LinkedIn thought leader ad examples

𝗘𝗶𝗻 𝗕𝗮𝗱𝗴𝗲-𝗦𝗰𝗮𝗻 𝗶𝘀𝘁 𝗻𝗼𝗰𝗵 𝗸𝗲𝗶𝗻 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝘇𝗶𝗲𝗿𝘁𝗲𝗿 𝗟𝗲𝗮𝗱. 👀 Für mich ist das einer der wichtigsten Punkte direkt auf der Messe. Ein Kontakt ist schnell erfasst. Aber was wissen wir danach wirklich? ❓ Was beschäftigt diesen Menschen? ❓ Welchen konkreten Bedarf gibt es? ❓ Wie relevant ist die Chance? ❓ Was wurde vereinbart? ❓ Was passiert als Nächstes? ❓ Und vor allem: Wer übernimmt – und bis wann? Genau hier entscheidet sich, ob aus einem guten Gespräch tatsächlich ein sauberer Vertriebsprozess entsteht. 𝗗𝗶𝗲 𝗤𝘂𝗮𝗹𝗶𝘁ä𝘁 𝗱𝗲𝗿 𝗗𝗼𝗸𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝘀𝘁𝗶𝗺𝗺𝘁 𝗱𝗶𝗲 𝗤𝘂𝗮𝗹𝗶𝘁ä𝘁 𝗱𝗲𝘀 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝘀. Und das ist für mich ein operatives Thema. Es braucht klare Gesprächsleitlinien, einheitliche Informationen, saubere Übergaben und möglichst wenig Medienbrüche. Technologie kann dabei im Hintergrund sehr viel Arbeit abnehmen. Aber vorne zählt weiterhin das echte Gespräch von Mensch zu Mensch. 🤝 Genau diese Verbindung aus guter Telefonie, klaren Prozessen und sauberer Datenerfassung macht für mich den Unterschied. 👉 Mehr dazu: https://lnkd.in/e7qjEJbN #Messe #Leadqualifizierung #Vertriebsprozesse #Telefonie #CRM #ComCare360

𝗗𝗮𝘀 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗻𝗮𝗰𝗵 𝗱𝗲𝗿 𝗠𝗲𝘀𝘀𝗲 𝗱𝗮𝗿𝗳 𝗻𝗶𝗰𝗵𝘁 𝗲𝗿𝘀𝘁 𝗻𝗮𝗰𝗵 𝗱𝗲𝗿 𝗠𝗲𝘀𝘀𝗲 𝗴𝗲𝗽𝗹𝗮𝗻𝘁 𝘄𝗲𝗿𝗱𝗲𝗻. ⏱️ Denn genau dann kommt alles gleichzeitig. Der normale Arbeitsalltag läuft weiter. Das Team ist nach intensiven Messetagen ausgelastet. Und gleichzeitig liegen neue Kontakte auf dem Tisch, die möglichst schnell bearbeitet werden sollten. Für mich ist deshalb eine Frage entscheidend: 𝗜𝘀𝘁 𝘃𝗼𝗿 𝗱𝗲𝗺 𝗲𝗿𝘀𝘁𝗲𝗻 𝗠𝗲𝘀𝘀𝗲𝘁𝗮𝗴 𝗯𝗲𝗿𝗲𝗶𝘁𝘀 𝗸𝗹𝗮𝗿, 𝘄𝗮𝘀 𝗺𝗶𝘁 𝘄𝗲𝗹𝗰𝗵𝗲𝗺 𝗞𝗼𝗻𝘁𝗮𝗸𝘁 𝗱𝗮𝗻𝗮𝗰𝗵 𝗽𝗮𝘀𝘀𝗶𝗲𝗿𝘁? 📞 Wer wird persönlich angerufen? 📩 Wer geht in eine strukturierte Follow-up-Strecke? 🎯 Welche Kontakte haben höchste Priorität? 👥 Wer übernimmt welche Leads? Wenn diese Fragen erst nach Messeschluss geklärt werden, geht wertvolle Zeit verloren. Und das hat nichts mit mangelndem Engagement zu tun. Es ist meistens schlicht ein Kapazitäts- und Prozessproblem. Deshalb mein persönlicher Messe-Check: 𝗜𝘀𝘁 𝗲𝘂𝗲𝗿 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗵𝗲𝘂𝘁𝗲 𝘀𝗰𝗵𝗼𝗻 𝘀𝗼 𝗴𝘂𝘁 𝗴𝗲𝗽𝗹𝗮𝗻𝘁 𝘄𝗶𝗲 𝗲𝘂𝗲𝗿 𝗠𝗲𝘀𝘀𝗲𝘀𝘁𝗮𝗻𝗱? 👇 Den vollständigen Impuls dazu findet ihr hier: https://lnkd.in/e7qjEJbN #Messeerfolg #FollowUp #Vertrieb #Telefonmarketing #Leadmanagement #ComCare360

The Power of Partnership in Action!! At CLA (CliftonLarsonAllen), we believe in the strength of our partnership model — and this week, that belief came to life in a big way. We advanced 90 CLA professionals into leadership roles as principals, signing directors, and technical directors. Why is this significant? Because as a partnership, we have the freedom to make decisions that reflect our values and are guided by one simple principle: keep our promises to our people. We continue to invest in careers, create opportunities, and build a future where leadership is earned and celebrated. This is what makes CLA unique. Our partnership isn’t just a structure — it’s a mindset. It empowers us to grow boldly, stay true to our purpose, and make sure that every advancement strengthens our firm and the communities we serve. https://lnkd.in/gukX2MCV #CLAPartnership #LeadershipGrowth #PromisesMatter #FutureReady

If you’re the hero of your company, you’re also the biggest problem. The business can only grow as far as your personal capacity allows. As CEOs, we're wired to jump in, fix it, save the day, and look strong. It feels good. It feels responsible. It feels like leadership. But it's actually ego and can create the biggest bottleneck in the business: you. Here’s the truth no one told me early on: A company built around a hero can only grow to the limits of that hero. Those limits show up fast. The shift happened when I finally stopped asking, “How do I solve this?” and forced myself to ask, “Who’s the right person to OWN this?” That question changed everything. A few uncomfortable lessons I now give every CEO I coach: + If you can’t delegate, it’s not a “skill gap.” It’s a trust problem. + If you keep jumping in, you’re not “helping." You’re stealing growth from your team. + If you think nobody can do it as well as you can… you’re proving why you’re stuck. Hero leadership feels good in the moment and destroys scale in the long run. Want a scalable company? Stop trying to be the smartest, busiest, hardest-working person in the room. Start building leaders. Start handing over ownership. Start building a team of A-players that can function without you. The day you stop being the hero is the day your company finally grows up. That’s when the business takes off, and when you do too. That’s how you #MakeBIGHappen.

Most CEOs are training harder for a race than they are for their own brain. New research from Dr. Christin Glorioso, MD PHD is a wake-up call: You can boost cognitive performance and reduce dementia risk with five minutes of running or fifteen minutes of fast walking a day. Leaders who build real cardiorespiratory fitness see up to a 40% reduction in dementia risk. The data gets even more interesting: + HIIT can help increase hippocampal volume—the part of the brain responsible for memory and learning. + Resistance training improves executive function—planning, focus, decision-making. + Mind-body practices like tai chi outperform traditional exercise in some studies for cognitive protection. It doesn’t take extreme effort. It takes consistency. Every CEO I coach who treats exercise as a non-negotiable shows up sharper—better decisions, better energy, better leadership. So here’s the question that matters: If a simple daily habit can strengthen your brain and your leadership… why wouldn’t you do it? Check out the full article in the comments.

Kansen ontstaan waar anderen terughoudend worden! De wereld voelt onrustiger dan een paar jaar geleden. Conflicten komen dichterbij, energieprijzen schieten omhoog en leveringsketens blijken kwetsbaar. Voor ondernemers betekent dat: de spelregels veranderen terwijl je midden in het spel zit. Het is verleidelijk om houvast te zoeken in nieuws en analyses. Maar geopolitieke onrust laat zich nauwelijks voorspellen, laat staan controleren. De echte vraag is niet wat er gaat gebeuren, maar hoe je er als ondernemer mee omgaat. Van externe onrust naar interne ruis Wat we bij veel organisaties zien: onrust van buiten kruipt naar binnen. Twijfel sluipt in besluitvorming. Investeringen worden uitgesteld of juist impulsief genomen. Hoe meer beslissingen worden ingegeven door externe prikkels, hoe groter de kans dat je interne koers vervaagt. De markt valt niet stil, maar verschuift Klanten worden voorzichtiger, maar de vraag verdwijnt niet — ze verandert van karakter. Klanten zoeken meer zekerheid, flexibiliteit en transparantie. Bedrijven die hun propositie daarop aanpassen, creëren opnieuw beweging. Onderscheid wordt zichtbaarder In onzekere tijden kiezen klanten bewuster. Ze zoeken partijen die duidelijk zijn in wat ze doen, beloven en waarmaken. Waarom ben jij relevant? Wat los je concreet op? Bedrijven die daar helder antwoord op geven, vallen op. Kansen voor wie blijft bewegen Wanneer concurrenten gas terugnemen, ontstaat ruimte. Wanneer anderen wachten, ontstaat zichtbaarheid voor wie wél in beweging blijft. Niet roekeloos versnellen, maar gerichte keuzes maken. Geopolitieke onrust is geen tijdelijke fase. De voorspelbaarheid neemt af, maar het belang van duidelijke keuzes neemt juist toe. Je kunt de wereld niet sturen — maar je kunt wel bepalen hoe je je erin positioneert. Ik ben Andre de Wilde, mede oprichter van BusinessBuilding en help ondernemers groeien. Als je nieuwsgierig bent wat het jou kan brengen, ik ben bereikbaar op [email protected] 06-44565666.

De meeste ondernemers herkennen dit wel; Er zit meer in, waarom lukt het niet om dat te bereiken... Een sterke commerciële organisatie is essentieel voor het succes van elk bedrijf. Maar hoe weet je of je sales- en marketingafdeling optimaal presteert? De Commerciële Audit van BusinessBuilding biedt onze klanten al jarenlang een diepgaande analyse van de commerciële mensen, processen en data geeft inzicht in de groeipotentie hiervan. En we geven hierbij aan HOE je deze potentie kan gaan benutten! Mijn gewaardeerde collega Jan Bernard Slotboom vertelt hoe de Audit werkt. https://lnkd.in/e7J_qKf2

You just closed Q1. Ask yourself (or your Sales team) these 2 questions: 1. When we lose, why do we lose? 2. How did we arrive at that answer? It's never been easier to take call transcripts, dump them into AI, and analyze the patterns. But, when Drew Giovannoli and I conducted the buyer research for our 2026 Buyer Truths study, 65% of mid-market and enterprise B2B buyers said they withheld the real reason the losing vendor lost the deal. So, while AI makes it easier to analyze what buyers TOLD us, more often than not, it's not the full truth. Want to see the reasons why buyers ended up sticking with status quo? What made them cut a vendor? And, the ranking of what mattered most in their final decision? Findings here (ungated, no need to give us your email): https://lnkd.in/e3r3EJrm (And - if you don't have a 3rd party doing win/loss analysis for you....check out Drew's company, Buried Wins. This isn't a paid post. I've just had an opportunity to work closely with Drew on this report and have seen the quality of his win/loss work. He's a gem.)

How do you handle buyer push back? Discount? Only 17% of buyers stayed with their existing vendor because of price. In our Buyer Truths report of 172 software buyers in 2026: 51% stayed with their existing vendor because of implementation effort. 15% stayed due to personal credibility risk OR political resistance. Discounting as a gut reaction to buyer push back is lazy and costing you deals. Check out this episode of Buyer Truths with Becky Abraham and Jen Allen-Knuth to learn a whole lot more. PS - Thanks to Jess Cook for the Canva template to showcase our podcast - discovered during the Exit Five webinar blitz.

𝗖𝗮𝗻𝗼𝗽𝘆 𝘄𝗮𝘀𝗻’𝘁 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗳𝗶𝘅. And that’s exactly the point. No tech is a magic button. 𝘛𝘩𝘦 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘤𝘢𝘮𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘸𝘦 𝘳𝘦𝘣𝘶𝘪𝘭𝘵 𝘸𝘪𝘵𝘩𝘪𝘯 𝘪𝘵: ▪️ Defining "how we work" before we built workflows ▪️ Questioning every “filler” step and templatizing wherever possible ▪️ Embedding requests, follow-ups, and accountability into the tasks themselves ▪️ Treating the workflow as the SOP, something that can be sliced and dice and audited - not a vague checklist It took time. It took leadership stepping out of billable hours. And it took the discipline to standardize before scaling. 𝗧𝗵𝗲 𝗽𝗮𝘆𝗼𝗳𝗳? 🔹 $0 AR 🔹Production we (Ops) can manage in our sleep 🔹Not working the weekend before a deadline 🔹Our team upskilling faster than ever 🔹Confidence in our systems, team, and ability to grow without breaking 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗾𝘂𝗶𝗰𝗸-𝗳𝗶𝘅 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝗺, 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀𝗻’𝘁 𝗼𝗻𝗲. But if you’re ready to reimagine how you work, it can be the unlock you’ve been searching for. https://lnkd.in/geXvQRes

Speed round! If you didn't have 60 minutes for my "best tax season" webinar here are the cliff notes in 3. 👇 Thank you to Canopy for hosting - and for creating space for conversations that push our industry forward. #TaxSeason #AccountingLeadership #FirmOfTheFuture Explore a Demo: https://lnkd.in/geXvQRes

The Met Gala 2026 didn’t have a winner. It had a distribution vs conversion imbalance. If you only looked at feeds, this looked like a massive success: ⌙ Beyoncé dominated cross-platform visibility ⌙ Bad Bunny drove global velocity (US + LATAM + Europe) ⌙ K-pop amplification layers expanded reach into Asia within minutes TikTok clips → Instagram carousels → X commentary → YouTube breakdowns The system worked exactly as designed. But when you move one layer deeper (into behavior) the pattern breaks. Search didn’t follow the spectacle. It concentrated. ▪️ What actually moved Spikes clustered around names, not products. ⌙ <30% of top viral looks progressed from engagement → search ⌙ <10% show signals of intent (based on historical red carpet benchmarks + early patterns) Most content peaked at visual consumption, not action ▪️ Who actually won 1️⃣ Cultural Scale Beyoncé Bad Bunny They drove reach, velocity, and platform spread. But this layer is top-of-funnel only. 2️⃣ Behavioral Movement Sabrina Carpenter Rihanna These moments pushed users off-platform. That’s where value actually starts compounding. 3️⃣ Perception Control Balmain (congrats Bruna) Dior Saint Laurent They defined the aesthetic of the night. But there’s a disconnect: ⌙ High editorial dominance ⌙ Low measurable demand signal 4️⃣ Conversion Efficiency Chopard Cartier Tiffany & Co. (well done Hector, Nathalie, Andrea, and team) Fenty Beauty (Nanette congrats) These categories outperform for one reason: They sit closer to realistic ownership ⌙ Jewelry = identifiable + aspirational + searchable ⌙ Beauty = replicable + immediate In every red carpet dataset I’ve looked at, these categories have the highest intent efficiency per impression ▪️ EMV tells the same story if you look at it correctly Estimated distribution ⌙ 40–45% → Talent ⌙ 25–30% → Designers ⌙ 15–20% → Media ⌙ 10–15% → Brands + creators That’s not balanced. That’s a top-heavy attention model. Which explains why demand doesn’t cascade. ▪️ Platform behavior amplified the imbalance TikTok accelerated exposure Instagram locked in prestige X compressed reactions YouTube extended narrative ▪️ The structural issue The Met Gala is optimized for: ⌙ spectacle ⌙ originality ⌙ cultural signaling Demand is driven by: ⌙ recognition ⌙ repeatability ⌙ accessibility Those two systems are drifting further apart. 💡 Non-obvious takeaway The highest-performing looks of the night weren’t the most viral. They were the ones that reduced the distance between admiration and ownership That distance is where conversion lives. And most of the carpet is moving in the opposite direction. For brands, this is the real opportunity. ⌙ Not to win the night. ⌙ But to design the bridge between: being seen → being searched → being bought Most teams are still optimizing for the first step. That’s why moments like this look massive but behave small.

How effective are your board papers? Take our free Board Reporting Assessment to: ✓ Benchmark your reporting against governance best practices ✓ Identify quick wins to save up to 47% prep time ✓ Get personalised recommendations from 20 years of board expertise Get instant recommendations https://lnkd.in/esxSpSpD

How AI-ready is your board? I bet you've heard this question a lot over the past year or two... usually followed by a heavy sales pitch. The question isn't going away though. AI transformation really does start at the top... and too few boards are demonstrating real leadership on it. That's why we've partnered with tech disruption experts Paradigm Junction to develop this free tool. In just a few minutes, it'll help you assess how AI-ready your board is and identify actionable steps to plug the gaps. No heavy sales pitch, no jargon, no doom-mongering — just a useful benchmark to help you and your board meet the challenges (and opportunities) of an AI-powered world. 💡 See how ready your board is here: https://lnkd.in/eYffeTje James Hutt Board Intelligence #aigovernance #boardsofdirectors #aireadiness #corporategovernance #boardeffectiveness

You just bought Claude Code. You will NOT ship faster. 🔥 AI can 10x your coding throughput. AI can 10x your integration speed. And you will still miss every deadline. Here's the formula nobody talks about: Output = Throughput(Constraint) × Throughput(Coding) × Throughput(Integration) You just turbocharged factors 2 and 3. Factor 1 — your architects, your requirements, your ONE bottleneck — you left it exactly as it was. 80% of companies are unknowingly destroying 54% of their potential output by overloading that constraint. We've been measuring it since 2016. So congratulations: you now have a Ferrari engine bolted to a bicycle frame. The companies that will actually win with AI are not the ones buying the best tools. They're the ones that first find their constraint — then protect it. That's not a technology problem. That's a management problem. Most executives don't want to hear that. "Are you solving the constraint — or just the code?"

Most executives know Pareto. This is just for independent actions - but you have a tightly coupled company to lead … … so it’s not 80/20 - it’s 99/1. Just ONE point that levers your growth! You know for sure The Goal from Goldratt! I help over 42 companies, from 16 to 6,500 people around the world, to find this one lever: the constraint. Not by consulting, but by supporting top managers to find and fix it. You can imagine the EBITDA jump yourself. Maybe you are stuck in growth, want to sell your company, or simply want clarity and focus? No paycheck needed—we compiled our knowledge into one self-service tool: the Constraint Analytics Center. 👉 https://lnkd.in/eSHy6V4G

My latest piece for ServiceNow Workflow talks about how AI represents the next revolution for management. The core argument is that AI isn't just the next software cycle. The gap between AI adopters and AI pacesetters isn't about spending, or even which models you have access to. It's about institutional readiness - whether you've architected your organization for AI, or just layered AI onto the fragmented systems you already had. Thank you to Diana Wu David, Sasha Lal, and the ServiceNow Futures team for the invitation to contribute and for sparking such a thoughtful conversation around it. Read the article here: https://lnkd.in/g4stXC2V #AI #FutureOfWork #Leadership #DigitalTransformation

Day 1: CFO resigns. Day 14: You’ve missed your close. Day 30: The board’s asking questions. That’s how fast things unravel when finance leadership disappears in a portco. Every day is critical when no one’s watching burn, the forecast is stale, and the board assumes you’ve lost control. High-performing PE firms don’t wait for it to happen. They bring in interim CFOs who’ve seen it all before, and can restore order from day one. BluWave, LP introduces you to exact-fit, PE-grade CFOs in an average of 1.2 days. The kind who cut close time in half and rebuild forecasting under pressure. So one gap doesn’t derail your entire quarter. Read more about where interim CFOs can step in: https://lnkd.in/ew_y_KvK

The biggest mistake PE firms make when hiring an interim CFO? Chasing the lowest rate instead of the right fit. It almost never works out. Because when the forecast is late, diligence questions start piling up, and the board’s getting anxious… A proven operator creates value that goes beyond their rate. Exponentially. PE firms need a special breed of interim CFO who’s: ✅ Lived the PE pace and knows how to lead under pressure ✅ Navigated exits, restructurings, and all the chaos in between ✅ Built trust fast with sponsors and portco leadership ✅ Available yesterday (but realistically, within a few days) The wrong CFO opens portcos up to risk and all types of missteps. And those missteps can bleed money FAST. The right one shortens the path to value, starting the moment they step foot in the office. We put together the 20 most critical factors to vet in an interim CFO before you go all-in. Get the full list → https://lnkd.in/eCMJdcFF

So it’s happened to me a few times in my life where I thought, “This is the next big thing in technology, but there’s no book about it.” And each time, I ended up writing the first bestseller. This feels like one of those times. Today, Joseph M. Bradley and I are launching "You to the Power of Two: Redefining Human Potential in the Age of Identic AI." The book explores a profound shift already underway: AI is evolving from a set of tools to active participants in our lives - digital extensions of ourselves that can think, learn, decide, and act on our behalf. We call it "Identic AI." We wrote this book because Identic AI will transform work, learning, creativity, health, democracy and our very concept of identity. Big opportunities, big challenges, and a lot to unpack. But the most important question remains: Who owns our digital selves, and how do we ensure humans stay in charge? We believe this is one of the big conversations of our time, and we’re eager to build some real momentum around it. If the topic resonates, I’d be grateful if you’d consider ordering a copy (or a few… the holiday season is just around the corner!): https://a.co/d/if9oSoE Please share a short review or a selfie with the book once it arrives, and I will make a big deal of it online! Thanks for being part of this journey. The age of Identic AI is here, and together we can shape it for the better!

Herstel is niet teruggaan naar hoe het was "Ik wil gewoon weer de oude worden." Een voor ons veel gehoorde uitspraak. Maar als juist de manier waarop iemand vroeger leefde, werkte of met zichzelf omging uiteindelijk heeft bijgedragen aan de uitval... waarom zou dat dan nu het einddoel zijn? Tijdens onze coaching gaat herstel daarom niet over teruggaan. Veel interessanter is de vraag: "Wie wil je zijn als je straks weer aan het werk bent?" Misschien iemand die eerder grenzen aangeeft, beter luistert naar signalen van het lichaam of niet pas in beweging komt als de rek er helemaal uit is. Niet omdat je een ander mens wordt, maar omdat je ontdekt dat een andere manier van reageren beter bij je past. Dat is voor mij herstel. Niet teruggaan naar hoe het was. Maar een versie van jezelf die beter past bij wie je wilt zijn.

"Zo ben ik nu eenmaal." Het is een zin die we gemakkelijk uitspreken. "Zo ben ik nu eenmaal." Alsof daarmee alles gezegd is. Natuurlijk hebben we allemaal onze eigen persoonlijkheid. De één is van nature wat gevoeliger, de ander ondernemender of juist bedachtzamer. Dat is voor een deel wie we zijn. Maar in de loop van de jaren ontwikkelen we óók gewoontes. Manieren waarop we omgaan met situaties, onszelf beschermen of reageren op anderen. We zeggen dan: "Ik ben nu eenmaal een pleaser." "Ik ben gewoon perfectionistisch." "Ik kan nou eenmaal slecht grenzen aangeven." "Zo zit ik nu eenmaal in elkaar." Maar is dat wel zo? Of is het gedrag dat je jezelf, vaak zonder dat je het doorhad, hebt aangeleerd? Gedrag dat je misschien jarenlang heeft geholpen, maar je vandaag steeds meer energie kost? Tijdens onze coaching hoef je niets af te leren. Veel liever onderzoeken we samen: "Hoe zou je het liefst in zo'n situatie willen (kunnen) reageren?" Door dat samen te ervaren en zélf te merken wat het je oplevert, voelt het niet als een opgave, maar als een uitnodiging naar jezelf. Je ervaart meer rust. Meer ruimte. Meer regie. En juist daardoor ontstaat vaak vanzelf de motivatie om die nieuwe manier van reageren steeds vaker in te zetten. Niet omdat het moet, maar omdat je merkt dat het meer klopt bij hoe je wil dat het gaat. Op een manier die haalbaar is, reëel en vooral bij jou past. Juist daar ontstaat weer ruimte. Niet omdat de omstandigheden ineens veranderen, maar omdat je ontdekt dat je vaak meer invloed hebt dan je vooraf dacht. Niet altijd op wat er gebeurt, wél op hoe je ermee omgaat. Misschien zit er wel veel meer beweging in wie je bent (hoe je doet) dan je ooit hebt gedacht.

A rent freeze is meant to protect the people who need housing most. It usually does the opposite. Here's why. A cap doesn't create a single new apartment, and it doesn't reduce demand either. List an apartment in Berlin and a hundred people still show up. All a cap changes is how the landlord picks one of them. When the price can't decide, something else does: the safest name on the application. The doctor couple gets the apartment. The supermarket cashier doesn't. So the tenant the cap was written for is often the one who ends up without the apartment. Berlin already tested this. The 2020 rent cap was struck down by the constitutional court a year later, but not before the supply of rental listings collapsed. Studies put the drop somewhere between a quarter and a half. Fewer apartments, harder to find, handed to whoever looked safest on paper. The uncomfortable truth is that affordable housing cannot be legislated into existence. It requires more supply. And supply will only expand when the economics make sense. Either because rents rise to sustainable levels or because construction costs fall as excessive regulation is rolled back. When the East German market opened to investors in the late 90s, so much got built that rents actually fell. In Leipzig, even in the early 2010s, you could rent a fully renovated apartment for €4.50 per square meter. A cap can freeze a number for a while. It can't build the next apartment. Only investment does that. If the goal is genuinely affordable housing, the only lever that works is building more of it.

Wenn die Nationalhymne gespielt wird und du da unten auf dem Platz stehst… das ist Gänsehaut pur. Letztes Jahr bei der Nations League dufte ich ein Spiel von Anfang an spielen. Du läufst aufs Feld, stellst dich hin, singst die Nationalhymne und dann ist da so viel Adrenalin, dass du kaum weißt, wo du anfangen sollst. Aber es ist auch ein großer Druck. Das Herz klopft und du weiße, ab jetzt zählt jeder Ballkontakt. Das gilt jetzt auch noch mehr in unserer Bundesliga, denn es hat sich etwas geändert. Es zählt jetzt jeder einzelne Spieltag. Früher war klar: Am Ende gibt es noch einen Finalspieltag, an dem du Erster werden kannst. Den gibt es jetzt nicht mehr. Jetzt musst du an jedem Tag abliefern. Wer Fehler macht, rutscht in der Tabelle. Das merkt man. Die Erfahrenen in unserem Team gehen da ein bisschen entspannter ran. Aber für die Jüngeren und die Neuen ist der Druck wirklich hoch. Wie ich damit umgehe? Eigentlich brauche ich nur die ersten zwei, drei Ballkontakte. Sobald ich den Ball habe, sinkt die Aufregung. Dann bin ich voll im Tunnel. Unser Trainer hilft auch sehr. Er sagt immer: Fehler sind okay, wir bügeln die als Mannschaft wieder aus. Das gibt zusätzlich Sicherheit. 🎉 Aber die Freude ist immer ein kleines bisschen größer als die Aufregung. Sonst würde ich das ja nicht mit so viel Leidenschaft machen.