Cassandra

🔬 We've invested 1 year of R&D 💸 We're releasing it for FREE Incrementality testing is extremely expensive and slow But what if we could detect incrementality from past budget changes instead of running experiments every month? Introducing: Cassandra Instant Incrementality A proprietary algorithm that detects incrementality from your past budget changes 1. Takes spend and total revenue per geo 2. Detects budget changes 3. Estimates causal lift ⏰ In less than 60 seconds And we're releasing it FOR FREE Available for a limited time Try it now before my sales make me put a paywall on it Link in the first comment👇🏻

"How do I hit my growth target?" When I was a marketer managing €12M/year in budget, this was my #1 question. Simple to ask. Painful to answer. We need three things working together in order to answer it: → Measurement you can actually trust → The ability to simulate future budget scenarios → Continuous monitoring of progress against the plan Three years later, the market still hasn't cracked it. We have the ingredients — MMM and incrementality testing. What we don't have is a system that stitches them together, creates dynamic plans to hit growth targets and monitors constantly whether we're on track and what budget adjustments to minimize the proability of not hitting growth targets Even though some vendors have some features around this, most brands are stuck at multiple measurement systems that tell different stories, and block any decision Looking forward to see what's next in marketing measurement and how we, at Cassandra, are going to influence it.

Most CMOs are making budget decisions based on attribution models they know are broken. Cassandra 2.0 gives you the causal answer in 5 minutes: which channels actually drove revenue, how much, and where your next euro returns the most. No data scientists. No 3-month agency project. Just the answer — while you can still act on it.

Most CMOs are making budget decisions based on attribution models they know are broken. Cassandra 2.0 gives you the causal answer in 5 minutes: which channels actually drove revenue, how much, and where your next euro returns the most. No data scientists. No 3-month agency project. Just the answer — while you can still act on it.

Most CMOs are making budget decisions based on attribution models they know are broken. Cassandra 2.0 gives you the causal answer in 5 minutes: which channels actually drove revenue, how much, and where your next euro returns the most. No data scientists. No 3-month agency project. Just the answer — while you can still act on it.

WHERE and WHEN should I invest my MONEY 🤑 to HIT MY GROWTH TARGET?