LinkedIn thought leader ad examples

Pretty cool to hear that Gocertify is ORELIA 's top revenue-driving partner! Orelia wanted to scale without relying on mass discounting that could erode their premium brand image. With Gocertify, they were able to: · Gate offers for high-intent groups like students and key workers · Protect their brand while still driving volume with discounts · Turn every offer redemption into a new Klaviyo contact Here’s the whole case study → https://lnkd.in/dCdaAJ5b

Our platform has really evolved over the last couple of years. We're now beyond just a basic verification tool. Now a platform to help run offers in a smarter way: ✅ Plug directly into your CRM and loyalty programs ✅ Add on-site messaging to show dynamic, real-time offers ✅ Set rules for who sees offers, where, and when ✅ Create a dedicated offers page housing any offers ✅ Track performance through our insights dashboard And more! Its no longer about giving 10% off to every student all the time. But delivering offers to the right person, at the right time. Massive kudos to the team who’ve executed this strategy 💪

Your customers don’t want a website. They want a better way to buy. That was the theme of my live conversation with Sarah Falcon at Shoptoberfest. Sarah’s worked with manufacturers and distributors for years and she’s seen firsthand what stalls digital transformation: → Teams aren’t trained → Leadership isn’t aligned → Change management gets ignored In this episode, we dig into why launching a portal isn’t enough and what it really takes to move your organization forward. If you're navigating digital change in manufacturing or distribution, this one’s worth your time. Read the recap + listen to the full episode here: https://lnkd.in/e2SQayUC

HubSpot is a best-in-class B2B CRM, but Klaviyo and Bloomreach win at Commerce automations. Want to see how we stack these platforms to drive buyer portal sales? Head to www.groovecommerce.com.

We are stupid… we completely forgot to launch our product. 😵 . . Or are we? 😈 I opened our dashboard today and saw signups from 27+ countries: US, Europe, Middle East, Australia, India, and LATAM in the last 30 days. And here’s the wild part: We didn’t even “launch” properly. 🙈 🙃 But we did the unsexy work nobody talks about: – Publishing content nonstop – Posting everywhere we could – Answering people on Reddit – DM’ing like crazy – And actually solving a painful problem Somewhere in that chaos… our Google Ads MCPs started spreading. 🌍 People shared it, saved it, used it, and passed it on organically. But let’s be real, global attention means nothing if we can’t convert it. 🫡 And that’s the new chapter we’re stepping into: 👉 Turning this worldwide traffic into actual signups 👉 Turning these signups into meaningful activation Feels surreal to see the map glow like this… ❤️ But also humbling to realise how much deeper the journey goes from here. If you were in my shoes… What would you fix first: top-of-funnel conversion or post-signup activation?

It's 2026, and finally, B2B Marketing Leaders aren't struggling with dashboards. 👏 However, the sad truth is that they are still struggling to get clear answers, fast. It's almost 2026, and every dashboard you see looks fancy! But ask them ONE real question, and they fall apart. 🙈 Ever tried answering these from your Google Ads dashboards? “Which keywords should be marked negative?” “Which campaign is burning money?” “Why did our leads drop last week?” “What’s the right bidding strategy for this campaign?” “Show me the last 30 days and tell me how to scale.” These aren’t “advanced” questions. They’re basic survival questions for anyone running B2B Google Ads. 🙃 But here’s the painful truth every performance marketer knows: ❌ A weekly performance report can eat your whole day ❌ CMOs still don’t get the clarity they want ❌ Root-cause analysis (lead drop, CAC spike, bad traffic) = 7–10 days ❌ Mapping wasted spend across campaigns/ad groups = pure manual suffering Now here’s the wild part: We have users from 27+ countries using our Google Ads MCP… And they all are asking similar questions. 🧐 -Different continents. -Same confusion. -Same blind spots. -Same fights with Google Ads data. But finalllyyyy...things are changing. 🤩 How we run, manage, and optimize campaigns is shifting fast. And honestly? It feels good knowing our MCP is pushing that change forward— turning questions that once took days into answers delivered in seconds. 😇 If you run Google Ads for B2B… What’s the one question you wish you could get answered instantly? 👇

80% of experiments won’t move the needle. Most startups think they’re one clever A/B test away from unlocking growth, but the math tells a different story. Only 20% of growth experiments ever produce meaningful impact, but the issue is that most teams don’t actually know which 20% they’ve already found. But without structure, everything gets lost: ● Results live in random docs or presentations ● Learnings aren’t shared ● Teams repeat the same tests months later That’s where the real opportunity lies, not in running more experiments, but in learning faster from the ones that work. At GrowthEX, we built a platform to help teams do exactly that: ✔ Track and prioritise experiments using ICE framework ✔ Identify which ones are successful based on your variable metric ✔ Systematise what actually drives results Because growth comes from knowing which tests are worth repeating.

We're celebrating the wrong things in business and focusing on a clock that's meant for survival. That trains us into habits and beliefs that are simply... immature

For over 30 years, the internet worked one way: 𝚂̲𝚎̲𝚊̲𝚛̲𝚌̲𝚑̲ ̲→̲ ̲𝙱̲𝚛̲𝚘̲𝚠̲𝚜̲𝚎̲ ̲→̲ ̲𝙲̲𝚘̲𝚖̲𝚙̲𝚊̲𝚛̲𝚎̲ ̲→̲ ̲𝙲̲𝚕̲𝚒̲𝚌̲𝚔̲ ̲→̲ ̲𝙱̲𝚞̲𝚢̲.̲ ̲ That model is breaking right in front of us. More and more buying decisions now start with AI. Instead of browsing websites, people ask questions — and AI gives them answers, recommendations, and increasingly even decisions. For B2B companies, that changes everything. It’s no longer just about being visible. It’s about being selected. That’s why we’re hosting a focused breakfast event in Vaasa on May 27th — for B2B leaders who want to understand what this shift actually means in practice. Keynote: Gabriel G. Ghavami, CEO of GOMO Group, who works with Fortune 2000 companies, including AB Volvo, on generative AI strategy. His take: “If AI does not select you, you don’t exist.” Panel: Jukka-Pekka Niemi, General Manager at Mirka, joined by Jonathan Björkskog and Gabriel G. Ghavami. If you’re a B2B leader — CEO, marketing director, growth lead — in the Vaasa region or willing to come, this is the conversation you should have right now. 50 seats. Free. Breakfast included. → Sokos Hotel Royal, Vaasa, May 27th, 8–10 am Link to register in the comments. #GEO #B2BMarketing #AISearch #Vaasa #Genero #BrandStrategy #growthstrategy

👉 Now open for registration BUT with limited seats: Our B2B breakfast in Vaasa about how AI changes the discovery and purchase process. A few years ago, most B2B companies wanted to be visible when people search in Google. Now you need to be visible when people and companies research in AI. That’s a bit of a different game. We’re already seeing situations where the buyer never really visits the websites, compares vendors manually, or even clicks through traditional search results the same way as before. Instead, AI tools summarize the market for them. * “Best ERP for manufacturing?” * “Most reliable accounting software?” * “Which supplier should we shortlist?” And suddenly the ANSWER layer becomes more important than the traffic layer. This does not mean that SEO disappears. But I do think the mechanics behind how companies get discovered and trusted are changing faster than many realize. That’s why we decided to organize a breakfast event in Vaasa around this topic together with Gabriel G. Ghavami GOMO Group and Jukka-Pekka Niemi from Mirka as well as Sebastian Östman from Genero. Mostly just a practical discussion around what is actually changing, what probably isn’t, and what B2B companies should pay attention to during the next few years. 📍 Vaasa — Sokos Hotel Royal 📅 May 27th, 08:00–10:00 ☕ Breakfast included 🎟 Free, limited seats If you work with B2B growth, marketing, sales, or strategy, you’re very welcome to join. Registration link in comments.

Il contenuto che funziona di più è quello che fa arrabbiare metà delle persone che lo leggono mentre l'altra metà lo difende nei commenti. Eppure il 90% delle creatività che vedo negli audit è progettato per non disturbare. Copy morbido. Messaggio che non prende posizione. La creatività di un vecchio democristiano. Il risultato: performance piatte, frequency che sale, utenti che scrollano oltre senza fermarsi. Lo so perché gestisco un esperimento che dice l'opposto dal 2020. Quel che non sapevi. 1.3 milioni di fan su Facebook, quasi 400 mila su Instagram. 200 milioni di impression ogni mese. Un sistema AI che pubblica, misura, impara. Migliaia di post, zero intervento umano. Ecco le 8 regole che il sistema ha scoperto da solo iterando sui dati. 1. I contenuti polarizzanti generano multipli di interazione rispetto ai contenuti neutri. Non serve provocare. Serve prendere posizione e creare contrasto, rimanendo imparziale. 2. Le curiosità con un dato controintuitivo performano meglio di quelle con un dato confermativo. Il cervello si ferma quando qualcosa non torna. Ma il dato deve essere verificabile: senza fonte diventa clickbait, per questo commenta con fonti a chi è scettico. 3. Il formato conta meno dell'angolo. Lo stesso contenuto riscritto da neutro a polarizzante decuplica le interazioni. Il design non salva un contenuto tiepido. 4. I commenti negativi valgono quanto quelli positivi per la distribuzione. L'algoritmo non distingue "fantastico" da "non è vero". Vede attività, perché l'unico obiettivo è tenere in piattaforma. 5. Il 20-30% dei contenuti va dedicato a esplorare nuovi argomenti. Il resto reitera su quelli con trazione. Senza esplorazione, i risultati si appiattiscono. Ti ricorda qualcosa "refresh creativo"? 6. Gli argomenti migliori sono quelli su cui le persone hanno già un'opinione forte. Non devi creare tensione. Devi tirarla fuori. 7. Il ciclo ottimale è: pubblica, attendi, misura, reitera. Cambiare rotta troppo presto è rumore, non dato. 8. Il primo post su un tema non è quasi mai il migliore. Il sistema trova la variante vincente dopo alcuni tentativi sullo stesso argomento. Ma i segnali ci sono. Ogni regola vale per i contenuti organici e per le creatività e-commerce. Se il tuo contenuto non divide nessuno, non interessa a nessuno. Polarizzare.

When you’re launching a new brand, every dollar matters. We didn’t want to spend on paid ads before we knew the demand was real. So we focused on converting the attention we were already getting. With @Pinpoint, we: • Sold out all 500 units of our pre-sale inventory • Sold 91 bags in the first day on Pinpoint • Drove $3,600 in day-one revenue The biggest unlock was turning organic engagement directly into sales (without spending a single dollar on ads!) For any founders launching soon: don’t underestimate the power sitting in your DMs 📩 Also, check out Pinpoint at getpinpoint.io

17% cheaper CPC. 31% lower CPA. 57% higher ROAS. Here's something worth understanding about how Meta's algorithm actually works. Engagement on an ad (genuine comments from real people) signals to Meta that the content is resonating. The platform responds by showing it to more people for less money. Each comment also serves as social proof that the brand has real customers that love their product. FTL leaned into this. They added a comment CTA to their ads and when someone commented, Pinpoint sent them an automated DM with $40 off instantly. Two things happened simultaneously. The comment volume drove cheaper delivery across the campaign. And the DM flow converted those commenters directly, adding a second conversion path on top of normal click-through traffic. Engagement fuels reach. Reach fuels clicks. A DM automation from getpinpoint.io converts the people who raised their hand along the way. When those things compound, the results look like this 💡 Book a call to see Pinpoint in action: https://lnkd.in/dubPnQxS

Until now, this was an internal tool we used with our prospects. Today, we're making it public. Every time a brand asks us "𝘸𝘩𝘢𝘵 𝘤𝘢𝘯 𝘐 𝘦𝘹𝘱𝘦𝘤𝘵 𝘧𝘳𝘰𝘮 𝘢 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘱𝘳𝘰𝘨𝘳𝘢𝘮?", we start by running the numbers together. Today, we just turned that process into a free, self-serve tool. 𝗧𝗵𝗲 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 & 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗥𝗢𝗜 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿. Enter 5 data points about your business (annual revenue, AOV, repeat rate, recurring customer rate, gross margin). In under 2 minutes, get a full projection on 7 KPIs: → Incremental revenue → Gross uplift revenue → Net profit → ROI multiple → AOV uplift → Repeat uplift → LTV uplift All broken down across 3 scenarios: conservative, expected, and best case. No fluff. Your numbers in, your projections out. Whether you're considering launching a program or want to benchmark what yours should deliver, this gives you a clear starting point. 👉 Try it here: https://lnkd.in/eyFMmV9U PS: It takes less time than reading this post 😉

Your customer saw 300 fashion brands on Instagram this week. They bought from 3 of them. Maybe yours. In a market this crowded, getting the first purchase is hard. Keeping it is harder. And yet, most brands keep pouring budget into acquisition. While doing very little with the customers they already have. That's the shift PXP™ - PROJECT X PARIS™ made. And next week, I'm sitting down with Mickaël AUSTRUY and Séverine Chaari Klaviyo) to talk about it (in french 🇫🇷! ) Mickael will share how PXP restructured their post-purchase experience: → How they turned the post-purchase journey into a brand preference driver → How they combined CRM and loyalty to reduce dependency on promotions → The flows, triggers and segmentation logic behind it → What it changed (concretely) for retention and revenue Not theory. A real brand, real decisions, real results. Join us here : https://lnkd.in/eAHMSTSZ PS: Can’t make it live? Register anyway and you’ll get the replay 😉 Hope to see you there.

🚀 Der DSP Summit geht in die 4. Runde! 🇩🇪 Amazon DSP ist längst kein Geheimtipp mehr - und wird dennoch von vielen Marken noch immer nicht vollständig genutzt. Dabei eröffnet DSP Möglichkeiten, die weit über klassisches Amazon PPC hinausgehen: Neue Zielgruppen erreichen, Markenbekanntheit steigern, Bestandskunden reaktivieren und das volle Potenzial der Amazon-Daten nutzen. Freut euch auf spannende Vorträge von: 🎤 Frensis Demi (Amazon) „Amazon Advertising über den Marktplatz hinaus: Die Chancen des Open Internet“ 🎤 Nils Zundorf (nandu) „Von Search-Daten zu DSP-Audiences: Wie Daten bessere Media Strategien ermöglichen" 🎤 Timo Ockert (bedrop) „6 Monate DSP: Learnings aus der Praxis einer D2C-Brand" 🎤 Daniel Orkun Duzgun (BidX) "Agentic Commerce: When AI Starts Running Your Advertising" Und viele weitere Speaker, Praxis-Cases und Deep Dives rund um DSP, AMC, AI und Full-Funnel Advertising. Warum sich die Teilnahme lohnt: - Verstehen, wie Amazon DSP wirklich funktioniert - Neue Kunden auf und außerhalb von Amazon erreichen - Retargeting, Video Ads & Streaming TV strategisch einsetzen - Amazon Marketing Cloud (AMC) für echte Insights und Audiences nutzen - Full-Funnel-Strategien statt isolierter PPC-Optimierung kennenlernen - Konkrete Cases, Learnings und Setups von Brands und Experten - Intensiver Austausch mit Sellern, Marken, Agenturen und Amazon-Experten - Die Zukunft von KI, Automatisierung und AI Agents im Advertising erleben Für wen ist Amazon DSP besonders interessant? 📈 Marken mit bestehendem 7-stelligen Umsatz auf Amazon 🚀 Unternehmen, die ihre Marke nachhaltig skalieren möchten 💡 Seller und Vendoren, die über Sponsored Ads hinausdenken 🪴 Advertiser, die Amazon-Daten intelligenter für profitables Wachstum nutzen möchten 📍 DSP Summit - 22. Juni 2026 - Hilton Frankfurt Airport 📍 BidX Connect - 23. Juni 2026 - BidX HQ in Darmstadt 🎟️ Mehr Informationen und Tickets: www.dspsummit.com 🎉 GEWINNSPIEL 🎉 Wir verlosen 2x2 Tickets im Wert von jeweils 589 €. Kommentiere bis Sonntag, den 31. Mai 2026, mit: 👉 „DSP Summit“ und sichere dir die Chance auf einen Platz beim größten deutschsprachigen Amazon DSP Event. #BidX #DSPSummit #AmazonDSP #AmazonAds #AMC #ProgrammaticAdvertising #Advertising #AmazonMarketingCloud #Ecommerce #AmazonSeller

"There's no way I'm getting our CEO on LinkedIn." I hear this on almost every thought leader ads call. And I get it. CEOs are busy. Some hate the idea of posting. Some think it's marketing's job. But here's the uncomfortable truth: Your buyers don't trust your logo. They trust people. We've now run thought leader ads across dozens of B2B accounts, and the pattern is the same every time: • Higher engagement rates than company page ads • Lower cost per result • More comments, more profile visits, more conversations Not sometimes. Consistently. Why? Because nobody opens LinkedIn hoping to hear from a brand. They come to learn from people in their industry. Quick disclaimer: it doesn't have to be the CEO. A founder, CMO, or subject-matter expert works brilliantly too. But when the CEO shows up, it changes things. It tells the market your company has a face. And it tells your own team that visibility matters. Marketing can write the strategy, build the ads, and handle the heavy lifting. The voice has to be theirs. *** Hey, I’m Marc. If you’re running LinkedIn Ads and not 100% confident in your setup or creative, we’ll happily do a free audit for you. You can check out our case studies or book a free audit on our website: https://www.winbox.co/

Are you a marketer? Do you like breakfast? 🥐 🍳 🥓 Then come to our breakfast event @ LinkedIn's London HQ! We’re going to be focused on a topic that’s top of mind for every marketer right now: Proving the value of your work. Rachael Glynne will be sharing an update from LinkedIn on their upcoming tracking and reporting rollouts. And Marc and I will be showing how marketers can measure the true value and impact of LinkedIn ads, so you can prove their value to your CFO and the board. The event will be held at LinkedIn's Farringdon HQ, July 1st, 9am. We've got a few spaces left for senior marketers and CMOs at B2B companies. Drop me a DM if you’re interested!

Der 4. BidX DSP Summit in Frankfurt 🇩🇪 Amazon DSP wird noch immer oft unterschätzt. Dabei ist es für viele Brands der nächste große Hebel, um auf und außerhalb von Amazon zu wachsen 🚀 Als Speaker mit dabei sind unter anderem: • Frensis Demi (Amazon) – „Amazon Advertising über den Marktplatz hinaus: Die Chancen des Open Internet“ • George Roberts (ClearAds) – „Beyond Sponsored Ads: Building a True Full Funnel Strategy with Amazon DSP“ (in Englisch) • Daniel Orkun Duzgun (BidX) - "Agentic Commerce: When AI Starts Running Your Advertising" (in Englisch) Warum lohnt sich die Teilnahme am DSP Summit? • Verstehen, wie Amazon DSP wirklich funktioniert – ohne Buzzword-Bingo • Lernen, wann DSP Sinn macht (und wann nicht) • Neue Kunden auf und außerhalb von Amazon erreichen • Retargeting & Video Ads strategisch einsetzen • Amazon Marketing Cloud (AMC) für echte Insights und Audiences nutzen • Full-Funnel-Strategien statt nur PPC kennenlernen • Cases, Learnings & konkrete Setups von Brands und Experten • Austausch mit anderen Sellern, Brands & Agenturen • KI, Automatisierung & die Zukunft von AI Agents auf Advertising erleben Für wen macht Amazon DSP Sinn? • Marken ab bestehendem 7-stelligen Umsatz auf Amazon • Unternehmen, die ihre Marke langfristig und nachhaltig aufbauen wollen • Seller / Vendoren die über klassisches PPC hinausdenken möchten - es geht darum, Amazon-Daten intelligent zu nutzen, um profitabel zu wachsen Wann und wo? 📍 DSP Summit – 22. Juni – Hilton Frankfurt Airport 📍 BidX Connect – 23. Juni – BidX HQ Darmstadt Mehr Infos und Tickets via: www.dspsummit.com Wir verlosen 2x 2 Tickets im Wert von je €589 - kommentiert hierzu bis Sonntag, 31. Mai 2026 "DSP Summit" #bidx #dspsummit #amazonads #dsp #amazondsp #programmaticadvertising

Want a peek into how frontBrick.io generates real pipeline targeting enterprise accounts for our B2B SaaS clients? Read the full framework with some tools recommendations below 👇 If you want me to sanity-check your current ABM motion, reply to this newsletter or DM me on LinkedIn. 🧱

Running a Clay agency for 2+ years teaches you which questions filter real GTM engineers from technical geeks with API access. 5 to ask before signing anyone: → Do they understand ABM, RevOps, ICP, and demand gen, or just enrichment columns? → Can they turn a messy business problem into a workflow, or do they need a spec? → Are they on the official Clay Experts directory? Self-declared doesn't count. → Do they run the full pipeline (CRM, ABM, ads, outreach), or just outbound blasts? → Are they fluent in Claude Code, Codex, OpenClaw, and Hermes, or still running last year's playbook? Two vague answers, walk. Full breakdown in this week's ABM Engineer, including the frontBrick.io scorecard against the same 5. If you'd rather have the engine built inside your company than hire another agency, I run fractional GTM engineer engagements. Three months, embedded in your Slack and CRM, agentic ABM engine on Clay + LinkedIn + ads + outbound. Everything I build stays yours. 30-min strategy call → https://gtm.frontbrick.io/

Tager AI dit job? Det korte svar: Nok ikke hele jobbet - men nogle af opgaverne, ja. I denne episode dykker jeg ned i fremtiden på jobmarkedet. Jeg sætter bl.a. lys på paradokset: ❌ AI fjerner det nederste trin på karrierestigen 🤷 Men hvis ingen kommer ind som junior, hvor skal fremtidens seniorer så komme fra? Hør også, hvilke kompetencer der bliver efterspurgt, og få tre konkrete veje at gå - uanset om du er ny i job, erfaren eller leder. Og jeg fortæller, hvordan vi hos GENERAXION har løst paradokset om fremtidens seniorer. Lyt med på perspektivet.dk eller på din foretrukne podcast platform: 🎧 Spotify: https://lnkd.in/du5Jg39X 🎧 Apple Podcasts: https://lnkd.in/d52_-YhK #digitalmarketing #kunstigintelligens #ai #marketing #karriere

Brands are always quick to blame creators when an ad fails. Instead of placing blame, run your ad through this creative audit! 💡 The more you understand the workings of a strong hook, body and CTA, the more you’ll see your ads start to convert. The days of posting a video and blindly hoping it goes viral are gone. Implementing a strong creative strategy and running multiple variations is what’s winning in today’s algorithm. Don’t belive me? Check out ContentJet’s winning client campaigns and see for yourself! P.S. ContentJet helps brands scale winning creative for Meta and TikTok Ads. You get high-quality video, shipped at the volume the platforms demand, so your budget isn't wasted on fatigued ads. Book a call here: https://lnkd.in/ewg43xHu