Healthcare Success

How do you achieve measurable growth in a competitive optical market? In our latest case study, see how Acuity Optical achieved: • 14:1 ROI based on patient lifetime value • 20% increase in appointments within 3 months (159 new patients) • 26.9% paid search conversion rate—well above the 4.63% national average • 20% decrease in cost per conversion and just 55¢ CPC • $189 cost per new patient, outperforming national eye exam benchmarks Our integrated creative strategy, SEO, and paid digital campaigns helped Acuity Optical grow daily appointments and strengthen its brand against national retailers. Read the full case study now 👇 https://lnkd.in/dKV4-Ecx #HealthcareMarketing #CaseStudy #DigitalMarketing #PaidSearch

Marked by disruptors and innovations like telehealth, advancing technologies, and evolving consumer expectations, the healthcare industry has become more competitive than ever. That’s why your value proposition is crucial for attracting new patients and ensuring long-term loyalty. Here are seven ways a solid value proposition can propel your organization forward amid mounting competition for consumer attention. https://lnkd.in/g-BSgbjr

As an agency that's worked across virtually every healthcare vertical, we've observed a common challenge - even within the same organization, key terms and metrics can be interpreted differently by the marketing team versus everyone else. For example, what exactly are you calling a "conversion" or "ROI." This disconnect can lead to miscommunication, misaligned priorities, and ultimately, suboptimal results. In a recent podcast interview, I sat down with my friend Alan Shoebridge, Associate Vice President of National Communication at Providence Health & Services. Alan shared some eye-opening examples of how certain healthcare-specific terms are often misunderstood, even by those working within the same hospital. While the specifics may differ, the underlying lesson applies to any healthcare marketing organization. If you’re a healthcare communicator or leader looking to strengthen your message and impact, this episode is for you. 🎧 Listen here → https://lnkd.in/gvCgxmTp

Ever wonder how a scrappy idea turns into a nationally recognized brand? On this week’s podcast, I sit down with Justin Gardner, Founder & CMO of Active Skin Repair, to unpack how innovation, authenticity, and smart, data-driven marketing helped his team disrupt one of the most stagnant categories in healthcare: first aid. Justin said it best: “Innovation doesn’t always mean inventing something new, it means solving an old problem in a better way.” It’s a masterclass in how to shake up a traditional market, connect with real consumers, and build trust in an industry that’s seen it all. 🎧 Give it a listen: https://lnkd.in/g-kv38Nn #HealthcareMarketing #Innovation

How can marketing, innovation, and AI transform patient care? Ahead of his #HCIC25 keynote, I sit down with David A. Feinberg, Senior VP, Chief Marketing & Communications Officer, at Icahn School of Medicine at Mount Sinai, for a fun, energetic conversation on how data, AI, and innovation intersect with healthcare marketing strategy. David shared several unique perspectives: • Discover his passionate belief that "marketing saves lives" He explains how educating patients and consumers can directly improve health outcomes. • Explore the financial realities of a not-for-profit healthcare system David shares the complexities of balancing costs, philanthropy, and quality care at Mount Sinai. • Learn how to integrate academic medicine with community-based care Hear strategies for overcoming clinician resistance while aligning research excellence with patient-centered services. • Understand the role of data and emerging technologies like AI David discusses how analytics and AI help deliver personalized messaging and improve operational efficiency. If you’re a healthcare leader looking to improve marketing strategy and stay ahead of emerging trends, this episode is a must-listen. 🎧 Listen to the podcast now—https://lnkd.in/gg_dX89V

How can healthcare leaders effectively market telehealth services for stigmatized conditions, fostering trust, transparency and a measurable impact? In this episode, Neil Walker, VP of Growth at Oar Health, joins me to explore strategies to effectively market telehealth services for stigmatized healthcare conditions (e.g., alcohol use disorder and erectile dysfunction). This episode is timed to coincide with Sober October, a monthlong movement encouraging individuals to abstain from alcohol to improve their health and relationship with alcohol. Together, we discuss building credibility, reducing stigma, leveraging behavioral insights and optimizing campaigns for engagement and retention. Get practical tips like these: • Focus on solutions, not stigma Emphasize outcomes rather than the condition to connect with patients while maintaining credibility. • Build trust through transparency Leverage storytelling, medical advisors’ expertise and social proof to reinforce credibility and reduce patient hesitation. • Leverage behavioral insights Use micro-seasonality to optimize ad timing, CRM outreach and remarketing campaigns. • Measure what matters Track 3-month retention, cost of acquisition and cash management to evaluate marketing impact. • Innovate strategically Product launches, like Oar’s fast-acting “Clutch” medication, demonstrate how differentiated offerings can support marketing and patient engagement. If you’re a healthcare leader looking to improve marketing effectiveness and patient engagement in sensitive or niche services, this episode is full of actionable insights. 🎧 Listen to the podcast now—https://lnkd.in/gsMEudWd