Groove Commerce

HubSpot is a best-in-class B2B CRM, but Klaviyo and Bloomreach win at Commerce automations. Want to see how we stack these platforms to drive buyer portal sales? Head to www.groovecommerce.com.

Your customers don’t want a website. They want a better way to buy. That was the theme of my live conversation with Sarah Falcon at Shoptoberfest. Sarah’s worked with manufacturers and distributors for years and she’s seen firsthand what stalls digital transformation: → Teams aren’t trained → Leadership isn’t aligned → Change management gets ignored In this episode, we dig into why launching a portal isn’t enough and what it really takes to move your organization forward. If you're navigating digital change in manufacturing or distribution, this one’s worth your time. Read the recap + listen to the full episode here: https://lnkd.in/e2SQayUC

“If you build it, they will come” doesn’t work in B2B eCommerce. Here’s how we help manufacturers guide their customers into using a new buyer portal, one login at a time.

Every manufacturer feels the pressure to modernize, but going too big too fast backfires. Projects stall, teams burn out, and trust erodes before value shows up. Here's the fix:

Modernizing commerce for manufacturers doesn’t have to mean starting from scratch. At Groove Commerce, we’ve guided multiple manufacturers move off legacy platforms while protecting what works and accelerating what’s next. Here’s our playbook: 1/ Protect core systems like ERP 2/ Add modern tools for personalization, AI, and automation 3/ Launch a faster frontend experience customers actually use This approach delivers better customer experiences, faster time to market, and lower risk. Move over, big bang launches. The future is modular, scalable, and built to evolve.

Faster shipping may not be possible for B2Bs, but you can still win sales with this approach. Curious where else you can remove friction from your eCommerce site? Book a no-cost audit with us at GrooveCommerce.com