Loyoly

𝗢𝗻𝗲 𝗲-𝘀𝗵𝗼𝗽. 𝟰𝟱 𝘀𝘁𝗼𝗿𝗲𝘀. 𝗢𝗻𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲. Here's how PXP™ - PROJECT X PARIS™ pulled it off. Before Loyoly, it went like this. A customer walked into a PXP store. Bought. Left. No name. No email. No way to bring them back. When half your sales happen offline, half your customers are ghosts you can’t bring back. So PXP built loyalty that goes where the customer goes. - Points earned and redeemed online and in all 45 stores - Their in-house POS synced with Loyoly in real time - Rewards beyond the purchase: reviews, UGC, opt-ins, referral - 4 VIP tiers inspired by the brand's musical world 17 months later: → €1.3M generated by the programme → x24 monthly ROI → +230% LTV → +71,300 opt-ins collected And one number captures the shift: 77% of PXP's email revenue now lands in-store. See how they did it 👇 https://lnkd.in/eHEK_YGc

Le vrai coût du Black Friday, ce n'est pas la remise affichée. C'est la marge perdue sur des clients qui auraient acheté de toute façon. On le sait tous. Et pourtant, on recommence chaque année. Parce que la promo, c'est rassurant. Ça génère du volume. Ça donne l'impression de performer. Mais ça creuse silencieusement la rentabilité. Le vrai problème n'est pas la remise en elle-même. C'est la dépendance qu'elle crée. Quand un client n'achète que pendant les soldes, ce n'est pas un client fidèle. C'est un chasseur de promo. Et vous financez sa chasse avec vos marges. La sortie de ce cycle, elle ne se joue pas en octobre. Elle se joue maintenant. En construisant une relation qui donne envie d'acheter sans avoir besoin d'être convaincu par -30%. En activant des leviers de fidélisation qui créent de la préférence de marque. En collectant des données first-party qui permettent de personnaliser sans brader. C'est exactement ce dont on va parler lors du prochain petit-déjeuner Cool Tech organisé avec Colorz - Creative Digital Agency Le Black Friday se gagne en juillet. Pas en novembre. ☕ Format intimiste, places limitées 📍 Paris (75011) - chez Colorz - Creative Digital Agency Inscrivez-vous ici : https://lnkd.in/eRE_4Y29 PS : si vous préparez déjà votre Q4, c'est exactement le bon moment pour venir.

🇫🇷 🇫🇷 🇫🇷 6 marques. 6 partenaires. 1 matinée ☕️ Ils font du D2C, comme vous. Ils testent, ratent, réussissent… et viennent tout vous raconter. Loyoly, Axome - Brand & Tech Agency | Groupe EDG, WAX, Standard Ecom, Roads et @Yuma vous donnent rendez-vous pour la 2nde édition de 𝐷2𝐶 𝑈𝑛𝑐𝑜𝑣𝑒𝑟𝑒𝑑. 📆 18 juin | 🕘 9h-13h | 📍 Paris 02 6 marques viendront partager les coulisses de leurs succès : leurs choix, leurs résultats, leurs apprentissages... pour vous aider à faire les bons. Au programme : • Des interventions croisées marques + partenaires • Des cas concrets : ce qui a marché, ce qui a raté, et ce que vous pouvez appliquer dès demain • Du café, du croissant, un cocktail et zéro PowerPoint soporifique 👉 60 places seulement pour garantir des échanges de qualité. 👉 C’est gratuit, mais uniquement sur inscription : https://lnkd.in/eQ-R9aca Vous venez ?

Some partnerships just 𝘤𝘭𝘪𝘤𝘬. Ours with Axome - Brand & Tech Agency | Groupe EDG just reached Platinum level 🏆 And honestly, this one feels special. Because beyond the status, it represents months of collaboration, shared ambition, and a real commitment to helping brands build stronger customer relationships. Together, we’ve already had the chance to support amazing brands like Serge Blanco Bourgoin, PAYOT, La Belle Boucle, and many more. And every collaboration has just felt… easy. Same energy. Same standards. Same desire to do great work for clients. You can tell pretty quickly when a partnership is only “business”. This one genuinely feels like building together. Big thanks to the whole Axome team (Xavier Poitau, Emmanuel Potier Benbassat ,Laura Layes and everyone else) for the trust ❤️ Can’t wait to see what we’ll ship next!

Your customer saw 300 fashion brands on Instagram this week. They bought from 3 of them. Maybe yours. In a market this crowded, getting the first purchase is hard. Keeping it is harder. And yet, most brands keep pouring budget into acquisition. While doing very little with the customers they already have. That's the shift PXP™ - PROJECT X PARIS™ made. And next week, I'm sitting down with Mickaël AUSTRUY and Séverine Chaari Klaviyo) to talk about it (in french 🇫🇷! ) Mickael will share how PXP restructured their post-purchase experience: → How they turned the post-purchase journey into a brand preference driver → How they combined CRM and loyalty to reduce dependency on promotions → The flows, triggers and segmentation logic behind it → What it changed (concretely) for retention and revenue Not theory. A real brand, real decisions, real results. Join us here : https://lnkd.in/eAHMSTSZ PS: Can’t make it live? Register anyway and you’ll get the replay 😉 Hope to see you there.

Until now, this was an internal tool we used with our prospects. Today, we're making it public. Every time a brand asks us "𝘸𝘩𝘢𝘵 𝘤𝘢𝘯 𝘐 𝘦𝘹𝘱𝘦𝘤𝘵 𝘧𝘳𝘰𝘮 𝘢 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘱𝘳𝘰𝘨𝘳𝘢𝘮?", we start by running the numbers together. Today, we just turned that process into a free, self-serve tool. 𝗧𝗵𝗲 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 & 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗥𝗢𝗜 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿. Enter 5 data points about your business (annual revenue, AOV, repeat rate, recurring customer rate, gross margin). In under 2 minutes, get a full projection on 7 KPIs: → Incremental revenue → Gross uplift revenue → Net profit → ROI multiple → AOV uplift → Repeat uplift → LTV uplift All broken down across 3 scenarios: conservative, expected, and best case. No fluff. Your numbers in, your projections out. Whether you're considering launching a program or want to benchmark what yours should deliver, this gives you a clear starting point. 👉 Try it here: https://lnkd.in/eyFMmV9U PS: It takes less time than reading this post 😉