House of Performance (HOP)

I didn’t predict the intertwining of Digital Out Of Home and Display Retargeting, but I’m here for it 🙌 Working with Asda & ZAVA we’ve: - Launched a campaign ONLINE & OFFLINE targeting specific locations around Asda Super Stores to reach customers & promote click & collect - Activating out of home across these key locations - Then following up with digital display & retargeting campaigns This was a labour of love setup by Hollie, Emily and our friends at StackAdapt 👏 All supported by clients’ with an open mind to testing something new, and an appetite for growth 🙌 I can’t wait to geek out on the results 📊 #digitaloutofhome #display #newcustomeracquisition

I know the job market is tough but recruitment is hard. Picture: Email response from someone (employed by someone else!) not turning up to a 10am interview that had been scheduled for a week 🙃 Happy weekend!

We had a PPC nightmare last week 😳 On a core brand campaign, we removed it from a portfolio bidding strategy, into it's own isolated bid strategy. Same targets, same caps, but impression share PLUMMETED below 50%. Not ideal, its a key time for the client, and we'd been brought on to revolutionise performance 😫 We shouldn't of changed the bid strategy, but we thought minor change from portfolio to individual wouldn't have any negative effect. How wrong we were. It was going to take 3-5 days minimum to recover, which we didn't have time to wait for. So we switched off automated bidding and moved to manual. You can see the blip in the chart, impression share and conversion rates recovered quickly. At it's worst impression share dropped to 43%, and conversion rate to 0.93% 😭 Now it's recovered, we'll wait for. a less critical time to implement a new bid strategy on this campaign. Manual will have to do until then. The saving grace here was our eagle eyes and agility. We monitored the change and fixed it really fast, and it's already recovered 🙏 So, if tweaking bid strategies, work with extra care, because they're more sensitive than we knew! #googleads #brandppc #ppc

If you're not using influencer videos in your paid media mix, you're missing a trick 👀 We've tested using influencer creative against regular ads and seen a 30%+ uplift in key engagement metrics!!! Are you seeing success with influencer ads in paid media? Let me know 👇 Kudos to Sam Clayton for this analysis, the full article is linked in the comments. #ppc #metaads #influencer

Whose running your paid media in 2026? Is it time for a change? 🤔 Change can be great, as long as you invest properly! At House of Performance (HOP) we start by making sure the right people are running campaigns. Whether that's us as an agency, or your in-house team with Emma consulting to drive growth we do not care 🤷♀️ What are you going to do in 2026?

Do you spend too much on brand PPC? Is it getting less profitable? The answer is yes! Because search has got way more competitive on brand terms in the 18 months (thanks Pmax & broad match 🙄 ) Your next question has to be: 'Are my brand campaigns optimised and setup right?' Because so often they're neglected. Left as the campaign that 'always delivers'. When we audit campaigns we always delve in brand and find efficiencies. It's the easiest to optimise, yet the most neglected campaign! Need help with your brand PPC? Drop me a message 👋 #brand #ppc #googleads