LinkedIn thought leader ad examples

"O meu trabalho deveria falar por mim." Se eu ganhasse um real toda vez que escuto essa frase de um executivo ou fundador, já teria parado de trabalhar. O problema é que o mercado não recompensa competência invisível. Você pode ter construído uma carreira extraordinária, liderar uma operação gigantesca ou ser a pessoa mais preparada da sala. Se ninguém conhece a sua visão, o seu repertório e a forma como você pensa, boa parte desse valor continua escondida. O seu trabalho não tem voz. Quem tem voz é você. E, se você não ocupa esse espaço, o mercado cria uma percepção sobre você com as poucas informações que tem. As melhores oportunidades da carreira raramente começam com um currículo, viu? Elas começam com uma pesquisa no LinkedIn. Antes de um convite para um conselho, uma proposta de sociedade, uma reunião comercial ou uma posição de CEO, alguém já procurou pelo seu nome para decidir se vale a pena conversar com você. Na Elevarum, nós transformamos experiência em autoridade. Estruturamos o posicionamento de executivos e founders para que a reputação deles trabalhe a favor dos negócios, da carreira e das oportunidades que ainda nem chegaram. Se você quer construir uma autoridade que continue abrindo portas muito antes da primeira reunião, conheça a metodologia da Elevarum e converse com o nosso time: https://lnkd.in/dyt8PH3w

Als Gründer von OMR und OMR Reviews steht Philipp Westermeyer an einer einzigartigen Schnittstelle. Seine Plattform wird täglich von KI-Systemen als Quelle genutzt, um Software-Empfehlungen auszusprechen. Er sieht in Echtzeit, wie GEO funktioniert und wo sie noch Chaos verursacht. Philipp war mein Gast in der neuen Interviewfolge der GEO Know How Academy. Seine Perspektive als Unternehmer, der einerseits durch GEO-Sichtbarkeit neue Kunden gewinnt, andererseits aber täglich mit verärgerten Software-Anbietern konfrontiert ist, die in KI-Rankings fehlen oder falsch positioniert werden, bietet mir neue Einblicke. Im Gespräch haben wir über Themen gesprochen, die viele von euch gerade beschäftigen: 🟡 Welche Geschäftsmodelle sind durch KI-Systeme gefährdet? 🟡 Ist GEO ein Branding- oder Performance-Kanal? 🟡 Wie verteilt man Budgets zwischen SEO und GEO? 🟡 Gibt es wirklich eine "GEO-Lücke" wie damals bei SEO im Jahr 2004? Seine Antworten waren ehrlich, differenziert und manchmal überraschend. Genau deshalb lohnt sich das ganze Interview. Danke Philipp für diesen Austausch! 👉 Hier geht´s zum vollständigen Interview: https://lnkd.in/exS2kpxV Was ist eure Erfahrung: Nutzt ihr KI-Systeme bereits als Ersatz für Google oder gibt es für euch kein Entweder-Oder? #GEO #GenerativeEngineOptimization #ThoughtLeadership #DigitalMarketing #KITrends #GEOacademy

We ran our first ChatGPT ads campaign months ago, in the US, for an international client. Here's what we learned. 1️⃣ It's expensive as a performance channel. High CPCs vs YouTube or Meta, and in our test (housing industry) the cost per lead was ~5x a Google Ads search campaign. 2️⃣ It's not only a lower-funnel channel. LLMs have absorbed a lot of upper-funnel consideration, and part of the bottom funnel too, but it's not the concentrated intent of someone googling. 3️⃣ You have limited optimization control. No keywords — just broad descriptions of what your clients are looking for. Expect ads to show up all over the place while the algorithm learns. 4️⃣ Measurement is the real problem. Most people are not in a website-visiting mindset inside ChatGPT. People read, note, and convert later — on Google, on desktop, the next day. OpenAI's new post-view tracking (a 24-hour window) won't fix that. We all remember how reliable post-impression measurement is in programmatic.. The conclusion: don't measure ChatGPT ads like Google Ads. Treat it like a mid-funnel channel and prove its impact with a geo-lift or another incrementality test, not with UTMs and pixels. Otherwise the story writes itself: two months in, and you'll move budget back to Google Ads... If you're planning to test ChatGPT ads and want to set it up with the right measurement framework, happy to help.

È uscito il B2B Marketing Global Agencies Benchmarking Report 2026. GlobalAgility, che vede Changee tra le 7 agenzie fondatrici, è oggi al 3° posto tra le agenzie B2B a livello globale e al 2° posto nella categoria Global Brand Specialist. Un risultato che premia una visione in cui abbiamo creduto fin dall’inizio, unire expertise locale, specializzazione B2B, visione globale e agilità imprenditoriale in un unico network internazionale. Global Agility raggiunge oggi un gross income complessivo di 113,4 milioni di dollari, confermando la forza e la dimensione di un progetto nato per offrire alle aziende un’alternativa realmente globale e al tempo stesso vicina ai singoli mercati. Per Changee, essere tra le agenzie che hanno dato vita a questo progetto rende il traguardo ancora più significativo. E siamo solo all’inizio. Reshape tomorrow. #GlobalAgility #ChangeeAgency #IndependentAgency #Communication #International #AI

Il sibilo dei motori hybrid, il fascino tecno-social del paddock, il lavoro marziale delle squadre e quell’energia che attraversa ogni momento trascorso all’interno del Temple of Speed, il leggendario Autodromo di Monza. E poi l’Italia che torna a vincere nei suoi luoghi simbolo. Jannik Sinner ha fatto trionfare un italiano al Foro Italico dopo 50 anni, Kimi Antonelli riporta un pilota italiano sul gradino più alto del podio a Monza dopo 60 anni. Due giovani campioni, due imprese che entrano nella storia dello sport italiano in questo 2026 straordinario. Grazie ad Amazon Ads per averci ospitato insieme a tanti rappresentanti delle imprese italiane e internazionali nella sua piacevole Garden Lounge e per aver condiviso con noi questo weekend indimenticabile. Vedere decine di migliaia di bandiere della Ferrari festeggiare la vittoria del pilota di una Mercedes? Può succedere solo in Italia. Changee #ItalianGP #MonzaGP #Formula1 #KimiAntonelli #TempleOfSpeed #MadeInItaly #AmazonAds

Estou cansado de ver área de CI achando que ter muitos canais é sinal de evolução. Quando na realidade, canal demais sem função clara é só sinal de desorganização mesmo. Mas serve para mascarar a entrega e manter viva a boa e velha pastelaria 🫢 O ponto aqui é: arquitetura de canais não é sobre “estar presente em todos os lugares”, e sim construir um sistema que organiza a informação, define critérios de relevância e estabelece limites de decisão. Na metodologia proprietária da Clima, cada canal é analisado pela sua função simbólica e prática, entendendo o que ele representa, o que ele opera e como sustenta a narrativa da empresa. A partir disso, estruturamos: ➡️ Função e público de cada canal ➡️ Critérios do que entra e o que não entra ➡️ KPIs de processo que medem eficiência, não popularidade ➡️ Governança com papéis e fluxos claros O resultado é uma comunicação menos redundante, mais mensurável e, principalmente, mais útil e intencional. 👉 Estamos puxando uma série de encontros online com lideranças de CI em empresas com mais de 1.000 colaboradores para discutir como desenhar uma arquitetura que entregue maior clareza. Quer participar? Comenta aqui ou me manda DM que eu te coloco na lista. Está na linha de frente da operação? Comenta “CI” aqui e te coloco na lista dos nossos encontros mensais online entre profissionais de comunicação interna.

WHAT FOOTBALL CLUBS NEED TO KNOW ABOUT SELLING SPONSORSHIP IN 2026 📈 At the end of last year, we presented our findings to the football industry from analysing thousands of football deals across the world in terms of which companies were spending on football, on who, what and why. These data trends were supported by two key 'real-world' elements: 🤝 #1 cherry-picked examples of specific deals and 🎓 #2 Best practice pitching tips from sponsors themselves 🎥 If you think watching this presentation can help you be more successful at (whether selling partnerships or providing supporting insights, are at a football org or an agency): 🎯 a) identifying who to target and 🪝 b) how to deliver a more relevant message to engage them ✍ Then just comment "sponsorship" below IF we’re already connected OR drop me a connection request* and I’ll send it. (i.e. we must be connected to receive it). Arsenal Football Club Chelsea Football Club Brentford Football Club Brighton & Hove Albion Football Club Burnley Football Club Leeds United Manchester United Nottingham Forest Wolves FC Barcelona Villarreal CF Real Valladolid Club de Fútbol Real Federación Española de Fútbol The Premier League RCD Mallorca RCD Espanyol de Barcelona Celta LALIGA Club Atlético de Madrid C.A. Osasuna Deportivo Alavés Athletic Club Paris Saint-Germain Olympique Lyonnais Groupe OGC Nice LOSC AS Monaco Bayer 04 Leverkusen Bundesliga International GmbH LFP - Ligue de Football Professionnel Eintracht Frankfurt VfL Wolfsburg VfL Bochum 1848 GmbH & Co. KGaA VfB Stuttgart 1893 Sport Lisboa e Benfica SSC Napoli FC Internazionale Milano Eintracht Frankfurt AS Roma AC Milan #sponsorship #insights #leadgeneration

A must read for anyone selling #sponsorship or the #insights teams that support them Great interview by (and big thanks to) Bryony Garlick in Insurance Business UK with Howden’s director of sponsorship Rachel Woodward This provides lessons to help you better identify who to pitch and with what angle from what insurance brand Howden needs to get out of sponsorship / how the decision-maker has to sell the deal internally. Key points: 👀 Brand awareness is decreasing in importance and being replaced by ROI on business metrics (‘utility’ vs just ‘visibility’). NB, our chart shows brand awareness is the most common main motivation for doing deals but only ranks 3rd in Insurance 📈 Metrics include market entry, opening doors in priority sectors, supporting client engagement, defending retention, client concentration around growth offices etc. "Sponsorship is most effective when tied directly to such strategic priorities" ⛑️Authenticity has become central to how insurers defend sponsorship spend internally (e.g. going beyond the ‘logo placement’ to tactics such as backing grassroots competitions, aligning with environmental initiatives, gender parity etc.) NB, our chart shows Values Alignment and Social Impact are the most common main motivations in Insurance sponsorships (accounting for 54% compared to 30% of non-Insurance sponsorships) 🤝“Money-can’t-buy experiences” are really important, specifically the hospitality experience being more ‘interactive’ rather than just ‘passive’ 🗺️ However, different countries require different packages/objectives (e.g. pure hospitality in one country vs full-rights in another) ⛰️ The partnerships that endure will be those that withstand internal scrutiny and demonstrate, over time, that experience translates into enterprise value. If you’re interested in having access to hundreds of strategic priorities announced by companies every single day to help make your pitch more likely to resonate, than register for a trial of our news-based #leadgeneration platform 👉 https://lnkd.in/eq8jupkg Source: https://lnkd.in/gTMGgYX7

Je weet niet, wat je niet weet. AI-antwoorden klinken volledig. Maar wat zie je als gebruiker niet? 🤔 Welke informatie ontbreekt. De websites die we dagelijks bezoeken, zoals nieuwssites, blogs en vergelijkingssites, worden overspoeld door AI-crawlers. Het AI-botverkeer is het afgelopen jaar met 300% gestegen. Maar het verkeer naar diezelfde sites neemt juist af. En dat is een probleem. Want minder verkeer = Minder advertentie-inkomsten. En dus blokkeren steeds meer uitgevers, nieuwssites en andere websites die AI-crawlers bewust. Logisch. Maar daarmee verdwijnt hun informatie óók uit AI-antwoorden. Ondertussen kijk jij in Claude of Chat naar een compleet ogend antwoord. Zonder te weten wat er ontbreekt. What’s next? FYI: De volgende stap lijkt een pay-per-crawl-model te worden. Dus niet meer: “kom maar gratis alle content ophalen,” maar: “prima dat je crawlt, hier is de rekening.” 😏 Als een soort tol-poortje voor AI-bots.

TL;DR: Google Search Console is geen SEO-tool. En toch behandelen veel marketeers het zo. Er is onlangs een analyse gedaan van 7.500+ websites, waarbij data uit Ahrefs, Google Analytics en Google Search Console naast elkaar zijn gelegd. Logische verwachting: GA en GSC zullen wel aardig overeenkomen. Zelfde stal. Zelfde ecosysteem. Dat bleek niet zo te zijn. 👀 Hoe dat kan? - GA meet gedrag ná de klik (wat mensen op je website doen) - GSC meet zichtbaarheid vóór de klik (hoe mensen op je website kwamen) En nu AI-antwoorden, featured snippets en AI Overviews steeds meer ruimte pakken in de zoekresultaten, wordt de data in GA er niet bepaald duidelijker op. Een deel van je organische verkeer belandt daar namelijk gewoon als ‘direct traffic’. Hierdoor lijkt het alsof je organic traffic daalt, terwijl het gewoon verkeerd wordt gegroepeerd. Dus zie je in GA je organic traffic dalen en je direct verkeer stijgen? Dan is niet meteen je vindbaarheid ingestort. En het betekent ook niet dat je merkbekendheid ineens door het dak gaat. Gebruik meerdere tools (echte SEO-tools) naast elkaar om een volledig beeld te vormen. 👍 Meer lezen: https://lnkd.in/ej-kAdet

44% van de communicatieprofessionals in de zorg ervaart veel tot heel veel stress. Dit blijkt uit de voorlopige resultaten uit ons onderzoek onder zorgcommunicatieprofessionals. Dat zijn er wat ons betreft veel te veel. Dat moet anders en kan anders. Alle uitkomsten en tips van vakgenoten lees je in ons volledige onderzoeksrapport 'de Zorg Communicatie Monitor'. Link in de comments!

I have a HubSpot joke, but it’s enterprise only

Webinar | Donderdag 21 mei | 13:00-13:45 Hoe communicatie-afdelingen structureel vastlopen – en hoe je dat oplost zonder extra FTE Meer handen aan het bed zijn hard nodig. Maar ook communicatieteams binnen de zorg lopen steeds vaker vast. Herken je dit? - De vraag naar content blijft maar groeien - Het team is te klein om aan de vraag te voldoen - De druk en stress nemen toe Het goede nieuws is: Meer slagkracht is mogelijk, zonder extra collega’s aan te nemen. Tijdens dit webinar hebben we het over deze uitdagingen in de zorg en delen we concrete oplossingen die onder andere ’s Heeren Loo, UMCG & de Hartekamp Groep inzetten om weer grip te krijgen. Meld je aan voor het webinar ‘Hoe communicatie-afdelingen structureel vastlopen’ https://lnkd.in/eKPKPzeE Tot dan!

مريت بأزمة كبيرة كانت نقطة تحول كاملة في حياتي المهنية من موظف لصاحب عمل في ٢٠١٤ كنت شغال في الخليج، والحمدلله كل سنة كنت بتطور وظيفيًا بشكل كبير. كنت عايش حياة مستقرة جدًا في دولة متطورة وسط شعب طيب، سكن في كمبوند، عربية كنت بحلم بيها، وراتب ممتاز… الحياة اللي شباب كتير نفسهم فيها وفي ٢٠٢٠ دخلت علينا كورونا والعالم كله اتغير، لكن بحكم إني كنت شغال في مؤسسة كبيرة ومستقرة فكنت حاسس بأمان نسبي، لحد يوم صحيت الساعة ٧ صباحًا على مكالمة غيرت كل حاجة في لحظة: لازم أرجع مصر خلال أسبوع! وقتها مراتي كانت حامل في الشهر الثامن، وعندي بنتين، والطيران شبه متوقف، والعالم في أزمة صحية واقتصادية مرعبة… كل المنطق كان بيقول إن النزول قرار جنوني… لكن كان إجباري الأسبوع مد لأسبوعين كانوا بالنسبالي كأنهم سنتين.. بيع ممتلكات، شحن عفش، إلغاء مدارس، مراسلات سفارة، محاولة إيجاد طيران بأسعار خرافية، وترتيب حياة كاملة كانت بتتقفل فجأة.. لكن الحاجة اللي عمري ما هنساها فعلا هي الناس… أصحاب وزملاء وقفوا معايا بشكل مستحيل أوفيه حقه… ناس باعتلي عفشي والعربية، وخلصتلي أوراقي، واستلمت شغلي، ووصلتني حرفيًا لباب الطيارة.. وفي المقابل شفت ناس حاولت تستغل ظروفي، واللي عاش تجربة الغربة وفكرة النزول النهائي فجأة هيفهم أنا أقصد إيه. ركبت طيارة خاصة ووصلت مصر وقت كورونا، والبلد والعالم كله عايش حالة خوف وعدم يقين… الناس كانت بتتسرح، والشركات بتقفل، وساعتها قررت قرار غريب جدا بالنسبة للظروف: أنا هفتح شركة وهوظف نفسي 🙂 وصاحب فضل كبير عليا وقتها كان مدير سابق وصديق محترم جدًا، قالي متقلقش كمل شغلك بنفس راتبك لحد نهاية عقدك، وكان فاضل فيه ٦ شهور.. الست شهور دول كانوا بالنسبالي كأن مستثمر دخل معايا الشركة.. كنت بأشتغل موظف وباخد المرتب وأحطه في تأسيس الشركة وأكبرها . ومن هنا بدأت الرحلة الحقيقية… موظفين دخلوا، وموظفين توفوا الله يرحهم بسبب كورونا، وشركاء دخلوا وخرجوا، ومكاتب اتفتحت واتقفلت، وموظفين غير ناضجين وزملاء جدعان ورحلة مختلفة تمامًا عن أي حاجة كنت متخيلها ولما جيت أختار اسم الشركة أخترت “كاكتس”🌵، لأن الشركة كانت فعلًا شبه الصبارة… بتكبر وتعيش وتثمر في أصعب الظروف. النهاردة بعد ما دخلت الأربعين من كام أسبوع، حاسس إني لسه في البداية ولسه معملتش حاجة فعلًا، فهمت يعني أيه "لعله خير"، فهمت أكتر معنى الآية "وفي السماء رزقكم وما توعدون"، لكن الحاجة الجديدة اللي بقيت مؤمن بيها تمامًا إن مفيش حاجة اسمها حرية مالية كاملة… كل ما تفتكر إنك وصلت لها، تلاقي نفسك دخلت مرحلة أكبر بمسؤوليات واحتياجات وضغط أكبر الموظف موظف للشركة، وصاحب الشركة موظف للعملاء، والفريلانسر موظف للعميل، وحتى إيلون ماسك في النهاية موظف لأحلامه… بس الأدوار هي اللي بتختلف

هقولكم سر صغير الانترفيو بالنسبة لي مش بس اختبار فني ولا نفسي بعد ما ناخد بكل الأسباب المهنية هو في الأخر محاولة بين شخص… ربنا يلهمه يقول أفضل ما عنده أو لاء وشخص… ربنا يلهمه يشوف الأفضل ده أو لاء والخير دايما مش في النتيجة الخير في التوفيق اللي قاد للنتيجة لو فهمتي المعنى قدمي من الرابط https://lnkd.in/d66MbFaP

WHERE and WHEN should I invest my MONEY 🤑 to HIT MY GROWTH TARGET?

"How do I hit my growth target?" When I was a marketer managing €12M/year in budget, this was my #1 question. Simple to ask. Painful to answer. We need three things working together in order to answer it: → Measurement you can actually trust → The ability to simulate future budget scenarios → Continuous monitoring of progress against the plan Three years later, the market still hasn't cracked it. We have the ingredients — MMM and incrementality testing. What we don't have is a system that stitches them together, creates dynamic plans to hit growth targets and monitors constantly whether we're on track and what budget adjustments to minimize the proability of not hitting growth targets Even though some vendors have some features around this, most brands are stuck at multiple measurement systems that tell different stories, and block any decision Looking forward to see what's next in marketing measurement and how we, at Cassandra, are going to influence it.

Cassette celebrates 25 years this year, and rather than do a 25 min long hype reel that people only make it through the first 30 secs 🫠, we wanted to make something useful, something that represents our vision of being trusted advisors to our clients. So here’s the first of a series of Insight Reports that we hope provide value, particularly in a year of massive change. We’ve called it “The Invisible Drift”, when your brand and business slowly drift out of alignment. Whilst it may not show up on a line on your P&L, there is a cost. We’ve outlined the signs to know if your business needs an alignment of business and brand strategy. Link to download in the comments, I hope you find it valuable 🙏🏻

Voor mijn werk voor Plukon Food Group zocht ik uit wat we straks wel en niet mogen zeggen en drukken op verpakkingen. Want als een opdrachtgever een creatief en aantrekkelijke verpakking wil, moet deze niet alleen shinen, maar ook juridisch kloppen ;). Vanaf september veranderen de regels en is Greenwashing niet alleen een no-go, maar ook echt verboden. Dus ik verdiepte mij in de wereld van de EmpCo-wetgeving om opdrachtgevers voor te bereiden op wat er gebeurt als de wet ingaat. Nu ik helemaal in het onderwerp zit, dacht ik: waarom schrijf ik er niet een blog over? Benieuwd naar de wetgeving of naar wat wij voor je kunnen doen? Lees 'm op onze website👇🏻 https://lnkd.in/ghsF2HfJ

Zo zit je in de salon en zo ga je een samenwerking aan. Soms kan het snel gaan. Geen acquisitie, geen salesgesprekken, gewoon elkaar tegenkomen en besluiten samen te werken. Dat gebeurde met Bertina van den Berg van Berino The Art of Beauty. Zij zijn al 30 jaar een vast beautyconcept in Friesland met een eigen Berino shop. En juist daar komen wij invliegen. Producten goed in de markt zetten, socialcampagnes bedenken en dat is pas het begin van onze samenwerking. Op naar meer!

💀 Q4 is coming. Your creative engine will make or break it. Here’s the reality: • September is your last chance to get creative velocity firing. • October, you need BAU ads sorted so you can switch hard to BFCM prep. • November, you’re iterating Black Friday + Cyber Monday while layering in Christmas. • December, you’re activating Christmas and lining up New Year, New Me for January. Most brands leave it too late. If you’re not scaling output now, you’ll be behind when it matters most. Here’s how we’re doing it for clients: ✅ 60% UGC ✅ 30% high-fi design ✅ 10% lo-fi stills All produced in a 14–18 day cycle: 1. Creative brainstorm → fresh ideas 2. Production → 100–140 ads per month 3. Launch → full naming conventions and data tracking 4. 7-day reporting → feed learnings straight back into the flywheel This isn’t just more content. It’s a system built for velocity, variety, and scale. 👉 Our 140 ad package is proving the most successful plug+pay package to slot into DTC brand's existing creative efforts. 👉 We ideate, iterate, run data reports and manage the whole process. 👉 Brands are running into Q4 with a pipeline that never slows down. If you want to walk into October with creative firing, this is your last window. DM me. Let’s get your Q4 engine running before the madness starts.

We are seeing CRAZY results from whitelisting/partnership ads at the mo. As of Q3, we started giving our clients free access to whitelist off this insta account, and the results have been mad. Check them out 👇 - Whitelisted ads drive around 20% lower CPA overall. - In some cases, CPAs have been up to 49% lower when using whitelisting compared to not using it. - Even on accounts with high monthly ad spend (£300k+), whitelisted ads consistently outperform BAU campaigns. - Results show whitelisting can still have a positive impact even if spend is relatively small in certain campaigns (e.g. 7% lower CPA). - In one instance, we saw an A/B test score a HUGE CVR increase of 263% for the whitelisted asset. This was at high spend as well. - Overall, whitelisting is proving to be a highly effective lever for reducing acquisition costs. The theory here is that whitelisting helps boost that trust and authenticity, which pairs perfectly with UGC-style creative. Unsurprisingly, the addition of blue ticks and large follower counts seems to help. We'll be rolling out more and more blue tick creator whitelisting accounts in Q4 for our top UGC creators. If you want to scale your #meta #creative velocity and variety with a 14-18 day turnaround, WHILST ALSO getting free whitelisting/partnership ad testing in before Q4 hits, drop me a line. The whitelisting test off of this account comes free 😘

Au moment où je vous parle il y a des centaines de personnes qui sont en train de fouiller dans leur poche ou leur sac "Attendez... j'ai ma carte quelque part... Je l'avais pourtant mise là... une seconde..." La file qui s'allonge derrière... On a tous connu cette situation et particulièrement ces jours-ci avec les soldes. Nous possédons en moyenne entre 6 et 9 cartes de fidélité. Toutes mélangées dans un portefeuille qui ressemble à un accordéon, souvent oubliées à la maison, parfois carrément perdues au fond d'un sac. Et là, drame ! 🎭 Les clients se retrouvent face à deux choix : - Fouiller pendant 5 minutes (et faire râler toute la file) - Abandonner ses points de fidélité méritées Résultat : ❌ Ils ratent leurs points de fidélité ❌ Vous perdez des données précieuses sur leurs comportements d'achat ❌ L'expérience client se dégrade ❌ Votre programme de fidélité s'endort ❌ Sans compter le bouchon monumental en caisse ! Pourtant, la solution existe déjà dans leur poche : le wallet mobile dans leur smartphone. C'est là que vos clients stockent votre carte de fidélité, mais aussi : leurs billets de train, cartes de paiement, boarding pass… Fini la fouille archéologique dans le sac. Fini les "j'ai oublié ma carte à la maison". Fini les excuses ! Le wallet, c'est simple : 📱 Il n’y a besoin que d’un smartphone (que 100% de vos clients ont sur eux) 📱 Pas besoin d'ouvrir une app 📱 Pas besoin d'être un digital addict ! Le plus beau dans tout ça ? Pas besoin de transformer votre stratégie. Juste d'être là où vos clients regardent déjà toutes les 5 à 15 minutes. Dans leur smartphone. Dans leur wallet. Dans leur vie quotidienne. Parce qu'au final, la meilleure carte de fidélité, c'est celle qu'on a toujours sur soi ! 😉 Pour en savoir plus : https://lnkd.in/eNyRbeGn