caytoo

Here's a free gift for anyone selling #sponsorship to access right now... ...a report on a category growing significantly in terms of activity and/or deals being signed - Online Trading & Investment Platforms. It covers all you need to know: how it's organised, key players, what's driving growth, consumer trends, notable deals to learn from and a shortlist of hand-picked brands from our analysts to go after. If you want to see similar data on a category of your choice* customised to your organisation and rights, just drop us a message on LinkedIn, email [email protected] or comment below. *could be anything across the likes of: 🏦 Financial services 🎒 Consumer goods 🥯 Food & Beverage 🏝️ Travel & Tourism 🏢 B2B

A must read for anyone selling #sponsorship or the #insights teams that support them Great interview by (and big thanks to) Bryony Garlick in Insurance Business UK with Howden’s director of sponsorship Rachel Woodward This provides lessons to help you better identify who to pitch and with what angle from what insurance brand Howden needs to get out of sponsorship / how the decision-maker has to sell the deal internally. Key points: 👀 Brand awareness is decreasing in importance and being replaced by ROI on business metrics (‘utility’ vs just ‘visibility’). NB, our chart shows brand awareness is the most common main motivation for doing deals but only ranks 3rd in Insurance 📈 Metrics include market entry, opening doors in priority sectors, supporting client engagement, defending retention, client concentration around growth offices etc. "Sponsorship is most effective when tied directly to such strategic priorities" ⛑️Authenticity has become central to how insurers defend sponsorship spend internally (e.g. going beyond the ‘logo placement’ to tactics such as backing grassroots competitions, aligning with environmental initiatives, gender parity etc.) NB, our chart shows Values Alignment and Social Impact are the most common main motivations in Insurance sponsorships (accounting for 54% compared to 30% of non-Insurance sponsorships) 🤝“Money-can’t-buy experiences” are really important, specifically the hospitality experience being more ‘interactive’ rather than just ‘passive’ 🗺️ However, different countries require different packages/objectives (e.g. pure hospitality in one country vs full-rights in another) ⛰️ The partnerships that endure will be those that withstand internal scrutiny and demonstrate, over time, that experience translates into enterprise value. If you’re interested in having access to hundreds of strategic priorities announced by companies every single day to help make your pitch more likely to resonate, than register for a trial of our news-based #leadgeneration platform 👉 https://lnkd.in/eq8jupkg Source: https://lnkd.in/gTMGgYX7

WHAT FOOTBALL CLUBS NEED TO KNOW ABOUT SELLING SPONSORSHIP IN 2026 📈 At the end of last year, we presented our findings to the football industry from analysing thousands of football deals across the world in terms of which companies were spending on football, on who, what and why. These data trends were supported by two key 'real-world' elements: 🤝 #1 cherry-picked examples of specific deals and 🎓 #2 Best practice pitching tips from sponsors themselves 🎥 If you think watching this presentation can help you be more successful at (whether selling partnerships or providing supporting insights, are at a football org or an agency): 🎯 a) identifying who to target and 🪝 b) how to deliver a more relevant message to engage them ✍ Then just comment "sponsorship" below IF we’re already connected OR drop me a connection request* and I’ll send it. (i.e. we must be connected to receive it). Arsenal Football Club Chelsea Football Club Brentford Football Club Brighton & Hove Albion Football Club Burnley Football Club Leeds United Manchester United Nottingham Forest Wolves FC Barcelona Villarreal CF Real Valladolid Club de Fútbol Real Federación Española de Fútbol The Premier League RCD Mallorca RCD Espanyol de Barcelona Celta LALIGA Club Atlético de Madrid C.A. Osasuna Deportivo Alavés Athletic Club Paris Saint-Germain Olympique Lyonnais Groupe OGC Nice LOSC AS Monaco Bayer 04 Leverkusen Bundesliga International GmbH LFP - Ligue de Football Professionnel Eintracht Frankfurt VfL Wolfsburg VfL Bochum 1848 GmbH & Co. KGaA VfB Stuttgart 1893 Sport Lisboa e Benfica SSC Napoli FC Internazionale Milano Eintracht Frankfurt AS Roma AC Milan #sponsorship #insights #leadgeneration

Selling sponsorship in 2026 requires better targeting and stronger pitches. Learn how to identify and pitch the right sponsors for your organisation. Inside, you’ll learn what tactics worked in 2025 and how to apply them to sponsorship sales in 2026 - from identifying the right sponsors to pitching them with perfect timing. This report is designed for teams selling sponsorship, and for those who support them. Download the free report below!

It might not surprise you to know that Soccer sponsorship works differently around the world ⚽ 🌍 Over the last three years, sponsorship deals around the world show that brands are backing soccer for very different reasons depending on the market: 👁 Brand Awareness dominates in South America. Categories like Gambling drive spend, so scale and visibility remain the primary motivation. The mass reach of Soccer here makes it the fastest way to access eyeballs. 🧬 Values Alignment matters in Oceania. Brands are leveraging clubs and competitions to transfer values, culture and purpose to their own brand story. 📍 Local Connection is strongest in Europe. The deep roots and regional relevance of clubs in Europe allow brands to build community credibility. The takeaway for rights holders: Understanding why brands are entering Soccer in your region is the first step to building strategic partnerships 🎯 These insights and many more - including category spend, best-practice deals and brand-led pitching tips - featured in our Soccer Sponsorship Webinar, which is now available for download 👉 https://lnkd.in/e5kQsCxb #Sponsorship #SportsBiz #Soccer 📸 Main motivation for Soccer sponsorship by continent

🤩 “Booked a few calls based on timely signals coming out of caytoo” Organisations selling partnerships using caytoo can get up to 80% response rates to pitches because they send very relevant messages at just the right time. How do they do that? Fusing AI agents with signal and sponsorship data means they can identify relevant brands worth targeting now, why, create a pitch and find the right decision-maker - all within minutes. See for yourself**: click "download" to get a shortlist of brands identified exactly this way to approach. We’ll keep this offer open just for a couple of weeks👍 **PLEASE NOTE, this is only available to orgs with over 50 employees