LinkedIn thought leader ad examples

Solid business. Stale brand. You have great people, strong services and deep expertise. But it's all held back by an outdated brand. Customers and clients don't connect with it, so you're ruled out before the sales conversation even starts. So if you want to see how your brand could be working as hard as you, request you free Blandscape™ audit to get your scores and insights. https://lnkd.in/ep8zUFgC #BrandStrategy #LawFirmMarketing #ProfessionalServices #B2BBranding #Leadership

Your brand doesn’t just need to attract clients. It needs to attract great people. Lots of firms end up lost in The Blandscape™ because they don’t tell the story of what it’s like to work there. No sense of culture or clear proposition for future hires. The Blandscape™ scores how well your employer brand is helping you compete for talent. You need more than just a basic recruitment page or a list of vacancies. We’re looking for a clear, consistent story people want to join. When this works, you attract better people, build stronger teams and create momentum that feeds everything else. It’s not fluff, it’s operational firepower. Get your firm's free Blandscape scorecard: https://lnkd.in/ep8zUFgC #branding #brandstrategy #professionalservices #lawfirmmarketing #theblandscape

Looking back at 2025… what am I proud of? Hard to say just one thing. Just staying in the game deserves a bloody medal. If you’re running a business right now and you’re still standing, you're pretty rocking in my book. For me, the big one is finally getting a proper business strategy together. It took time. I only really got serious about business strategy a couple of years ago. But now, it’s become the guide I never knew I needed. It seems to me that if you're in a booming economy, you can get away with less strategic work. But if you're in a competitive, tough climate, then it becomes essential. Thoughts in the video below! ----- #Follow for stories about running Insight Online, strategy, marketing, and occasionally, my mum.

I didn’t predict the intertwining of Digital Out Of Home and Display Retargeting, but I’m here for it 🙌 Working with Asda & ZAVA we’ve: - Launched a campaign ONLINE & OFFLINE targeting specific locations around Asda Super Stores to reach customers & promote click & collect - Activating out of home across these key locations - Then following up with digital display & retargeting campaigns This was a labour of love setup by Hollie, Emily and our friends at StackAdapt 👏 All supported by clients’ with an open mind to testing something new, and an appetite for growth 🙌 I can’t wait to geek out on the results 📊 #digitaloutofhome #display #newcustomeracquisition

Anyone need a break but also scared of losing momentum? What's the right thing to do? ¯\_(ツ)_/¯ Short History of Insight Online 2022 - Abysmal 2023 - Worse 2024 - Turnaround 2025 - Rebuilding strong Feels like it took us an age to get here. So, as the holidays come up, I'm bloody nervous about losing the momentum we've built. I don't want a start like last year where it took 6 months to get things moving again. My plan: Keep the marketing going through the break but not all on my shoulders. I’ve got great people like Marilene Gaerlan and Terri Morris stepping in to take some of the load, because I know “holiday Kim” won’t write 3 posts a week. Maybe that's the lesson: Tired? Get help. Let me know what you're up to! I think we'll head up to Paihia for a few days for some diving. ----- #Follow for stories about running Insight Online, strategy, marketing, and occasionally, my mum.

A 3-lead cap won’t win you an enterprise deal. Marketing teams are under pressure to spread budget across multiple target accounts. So they introduce lead caps. Three contacts per account. Maybe five. But here’s the problem: Enterprise buying decisions don’t involve three people. Decision-making committees are larger. Influencers engage first. Senior decision-makers engage later. If you cap too tightly, you fill your quota with early-stage influencers - and miss the true decision-makers entirely. That weakens your message. And limits account penetration. Yes, coverage matters. But so does depth. If you’re targeting enterprise accounts, your strategy needs to reflect the reality of modern B2B buying: - Multiple stakeholders. - Longer cycles. - Layered influence. Broaden the lens. Map the account properly. Think committee - not contact. Because enterprise revenue isn’t won through caps. It’s won through coordinated influence.

Your 3-contact cap is blocking your biggest advocates. If you fill your lead cap with three managers inside an enterprise account, what happens? You might not have reached: • The strongest pain point • The true internal influencer • The eventual brand champion And you almost certainly haven’t reached: • Finance • Procurement • HR • Senior leadership It's the hidden buyers. These are the people who may never speak to your sales team. But they will sit in the boardroom. They will influence the conversation. And they will help decide whether your technology gets signed off. Enterprise buying decisions are not small. They involve multiple stakeholders, different priorities, and very different motivations. - A finance leader doesn’t care about technical features. They care about cost, risk and ROI. - An operations leader cares about efficiency and time saved. - A digital transformation lead cares about long-term impact. If your targeting only hits three early-stage managers, you limit your influence before the real decision even begins. There’s a huge opportunity for marketing to: • Hone in on key accounts • Land and expand • Broaden footprint inside the business • Influence beyond the traditional ICP Because sometimes the most powerful advocate for your brand is someone who never fills out a form. And if your competitor is targeting the entire buying committee including hidden buyers, they’ll build more internal momentum than you will. Enterprise revenue isn’t about touching one contact. It’s about influencing the whole room.

Il y a 10 ans, j'ai parié qu'un seul métier du digital devrait parler à tous les autres. Je n'ai pas changé d'avis. On me demande souvent pourquoi j'ai choisi le CRM avec un profil 360. C'est exactement pour ça. Ce qui me surprend encore, c'est le nombre d'experts qui le voient à l'inverse comme une black box. Un outil à part, qu'on branche à la fin. Le SEA a commencé à comprendre depuis quelques années, qu'on n'optimise pas une campagne sans données CRM. Pour les autres métiers, je trouve qu'on n'y est pas : → Le SEO classe ses contenus au formulaire, jamais au client signé. → Le CS détient les motifs de churn, l'acquisition ne les lit jamais. → Les sales notent pourquoi ils perdent un deal, le marketing continue de cibler les mêmes profils. → L'événementiel ramène 300 badges scannés et personne ne sait combien sont devenus clients. Alors chaque semaine, ici, un métier ou un usage, online et/ou offline, et ce que le CRM et lui ont à s'apporter. On commence par celui qui (pour moi) a compris le premier. Le Paid Media. Ce que le CRM apporte au Paid Media : 1 - Des enchères nourries au chiffre d'affaires. Renvoyer les deals signés et leurs montants vers Google et Meta, pas les formulaires. L'algo cherche alors des clients, plus des curieux. 2 - L'exclusion des clients existants et des leads en cours. Vous payez aujourd'hui pour toucher des gens que vos commerciaux ont déjà au téléphone. 3 - Des audiences similaires bâties sur vos meilleurs clients. Pas sur vos visiteurs. 4 - Du retargeting par étape de pipeline. Relancer un deal en attente de décision, c'est autre chose qu'une pub à un inconnu. 5 - Un arbitrage budgétaire au revenu, campagne par campagne. Le coût par lead ne dit rien. Le coût par client signé dit tout. Ce que le Paid Media apporte au CRM : 1 - La source jusqu'au mot-clé sur la fiche contact. Le commercial sait pourquoi le lead est là avant de décrocher. 2 - Un routage à la campagne. Un lead "demande de démo" va aux sales dans l'heure. Un lead "livre blanc" part en nurturing. 3 - Une priorisation à l'intention. Un contact venu d'une requête concurrente ne se traite pas comme un contact venu de votre marque. 4 - Un forecast de charge. Le volume de leads payants du mois, c'est le planning commercial de la semaine prochaine. Vu chez hibiki : une campagne au coût par lead divisé par deux en trois mois. Dans le CRM, ces leads mettaient deux fois plus de temps à obtenir un rendez-vous et signaient trois fois moins. Six mois d'optimisation à l'envers. Ajourd'hui, un directeur marketing qui pilote son paid media au coût par lead pilote à l'aveugle, quelque soit le talent de son agence. La semaine prochaine, on passe au SEO.

Un CRM B2C et un CRM B2B, ce ne sont pas deux versions du même outil. Ce sont deux métiers qui se sont approprié le même mot. En B2C, pas de commercial. La relation client, c'est la communication. Donc l'outil qui envoie les messages devient "le CRM". En B2B, la relation est portée par un humain. Le CRM, c'est l'outil du commercial. La partie messages, on la sort ailleurs. On appelle ça marketing automation. Même mot, deux réalités. La prochaine fois qu'on vous dit "il nous faut un CRM", ne demandez pas "lequel". Demandez "pour faire quoi".

Os 3 grandes segredos do marketing local. E eles são mais óbvios do que você imagina. 1) Tenha um perfil completo no Google Meu Negócio NOME O nome do seu negócio está correto? Se for uma rede, está padronizado? Dicas: ↳ Use uma – apenas uma – palavra chave relevante no seu nome, por exemplo: Cacau Show - Chocolates ↳ Se suas unidades são de bairro pode ser interessante colocar o nome do bairro no nome, exemplo: Bar do Zé - Berrini ENDEREÇO O mais completo possível. Não esqueça de posicionar o pin no mapa. TELEFONE E WHATSAPP Além do tradicional número de telefone, agora o GMB permite adicionar um número de WhatsApp. Dica: ↳ O WhatsApp fica no campo chat na edição do perfil e só pode ser visto pelo usuário final pelo celular. HORÁRIO DE FUNCIONAMENTO Esse é um dos tópicos mais importante do perfil, você literalmente pode estar perdendo dinheiro por ter horários errados. Dica: ↳ Cadastre também Horários Especiais para mostrar aos usuários Google se seu negócio estará aberto em feriados ou datas comemorativas. Existem mais campos importante, mas esse são os que você não pode errar. Nos próximos posts falo sobre os demais. 2. Seja a empresa com a melhor reputação O seu negócio é o melhor avaliado no bairro? Na cidade? No segmento? Garanta que está dominando os reviews ↳ Tenha nota superior a 4,5 estrelas como média ↳ Tenha volume de reviews maior que a média do seu setor ↳ Resposta a 100% dos reviews dos seus clientes de forma personalizada e mostre que você os ouviu e se importa 3. Fotos profissionais O seu perfil tem fotos profissionais ou apenas aquelas que os próprios usuários colocam? As fotos tem um peso gigante na decisão dos clientes. Negócios com boas fotos tem 42% mais conversões em rotas que os demais. Garanta que o seu perfil tenha boas fotos de: ↳ interior da loja ↳ uma boa foto de fachada ↳ e principalmente, fotos dos seus produtos/serviços – em maior quantidade que as demais. E aí, conseguiu dar check em alguns ou senão todos os pontos? Clique no link e garanta um diagnóstico gratuito. https://lnkd.in/dY6gCNEe

The riskiest mix in real estate marketing? A large budget without the expertise to use it well. Firms can spend six or seven figures on campaigns and be left wondering why results aren't what they expected. Spend does not guarantee success. If problems exist in your team, strategy or setup - a big budget will only amplify them. That’s when damage spreads and you create the wrong impression at scale. A large budget with no clear direction will do worse than a small one with focus. The difference is not the cash, it’s how intelligently it’s used. So if you have resources to invest, get the right expertise behind you before pressing go.

Good real estate marketing is hard. It’s expensive. It takes time. It needs consistency. That’s the reality - and if you can’t accept it, you’re in the wrong game. Results don’t come easy in competitive markets like Dubai. We’ve had a few enquiries recently from newly established brokerages who think it’s going to be fast, cheap and simple. It’s anything but. Quick results from minimal spend used to work - maybe 10 years ago. But not now. And certainly not here. You can’t hack credibility in this market. You have to earn it. You need time, money, effort, and expertise. No two ways about it.

Launch a top-notch Meta lead gen campaign in <10 min? Heyflow AI does this for you! We just launched the first product that helps you build end-to-end Meta lead-gen campaigns in minutes – AI Campaigns! How it works 1. Prompt your campaign (goal, audience, USPs, URL) 2. Generate ads, copy, images & short video + a mobile-first funnel 3. Tweak everything with built-in no-code editors (funnel, image, video) 4. Publish directly to Meta (incl. UTMs, Meta Conversions API, etc.) We’re already seeing brands ship strong campaigns in <10 minutes. It's reaaaally wild. Want free credits? Comment “AI CAMPAIGNS” or repost this post—I'll DM you credits to try it. #meta #ads #paidsocial #funnel #AImarketing

Se a sua marca está aparecendo na imagem, é porque ela faz parte do maior relatório produzido no Brasil sobre a reputação do varejo alimentar na visão dos próprios clientes. Antes de empurrar o carrinho, o consumidor já percorreu uma jornada digital: pesquisou, comparou, leu avaliações e decidiu onde vai comprar antes mesmo de chegar na loja. A 4ª edição do State of Reputation, estudo produzido pela Harmo, analisou 439.450 avaliações públicas compartilhadas por consumidores, no Google, (em 2024), referentes a 3.665 lojas de 57 redes supermercadistas e atacadistas em todo o país. Os dados revelam um setor em alerta: 🔹 Apenas 5% das redes alcançaram nota acima de 4,5 estrelas (no período). 🔹 39% não responderam nenhuma avaliação dos seus clientes — nem mesmo as negativas. 🔹 Na média, as lojas receberam apenas 10 avaliações por mês, mas metade das redes ficou abaixo disso, mostrando que o setor ainda não enxergou a reputação como estratégia de aquisição de clientes. Esses números não são apenas estatísticas. São sinais de um gap crescente entre o que as empresas acreditam entregar e o que o cliente realmente recebe e compartilha, publicamente, para ajudar outros consumidores nas suas escolhas. É nesse espaço, entre a experiência e a percepção, que a reputação se forma, a confiança se consolida e as escolhas são feitas. Sim, eles estão conversando entre eles e as empresas não estão participando dessa conversa como deveriam. O relatório traz uma mensagem clara: não há mais fronteira entre marketing e experiência. Quem não escuta, não responde e não aprende com o que o cliente publica no Google está perdendo o controle da sua própria narrativa. Nos rankings apresentados, todas as marcas analisadas poderão conferir a sua posição nos seguintes indicadores: nota no Google (pública X período), quantidade de avaliações recebidas, taxa de resposta das avaliações e, ao final, um ranking geral da Reputação Digital das 57 marcas, na ordem da mais alta a mais baixa. A gestão da reputação digital no Google deixou de ser opcional. É uma estratégia essencial que todo plano de marketing precisará incorporar, porque reputação é o novo motor de aquisição de clientes. O estudo completo pode ser baixado no link do comentário abaixo. Boa leitura!

How can healthcare leaders effectively market telehealth services for stigmatized conditions, fostering trust, transparency and a measurable impact? In this episode, Neil Walker, VP of Growth at Oar Health, joins me to explore strategies to effectively market telehealth services for stigmatized healthcare conditions (e.g., alcohol use disorder and erectile dysfunction). This episode is timed to coincide with Sober October, a monthlong movement encouraging individuals to abstain from alcohol to improve their health and relationship with alcohol. Together, we discuss building credibility, reducing stigma, leveraging behavioral insights and optimizing campaigns for engagement and retention. Get practical tips like these: • Focus on solutions, not stigma Emphasize outcomes rather than the condition to connect with patients while maintaining credibility. • Build trust through transparency Leverage storytelling, medical advisors’ expertise and social proof to reinforce credibility and reduce patient hesitation. • Leverage behavioral insights Use micro-seasonality to optimize ad timing, CRM outreach and remarketing campaigns. • Measure what matters Track 3-month retention, cost of acquisition and cash management to evaluate marketing impact. • Innovate strategically Product launches, like Oar’s fast-acting “Clutch” medication, demonstrate how differentiated offerings can support marketing and patient engagement. If you’re a healthcare leader looking to improve marketing effectiveness and patient engagement in sensitive or niche services, this episode is full of actionable insights. 🎧 Listen to the podcast now—https://lnkd.in/gsMEudWd

Trust is the new B2B marketing currency. We know people buy from people. We know B2B sales are driven by mitigating risk, not seeking gain. In an AI world this becomes more critical than ever. Connecting a business to the faces behind it is a differentiator. It's a way to share real experiences, show people how you think, and build credibility in a way that can't be replicated. Food for thought if you’re a B2B founder or senior leader still sitting on the social media sidelines. There's always an excuse not to get started, but there's never been a more important time.

It wasn't that long ago that we were trying to wrap our heads around why brand needed to lead performance. Fast forward to today and the mix has shifted. Brand led marketing has taken priority. If you're still in the bottom 20% - take this as your sign. The market has officially shifted. Are you keeping pace? Weekly pulse check survey by Mi3Australia

Der grösste Unterschied zwischen einer Firma und einem Influencer ist Geld. Lass es mich erklären…

Im Marketing und Vertrieb spricht man zu oft über Content, Kanäle und Botschaften. Aber die wenigsten reden über das, was davor kommt: Die Zielgruppe, die du erreichen willst. Wir nennen die Zielgruppenliste bei uns: Goldliste. Weil sie meiner Meinung nach der wertvollste Teil jeder Wachstumsstrategie ist. Diese 3 Punkte finde ich am aller wichtigsten: 1. Die Goldliste - aka Zielgruppe - aka ICP - (aka deine zukünftigen Kunden ;-) ) 2. Die CoreLine - aka Wertversprechen - aka Oneliner (aka darum versteht dich deine Zielgruppe ) 3. Der Distributionskanal - aka Telefon, E-mails, Ads, Events, Flyer ect. (aka wie bringst dus an die Personen) Und jetzt kommt der Punkt, den viele übersehen: Nicht der Distributionskanal ist zu beginn das wichtigste sondern deine Zielgruppe. Wenn deine Zielgruppe nicht definiert ist (Nein! 'Alle KMUs' ist keine Zielgruppe) dann performt kein Kanal, egal wie gut du ihn bespielst. Warum? Weil egal was du anbietest. Keiner wird sich angesprochen fühlen. Also. Wie erstellt man nun eine Goldliste? Zuerst definierst du die relevanten Firmen, mit denen du zusammenarbeiten willst - nicht musst. Dann beziehst du die Liste aus Tools wie Apollo.io, Lusha, Cohaga, Clay oder oder... Und je mehr Informationen zu den einzelnen Person vorhanden sind, desto genauer ist das Targeting. Jetzt muss man noch wissen, was eine gute Botschaft ausmacht und welcher Distributionskanal sich für welche Zielgruppe am besten eignet. Aber darüber sprechen wir gerne ein anderes Mal. ;-) Hast du schon eine Goldliste?

If you are a director or head of in Hospitality, I need you to call me! Why? Because Guestwise has game changing tech for revenue growth, and I hate cold calling people :). I love the relationship building, discussing the art of the possible and working with passionate people who want more. I don't enjoy introducing myself to people I don't know, it's scary and uncomfortable, and yet my team expects me to do it anyway. I was on the train to Birmingham to watch the cricket with a close friend who lived with me when I was building my first business in 2006. He watched me hammer the phones, email, and travel the country doing sales. He asked how much cold outreach I am doing for Guestwise. I was a bit embarrassed, as I said 'not a lot'. He gave me some not so gentle grief and asked why. It was a fair question. I've thought a lot about it in the time since, and I guess the honest answer is that I am 47, with a lovely family, good work life balance, great friends, great business, and I don't fancy myself as a carpet salesman. With Aden and the team, we have built one of the UK's leading AI platforms for marketing and sales automation, and I wish that alone was enough to get the phone ringing off the hook. But it's not - hence this post! As soon as I meet people in person, it changes... I'm energised, and want to do everything I can to help that potential customer win, or even just to share what works and what doesn't from insights I have picked up along the way. So do a guy a solid, don't make me look bad to my team, pick up the phone, DM me, tell me you want to work with Guestwise, and get me off the hook! I don't want to have to cold call you, or hammer your inbox, or walk up to you randomly at an industry event and try to sell you something. You folks are the best. 🙏

Building a startup feels a lot like assembling a rocket mid-flight... bolts rattling, fuel running low, and parts still untested. When Carey Benn and I first started Guestwise, 'To the Moon 🚀' began as a tongue-in-cheek reference to meme stocks and stonks culture... the kind of humour you cling to when you’re two founders trying to get something off the ground. But over time the joke evolved into a symbol of what we believe in. Not joke valuations or 'pump and dump'. But instead, something that is at the core of our DNA as two founders and part of our Guestwise culture. To us, “To the Moon” means three powerful things: - It's a shared journey. No one builds a rocket alone. Our progress depends on the people beside us: our team, our partners, and our customers. Every launch, every iteration, every small win happens together. - Be bold in your ambition. Carey and I didn’t leave stable jobs to build “just another platform.” We want to challenge the industry and help hospitality operators finally harness data and automation the way ecommerce has for years. - Everyone at Guestwise owns a piece of the rocket. There’s no “mission control” telling us what to do. We build it, fly it, fix it, and learn from every wobble on the way up, fostering true ownership and autonomy. It’s all about aiming high, making a real impact, and knowing that what we’re building actually matters to the people we serve. As we close out 2025, I'm excited to see where this rocket rides in 2026.

How can marketing, innovation, and AI transform patient care? Ahead of his #HCIC25 keynote, I sit down with David A. Feinberg, Senior VP, Chief Marketing & Communications Officer, at Icahn School of Medicine at Mount Sinai, for a fun, energetic conversation on how data, AI, and innovation intersect with healthcare marketing strategy. David shared several unique perspectives: • Discover his passionate belief that "marketing saves lives" He explains how educating patients and consumers can directly improve health outcomes. • Explore the financial realities of a not-for-profit healthcare system David shares the complexities of balancing costs, philanthropy, and quality care at Mount Sinai. • Learn how to integrate academic medicine with community-based care Hear strategies for overcoming clinician resistance while aligning research excellence with patient-centered services. • Understand the role of data and emerging technologies like AI David discusses how analytics and AI help deliver personalized messaging and improve operational efficiency. If you’re a healthcare leader looking to improve marketing strategy and stay ahead of emerging trends, this episode is a must-listen. 🎧 Listen to the podcast now—https://lnkd.in/gg_dX89V

It’s been a minute since I posted a video here, but Haus’ latest research report on TikTok is too good not to share. Coming early December. ✨

Mit einem einzigen Prompt eine komplette Meta-Recruitingkampagne launchen! Creatives, Funnel, Ad Copy, alles. Genau das habe ich gemacht. Und mal ehrlich: Die meisten Social Recruiter verbringen unfassbar viel Zeit mit dem immer gleichen Struggle. Creatives anpassen, Texte optimieren, Funnel bauen, Assets in Meta hochladen, alles nochmal checken. Das ist wichtig, aber es frisst brutal viel Zeit! Ich habe AI Campaigns von Heyflow genutzt. Der gesamte Workflow wurde auf ein neues Level gebracht. Und das in nur fünf Schritten: 👉 Schritt 1: Prompt schreiben, am besten direkt inklusive Jobanzeige für maximalen Kontext 👉 Schritt 2: Die AI generiert fünf Anzeigendesigns in allen wichtigen Formaten wie Reels, Feed oder Story. Alles automatisch im richtigen Look & Feel 👉 Schritt 3: Feinschliff mache ich entweder selbst oder einfach per neuem Prompt 👉 Schritt 4: Meta-Account verbinden, Zielgruppe festlegen, fertig 👉 Schritt 5: Kampagne direkt zu Meta pushen und live gehen Meine Ergebnisse: ✅ CPLs auf dem Niveau unserer klassisch erstellten Kampagnen ✅ Massive Zeitersparnis, theoretisch könnten wir in unter einer Stunde live sein ✅ Neue Ideen durch AI-Vorschläge, die wir selbst nie so entwickelt hätten ✅ Die komplette Umsetzung in wenigen Minuten Für mich bedeutet das weniger manuelle Arbeit, mehr Möglichkeiten für schnelle Tests und einen deutlich effizienteren Recruitingprozess. Wenn du regelmäßig Kampagnen baust, ist das wirklich ein Gamechanger. 🧠 Und ganz wichtig: Eigenes Bildmaterial ist natürlich authentischer, und die KI ist nur ein Werkzeug. Für exzellente Texte und starke Hooks ist trotzdem der eigene Kopf gefragt.