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أصعب لحظة لأي مدير… مش لما موظف يغلط لكن لما يغلط قدام الناس أو عميل … ويسحب معاه صورة المؤسسة كلها أنا شايف أن المهندس حط نفسه والمسؤولين والمشروع والوزير والبلد في موقف سيء جدا جدا خصوصا الحدث مباشر والكاميرات مفتوحة والمكان مليان مسؤولين وكل الموجودين مستنيين أداء مثالي في مناسبة رسمية عالية المستوى تظهر تطور ونمو وتقدم مش العكس! والمهندس ده دليل على نقص الكفاءات أو خلل في سوق العمل وتهيئة الكوادر وهروبها الناس غالبا بتشوف المشهد من زاوية الموظف لكن أنا شوفته من زاوية المسؤول لأن أي شخص بيتكلم أو يمثل المؤسسة… سواء تابع للوزارة أو لشركة خاصة فهو في النهاية جزء من منظومة تحت مسؤولية الوزير في وشه زي ما بنقول وعشان كده… الإدارة الحقيقية بالنسبة لي تبدأ بعد الغلطة… مش قبلها بس لأن في لحظة زي دي كقائد عندك خيارين: إما تحتوي الموقف بهدوء وتحافظ على هيبة المؤسسة تصحح المعلومة بشكل ذكي تشكر الشخص أو تهزر معاه وتسحب المايك أو تنقل الحديث لمسؤول آخر عنده إجابات حاضرة وتعدي المشهد بأقل خسائر ممكنة أو… تحاول تعالج الخطأ فورا بانفعال وتهايلايت الخطأ اكتر فتخلق مشهد أكبر من الخطأ نفسه في رأيي الحصل مزج مش صحيح بين الاختيارين الفاتوا والموظف فعلا مقصر أو ممكن يكون السبب رهبة ضغط سوء تنظيم اختيار شخص غير مناسب للمشهد أو حتى فشل إداري كامل في التحضير لكن في النهاية… تصحيح الخطأ أمام الناس مهارة أنا شخصيا مش عارف كل تفاصيل الموقف ولا الظروف التي الوصلته للحظة دي وبقول كلام ممكن وأنا أيدي مش في النار لكن غالبا لو كنت مكان المسؤول كنت هحاول الأول إنقاذ صورة فريقي والمؤسسة أمام الجميع وأبدأ الحساب الحقيقي بعد نهاية الحدث… خلف الأبواب المغلقة وكان ممكن الفيديو ده ميشفهوش حد تعليقا على الأستاذ ساويرس القائد القوي فعلا … اليعرف ازي يحتوي الأزمة بدون أن يخسر فريقه أو مؤسسته والعميل وميكونش رحيم بس بعد الحدث مش أثناءه و الأستاذ خالد بكر الموظف مفكرش في شكل بلد كاملة ومسؤولين بأسرهم وأولادهم لو كنت مكان الموظف قبل الحدث أصلا هكون عارف إمكانياتي مقارنه بحجم ومستوى المشروع لو أنا مؤهل وجاهز .. هتقدم مش مؤهل أسيب مجال لحد تاني وأتطور لحد ما أجهز .. أو انسحب لأني راجل فني تماما مش متحدث أمام الكاميرات

من شهور بسيطة كنت مستغرب من قرار عميل عندنا في مصر قرر يخرج من تطبيقات التوصيل تماما بصراحة وقتها كنت شايف القرار خطر لأن التطبيقات كانت جايبة له حجم طلبات كويس وانتشار سريع ولسه شايف منشور بيتكلم عن نفس النقطة في الخليج وخصوصا في الكويت الموضوع وصل لمرحلة مطالبات بتدخل القانون والدولة للتحكم في التطبيقات وعمولاتها أنا مع الوقت فهمت من عميلنا إنه اتعلم الدرس بالطريقة الصعبة هو اكتشف إنه طول الوقت كان “بيبيع” لكن مش “بيبني” ولا كمان "بيكسب" وده كان سبب إنه يقرر يتعاون مع وكالة تسويق لأنه أدرك إن الوقت جه يستثمر في نفسه هو والبراند والمحتوى وقنواته مباشرة وتجربة تخلي العميل يطلبه بالاسم… مش من خلال وسيط وقتها فهمت إن المشكلة مش في عمولة ال30% المشكلة إن مطاعم كتير كانت تعتبرها تكلفة بيع مع إنها في الحقيقة كانت ميزانية تسويق لا تملك منها أي أصل بعد انتهائها ولو نفس النسبة دي كانت اتصرف جزء كبير منها من البداية على بناء الجمهور والقنوات الخاصة بالمطعم… كان الخروج من التطبيقات قرار سهل جدا وده خلاني أعيد التفكير في الموضوع بشكل مختلف أنا حاليا شايف إن تطبيقات التوصيل ممتازة جدا خصوصا في البداية لأنها بتديك انتشار سريع وتجيب لك عملاء ماكنتش هتعرف توصل لهم بسهولة كقناة تسويقية مش ربحية لكن الخطأ إن البيزنيس يفضل معتمد عليها وحدها لازم وقتها بالتوازي تكون شغال على سحب الداتا وبناء قاعدة بيانات بالعملاء من التطبيقات عشان تقدر تعمل إعادة تسويق لهم تاني لأن الهدف الحقيقي مش إن التطبيق يفضل يجيب لك العميل للأبد.. الهدف إن العميل يعرفك أنت ويرتبط بالتجربة والطعم وأنت تعرف توصله من غيرهم وفي نقطة ناس كتير بتغفلها .. الخروج من التطبيقات مش مجرد قرار تسويقي .. ده قرار تشغيلي كمان الهوت لاين جاهز؟ مين هيتابع؟ مين هيستلم الطلبات؟ التوصيل عندك كفاءته قد ايه؟ تجربة الطلب المباشر سريعة ولا معقدة؟ لأن ناس كتير بتطلع من التطبيقات… ثم تكتشف إن التطبيق كان شايل عنها جزء ضخم من التشغيل مش مجرد التسويق فالذكاء الحقيقي مش إنك ترفض التطبيقات ولا إنك تعتمد عليها بالكامل لكن الذكاء إنك تستخدمها كمرحلة نمو… وفي نفس الوقت تبني أصولك أنت معرفش حد مرة بالتجربة دي قبل كده؟

Frequently Asked… Gone. 👋 Sinds 7 mei 2026 toont Google geen FAQ rich results meer. Hiermee verandert Google nog meer van een zoekmachine naar een antwoordmachine. AI Overviews nemen steeds vaker de rol over van de klassieke SERP features. Minder klikken, meer directe antwoorden. Even voor de duidelijkheid: People Also Ask blijft gewoon staan. Dat zijn losse vraagblokken die Google zelf samenstelt op basis van content van verschillende websites. En gooi je schema markup nog niet meteen weg. FAQ Page blijft een geldig Schema.org-type. En het blijft waardevol om FAQ structured data in te zetten, juist omdat AI-zoekmachines en andere platforms (Bing) deze markup gebruiken om jouw content beter te interpreteren. Één feature minder om over na te denken. 🤷🏽♀️

👏👏👏 Ein-de-lijk: de zomer komt eraan én Meta heeft een nieuwe knop in de Ads Manager: 'Push weergave voor deze advertentie'. En beiden zijn top! Want iedere marketeer die weleens nieuwe advertenties test in een bestaand account kent dit: je maakt nieuwe ads, zet het live en krijgt nul weergaven. Meta gooit het budget automatisch naar wat al werkt. Maar met deze nieuwe functionaliteit kies je zelf welk percentage van je dagbudget naar een specifieke advertentie gaat. En hoe lang. Zo geef je nieuwe creatives een eerlijke kans, zonder je hele campagnestructuur overhoop te gooien. Extra tip: plan je advertenties alvast in + neem aanstaande maandag 22 juni een dag vrij. Het wordt 30 graden 😎 **En als jij dit leest: duimpje omhoog 👍. Dan weet het algoritme ook dat dit interessante content is.

Hoe overheidsinstanties meer moeten communiceren met minder budget. We houden een webinar voor overheidsinstanties. Waarom? Communicatieprofessionals bij overheidsinstanties: - zien de contentvraag groeien - merken dat capaciteit binnen teams onvoldoende meegroeit - voelen de druk van bestuur, beleid én burger tegelijk Gelukkig zijn er manieren om zónder extra collega's weer grip te krijgen op communicatie. Tijdens dit webinar delen we hoe Gemeente Tilburg, UWV en Rijksoverheid dit doen. Webinar | Donderdag 18 juni | 13:00-13:45 https://lnkd.in/exCyGEfB

🔬 We've invested 1 year of R&D 💸 We're releasing it for FREE Incrementality testing is extremely expensive and slow But what if we could detect incrementality from past budget changes instead of running experiments every month? Introducing: Cassandra Instant Incrementality A proprietary algorithm that detects incrementality from your past budget changes 1. Takes spend and total revenue per geo 2. Detects budget changes 3. Estimates causal lift ⏰ In less than 60 seconds And we're releasing it FOR FREE Available for a limited time Try it now before my sales make me put a paywall on it Link in the first comment👇🏻

Van een uitgebreide zoekwoordenanalyse op Google naar een advertentie die omhoog springt simpelweg omdat je ChatGPT een vraag stelt? Dat adverteren met ChatGPT de wereld van adverteren gaat veranderen is wel duidelijk. Hoe dat precies gaat gebeuren? We plozen het uit, stelden vragen en schreven er een blog over. Zo weet jij straks direct wat je advertentiemogelijkheden zijn. Benieuwd? Je leest de blog hier! https://lnkd.in/epmnrNAi

We gebruiken allemaal AI, maar sinds 2 augustus moet iedereen er netjes voor uitkomen en dat ook laten zien. Er is een transparantieplicht: de EU AI Act, artikel 50. Kort gezegd: je moet laten zien waar AI in je content zit. Met een label. En dat raakt iedereen die AI gebruikt voor content. Hoe, waar en wanneer je een label in welke foto zet, leggen we uit in deze blog. Je leest hem hier: https://lnkd.in/gabdaHns

💬 Just got this message from one of our 7-figure monthly spend clients this week (screenshot below). This is why we keep winning for big brands. When you combine: ✅ UGC that doesn’t feel like ads ✅ Graphic design that stops the scroll ✅ Shoots that deliver months of usable assets ✅ Paid channel expansion ✅ Deep data learnings that guide creative decisions …you get campaigns that smash KPIs and don’t slow down 🚀 At Catalyst we don’t just run ads. We build creative systems that keep scaling. If you want to see the exact creative stack we use to scale brands from 6 to 8 figures, drop a “Stack” in the comments and I’ll share it with you.

📲 𝐄𝐭 𝐬𝐢 𝐯𝐨𝐭𝐫𝐞 𝐩𝐫𝐨𝐜𝐡𝐚𝐢𝐧𝐞 𝐯𝐢𝐬𝐢𝐭𝐞 𝐞𝐧 𝐦𝐚𝐠𝐚𝐬𝐢𝐧 𝐯𝐞𝐧𝐚𝐢𝐭 𝐝’𝐮𝐧𝐞 𝐬𝐢𝐦𝐩𝐥𝐞 𝐧𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧? 😳 Les 𝐧𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐖𝐚𝐥𝐥𝐞𝐭 changent la donne! Elles permettent d’envoyer le bon message, au bon moment et à la bonne personne. Pas d’app à télécharger, pas de mail et du coup, pas de spam. Juste une communication utile, personnalisée et géolocalisée 😉 👉 Un client passe près d’un point de vente ? Hop, il reçoit une offre ciblée 👉 Son bon de réduction expire bientôt ? Le Wallet le lui rappelle. 👉 Un lancement d’OP ou de nouvelle collection ? Pas de mail (qu'on n'ouvrira probablement pas) mais une notif sur le tel 📱 Ça tombe bien car 47% des Français se disent influencés par une notification Wallet 😁 Résultat : plus d’engagement, plus de trafic et… plus de ventes 💥 Et le tout, avec un canal à coût maîtrisé, 100 % mesurable et à fort ROI. Et une expérience fluide, sans friction et toujours à portée de main pour les clients. 🔗 Découvrez comment le Wallet transforme la relation client avec Captain Wallet by Brevo : https://lnkd.in/eHCXpKSm #Retail #Wallet #Notifications #CustomerExperience #Brevo #CaptainWallet #Fidélisation #Innovation

🚀 One Creator. £300,000+ Spend. 30 Days. Just one of our creators drove over £300k ad spend in a single account last month. And it wasn’t luck. Here’s exactly how we create UGC ads that scale heavy spend and deliver low CPAs. 1️⃣ Creator Testing Even if you think you know which creator will crush it… you don’t. Every brand, every offer, every script hits differently. We test dozens of creators — and it’s rarely the one you expect that wins. Some of our best performers actually don’t match the ICP at all, and that’s often the secret. 2️⃣ Variations One ad won’t scale. We produce 150+ creatives per month for most brands because velocity + variety = winners. The truth? It usually takes dozens of tests to find one breakout ad. That’s what happened here — one variation took off and scaled £300k+ in spend. Consistency in testing is the competitive advantage. 3️⃣ Whitelisting Whitelisting works — but don’t rush it. Test first. When a creative starts to show legs, then whitelist. We partner with our creators to run their winning content as partnership ads through their own socials. This is what we did here. It boosts CTR, hook rate, hold rate — and builds real brand equity. Conversions? Honestly, probably not a huge lift. But the long-term halo effect? Immense. (And yes, every creator we work with can whitelist ) 4️⃣ Data-Backed Scripts Winning UGC isn’t a guessing game. We analyze hundreds of ideas — hooks, angles, problems, CTAs, lengths, creators — then feed that back into our next batch. It’s iteration at scale. That’s how we consistently bring CPAs down and spend up. TL;DR Scaling creative into Q4 isn’t about one good ad. It’s about testing fast, learning faster, and building a system that never stops creating winners. 💡 Want our deck which showcases how we did this? Comment “WINNER” and I’ll send over: Our creative testing framework Real examples (including this ad) Our pricing and how we scale 150+ ads/month

I never thought this virtual event would be this much fun!!! I am having the time of my life talking to these brilliant people! One of the perks of having so much talent on the speaker roster of Hitchhiker's Guide to Marketing Analytics is that I get to collect the best quotes such as: Ep.1 Sangram Vajre "The right question to ask is not "How can we grow?" but rather "How we THE MOST". 🙌 "Why do you need 5X pipe? With 5X pipe you lose 4 out of 5 deals you are in. Wouldn't you rather get 2X pipe but improve your win rate?" 🤔 Ep.2 Jonathan (Jon) Moran "Every marketer needs their Moneyball moment". " Curiosity is so important. I love when a marketer comes to me and says: " I have never used this tool before but I would love to log in and learn how to use it!" This and and so much more good advice and practical tips now available on-demand: https://lnkd.in/erex23UY PS: Huge thanks to Sequel.io for powering our virtual event with the best user experience for the presenters and the audience. I LOVE this new age tech of running webinars right on your website 😍 !!!

Season 2 of Hitchhiker's Guide to Marketing Analytics from CaliberMind is shaping up to be incredibly actionable with lots and lots of applied knowledge shared by the best and the brightest thought leaders in #marketinganalytics. 🛸 We had Archana Rao Basarur, MBA helping marketers distinguish across various types of marketing measurement - between #incrementally, multi-touch attribution and media mix #modeling 🛸 Ali Rastiello shared the how-to behind operationalizing buying groups 🛸 JD Garcia is coming next week to share how to advertise on LinkedIn for FREE (no joke 😲 🤯 🙏 ) 🛸 Jean Tali and yours truly (me!) will talk about finding Marketing and Sales alignment (and it is not a happily-ever-after story, it is more like when they tell you "you have to work your marriage 😉 ) 🛸 Evan Hannscott, one of the smartest people I know (maybe THE smartest) will pull the curtain back on what Marketing Mix Modeling is, how it works, what goes into the math, when it works and when it doesn't to demystify of what happens inside the model. 🛸 Eric MacColl will offer his perspective on un-siloing marketing impact, articulating marketing value to senior leadership without tripping over acronyms and getting stuck in tactical reports or questionable #attribution numbers - so that you "pass" your Q4 QBRs with flying colors. 🛸 Siddharth Pawar will talk about usage of #agenticAI in marketing, pros and cons of swapping dashboards for agents with considerations of the analytics architecture across the entire organization 🛸 Amanda Landsaw and I will talk about what leadership expects from marketing leaders and how to meet those expectations (and manage those expectations based on marketing realities) 🛸 And lastly, my good friend Frans Riemersma will join the season finale with SME advise on how marketers should approach #martech vendor evaluation as we all open our 2026 budgets and start looking for tech partners. Lots of goodness ahead of us!!! If you have not registered for the event yet, here's your chance to catch up on what you missed on-demand and join upcoming series live: https://lnkd.in/eZUMEZN8

Are you going to run next year's digital marketing plan using last year's logic? Consider this from the Team at Bytes.co over your next cup of the black stuff: “The Right Sequence for 2026 Digital Marketing Investment” https://lnkd.in/eEDS7k7B Featuring: - The most common mistake businesses make when setting their digital budget. - A smarter way to sequence investments in SEO, PPC, web, and CRO. - Our proven 3-tiered approach to drive long-term growth, not just short-term clicks. #MarketingStrategy #Bytesco #DigitalMarketing #CRO #SEO #PPC

For the NEFMA folks: Ever spend more on digital ads and get less??? We wrote a blog post about why more digital marketing spend doesn’t automatically translate into more deposits (or more trust, or more engagement, or more of anything, really, except perhaps frustration). If you’re tired of campaigns that promise the gold and deliver duck eggs, give this a read: https://lnkd.in/ePzea5FM

"Do you think you'd sell the agency one day?" No, I reply every single time. For me, having Bulldog is one of the main anchors in my life, and I don't want that to change. It's really helped me through the ups and downs of life. Just having the team that relies on me to show up and keep driving the business forward is an amazing feeling. Especially in a post AI world, the business is more exciting and dynamic than ever. I used to be able to take a few weeks off and come back and nothing has changed - oh how things change 😅 What I absolutely love about running a service based business is the speed we can execute, we can tweak, improve, change direction in a split second. Personally I don't vibe with the doomers that are pushing rhetoric that agencies will die, in the B2B world customers want experts to handle their "insert service", that for sure won't change. Anyway. It's been 13 years, and I know everyone says it, BUT we're just getting started.

I'm thankful for creators who remind us what this holiday is all about — kindness, connection, and giving back. This week's clip of the week from the Catch+Release creator marketplace perfectly captures the spirit of Thanksgiving. 🧡🦃 Featured Content Creator- @ct3designs

There’s something special about real moments captured well. Alex Pulbrook’s footage has that natural energy you can’t script or polish into existence. It’s been inspiring to watch creators in the Catch+Release Marketplace level up their craft, pushing their style, their storytelling, and the way they capture real moments. Huge shoutout to Kollective Media (Ky Meyer + Narciso Palma) for shaping this one into a beautiful final piece. Check out more of Alex’s work in the conversation 👇 : #CatchAndRelease #CreatorSpotlight #UGC #FoundContent

[Onderzoek] Voor drie op de vier patiënten is zorginformatie te moeilijk. Wat zegt dat over jouw merk? Ik las op https://bit.ly/3KxGoDB een nieuwsbericht en dat zette me aan het denken. Want, stel: je wilt iets opzoeken over een behandeling. Je zoekt houvast, maar de informatie van je zorginstelling voelt meer als een puzzel zonder voorbeeldplaatje. Laatste wat je wil toch? Maar wel de realiteit, blijkt. Want volgens het onderzoek vindt 75% van de patiënten de communicatie van hun zorginstelling te ingewikkeld. Waarom raakt dit ook jouw merkidentiteit? Onduidelijke taal en een inconsistente stijl doen meer dan verwarren. Ze breken het vertrouwen af. En in de zorg is vertrouwen geen extraatje, maar de basis waarop alles rust. Als jouw brochures, brieven en online content niet dezelfde toon en uitstraling hebben, voelt de patiënt zich verdwaald. Niet alleen in de informatie, maar ook in jouw merk. Grip op je huisstijl = grip op vertrouwen En ja, het gaat niet alleen om tone of voice. Uit dit onderzoek van de Inspectie Gezondheidszorg en Jeugd (IGJ) blijkt dat zelfs het lettertype in brieven of folders soms te klein is. Zoiets lijkt een detail, maar voor een patiënt kan het het verschil maken tussen begrijpen en afhaken. De cijfers uit dit onderzoek van IGJ laten dus zien: patiënten hebben behoefte aan eenvoud en duidelijkheid. Jij hebt de sleutel in handen. Zorg dat jouw merk niet alleen zichtbaar is, maar ook voelbaar in elke zin, elk beeld, elk kanaal. Vraag van mij aan jou: Hoe ervaar jij dit? Hoe zit het met de toepassing van de huisstijl in jullie zorgorganisatie? Laat het me weten door deze vragenlijst in te vullen (en ontvang gratis het onderzoeksrapport): https://bit.ly/44LnEY8

This man gave us 96% accurate sales forecasts at the beginning of each quarter. As a CEO, there's not much more you can ask for. I could tell my board with total confidence what we were gonna close this quarter. Simply amazing. Such a good feeling. He even forecasted the in-quarter deals! Meaning he anticipated deals that weren't even visible in the pipeline yet. Just because he had such clarity on the history of our previous quarters. Now, what if I told you he did all that in HubSpot? 😁 No extra “revenue intelligence” tool that cost 15k or an expensive BI consultant. Because it doesn't have to be complicated. He simply had a very strict weekly ritual of asking the sales reps the story behind each one of the opportunities in the pipeline. The secret sauce? He knew the reps so well, he could calibrate based on their optimism or pessimism. Thank you Martijn. It was a pleasure. And it's always a great reminder that this is possible 😉

Most B2B SaaS companies don’t break their quote-to-cash process on purpose. They break it by growing (and most CROs don't see it coming before it's actually to late) It usually starts with a change in the GTM motion(s). You move from PLG to sales-led in SMB. Or you expand upmarket into enterprise. Or you layer PLG on top of an existing GTM motion. Revenue increases. Complexity explodes. Suddenly you’re dealing with: – High volume of mid-cycle upgrades – Indexation clauses in contracts – Multi-year enterprise contracts - Ramp up contracts based on usage – Different billing logics per region / segment And that’s where things start to break. The CRM no longer reflects reality. Teams get confused. → Finance runs manual workarounds in spreadsheets. → Board reporting becomes a monthly stress test. → New team members don't have a clue This can be a tooling problem. A data problem. A process problem. But most of all, a quote-to-cash architecture problem. If you’re a CRO or founder of a B2B SaaS company in scale mode, this is one of the most underestimated revenue risks in your business. The thing that you know you need to fix but keep postponing "to next quarter" And yes, it's not as heroic as closing "the biggest deal ever" in company history. But it's still your job to get this right, together with your CFO. And most CRO's have never done this so that’s why we’re hosting a webinar together with Younium. We’ll break down: • What actually changes in your quote-to-cash flow when your GTM motion evolves • Where SaaS companies typically lose control • How to align CRM, billing, and finance so board reporting and cash stay predictable • What roll RevOps can & should play in all of this No theory. Just a practical conversation between me Kevin Lems (with Hanna Larsson as the host) about patterns we see in B2B SaaS going from €5M to €50M+ ARR. If quote-to-cash is starting to feel fragile in your organization, this session will be highly relevant. You can register via the link below 🔗 https://lnkd.in/ePHeEqaG What specific challenge do you have with your Quote-To-Cash process?

Uma sobremesa. Um post. Supermercados sem Lotus. Houve uma criadora a partilhar uma sobremesa simples. Iogurte grego + bolacha Lotus, apelidada de “cheesecake japonês”. Resultado? Lotus esgotadas em vários supermercados; Receitas replicadas por todo o lado; E hoje, mesmo quem nunca seguiu ou viu a tal influenciadora, já foi influenciado. Este é o tipo de influência que as marcas continuam a subestimar. Porque isto não vendeu por si só um produto, criou um comportamento. As pessoas não pensaram “quero comprar Lotus”, mas pensaram “tenho de experimentar isto!”. E aqui está a lição para marcas: Influência real não parece publicidade. Parece descoberta; Parece conversa entre pessoas; Parece algo que apetece testar agora. Não foi o alcance que fez isto viral, foi a simplicidade, a credibilidade e o efeito “eu também quero”. E, enquanto algumas marcas ainda perguntam se o marketing de influência funciona. Outras estão a lidar com rutura de stock. Influência bem feita não força vendas, ela cria desejo. E quando isso acontece, o mercado responde sozinho. --- P.S. Se sentes que está na hora de elevar a tua estratégia de influência e queres ver tudo a funcionar na prática, vamos conversar: https://lnkd.in/dibkQwN4 Prometo que saímos de lá com ideias que não vais querer deixar escapar.

𝗟’𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗲𝘀𝘁 𝗱𝗲𝘃𝗲𝗻𝘂𝗲 𝗹𝗮 𝗺𝗼𝗻𝗻𝗮𝗶𝗲 𝗹𝗮 𝗽𝗹𝘂𝘀 𝗰𝗵𝗲̀𝗿𝗲 𝗱𝘂 𝗺𝗼𝗻𝗱𝗲. 𝗠𝗮𝗶𝘀 𝘁𝗿𝗲̀𝘀 𝗽𝗲𝘂 𝗱’𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗶𝘀𝗲𝘀 𝗰𝗼𝗺𝗽𝗿𝗲𝗻𝗻𝗲𝗻𝘁 𝗾𝘂𝗶 𝗹𝗮 𝗰𝗮𝗽𝘁𝗲 𝘃𝗿𝗮𝗶𝗺𝗲𝗻𝘁. 👇 Pendant que certaines marques achètent encore des impressions… D’autres ont compris un truc simple : 👉 la bataille se joue désormais dans la creator economy. Aujourd’hui : les plateformes distribuent l’attention, les créateurs la concentrent, et les marques tentent encore de l’acheter. Résultat : une économie entière est en train de se recomposer autour de la vidéo. Ce n’est plus un média. C’est un territoire. Un territoire où se décident : • la visibilité • l’influence • la désirabilité des marques • et surtout… la valeur. Alors la vraie question est simple : Qui gagne vraiment dans l’économie de l’attention ? Les plateformes ? Les créateurs ? Les marques ? Ou ceux qui comprennent comment relier les trois. Le 26 mars, on ouvre ce sujet avec : • BNP Paribas Paribas • Dailymotion • We Are Watching by bluelemon Pour décortiquer : 📺 Comment la distribution de l’attention est en train de changer 📊 Comment la creator economy crée de nouvelles chaînes de valeur 🎥 Comment les marques peuvent construire une stratégie vidéo qui dure Avec : Chloé Lardeau & Evan Caillaud Caillaud — BNP Paribas Michaël Sulman Sulman — Blue Lemon / We Are Watching 📅 26 mars 2026 🕤 9h30 — 11h30 📍 Blue Lemon — Levallois ☕ Café 🎙️ Table ronde 📊 Décryptages concrets 🙋♀️ Q&A 🥐 Petit-déjeuner & networking Les places sont limitées 👇💬 https://lnkd.in/eYjYQqXG

Quando o próprio CEO de uma das maiores marcas do mundo tenta promover um produto e o vídeo vira meme. Foi o que aconteceu com o lançamento do Big Arch da McDonald‘s. O CEO, Chris Kempczinski, publicou um vídeo a provar o hambúrguer para promover o lançamento e a ideia era boa. Queriam humanizar a marca, mostrar proximidade, gerar buzz, faz todo o sentido. No entanto, o vídeo parecia demasiado ensaiado. Acabou por chamar ao hambúrguer “produto”, hesitou na primeira dentada, foi todo um drama ao comer aquele “produto“, a linguagem corporal dizia o contrario das palavras, basicamente. E claro, em poucas horas, o conteúdo que era suposto gerar desejo estava a gerar memes. Como era de esperar, pouco depois, a Burger King respondeu. O CEO, Joshua Kobza, publicou um vídeo a comer um Whopper. No entanto, era um conteúdo bem mais natural, sem discurso, sem qualquer guião, e uma vontade enorme de comer aquele hamburger 😅 Duas ações parecidas. Resultados completamente diferentes. Nas redes sociais, quando o conteúdo parece demasiado controlado, as pessoas sentem. E quando sentem isso, ou desligam ou fazem memes, que pode ser pior. Por isso, reforço tanto a importância do orgânico, de darmos liberdade aos criadores de conteúdos, sejam eles influenciadores ou mesmo os donos dos negócios, de serem o mais natural possível, o mais eles mesmos, porque é isso que vende. --- P.S. Se sentes que está na hora de elevar a tua estratégia de influência e queres ver tudo a funcionar na prática, vamos conversar: https://lnkd.in/dibkQwN4 Prometo que saímos de lá com ideias que não vais querer deixar escapar.