Hunch

Academy Sports + Outdoors didn’t pick a paid social partner on vibes. Meta’s marketing science team ran a 4-week Conversion Lift Study instead. Hunch Enhanced DPAs went in: every product image cut out by Hunch AI and rebuilt with Academy’s colors, price and logo. All 350K of them. The study only counted revenue the ads actually caused. Result: 2.3x incremental ROAS. Academy picked Hunch as its paid social partner.

Same product. Same price. One of these drove 2.3x incremental ROAS for Academy Sports + Outdoors. You can probably guess which. It’s the Enhanced DPA on the right: background removed by Hunch AI, rebuilt with Academy’s colors, price and logo, across all 350K product images. Meta’s marketing science team measured it in a 4-week Conversion Lift Study, counting only revenue the ads actually caused. Academy picked Hunch as its paid social partner. The white background took it well.

In 11 years of working with brands running their marketing campaigns targeting thousands of locations, I have spent a lot of time stretching what spreadsheets, feeds, and manual campaign builds can do. We got brands live, created localized creatives, but often a huge spreadsheet left to manage manually. It's time to simplify. Describe the outcome once and let Hunch handle more of the data, creative, and structure. Keep humans on the decisions that matter. Take a look of what we are building. Coming soon.

"I wanna run localized offers for my 500 stores." One sentence. Everyone in the room nods. Then someone has to actually go do it. Swap the creative for every location. Write messaging that matches each one. Move budgets around, constantly. And all the manual work in between that nobody puts on the timeline. The idea was ready on day one. The campaign wasn't. That gap, between the sentence and the live campaign, is the most expensive thing in paid social and nobody prices it. It doesn't show up in your CPM. It shows up in the four weeks you spent not running. This is what closes it. You describe the campaign. The system handles the data, the creative, the structure, and the launch. You orchestrate and make the calls. We call it the Second Act of Advertising. Coming soon.

"I want to automate my workflow" is a bit like saying "I want to live healthy." Of course you do. 😄 But what does that actually mean for you? On a Tuesday, with the campaigns you're actually running? The goal is easy to say. The work is turning it into a plan that fits your setup. That's what has me excited about where Hunch is going next. 🚀 Our customers already run some very complex localized setups with us. We connect the feeds, the creatives, the markets, languages, locations and campaign structure, and turn all of that into something they can run at scale. Now imagine more of that being prompt-led. 💬 "I wanna run localized offers." And Hunch understands what you mean, then pulls together the business data, the creatives, the structure and the launch from there. That's the part I love most. Everyone is being asked to do more with less. For us, that should mean thinking bigger, not working longer hours. More ideas, more tests, and the things you parked because they felt too complex or too manual finally getting made. ✨ Pair that with the Hunch team and I think the ideas start overflowing. For customers already with us, it makes what they do today easier than ever. For everyone else, maybe it puts ideas back on the table that seemed impossible before. Less project, more prompt. ⚡️ And localization is only the beginning. 👀

Hunch is going agentic. A while back we told ourselves a campaign across hundreds of cities shouldn't be a project. It should be a prompt. Nobody asked us to. We just really, really hate spreadsheets. Today we can finally show you what we meant. You type "I wanna run localized offers." The system pulls the store data, makes the creatives, builds the structure, lines it up for launch. You approve. AI assists, the human decides and orchestrates. And Hunch will always be about killing manual, non-creative work in marketing. This is the biggest swing at it yet. Follow Hunch, because this will soon become reality. 💚