Genero

What makes CEOs fail? Why are some companies better at focus and strategy than others? And how is AI actually changing business? Sanna Suvanto-Harsaae returns to Growth Pod for a third time to discuss Posti’s IPO, "founder mode", crisis management, difficult decisions, and good vs great leaders. Click to watch the full episode!

🚨 Our final speaker is now confirmed — and yes, it’s Fernando Angulo from Semrush. Fernando speaks at 50+ conferences every year across 35+ countries and is one of the best-known voices globally in SEO, search, and digital visibility. At our breakfast events in Vaasa and Jakobstad, he’ll share how AI is fundamentally changing: ⚡ How B2B companies are discovered ⚡ How visibility works in AI-driven search ⚡ and how buyer behavior is shifting right now This is not theory anymore. It’s already happening. Seats are filling up fast, and we’re close to full capacity for both events — so if you want to join us for a complimentary breakfast and hear Fernando live, now’s the time to register. 📍 Vaasa · May 27 · Sokos Hotel Royal · 08–10 📍 Jakobstad · May 28 · Station 23 · 08–10 🥐 Complimentary breakfast 🪑 Limited seats remaining 👉 Registration link in the comments. PS. Pic include speakers at Vasa event. Fernando, Jonathan and myself will be speaking in Jakobstad. #AI #B2BMarketing #Semrush #Semrushenterprise #Genero #AIVisibility #GEO #SEO #DigitalMarketing #B2BGrowth #AIO

💥 We just locked in a new speaker for our breakfast events in Vaasa and Pietarsaari. Someone who keynotes 50+ conferences a year across 35+ countries — on the exact topic we're covering: how AI is changing search, visibility, and how B2B companies get selected. We will reveal the new speaker early next week. 👀 Here's what you already know: ☕ How AI is changing how B2B companies are found and selected 📍 Vaasa · May 27 · Sokos Hotel Royal · 08–10 📍 Pietarsaari · May 28 · Genero office · 08–10 🥐 Complimentary breakfast. 🪑 50 seats per event. Register now. Once we announce the new speaker, the seats will go fast. 👉 Link to the event in comments. #GEO #AIsearch #growthevent

👉 Now open for registration BUT with limited seats: Our B2B breakfast in Vaasa about how AI changes the discovery and purchase process. A few years ago, most B2B companies wanted to be visible when people search in Google. Now you need to be visible when people and companies research in AI. That’s a bit of a different game. We’re already seeing situations where the buyer never really visits the websites, compares vendors manually, or even clicks through traditional search results the same way as before. Instead, AI tools summarize the market for them. * “Best ERP for manufacturing?” * “Most reliable accounting software?” * “Which supplier should we shortlist?” And suddenly the ANSWER layer becomes more important than the traffic layer. This does not mean that SEO disappears. But I do think the mechanics behind how companies get discovered and trusted are changing faster than many realize. That’s why we decided to organize a breakfast event in Vaasa around this topic together with Gabriel G. Ghavami GOMO Group and Jukka-Pekka Niemi from Mirka as well as Sebastian Östman from Genero. Mostly just a practical discussion around what is actually changing, what probably isn’t, and what B2B companies should pay attention to during the next few years. 📍 Vaasa — Sokos Hotel Royal 📅 May 27th, 08:00–10:00 ☕ Breakfast included 🎟 Free, limited seats If you work with B2B growth, marketing, sales, or strategy, you’re very welcome to join. Registration link in comments.

For over 30 years, the internet worked one way: 𝚂̲𝚎̲𝚊̲𝚛̲𝚌̲𝚑̲ ̲→̲ ̲𝙱̲𝚛̲𝚘̲𝚠̲𝚜̲𝚎̲ ̲→̲ ̲𝙲̲𝚘̲𝚖̲𝚙̲𝚊̲𝚛̲𝚎̲ ̲→̲ ̲𝙲̲𝚕̲𝚒̲𝚌̲𝚔̲ ̲→̲ ̲𝙱̲𝚞̲𝚢̲.̲ ̲ That model is breaking right in front of us. More and more buying decisions now start with AI. Instead of browsing websites, people ask questions — and AI gives them answers, recommendations, and increasingly even decisions. For B2B companies, that changes everything. It’s no longer just about being visible. It’s about being selected. That’s why we’re hosting a focused breakfast event in Vaasa on May 27th — for B2B leaders who want to understand what this shift actually means in practice. Keynote: Gabriel G. Ghavami, CEO of GOMO Group, who works with Fortune 2000 companies, including AB Volvo, on generative AI strategy. His take: “If AI does not select you, you don’t exist.” Panel: Jukka-Pekka Niemi, General Manager at Mirka, joined by Jonathan Björkskog and Gabriel G. Ghavami. If you’re a B2B leader — CEO, marketing director, growth lead — in the Vaasa region or willing to come, this is the conversation you should have right now. 50 seats. Free. Breakfast included. → Sokos Hotel Royal, Vaasa, May 27th, 8–10 am Link to register in the comments. #GEO #B2BMarketing #AISearch #Vaasa #Genero #BrandStrategy #growthstrategy

My brother Rasmus (CEO of Genero) said something interesting yesterday. 🧠 “What I hope will happen in the near future with the help of AI is that budgets will no longer be the bottleneck. Creativity will be the limit.” I think this is very likely to happen soon. Think about what that actually means. For decades, marketing has been a game of who has the biggest budget. Who can afford to produce more? Distribute more. Reach more. AI is changing that equation fast. When the cost of production moves toward zero, that advantage shifts. It will no longer be about who has the deepest pockets. Rather, those who have the best ideas and the sharpest brand strategy to execute them. At Genero, we’ve been building for this shift in two specific areas: 𝗚𝗘𝗢 — as users move from Google to AI-powered answer engines, being found requires a completely new approach. We’re helping brands get cited and recommended by AI — not just indexed. To win here, you need a clear brand strategy and great content. 𝗔𝗜 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 — scaling quality content used to be slow and expensive. We’re helping brands produce more relevant content, faster, without losing the creative edge that makes it worth reading. 6 months ago, AI content was of poor quality. Today, you will not even notice what is AI-generated. To win here, you need the Art Director know-how. The Art Director of the future will be an Art Prompt Director. The question is: If you could execute any idea instantly, do you have a big idea worth executing? The tools are being democratised. The budgets are becoming secondary. The only thing that matters now is the quality of your thinking. Are you ready for that? #AI #MarketingStrategy #GEO #CAAS #Genero #Creativity #GrowthStrategy