CaliberMind

LinkedIn Ads advice from an expert: Don't let blanket recommendations trick you into targeting people who can't even buy from you. LinkedIn might recommend you have an audience of 50K+ people. But if they're not the right people for your business, what's the point? \@\[JD Garcia\]\(urn:li:person:bRvQrpx36H\) breaks down how you can't get tied up with trying to optimize platform-level metrics like CPMs at the expense of your true business goals. Check out the full session on demand ➝ https://lnkd.in/gHsHWgYJ

“How do I get started with attribution modeling?” - answered by Archana Rao Basarur, MBA , SVP of Marketing Analytics at US Bank. Before you pick an attribution model, stop for a second and think through these 4 things. 1. Remember to start small. 2. Assess the need. 3. Who are the stakeholders? 4. What is your data infrastructure maturity level? Learn more from Archana’s experience with attribution for both B2B and B2C in her Hitchhiker’s Guide to Marketing Analytics session, “The Battle of the Marketing Analytics Titans: Multi-Touch Attribution, Media Mix Modeling and Incrementality”. Watch on demand ➝ https://lnkd.in/gev5BURj

Season 2 of Hitchhiker's Guide to Marketing Analytics from CaliberMind is shaping up to be incredibly actionable with lots and lots of applied knowledge shared by the best and the brightest thought leaders in #marketinganalytics. 🛸 We had Archana Rao Basarur, MBA helping marketers distinguish across various types of marketing measurement - between #incrementally, multi-touch attribution and media mix #modeling 🛸 Ali Rastiello shared the how-to behind operationalizing buying groups 🛸 JD Garcia is coming next week to share how to advertise on LinkedIn for FREE (no joke 😲 🤯 🙏 ) 🛸 Jean Tali and yours truly (me!) will talk about finding Marketing and Sales alignment (and it is not a happily-ever-after story, it is more like when they tell you "you have to work your marriage 😉 ) 🛸 Evan Hannscott, one of the smartest people I know (maybe THE smartest) will pull the curtain back on what Marketing Mix Modeling is, how it works, what goes into the math, when it works and when it doesn't to demystify of what happens inside the model. 🛸 Eric MacColl will offer his perspective on un-siloing marketing impact, articulating marketing value to senior leadership without tripping over acronyms and getting stuck in tactical reports or questionable #attribution numbers - so that you "pass" your Q4 QBRs with flying colors. 🛸 Siddharth Pawar will talk about usage of #agenticAI in marketing, pros and cons of swapping dashboards for agents with considerations of the analytics architecture across the entire organization 🛸 Amanda Landsaw and I will talk about what leadership expects from marketing leaders and how to meet those expectations (and manage those expectations based on marketing realities) 🛸 And lastly, my good friend Frans Riemersma will join the season finale with SME advise on how marketers should approach #martech vendor evaluation as we all open our 2026 budgets and start looking for tech partners. Lots of goodness ahead of us!!! If you have not registered for the event yet, here's your chance to catch up on what you missed on-demand and join upcoming series live: https://lnkd.in/eZUMEZN8

I never thought this virtual event would be this much fun!!! I am having the time of my life talking to these brilliant people! One of the perks of having so much talent on the speaker roster of Hitchhiker's Guide to Marketing Analytics is that I get to collect the best quotes such as: Ep.1 Sangram Vajre "The right question to ask is not "How can we grow?" but rather "How we THE MOST". 🙌 "Why do you need 5X pipe? With 5X pipe you lose 4 out of 5 deals you are in. Wouldn't you rather get 2X pipe but improve your win rate?" 🤔 Ep.2 Jonathan (Jon) Moran "Every marketer needs their Moneyball moment". " Curiosity is so important. I love when a marketer comes to me and says: " I have never used this tool before but I would love to log in and learn how to use it!" This and and so much more good advice and practical tips now available on-demand: https://lnkd.in/erex23UY PS: Huge thanks to Sequel.io for powering our virtual event with the best user experience for the presenters and the audience. I LOVE this new age tech of running webinars right on your website 😍 !!!

The only thing longer than how long marketers have been talking about buying groups in B2B is.... the sales cycle length of those buying groups when you just market to individuals.🥁 So why does it seem like most still haven't figured out how to market to buyers as they buy—in groups? Check out @[Ali Rastiello](urn:li:person:EsSGJ0r6gF)'s full Hitchhiker's Guide session on how to actually operationalize buying groups in your org. Watch on demand ➝ https://lnkd.in/enwkvj2s?utmcampaignid=404042874&utmcampaignname=25q3-hgma-ba-vid&utmsource=linkedin&utmmedium=paidsocial&utmadid=916754854&utmcampaignid=404042874&utmcampaignname=25q3-hgma-ba-vid&utmsource=linkedin&utmmedium=paidsocial&utmadid=916754854&utmcampaignid=404042874&utmcampaignname=25q3-hgma-ba-vid&utmsource=linkedin&utmmedium=paidsocial&utmadid=916754854&utmcampaignid=404042874&utmcampaignname=25q3-hgma-ba-vid&utmsource=linkedin&utmmedium=paidsocial&utmadid=916754854&utmcampaignid=404042874&utmcampaignname=25q3-hgma-ba-vid&utmsource=linkedin&utmmedium=paidsocial&utmadid=916754854&utmcampaignid=404042874&utmcampaignname=25q3-hgma-ba-vid&utmsource=linkedin&utmmedium=paidsocial&utmadid=916754854

Join Hitchhiker's Guide to Marketing Analytics LIVE at 1 PM ET