LinkedIn thought leader ad examples

Alors, on coupe Reddit ? C'est la question qu'on s'est posée cette semaine en BR avec nos experts GEO chez Ad's up Consulting | Groupe EDG . En analysant la courbe de visibilité de la plateforme, le constat était sans appel : la dégringolade est assez spectaculaire. Et le pire ? C'est le même scénario qu'il y a un an. Automne 2025 : Reddit s'écroule dans ChatGPT. L'action perd -12 % en séance. Juillet 2026 : la plateforme remonte au sommet. Septembre 2026 : rebelote. À chaque fois, l'alerte vient de Promptwatch. La part de Reddit dans les réponses de ChatGPT a dégringolé de 3,83 % à 0,52 % en une semaine. Une chassée d'eau de -86 %. L'an dernier, Kevin Indig pointait la fin du paramètre num=100 chez Google. Aujourd'hui, l'explication exacte reste à prouver. Seul fait certain : début août, ChatGPT a changé sa façon de fouiller le Web. L'usage de l'opérateur « site: » a bondi de 0,37 % à 16,8 % en 24 heures. Reddit a immédiatement décroché. Il a oscillé vers 3 % mi-août, avant de glisser sous la barre des 1 %, où il stagne toujours. Alors, on coupe vraiment Reddit ? Ma réponse : certainement pas. Cette volatilité confirme ce que je répète au quotidien : le vrai signal est ailleurs. Quand ChatGPT resserre ses recherches sur des sources ciblées, c'est votre propre site qui doit émerger. Vos priorités du moment : avoir des pages parfaitement indexées, structurer vos données pour les LLM et suivre de près le passage des bots d'OpenAI dans vos logs. Ne laissez plus les plateformes porter votre visibilité à votre place. Soyez la source, pas l'intermédiaire. Et vous, vous avez constaté un impact sur le trafic en provenance de Reddit ce mois-ci ? #GEO #SEO #ChatGPT #OpenAI #Reddit #IA #digitalmarketing

I am looking forward to this year's ICSC Las Vegas Conference. There is no better way to spend quality time with our clients and our media friends while developing new relationships. Identity is the top Real Estate PR and Marketing firm in the country. Since our founding we have supported more than 500 million square feet of retail, restaurant, attraction, hospitality, multifamily, residential and commercial space. If you're attending ICSC Las Vegas and want to discuss how we can support your company. Please reach out to me: https://lnkd.in/gwJi4hty #ICSCLasVegas #RetailRealEstatePR #RetailIndustry #RetailPR

💄 15 ans d'expertise en influence beauté résumés en 1 document. Le marché de la cosmétique est passionnant, mais c'est aussi le plus miné : réglementations de l'ARPP, allégations interdites, pièges des filtres et faux abonnés... Pour vous éviter de flamber votre budget ... ou votre réputation, j'ai condensé 15 ans d'expériences en 53 recommandations complètes adaptées au secteur cosmétique. Sans langue de bois, que du concret. 🚀 Pour recevoir votre guide gratuitement : 👉 Abonnez-vous et commentez COSMÉTIQUE sous ce post et je vous l'envoie directement en DM !

I get a lot of q's about building multi-exec LinkedIn strategies. I always point to this great 3 vector chart as a starting point. Basically, when you go to select your executives, try to strategically place them within this space based on your goals. ➡️ Vector 1 - Buying committee Each major role in the buying committee has different priorities, challenges, and levels of responsibility. Your executive lineup should represent those differences. Match executives to the audience at roughly the same level: - CEOs speak to CEOs. - VPs speak to VPs. - Managers speak to managers. Peer alignment matters because people tend to trust and identify with others who operate at a similar altitude. The content should also reflect whether the audience is tactical or strategic. Managers may get more value from practical playbooks and execution guidance. Senior executives are more likely to engage with strategic points of view, market shifts, and business implications. When you cannot cover the entire buying committee, group roles with similar identities and needs. VPs may identify more closely with the C-suite than managers do, while managers may share similar tactical concerns across functions. ➡️ Vector 2 - Customer segment Different executives can own different customer segments, especially when the product creates distinct value for each one. This is commonly divided by: - Industry - Company size - Geography - Use case - Customer maturity ➡️ Vector 3 - Inside vs outside the company Internal executives provide company expertise, operating experience, and direct credibility. External participants can include customers, partners, advisors, investors, industry experts, and other influential voices. These people can expand the range and credibility of the program without requiring every point of view to come directly from the company. Once these three vectors are mapped, each participant can be assigned a clear role within the strategy. Then each will plug into a single operating infrstructure that is owned by the markteing team. That includes: - Strategy - Content production - Paid amplification - ICP engagement tracking - Sales activation The system should connect into the broader marketing system as well as sales activation workflows if your company has them.

If I woke up as a VP of Comms, I'd immediately go all in on LinkedIn. Here are 5 semi-controversial things I'd do... (1) Build a list of ALL journalists, podcasts hosts, LinkedIn editorial staff, and non-competitive industry voices who are active on LinkedIn (2) Study what the people on that list post about and use it as the basis for an executive content strategy (entire bench of execs, not just our CEO) (3) Blitz the list with our executives through connections, messages, and comments. (4) Self publish press releases through our CEO's LinkedIn and run thought leader ads to push them to journalists, podcasts hosts, and industry voices. (5) Every time we get a placement, post about it, and run a thought leader ad to push that placement to everyone on our target account list. The future of comms is on LinkedIn. Comms leaders who want to meet the moment have no choice but to put something like the above into place. --- This is what we're rolling out for our clients at Influent Social. Interested in how? Send me a DM.

Wszyscy korzystamy dziś z AI. Pytanie brzmi, jak robić to dobrze i nie doprowadzić do sytuacji, w której każda marka wygląda i komunikuje się podobnie. 10 września w czwartek, moi managerowie i eksperci z inmarketing digital agency poprowadzą bezpłatny webinar „Handmade Marketing vs. AI Marketing”. Tosia Kwiatkowska, Katarzyna Adamiak, Jakub Zdankiewicz i Karol Siódmiak pokażą, jak wykorzystują AI w codziennej pracy przy contencie, social mediach, designie i kampaniach reklamowych. Będą konkretne przykłady z naszych projektów, najczęstsze błędy w treściach i grafikach generowanych przez AI oraz wskazówki dotyczące kampanii w Meta, Google i na LinkedInie. Pokażemy też, co warto automatyzować, a gdzie nadal potrzebne są pomysł, doświadczenie i zwykłe ludzkie wyczucie. Polecam ten webinar szczególnie marketing managerom, którzy chcą usprawnić pracę swoją i zespołu, ale nie chcą przy okazji zgubić charakteru marki. Ten bezpłatny webinar odbędzie się 10 września o 13:00. Każda zapisana osoba otrzyma również nagranie. Zapisz się już teraz: https://lnkd.in/dNM8m79t

Claude c'est bien... C'est encore mieux avec le MCP Influence4You... Depuis cet été, nos clients peuvent interroger Influence4You directement depuis Claude pour : - avoir un diagnostic sur leurs campagnes, - faire des analyses poussées de leur performance, - trouver des créateurs, - commander un café... ah ça non, pas encore.... :-) Plus de contraintes d'un SaaS, mais de la data directement exploitable comme si vous aviez un super expert de l'influence sous la main. Et le plus beau : installer le MCP Influence4You c'est aussi facile que de se faire couler un café sur sa Nespresso ! Une démo de la plateforme, c'est ici : https://lnkd.in/eQqfFDG6

Simon Evans has pulled £100k out of LinkedIn in the last 90 days, and that was before this month even started. He picked up a retainer on a Director level search along the way, and his first post to go past 100k impressions is sitting at 130k now. On Thursday last week, he sent me an incredibly kind message that totally made my week! (screen shot attached) It ended with acknowledgement that despite being a veteran of industry, he'd became lazy and thought he knew it all. He didn't, and so he leant into his belief that if you don't know, ask someone that does.. Simon places senior BD and commercial leaders across financial services. He is not new to any of this. He has been doing it a long time but he recognised he needed help. Before we met in May 2026, he was, in his own words, sat waiting on responses to his last bulk recruiter InMail send. Either that, or chasing another intro from a client already in his network and telling himself the market was tough. We are having that conversation with founders constantly at the moment. The market is not tough for everybody. It is tough for anyone whose pipeline depends on other people remembering they exist. What actually changed for Simon is the bit people get wrong. It was not more effort. He is not working harder than you, he is not working later than you, and he did not find some clever AI trick that the rest of us have missed. He changed a small number of specific things, in a specific order. I am not going to try and compress that into a LinkedIn post, because I would do it badly and you would get half of it. So I am going to walk through the whole thing properly instead, and show you exactly what he changed. I am running 2 x private 60 minute online workshops on Wednesday 16 September and Wednesday 23 September, where I will take you through exactly what Simon did and the model the best recruitment founders in the world are running to keep opening new business opportunities each and every week! It is application only and the room is capped at around 30. Comment 'INVITE' and I'll send you the application link. PS. Brilliant to see your success Simon mate, keep going!

𝐋𝐄𝐓 𝐎𝐏: 𝐇𝐢𝐞𝐫 𝐤𝐨𝐦𝐭 𝐳𝐨'𝐧 "𝐯𝐨𝐨𝐫𝐛𝐢𝐣 𝐠𝐞𝐯𝐥𝐨𝐠𝐞𝐧" 𝐩𝐨𝐬𝐭. De afgelopen maanden zijn voorbij gevlogen 😅 En als ik ergens dankbaar voor ben, dan zijn het alle mooie samenwerkingen die we met het team van House of GRATE zijn aangegaan. De afgelopen maanden mochten we onder andere aan de slag voor: 🤝🏻 Peinemann 🤝🏻 Florence 🤝🏻 Undiemeister® 🤝🏻 KBvG 🤝🏻 Jan Groen Tegels 🤝🏻 In The Air 🤝🏻 Provincie Zuid-Holland 🤝🏻 Piguillet Groep 🤝🏻 Werksta Group … en nog een aantal mooie namen. Elke samenwerking brengt weer nieuwe energie, nieuwe inzichten en vooral: leuke mensen met zich mee. Hoe tof de opdrachten ook zijn, uiteindelijk maken de mensen het verschil. Dat blijft toch het leukste aan wat we doen. Samen bouwen aan mooie dingen ⚡ Trots op wat we samen neerzetten en nóg meer zin in alles wat eraan komt 🙌🏼

I think most B2B resource centers are already dead. They just don't know it yet. For years, "good content strategy" meant organizing what you had. Better navigation, better tagging, better search. All built on one assumption: a human would show up, browse, and figure out what they needed. That assumption is breaking. Buyers still browse, but they no longer want browsing to be their only path to an answer. And increasingly, the first "visitor" to your content isn't a person at all. It's an answer engine trying to decide whether your content is worth surfacing to someone who hasn't landed on your site yet. Most resource centers weren't built to serve either audience. They're full of content and have no idea what a buyer actually wants to learn, no structure an answer engine can interpret, no signal of what's working beyond page views. Full of knowledge. Knowing nothing. That's the gap we built ARC to close. Not by adding another chatbot layer on top of the same static pages, but by rebuilding what a resource center actually does: 23 operational capabilities that turn static content into something buyers can navigate faster and answer engines can actually understand and select. Same content. Same traffic. 51% more conversions. The resource center isn't going away. But the browse-and-find version of it already has. I broke down what's changing, and what we built to solve it, here: https://lnkd.in/gajSXXMt

Ring made a perfectly working doorbell obsolete. The old doorbell wasn’t broken. Press it and it rang. Ring simply showed people everything their existing doorbell couldn’t do. It couldn’t recognize who was there. It couldn’t alert you when you were away. It couldn’t let you respond from anywhere. I think the traditional B2B resource center is at the same turning point. It still works, which may be exactly why no one questions what it can’t do. Yet it’s where serious buyers do much of their learning. We evaluated it against the capabilities now needed to guide those buyers, give answer engines the context they need and connect content engagement to revenue. 𝗬𝗼𝘂𝗿 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗰𝗲𝗻𝘁𝗲𝗿 𝘄𝗼𝗿𝗸𝘀. 𝗜𝘁’𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝟮𝟯 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀. See what your perfectly working resource center can’t do: https://lnkd.in/gFv7k5Ky

"I want to automate my workflow" is a bit like saying "I want to live healthy." Of course you do. 😄 But what does that actually mean for you? On a Tuesday, with the campaigns you're actually running? The goal is easy to say. The work is turning it into a plan that fits your setup. That's what has me excited about where Hunch is going next. 🚀 Our customers already run some very complex localized setups with us. We connect the feeds, the creatives, the markets, languages, locations and campaign structure, and turn all of that into something they can run at scale. Now imagine more of that being prompt-led. 💬 "I wanna run localized offers." And Hunch understands what you mean, then pulls together the business data, the creatives, the structure and the launch from there. That's the part I love most. Everyone is being asked to do more with less. For us, that should mean thinking bigger, not working longer hours. More ideas, more tests, and the things you parked because they felt too complex or too manual finally getting made. ✨ Pair that with the Hunch team and I think the ideas start overflowing. For customers already with us, it makes what they do today easier than ever. For everyone else, maybe it puts ideas back on the table that seemed impossible before. Less project, more prompt. ⚡️ And localization is only the beginning. 👀

"I wanna run localized offers for my 500 stores." One sentence. Everyone in the room nods. Then someone has to actually go do it. Swap the creative for every location. Write messaging that matches each one. Move budgets around, constantly. And all the manual work in between that nobody puts on the timeline. The idea was ready on day one. The campaign wasn't. That gap, between the sentence and the live campaign, is the most expensive thing in paid social and nobody prices it. It doesn't show up in your CPM. It shows up in the four weeks you spent not running. This is what closes it. You describe the campaign. The system handles the data, the creative, the structure, and the launch. You orchestrate and make the calls. We call it the Second Act of Advertising. Coming soon.

Žijí špičky byznysu v nedobytných hradech, nebo může člověk z ulice oslovit miliardáře? Ve skutečnosti stačí sebrat odvahu a trochu zdravé drzosti. Podle Zdravka Krstanova, šéfredaktora Forbes Česko se tu můžete propojit prakticky s kýmkoli. Pokud ve vás zakladatelé firem a investoři vidí skutečný zájem a drajv, většinou se o své know-how velmi rádi podělí. Z jeho zkušeností vám zhruba 7/10 takových lidí rádo věnuje svůj čas. Potkávat se s těmito inspirativními lidmi je něco, na čem dnes Hustá stojí. Vztahy a telefonní čísla vám nesebere žádná ekonomická krize a nikdy nevíte, kdy se vám budou hodit. Jestli chcete návod, jak na to, a pár skutečných příkladů dokazujících, že se tu dá propojit téměř s kýmkoli, pusťte si celou epizodu. Odkaz na ni najdete zde: https://lnkd.in/d3AqQs4A

El 6 de octubre estaré en Incubeta Day Madrid compartiendo algunas de las ideas y aprendizajes que estamos viendo en primera persona sobre cómo la IA, los medios, la creatividad y los datos están cambiando el marketing. Será una mañana de conversaciones muy prácticas junto a profesionales de Victorinox, Google, Cabify, Radisson Hotel Group, lastminute.com y el equipo de Incubeta. Si te interesa intercambiar ideas sobre hacia dónde va el sector 👉 Solicita tu plaza aquí: https://hubs.la/Q04xp2mW0

Word een drugdealer. Je leest het goed, dat was het antwoord van Marnick Vandebroek toen ik hem vroeg naar zijn belangrijkste tip voor ondernemers. Wat hij daarmee precies bedoelt, laat ik je graag zelf ontdekken in deze aflevering van KantienKlap. Hij kan dit veel beter uitleggen dan ik 😉 Wat ik wel al graag deel: mensen kopen nooit met hun verstand. Ze kopen met hun gevoel en zoeken de argumenten pas achteraf om die keuze te verantwoorden. Dus emotie wint. Altijd. Daarom is "word een drugdealer" geen grap. Nieuwe aflevering KantienKlap, de marketingpodcast van I am ten, staat live. Veel luisterplezier!

Gen Z is misschien wel de meest besproken generatie ooit: Lui, niet loyaal, moeilijk te bereiken. Maar klopt dat wel? Yeni Van den Bergh van Twaalfde Man Media, die dagelijks merken helpt om jongeren te bereiken via sociale media, zette me met één zin recht op mijn kruk: Gen Z heeft een extreme bullshit-sensor. Voelen ze dat een merk te hard zijn best doet, of dat een video gemaakt is door iemand die hen niet begrijpt? Dan wordt dat afgestraft. Geen twijfel, gewoon doorscrollen. Wat dat concreet betekent voor hoe merken vandaag video's moeten maken (en waarom je logo daarin misschien wel het probleem is), dat hoor je in de laatste aflevering van KantienKlap. Stuur me gerust een berichtje als je linkjes wilt ontvangen 🎙️ I am ten #podcast #marketing

Scaling a brand in the DevOps space? It’s not for the faint of heart. The market is crowded, the competition is noisy, and technical buyers are tough to reach. That’s why this one means so much. Our partnership with Naviteq Ltd has been a true example of what happens when strategy, execution, and trust come together. In just under a year, together we’ve: • Grown website sessions by 58% month-over-month • Increased organic traffic by nearly 28% • Published 10+ long-form blogs and 5 co-branded webinars • Reached over 749,000 impressions on LinkedIn But what I’m proudest of? The partnership behind the metrics. Elad Welner was initially skeptical but very soon the Naviteq team treated us as their embedded marketing engine, and Tammy Bronfen Bronfman led the charge with precision, creativity, and heart. Full story here: https://lnkd.in/eHuQcvJx

It’s probably time we began to rethink how display advertising is planned and activated We see it all the time: display gets boxed in as a branding play…top of funnel, big campaigns, plenty of impressions, but rarely more than that & then at the back end, there’s no real impact We’re looking at display in a different light - if you only use display for broad awareness, you’re missing your real chance to shape deals The real value of display is getting in front of prospects at the very beginning -> the moment the buying journey starts…but most traditional targeting makes this impossible Usually, it’s just a list of accounts and job titles. Or you wait for “intent signals” like content clicks or tracked activity But by that stage, your prospects are already a chunk of the way through their research journey We know that around 70% of the journey is done before anyone talks to a vendor…so, if you wait for someone to “raise their hand,” you’re already late & joining the back of the queue That’s why we took a different approach to display at Interlink We built our Discover model to hone in on early stage signals: funding rounds, new hires, product launches & also sudden spikes in search As soon as a key event happens, or someone starts searching for those crucial keywords, your brand shows up first You basically get to set the tone before competitors even know a deal’s on the table Display doesn’t have to be just a branding tool…if you use it right, it’s a way to get ahead of the crowd, and stay ahead What’s your view on the effectiveness of display right now Learn more about our Account Based Display solutions here: https://lnkd.in/em5NCVXi

The challenge with most display campaigns is that they're still set up like it’s 2012: 1) Pick some job titles. Add a few company filters 2) Turn it on -> let it run Which makes it too broad & it ends up being background noise It’s easy to switch on, but hard to prove value, especially now, when budgets are shrinking and everyone’s under pressure to show outcomes, not just “brand awareness” Spray & pray display isn’t built for the world we’re in now, just like spray & pray emails are dying out We believed display could (and should) be smarter…that’s why we built a different way Instead of generic filters, our approach starts with company buying signals and events We use Discover, our machine learning model, to spot actual moments in a buying journey (like leadership shakeups, company mergers, product launches etc) we don’t stop there… If Discover flags an account after a merger, and we see a spike in search terms like “best security tools for post mergers”, we know something important is happening Now, our clients can show up before their competition. Their brand is visible first, meaning they build relevance and trust while competitors are still asleep at the wheel Curious - how is your team rethinking display right now? Learn more about our Account Based Display solutions here: https://lnkd.in/em5NCVXi

Looking forward to speaking with this talented group on all things AI & lasting loyalty. gianfranco cuzziol, Pooja Jain Sami Aintaoui. There's all sorts of great events happening for MBA Group's 'AI Week'. Sign up here: https://lnkd.in/etqgwJ77

🤔 Ever find yourself wandering through an event thinking, “Someone must have made a guide for this”? That was me today. And honestly… it’s exactly why we created the SiGMA Rome Ultimate Companion. It has everything you need - from where to go, what to see, to the best parties before, during, and after the conference. Rome is amazing, but the real #SiGMA magic happens when you know where to be✨ So don’t wait - grab the guide now, plan your days and nights, and make the most of every moment. Trust me, it’s worth it 👉 https://lnkd.in/eCJW93xA

excitement → immense pride → Guinness! Impression are the Best Large Paid Media Agency in the World 🌍🌎🌏🏆 (officially) Not only that, but our amazing work with Cornish Co saw us win Best PR Campaign in Search 📢🏆 Joined on a fantastic night by the talented Jasmine Gorst, Joe Norton, Mike Wickham and Rosie Newth. And our fun table-friends (and ClickTech partners) Amy Gallagher + Laura Heritage. PS - We're hiring! Check out the vacancies on the Impression site. - - - This year, I’ve spoken a lot about complex topics like incrementality, signal quality, creative velocity etc - But the reason Impression continues to perform so well is easier to explain... TEAM + CRAFT. I say this all the time, but we genuinely care about each other. And constantly do our best to make Impression a Great Place to Work. And our people really do care about the CRAFT of performance marketing. Why do we keep winning awards? Because we submit industry-beating case studies! But we have work to do! (always). We can always be better. Great to see so many familiar faces during my week in Ireland 🇮🇪, and to make some new friends too. 𝐓𝐡𝐚𝐧𝐤𝐬, 𝐚𝐬 𝐚𝐥𝐰𝐚𝐲𝐬, 𝐭𝐨 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐭𝐫𝐮𝐬𝐭. ... If anyone reads this far... there are some funnier "rogue" photos. Should I share them? 👀

Alright, email marketers - it’s go time. Black Friday’s not “coming.” It’s here. But the truth is still the truth: 1 in 6 of your marketing emails never even reaches the inbox. They are simply blocked or filtered before your customer ever has a chance to see them. Now, let's translate that. Think about your Black Friday send. If you're emailing 5 million subscribers, that stat means 850,000 of them will never even see your offer. It's not just a 17% "waste." It's 850,000 potential sales that just vanished. It's like booking a stadium for a launch and having 17% of the doors sealed shut. The real problem? Some marketing teams are blind to this. They're looking at “delivered” rates, not their actual inbox placement. You can't fix a problem you can't see. Your deliverability is the foundation of your entire holiday revenue. We wrote a new article that breaks down the exact financial cost of getting this wrong. If you rely on email to hit your Q4 numbers, this is a must-read. 👉 Check it out here: https://lnkd.in/eYfPebc9 What's the one metric you wish you had more visibility on this holiday season? Drop a comment below.