Accord

You may have noticed... 👀 we look a little different today 👀 After nearly 5 years after founding Accord, our brand + messaging needed an upgrade. To reflect what we've learned working with 1,000's of elite GTM leaders, and why striving for Revenue Excellence fails when it comes to consistent execution... In short, here's what I see almost every day: 🎯 CRO / Enablement / RevOps invest $$$$ millions on sales tools, consultants, and process. 🎯 They build a killer strategy. Mapping value props. Frameworks for value selling. Handoffs. Multi-threading. Qualification. Etc. 🎯 Big launch at SKO or some kickoff with hundreds of hours for prep and rollout. 🎯 Everyone is hyped and energized by the project 🚫 A few months later, 80%+ is unused on the field and forgotten. 🚫 The culture stays status quo other than a few top reps and managers. 🚫 Win rates, deal size, and approach to customers don't budge. The core of this issue isn't their strategy or value-selling framework. And it's definitely NOT just 'reps being lazy' But why are we surprised by the lack of behavioural & cultural change when they just get a laminate on their desk?? or a bunch of new Salesforce Fields + Stage Names + MEDDPIC criteria to fill out! World-class strategy. With zero reinforcement built into their flow of work. Inspection. Without empathy. Your team doesn't need more fields to inspect their discovery. They need a workflow where DOING THE RIGHT THING IS THEIR DEFAULT. That's why took on the challenge of building Accord in the first place. Taking the 'homework' out of sales and into 'customer-work'. Taking static playbooks + content into a living workspace for every deal. Looking to make excellence the only option? And Not the exception? Welcome to the new Accord 👊

Are your team's "best practices" truly standard, or just suggestions? Accord's Revenue Excellence Platform translates value-selling theory into actionable workflows your reps actually use. Ensure the right case study is shared at the right time, guide reps through every critical step, and align the entire team around a winning customer journey.

Is your sales playbook a critical guide, or just another document reps ignore? In a competitive market, you can't afford inconsistent execution. Accord transforms your methodology into an enforceable workflow inside the deal itself. Drive the process adherence needed to win, gain total visibility, and forecast with confidence.

Are your sales managers coaching reps or just chasing CRM updates? Stop inspecting deals and start improving them. Accord provides complete visibility into playbook execution without manual updates. Identify coaching moments, ensure process adherence, and forecast with data you can actually trust.

Front-line sales managers have one of the hardest jobs out there They ‘work for’ their AEs, cross-functional partners, revenue execs… while very little is actually invested in / resources for them They have to figure out how to go from killer rep to supportive leader, and unblock everything around their team to make them successful. And when it comes to having a few moments to actually dig into deals (outside of the forecast) they get stuck in the "how's it going?" hell: Rep: "Great! Moving forward." Manager: "Any concerns? What about XYZ" Rep: "Nope, all good. It’ll close by EOQ" Manager: "...cool." [Insert awkward silence] These managers know there’s gaps across the dozens of deals their team is working, but the time it takes to get the insights needed to meaningfully contribute just doesn’t exist… are they really going to listen to the 10+ calls per rep that past week?? Deal Reviews in Accord changes this with something simple but powerful. They’re served up the most important aspects of the deal (Key Stakeholders, Business Case, Mutual Plan, etc) to help coach + contribute instantly. They can give a structured 1-3 score as well as qualitative feedback directly on the MEDDPIC or whatever value-based framework is being used. This allows front-line managers to move away from vague questions / feedback, and get to the heart of the deal. No more storytelling or interrogations. Just objective insights into what’s actually happening, and structured feedback to move the deal forward.. Specific. Actionable. In the moment. This is how front-line managers can improve execution, develop reps, and impact deals proactively.

Pumped and honored to share the (virtual) stage with the legend and good friend Alex Kane next week 👊 A topic that never goes out of style because it is one of the fundamental keys to running a good sales process, but also helping your buyer in their evaluation......multi-threading 🤓 There is never ending advice, tips, tricks etc and it can be hard to cut through the noise and get back to basics and the true 'why' behind mastering this behavior Excited to not only share from my experience and my process, but learn and talk through Alex's since he is one of, if not the best seller I've had the pleasure to know See ya'll next week + link below 👇 https://lnkd.in/gHDmAh62