 'why' behind mastering this behavior Excited to not only share from my experience and my process, but learn and talk through Alex's since he is one of, if not the best seller I've had the pleasure to know See ya'll next week + link below 👇 https://lnkd.in/gHDmAh62

Live from Penpot Fest Today we announced Token Script, a new open language for design systems. Design Tokens gave us structure and a shared foundation between design and development. But every language eventually needs grammar, logic, and meaning. Token Script is that next step. It turns tokens into design data that is readable by humans, machines, and even AI. Fully open source, open to everyone, and built for an interoperable future. Seeing Mike Kamminga take the stage and share this moment with the Penpot community is something special. This is what open collaboration looks like in real time. From Tokens to Design Data. From handoffs to harmony. From closed tools to an open future. So freakin’ proud of what our team at HYMA / Tokens Studio are building for the community!

90% of founders obsess over MORE: more signups, more features, more channels But one of the biggest growth unlocks isn’t adding more stuff. It’s iterating, refining, and treating your “day 1” onboarding experience as a standalone product of its own. This means giving it the appropriate level of attention, resources, and constant iteration to ensure it’s intentional and memorable for users. Ultimately, if your onboarding experience isn’t evolving and improving alongside user/market expectations, it won’t matter how good your core product is. Folks won’t even get around to experiencing it. Your first-time experience should do three things (nothing more, nothing less): → Communicate why your product matters (ideally differently from your marketing copy) → Show value or get users to experience it immediately → Drive a clear next step At Supademo, we run monthly experiments around these objectives and aim to revisit them monthly. It’s never “set it and forget it”. It’s a product we refine, again and again. So the next time you think about growth, don’t look outward. Revisit existing experiences instead. It could be your most powerful unlock. When was the last time you revamped your onboarding, and what came out of it?

Is turning dense, technical walkthroughs into interactive, self‑paced learning still a headache? VRIFY (Series B, fast‑growing) is doing it with Supademo, and the results are stacking up. How they run it: → Interactive demos with instant multilingual voiceovers for docs and training → Embedded across onboarding, enablement, and the knowledge base: meeting users where they are → Product enablement that standardizes client and employee onboarding Here's what it’s driving: → $100k+ in resourcing saved → ~75% faster enablement content production → Higher engagement across docs and training Grateful for partners like VRIFY who move fast and raise the bar for customer education. Get the full scoop on VRIFY’s playbook through the full case study.

Front-line sales managers have one of the hardest jobs out there They ‘work for’ their AEs, cross-functional partners, revenue execs… while very little is actually invested in / resources for them They have to figure out how to go from killer rep to supportive leader, and unblock everything around their team to make them successful. And when it comes to having a few moments to actually dig into deals (outside of the forecast) they get stuck in the "how's it going?" hell: Rep: "Great! Moving forward." Manager: "Any concerns? What about XYZ" Rep: "Nope, all good. It’ll close by EOQ" Manager: "...cool." [Insert awkward silence] These managers know there’s gaps across the dozens of deals their team is working, but the time it takes to get the insights needed to meaningfully contribute just doesn’t exist… are they really going to listen to the 10+ calls per rep that past week?? Deal Reviews in Accord changes this with something simple but powerful. They’re served up the most important aspects of the deal (Key Stakeholders, Business Case, Mutual Plan, etc) to help coach + contribute instantly. They can give a structured 1-3 score as well as qualitative feedback directly on the MEDDPIC or whatever value-based framework is being used. This allows front-line managers to move away from vague questions / feedback, and get to the heart of the deal. No more storytelling or interrogations. Just objective insights into what’s actually happening, and structured feedback to move the deal forward.. Specific. Actionable. In the moment. This is how front-line managers can improve execution, develop reps, and impact deals proactively.

When people ask me how to “get everyone involved” in a Voice of the Customer programme, I usually say: don’t start with technology. Start with behaviour. The biggest barrier isn’t access to feedback. It’s the belief that feedback belongs to one team—or that it will be used to point fingers. If VoC feels like a monthly judgement, people avoid it. If it feels like a shared learning loop, people join. What helps: ➡️ Make it visible. Let teams see the voice of the customer in a way that fits their world. Executives want a clear link to priorities. Frontline teams want practical takeaways. Product wants recurring themes. Ops wants root causes. ➡️ Make it actionable. Choose a few priorities together. Don’t boil the ocean. Agree on ownership, and the next decision the feedback will influence. If there’s no action path, the energy fades fast. ➡️ Make it human. Mix data with real stories. A single comment can create empathy faster than a chart ever will. ➡️ Make it social. Run short cross-functional sessions where people solve one customer pain point together. Those moments build trust between departments—and that trust is what keeps VoC alive. VoC works best when it becomes a team sport. The goal isn’t perfect alignment. It’s steady collaboration. #VoC #CustomerFeedback #EmployeeExperience #CX

Some partnerships start with a coffee that lasts hours longer than anyone planned. Ours started on a rooftop in Riyadh. Last year, Michel Stevens from CXM Academy invited me to join him at a CX conference in Saudi Arabia. We hit it off — and kept talking. Michel has since become a regular guest on our CX Matters podcast, and we keep arriving at the same conclusion: the CX industry doesn't have a knowledge problem. It has an execution problem. Great insights die in dashboards. Trained professionals go back to organisations that aren't set up to act on what they've learned. The gap between knowing and doing is where most CX programs quietly fail. That's why I'm happy to announce that Hello Customer is now officially partnering with CXM Academy — to bring CX skills and CX tools closer together. CXM Academy builds the skills. Hello Customer provides the tools and the intelligence. Neither is worth much without the other. We're already cooking up more projects together. More to come. 🎧 CX Matters podcast: https://lnkd.in/eYSwNFRk Monetizing the Experience course: https://lnkd.in/ekYPSNRv

𝗘𝗲𝗻 𝗱𝗲𝗮𝗹𝗲𝗿 𝗶𝗻 𝗔𝘇𝗶𝗲̈ 𝗺𝗲𝘁 𝗲𝗲𝗻 𝗸𝗮𝗽𝗼𝘁 𝘁𝗮𝗻𝗱𝘄𝗶𝗲𝗹 𝗶𝗻 𝘇'𝗻 𝗵𝗮𝗻𝗱 Geen artikelnummer. Geen idee hoe het heet. Wel een machine die stilstaat in een haven. We werken al meer dan tien jaar samen met VDL Container Systems. Zij bouwen spreaders, de grote machines die containers van schepen tillen. Met duizenden onderdelen en dealers over de hele wereld. Het eerste wat we bouwden was een bestelportaal. Dealers logden in, zochten op artikelnummer, bestelden hun spareparts. Prima. Maar op de meeste onderdelen in een machine staat geen artikelnummer. Dus bouwden we een 3D-visualizer. Een dealer opent de 3D-tekening van de spreader, zoomt in op de plek waar het onderdeel zat, klikt erop. Artikelnummer, prijs, bestellen. Klaar. Je hoeft niet te weten hoe iets heet. Je hoeft alleen te weten waar het zit. En dat weet je, want je hebt het er net uitgehaald. Inmiddels lopen er meer dan 6.500 bestellingen per jaar door het systeem. En we zijn nog lang niet klaar. Op de planning: onderhoudsinformatie in diezelfde 3D-omgeving, IoT-koppelingen en storingen die je live ziet in de tekening. Dit is deel 1 van een serie. De komende maanden vertel ik meer over wat we met dit platform aan het bouwen zijn. Herkenbaar probleem? Elk bedrijf dat werkt met spareparts, onderhoud of storingen kent dit. Lees de hele blog via de link.

We started Guidde because I kept running into the same problem: explaining the same process over and over again. Whether it was onboarding a new employee, enabling sales teams, training customers, or showing a prospect how a feature works - it never scaled. Written docs were ignored, meetings piled up, and live demos consumed hours every week. 😵💫 What I realized is that video is the closest thing to real human interaction that actually scales. People learn faster when they can see and hear the process, not just read about it. So we built Guidde to turn simple screen recordings into polished, AI-narrated training videos in seconds. No editing skills, no mic-fright, no wasted hours. 🎙️✨ Today teams use it to scale onboarding, enablement, support, and training — without repeating themselves for the 100th time. 🚀